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China Cosmetic Industry Market Monitoring Monthly Report

China Cosmetic Industry Market Monitoring Monthly Report

China Cosmetic Industry Market Monitoring Monthly Report

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  • Table of Contents

  • Content Summary

China Cosmetic Industry Market Monitoring Monthly Report

Chapter 1: Analysis of Monthly Macro-environment Cosmetics Industry 0

1.1 Analysis of National Macro-economic Development 0

1.1.1 Analysis of CPI in Jan. 2012

1.1.2 Analysis of Foreign Investment in Jan. 2012

1.1.3 Analysis of PMI in Jan. 2012

1.1.4 Import and Export in Jan. 2012

1.2 Operational Trend Analysis of Cosmetics Industry 0

1.2.1 Operation Situation of Chemical Market in Jan. 2012

1.2.2 Retail Situation of Cosmetics Products in Jan. 2012

Chapter 2: Development Analysis of Monthly Cosmetics Raw Materials and Packaging Market 0

2.1 Development Trend of Monthly Cosmetics Raw Materials Market 0

2.1.1 Development Trend of Oily Materials Market 0

(1) Soybean Import Volume in Jan. 2012

(2) Malaysian Palmoil Inventory in Jan. 2012

(3) Oil and Oilseed Import in Jan. 2012

2.1.2 Development Trend of Powder Raw Materials 0

(1) Titanium Dioxide Output 0

(2) Titanium Dioxide Export Volume 0

2.1.3 Development Trend of Other Raw Materials Market 0

(1) Jiabei Guangxi Province Plans to Build Acetone-Butanol Solvent Project 0

(2) N-Butanol Market Will Shock or Be Stronger 0

2.2 Analysis of Market Development of Monthly Cosmetics Packaging Industry 0

2.2.1 Development Analysis of Paper Packaging Market 0

(1) Paper Product Output in Jan. 2012

(2) Case Board Output in Jan. 2012

(3) Paper and Board Import in Jan. 2012

2.2.2 Development Analysis of Glass Packaging Market 0

(1) Glass and Other Products Import and Export in Jan. 2012

(2) Daily Glass Products Output in Jan. 2012

2.2.3 Development Analysis of Plastic Packaging Market 0

(1) Plastic Products Output Statistics in Jan. 2012

(2) Plastic Products/Other Products Import and Export in Jan. 2012

2.2.4 Development Analysis of Alcan Packaging Market 0

(1) Global Aluminum Inventory in Jan. 2012

(2) Domestic Aluminum Alloy Output in Jan. 2012

Chapter 3: Operation Trend Analysis of Monthly Cosmetics Industry 0

3.1 Policies and Regulations Trend of Monthly Cosmetics Industry 0

3.1.1 Advice on Styles of Cosmetics Manufacturing Enterprises Health License 0

3.1.2 Updating of EU Cosmetic Safety System 0

3.1.3 Cosmetic Inspection and Quarantine of Import and Export Supervision Management Measures 0

3.2 Market Trend of Monthly Domestic Market 0

3.2.1 Import Cosmetics’ Huge Pace of Price Rising Going Against Market 0

3.2.2 Labor Shortage – Difficulty of Wuhan Beauty Salon Industry 0

3.2.3 The National Institute for Control of Pharmaceutical and Biological Products’ Office for Food and Cosmetics Testing Established in Beijing 0

3.2.4 Nanjing Launches Work on Cosmetics Barcode Collection 0

3.2.5 Huaibei Administration for Industry & Commerce Seized Fake Registered Trademark Cosmetics 0

3.2.6 First Cosmetics Industry Agent Union Committee Will Be Born in China 0

3.2.7 Domestic Skin Care Product Be Popular Again 0

3.2.8 Europe and USA Cosmetics Product Developing and Expanding in China Depending o n Department Stores 0

3.2.9 Zhuhai City Destroyed a Large-size Fake Cosmetics Products Manufacturing Base 0

3.3 Market Trend of Monthly International Cosmetics Industry 0

3.3.1 Market Size of Korea Cosmetics Products in 2011

3.3.2 Sales Value of France Cosmetics Product in 2011

3.3.3 Thailand’s Food and Drug Commission Strike Hard on Illegal Cosmetics’ Production and Selling 0

3.3.4 Russia Cosmetics Output in Jan. 2012

Chapter 4: Monthly Development Trend Analysis of Market Segmentation of Cosmetics Industry 0

4.1 Development Trend of Skin Care Product Market 0

4.1.1 Series of Garnier Pure 3 in 1 Wash Come into Market 0

4.1.2 Next Stage for High-end Cosmetics’ Moisturizing brands 0

4.2 Development Trend of Make-up Market 0

4.2.1 Increasingly Fierce Competition Among Foreign and Domestic Cosmetics Brands in China Make-up Market 0

4.2.2 Hard to Develop Beauty Tools Market 0

4.3 Market Trend of Functional Cosmetics Products 0

4.3.1 New Series of Shennong’s Anti-wrinkle Skin Care Product Come into Market 0

4.3.2 LAB SERIES Youth Anti-wrinkle Series Come into Market 0

4.4 Market Trend of Organic Cosmetics Products 0

4.4.1 Trend of Organic Cosmetics Brand – Origins 0

4.4.2 France’s Gamarde Makes An Appearance in Shanghai 0

4.5 Development Trend of Body and Hair Market 0

4.5.1 Unilever’s New Hair Care Products 0

4.5.2 VS SASSOON’s New Plastic Agile Modeling Series 0

4.5.3 Cooperation Between Kao (China) and Shanghai Center for Systems Biomedicine 0

Chapter 5: Analysis of Monthly Marketing Models and Channels Construction of Cosmetics Products 0

