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O2O Is the Trends of Retail

From: Qianzhan Business Information Time: 2014-06-14 09:47:41
Summary: This year, Alibaba and Jingdong two competing business platform "landing", "landing" in the form of construction of logistics, alliance shop, and the development of products

O2O

This year, Alibaba and Jingdong two competing business platform "landing", "landing" in the form of construction of logistics, alliance shop, and the development of products, such as Alibaba new push "Mashang Tao" platform; Jingdong is jointly domestic 10000 of convenience stores do O2O, into fresh areas, and in collaboration with Eugene Son Island Group, conducted seafood distribution.

In contrast, Suning O2O mode similar with SF "Hey-off": First, both self-built line stores all have shopping, experience, and to business platform through virtual means; second, in order to ensure the integrity of the industry chain, the two companies have self-built express logistics system, able to reach the last mile distribution.

According to “China Commodity Retail Industry Report”, the reach rate of Suning logistics in Beijiing, Shanghai, Guangzhou and Shenzhen and other 12 first-tier cities has reached 98.6%. It is reported that Suning requires its logistics business achieve reach in half a day in local warehouse shipments city this year, main city places of 12 first-tier cities shipped the next day, beginning in September of this year, but also Beijiing, Shanghai, Guangzhou and Shenzhen and other major cities to implement three times a day to send and specialty products "easy speed up."

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