China Sport Industry Market Forecast and Investment Strategy Planning Report, 2013-2017
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Table of Contents
Content Summary
Chapter 1: Development Overview of China Sport Industry
1.1 Overview of Sport Industry
1.1.1 Definition and Classification of Sport Industry
(1) Definition of Sport Industry
(2) Classification of Sport Industry
1.1.2 Analysis of Sport Industrial Chain
1.1.3 Development Stages of Sport Industry
(1) Stage of System
(2) Stage of Start-up
(3) Stage of Exploration
1.1.4 Significance of Developing Sport Industry
1.2 Analysis of Development Environment for Sport Industry
1.2.1 Analysis of Policy Environment for Sport Industry
1.2.2 Analysis of Economic Environment for Sport Industry
1.2.3 Analysis of Consumption Environment for Sport Industry
1.2.4 Analysis of Social Environment for Sport Industry
Chapter 2: Analysis of Overall Development of Sport Industry
2.1 Analysis of Development of International Sport Industry
2.1.1 Development Overview of International Sport Industry
2.1.2 Analysis of Development of US Sport Industry
2.1.3 Analysis of Development of Japan Sport Industry
2.1.4 Analysis of Development of Russia Sport Industry
2.1.5 Analysis of Development of South Korea Sport Industry
2.1.6 Analysis of Development of EU Sport Industry
2.2 Development of China Sport Industry
2.2.1 Statistics Related to China Sport Industry
(1) Statement of Research Information
(2) Major Indicators Related to China Sport Industry
(3) Development of Fields Related to China Sport Industry
2.2.2 Analysis of Operation of China Sport Industry
2.3 Analysis of Development Prospects for China Sport Industry
2.3.1 Overall Development Trend for China Sport Industry
2.3.2 Development Prospects for China Sport Industry
Chapter 3: Analysis of Development of Market Segments in China Sport Industry
3.1 Analysis of Development of Sports Competition Industry
3.1.1 Overview of Sports Competition
(1) Position of Sports Competition Industry
(2) Classification of Sports Competition Industry
(3) Development of Sports Competition Industry
3.1.2 Analysis of Development of Professional Sports Club Competition Industry
(1) Overview of Professional Sports Events
(2) Analysis of Development of Professional Sports Events
3.1.3 Analysis of Development of Sports Competition Industry in Other Organizations
(1) Analysis of Development of Non-club but Profession Competition
(2) Analysis of Development of Non-professional but Club Competition
(3) Analysis of Development of Non-Profession and Non-club Competition
3.2 Analysis of Development of Sports Fitness Industry
3.2.1 Overview of Sports Fitness Industry
(1) Features, Service Forms and Market Segments of Sports Fitness Industry
(2) Development Environment for Sports Fitness Industry
(3) Development Status of Sports Fitness Industry
(4) Development Trend for Sports Fitness Industry
3.2.2 Analysis of Operation Model for Club
(1) Development Status and Operation Features of Fitness Club
(2) Operation Model for Fitness Club
(3) Major Problems and Suggestions of Fitness Club
3.2.3 Analysis of Non-club Operation Model
(1) Development Status and Operation Features of Non-club Fitness Industry
(2) Operation Model for Non-club Fitness Industry
(3) Market Operation Cost and Benefit of Non-club Fitness Industry
(4) Major Problems and Suggestions of Non-club Fitness Industry
3.3 Analysis of Development of Sports Products Industry
3.3.1 Analysis of Development of Sports Products Industry, 2010-2011
(1) Analysis of China Sports Products Industry
1) Overall Development Information of China Sports Products Industry
2) Major Development Features of China Sports Products Industry
3) Analysis of Operation of Sports Products Industry, 2010-2011
(2) Analysis of Economic Index of Sports Products Industry, 2010-2011
1) Major Economic Benefit Factors of Impacting Sports Products Industry
2) Analysis of Economic Index of Sports Products Industry, 2010-2011
3) Analysis of Economic Index of Enterprises by Size, 2010-2011
4) Analysis of Economic Index of Enterprises by Type, 2010-2011
5) Analysis of Economic Index of Enterprises by Region, 2010-2011
(3) Analysis of Balance between Supply and Demand of Sports Products Industry
1) Analysis of Supply of National Sports Products Industry, 2010-2011
2) Analysis of Supply of Regional Sports Products Industry, 2010-2011
3) Analysis of Demand of National Sports Products Industry, 2010-2011
4) Analysis of Demand of Regional Sports Products Industry, 2010-2011
5) Analysis of Production and Marketing Ratio of National Sports Products Industry, 2010-2011
