China Online Games Industry Report 2014-2018, Business Model Innovation and Investment Opportunity

At present, China's online game industry has made remarkable achievements. However, under the increasingly prosperous market subsurface of the industry, it is troubled by mode confusion, vicious competition, product merchandise, policy tightening and other issues. Especially in the last two years, with games promotion and raise of the competition threshold, profit margins of the industry gradually reduce. This not only makes a lot of small and medium online games in a dilemma of lack of funds to promote games and difficulty to attract players. It has also become a problem for large operators of online gaming industry.

Since 2001, Shanda, Netease, Giant, NINE, Tencent, Sohu, Jinshan and other domestic online game operators and R & D enterprises consist of the main force in the online gaming industry at home and abroad to create legends one after another. It has now formed a set of mode of development relying on virtuous circle "successful business model - gather capital - attracting talent". However, in the future, the connotation of this model will be changing with market conditions.

First, fee profit model of China's online game industry was widely popular when it emerged but it is being gradually abandoned. Free profit model has gradually been accepted by the majority of users and will become the mainstream. Secondly, flatbed cross-industry cooperation across different industries will be an important trend in the development of business model of the online game industry. This cross-industry collaboration will further develop the potential value of online games and enhance the driving force of radiation of online game chain. Its effects can not be underestimated and thus has become a development direction of online game industry. As the country's fastest-growing focus industry with largest market potential and most influential profound in Internet industry, the development potential of China's online game industry is huge, especially with the development of web games and mobile games, which brings more opportunities. However, the uncertainties facing the industry lead China's online game industry to explore new business models and trends. For now, how to break the bottleneck of the development of China's online game industry and how to open up new ways of thinking routes become the most urgent reform propositions placed in front of the industry's development and operation teams .

The report first analyzes the development trend of China's online game industry, current development environment and the competitive situation of the industry: business model innovation will be the key to further development of online game industry. Next, the report analyzes business models of client online games, web games and mobile gaming from the profit model innovation, business model, marketing model, typical cases of online games and development trends and strategies of business model of several subdivided markets. On this basis, the report chooses representative enterprises from various subdivided markets and makes in-depth analysis of their operating models for enterprise development reference.

This report will help online game developers, operators, distributors and investment companies accurately understand the latest developments of the industry and early detect blank points of industry market, opportunities, growth and profitability points ...... it will help prospectively grasp unmet market needs and trends of the industry and become a good advantage for sustainable development, effectively avoid the investment risks from the industry, more efficiently consolidate or expand appropriate strategic target markets, and firmly grasp the initiative authority in market competition.