5.1 Development Trend of Cosmetics Products and Beauty Salons 0

5.1.1 Chlitina Sets Up Branch Office in Wenzhou 0

5.1.2 Balincan Marches in Online Shopping 0

5.2 Development Trend of Cosmetics Online Shopping Market 0

5.2.1 Online Adcertising of Popular Industry Brands in Jan. 0

5.2.2 Industry Data of Fashion Websites in Jan. 0

5.2.3 Fees on Online Adcertising of Popular Industry Brands in Jan. 0

5.2.4 Media Types of Online Adcertising of Popular Industry Brands in Jan. 0

5.2.5 TV Advertising Data of Cosmetics Industry in Jan. 0

5.3 Development Trend of Cosmetics Stores 0

5.3.1 Herborist Tries to Enter Yunnan Cosmetics Shops 0

5.3.2 Sephora Flagship Store Enters Nanjing 0

5.3.3 Watsons No.1001 Store Opens in Taobao 0

5.3.4 Gialen Tries to Join 0

5.3.5 Mannings Expands Shops This Year, Focusing on Eastern and Northern China 0

5.3.6 Cosmetics Stores Speed Up Strategical “Enclosured” 0

5.4 Development Trend of Cosmetics Traders’ Super Channel 0

5.4.1 Biotherm Opens Stores in Yichang 0

5.4.2 Dior Enters Huibei Guomao Mansion 0

5.4.3 New SK-II Counter Opens in Beijing 0

5.4.4 Japan Cosmeceuticals' Taishodo Enters Century Ginwa 0

5.5 Development Trend of Cosmeceuticals Channels 0

5.5.1 Designated Drug Stores Forbidden to Sell Cosmetics Products in Heibei 0

5.5.2 Designated Drug Stores Forbidden to Sell Cosmetics Products in Shenyang 0

5.6 Development Trend of Cosmetics Products Direct Sales Channels 0

5.6.1 Direct Sales Giants Make An Appearance in Annual Report 0

5.6.2 Investment Plan of Mary Kay in China 0

5.6.3 Avon Appoints New Chief Executive 0

5.7 Marketing Trend of Cosmetics Industry Exhibition 0

5.7.1 The 36th Guangdong International Beauty Fair in 2012

5.7.2 The 21st Hangzhou Beauty, Hair, Body and Makeup Tools Fair in 2012

5.7.3 The 20th China Beijing International Cosmetics and Makeup Tools Fair (Spring) 0

Reporting core values

Main Contents of report

Currently, Biotherm which belong to L’Oreal China high-end cosmetic department start business in the International Trade Building in Yichang, which is the first shoppe in third-tier city. Market for most high-end cosmetic in first and second tier cities is saturated at present. Thus high-end cosmetic brands, including Biotherm, expand the potential market to third and fourth tier cities. View from the over ten years market development history, we can find that the growth rate of cosmetic sales volume in the first tier cities is far lower than that of the second and third tier cities. However, growth of high-end brand in low tier cities should base on the brand recognition and quality guarantee. Comparatively speaking, high-end brand culture and channels of new product information are easier to be accepted in the first and second tier cities. For that in the third and fourth tier cities, time and efforts should be paid to cultivate the consumer group’ high-end brand consumption culture.

Presently, super-market channel for most high-end brands in the third and fourth tier cities is not yet matured but with wide development space.

According to statistics, demand of moisturizing skin-care for consumer group ranks first all the time. However, some brands which core positioning is moisturizing products lost the mainstream status after the market upgrading because of relatively simple function, low added value and over-abundant competitive brands.

With the development of high added value and technology as well as recognition of import moisturizing brands, such as Biotherm, H2O+ and CLINIQUE, the traditional moisturizing cosmetic is stepping into the high-end competitive era. As the market growth in the first and second tier cities is almost saturated, most high-end moisturizing import brands are looking for the new growth in the third and fourth tier cities.

Yet, view from the market performance of China high-end cosmetic in the first tier, there is an advantage for the brands with full-range products containing moisturizing, wrinkles-preventing and essence, etc. than the brands which core positioning is only moisturizing. This reflects the fact that it is necessary for high-end brands to up-grade product line and reshape brand image. The traditional moisturizing high-end brands like CLINIQUE and H2O+ is establishing a more perfect product line by promoting essence and other collagen functional products. It will upgrade the overall brand image and recognition thus to help the consumer groups to get rid of the fixed structure of simple function positioning for a certain brand.

In spite of this, many experts in the industry express their worry to the issue that whether the tax rate reduction will bring great impacts to national brands or not. According to analysis, the import cosmetic consumers are all medium and high end customers. Price of foreign brand will be more inexpensive and attract more consumers if the duty reduces. Therefore national brands will loss the price advantages. More and more foreign cosmetic brands will enter the domestic market in the latter stage and competition for domestic cosmetic market will be fiercer. Consequently, domestic cosmetic brands will face serious challenge.

Qianzhan Busniness Information Co., Ltd. Industry Research Center

Research Team of Cosmetic Industry

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