- Market Solutions Introduction
- Market Opportunities and Entries
- Market Demand and Behavior
- Market Segmentation and Positioning
- Brand Evaluation and Positioning
- New Products Development and Innovation
- Product Price and Pricing System
- Sales and Channel Research
- Promotion and communication effect
- Customer Satisfaction Survey
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Market Demand and Behavior
Consumer demand and behavior research is one of the primary market researches to know the market and develop its marketing strategy. Through this research a corporation can have an accurate measurement of tested products’ market profile, target consumer condition and competitor status. Besides, it is also an effective way to know the consumer characteristics and behavior. Thus this research provides a guiding reference for a corporation's future market strategy and its marketing.
Consumer demand and behavior research in Qianzhan mainly includes:
- Consumer background characteristics, among which the personal and household consumer are mainly demographic characteristics, while organization user is mainly organization-basic characteristics;
- Consumer lifestyle and value;
- Consumer purchasing power structure and investment trends
- Consumer demand and psychology for particular products/services in the research;
- Approaches for different brands or different corporations' products/services;
- purchasing behavior and consumption types for particular products/services in the research;
- influencing factors of the purchasing decision for particular products/services in the research