(4) Analysis of Import and Export Market of Sports Products Industry, 2010-2011
1) Export of Sports Products Industry, 2010-2011
2) Import of Sports Products Industry, 2010-2011
3.3.2 Analysis of Development of Sports Products Industry, Jan to Jun in 2012
(1) Analysis of Industry Size, Jan to Jun in 2012
(2) Analysis of Capital/Labor-intensity, Jan to Jun in 2012
(3) Analysis of Production and Marketing, Jan to Jun in 2012
(4) Analysis of Cost Structure, Jan to Jun in 2012
(5) Analysis of Profit and Loss, Jan to Jun in 2012
3.3.3 Analysis of Competition of Sports Products Industry
(1) Analysis of Competition of International Sports Products Industry
1) Development Overview of International Sports Products Industry
2) Competitive Landscape of International Sports Products Industry
3) Development Trend for International Sports Products Market
(2) Multinationals’ Investment Layout in China
1) Nike
2) Adidas
3) Reebok
4) Puma
5) Kappa
6) Mizuno
7) Columbia
8) Icon
9) Jack Wolfskin
(3) Analysis of Domestic Market Competition in the Industry
3.3.4 Development Trend and Prospects Forecast for Sports Products Industry
(1) Development Trend for China Sports Products Industry
(2) Prospects Forecast for China Sports Products Industry
3.4 Analysis of Development of Stadium Operation Industry
3.4.1 Overview of Stadium
(1) Stadium at Modern Age
(2) Overall Development Information of Stadium Industry
3.4.2 Analysis of Operation and Benefit of Stadium
(1) Public Welfare Service of Stadium
(2) Profit Development of Stadium
(3) Perspective for Benefit of Stadium
(4) Major Problems and Suggestions of Stadium Industry
3.4.3 Future Development Trend and Strategies for Stadium Industry
3.5 Analysis of Development of Sports Intermediary Industry
3.5.1 Overview of China Sports Intermediary Industry
(1) Connotation and Classification of Sports Intermediary
(2) Development Status of Sports Intermediary
(3) Operation Ways of Sports Intermediary
(4) Operation Benefit of Sports Intermediary
3.5.2 Development Status and Trend for Foreign Sports Intermediary Industry
(1) Analysis of Demand for Foreign Sports Intermediary
(2) Operation Ways of Foreign Sports Intermediary Market
(3) Development Trend for Sports Intermediary Industry
(4) Analysis of Comparison among Foreign Sports Intermediary Industry
3.5.3 Major Problems and Measures for China Sports Intermediary Industry
(1) Major Problems
(2) Strategies
3.6 Analysis of Development of Sports Media Industry
3.6.1 Development Background and Development Overview of Sports Media Industry
(1) Development Background of Sports Media Industry
(2) Overall Development Information of Sports Media Industry
3.6.2 Analysis of Competition of Sports Media Industry
(1) Development Factors of Sports Media Industry, 2010-2012
(2) Analysis of Competition Strategy for Sports Media Industry
3.6.3 Case Study of Operation of Sports Media Industry
(1) Case Study of CCTV-5
(2) Case Study of Sports Channel in Sina Website
3.6.4 Development Trend for Sports Media Industry
3.7 Analysis of Development of Sports Lottery Industry
3.7.1 Analysis of Sports Lottery Status
3.7.2 Operation Model for Public Welfare Fund in Sports Lottery
3.7.3 Analysis of Use of Public Welfare Fund in Sports Lottery
3.7.4 Analysis of Social Welfare Benefit of Sports Lottery
Chapter 4: Analysis of Development of Sport Industry in Chinese Provinces and Cities
4.1 Analysis of Development of Tianjin Sport Industry
4.1.1 Analysis of Development Environment for Tianjin Sport Industry
(1) Economic Development
(2) Development Policies for Sports Industry
(3) Sports Facility Construction
(4) Residential Income
(5) Education, Culture and Entertainment Service Expenditure for Residents
4.1.2 Development of Tianjin Sport Industry
4.1.3 Construction Information of Tianjin Tuanbo New City Gymnasium
(1) Location of Tuanbo New City Gymnasium
(2) Construction Area of Tuanbo New City Gymnasium
(3) Three Key Development Parts of Tuanbo New City Gymnasium
(4) “Four Tipping Points” for Tuanbo New City Gymnasium
(5) signification for Construction of Tuanbo New City Gymnasium
4.1.4 Development Planning for Tianjin Sport Industry
4.2 Analysis of Development of Guangzhou Sport Industry
4.2.1 Analysis of Development Environment for Guangzhou Sport Industry
(1) Economic Development
(2) Development Policies for Sports Industry
(3) Sports Facility Construction
(4) Residential Income
(5) Education, Culture and Entertainment Service Expenditure for Residents
4.2.2 Development of Guangzhou Sport Industry
4.2.3 Opinions of the People’s Government of Guangzhou Municipality Party Committee and Guangzhou Municipal People's government on Further Accelerating the Development of Sport Industry
(1) Framework and Major Content
(2) Development Goal for Sport Industry
(3) Electing Key Sports Enterprise
(4) Planning and Constructing Functional Zone for Sport Industry
(5) Setting up Special Development Fund for Sport Industry
(6) Ensuing Effective Implementation of Preferential Policies
(7) Supporting the Development of Sport Service Industry
4.3 Analysis of Development of Haikou Sport Industry
4.3.1 Analysis of Development Environment for Haihou Sport Industry
(1) Economic Development
(2) Development Policies for Sports Industry
(3) Sports Facility Construction
(4) Residential Income
(5) Education, Culture and Entertainment Service Expenditure for Residents
4.3.2 Development of Haikou Sport Industry
4.3.3 Analysis of Large Sports Events Sponsored by
(1) Important Sports Events Planned to Do during 2012 to 2013
(2) Analysis of Sports Events Had Been Held
(3) Analysis of Influence of Sports Events
4.3.4 Haikou Speeds up to Construct A “Chinese Golf Tourism City”
4.3.5 “Five Year Plan” for Development of Haikou Culture and Entertainment, 2009-213
(1) Overall Goal
(2) Development Duty and Major Measures
4.4 Analysis of Development of Jiangsu Sport Industry
4.4.1 Analysis of Development Environment for Sport Industry
(1) Economic Development
(2) Development Policies for Sports Industry
(3) Sports Facility Construction
(4) Residential Income
(5) Education, Culture and Entertainment Service Expenditure for Residents
4.4.2 Development of Jiangsu Sport Industry
4.4.3 Implementation Opinions of Provincial Government on Accelerating the Development of Sport Industry in Jiangsu
(1) Background of Releasing the Opinion
(2) Development Goal for Sport Industry
(3) Six Key Duties to Develop Sport Industry
(4) Guarantee Policy
4.5 Analysis of Development of Zhejiang Sport Industry
4.5.1 Analysis of Development Environment for Zhejiang Sport Industry
(1) Economic Development
(2) Development Policies for Sports Industry
(3) Sports Facility Construction
(4) Residential Income
(5) Education, Culture and Entertainment Service Expenditure for Residents
4.5.2 Development of Zhejiang Sport Industry
4.5.3 Zhejiang Huanglong Sports Cultural and Creative Industrial Park Opens
(1) Overall of Huanglong Center
(2) Development Advantages of Huanglong Center
(3) Function Zone Division of Huanglong Center
(4) CNBO Group Signed Contract with Huanglong Center for Strategic Cooperation
4.5.4 Development Plan for Zhejiang Sport Industry, 2010-2015
(1) Development Goal
(2) Work Task
(3) Guarantee Measure
4.6 Analysis of Development of Shaanxi Sport Industry
4.6.1 Analysis of Development Environment for Shaanxi Sport Industry
(1) Economic Development
(2) Development Policies for Sports Industry
(3) Sports Facility Construction
(4) Residential Income
(5) Education, Culture and Entertainment Service Expenditure for Residents
4.6.2 Development of Shaanxi Sport Industry
4.6.3 Group Construction Plan for Shaanxi Sport Industry
4.6.4 Opinions of General office of the Shaanxi people's government on Accelerating the Development of Sport Industry
(1) Development Goal
(2) Development Priority
(3) Preferential Policy
Chapter 5: Analysis of Base Construction of China Sport Industry
5.1 Development Overview of National Sport Industry Base
5.2 Analysis of Development of Shenzhen National Sport Industry Base
5.2.1 Overview of Shenzhen National Sport Industry Base
5.2.2 Development Thinking and Spatial Layout of Shenzhen National Sport Industry Base
(1) Development Thinking
(2) Spatial Layout
5.2.3 Construction Progress of Shenzhen National Sport Industry Base
(1) Accelerate to Construct of Core Shenzhen National Sport Industry Base
(2) Positively Plan Scientific and Innovative Accelerator of Shenzhen Sport Industry
(3) Endeavor to Construct Public Technical Service Platform of Shenzhen Sport Industry
5.2.4 Development Plan for Shenzhen Sport Industry
(1) Quantity Goal for Sport Development
(2) Development of Sport Industry during “Eleventh Five-year” Period
(3) Development Forecast for Sport Industry during “Twelfth Five-year” Period
5.3 Analysis of Development of Chengdu National Sport Industry Base
5.3.1 Overview of Chengdu National Sport Industry Base
5.3.2 Construction Progress of Chengdu National Sport Industry Base
5.3.3 Next Working Thinking for Chengdu National Sport Industry Base
5.3.4 Development Plan for Chengdu Sport Industry, 2010-2020
(1) Development Status
(2) Development Goal
(3) Development Priority and Planning Layout
(4) Key Projects in Plan
(5) Guarantee Measure
5.4 Analysis of Development of Jinjiang National Sport Industry Base
5.4.1 Overview of Jinjiang National Sport Industry Base
5.4.2 Next Working Thinking of Base for Jinjiang National Sport Industry
(1) Increase Efforts to Support and Improve the Pillar Sports Products Industries
(2) Focus on Sports Theme and Create Haixi “Sports City”
(3) Dig out Resource Potential and Expand Development Channel for Sport Industry
(4) Insist on Coordinated Development and Promote Mass Sports Work
5.5 Analysis of Development of Beijing Longtan Industrial Sports Park
5.5.1 Overview of Beijing Longtan Industrial Sports Park
5.5.2 Featured Advantages of Beijing Longtan Industrial Sports Park
(1) Sports Administration Center and Head Office
(2) Sports Event Management Center and Sports Talent Center
(3) Sports Media and R&D Center
(4) Physical Training Center
(5) Sports Product Sales Center
With Forward’s the long-term tracking and collecting market data of sport industry, we roundly and accurately analyze the structure system for you from the view of mastering the whole industry. This report mainly analyzes the following aspects: development environment of sport industry; overall development status of sport industry; market segmentation development status of sport industry; development status of sport industry in some provinces; base construction condition of sport industry; marketing strategy and case study of sport industry; leading corporation development status in sport industry; investment and financing analysis of sport industry. Meanwhile, together with the comprehensive and detailed market data which is accumulated for years, Forward helps you to grasp the market and development trends of sport industry, so as to win advantages from competition!
Sport industry is an important part of modern service as well as significant carrier of new economic growth and employment. It is widely acknowledged that sport industry is the most active one in the 21st century. Or it can be regarded as the sunrise, health and green industry with characteristics of high permeability, overlap and pulling.
Sport industry is the mainstay industry for developed countries. Its annual output value ranks top 10 in North America, West Europe and Japan. Even though history of sport industry is less than one hundred years, its development speed has far exceeded other industries with an annual growth of more than 20%. At present, output value of global sport industry is about 400 billion USD. China sport industry is in its babyhood. Proportion of the output value to GDP is less than 1% and nearly 10 times less than Euro-American developed countries. Under the environment of China macroeconomic well development, per capital income and leisure time is increasing and sport consumption is upgrading. Together with the issued Guidance of Accelerating Sport Industry, there will be a golden development stage fro China sport industry.
With more than 20 years experience of marketization, there is a relatively fast development of scale process for China sport industry. As the beginning year of the “twelfth five years” plan, sport industry shows a boom in 2011: sponsorship revenue of the 26th Summer Universiade reaches 1.227 billion RMB; the 2011 Super Coppa Italiana attracts about 80,000 to the “bird nest building” with a ticket revenue of more than one hundred million Yuan. Meanwhile, professional competitions like China Professional Soccer League, the CBA and Table Tennis Super League is more and more matured by more than 10 years development. In the aspect of sports lotteries, as an important welfare part, nationwide sales volume of sports lotteries in 2011 reaches 93.7 billion Yuan which increases 24.3 billion Yuan and with a growth of 35%. What’s more, number of sports facilities is increasing, management system is increasingly perfect, sports media industry develops towards network new media and sports intermediary industry is in prosperity. All these show a good development prospect for China sport industry.
During the sport industry transformation--which develops from welfare-type to industry-type, from plan economic to market economic and from national leading to social leading--the sport industry capital resource is more and more diversification: in the aspect of IPO, raised fund for China Sports Industry Group Co., Ltd and Changchun North China Wuhuan Co., Ltd. is 26 million Yuan and 15 million Yuan; in the aspect of sport foundation, China sport foundation market, which the CSF is the main body, is constructed and start operating; in the aspect of stock ownership and financing, the present football and basketball clubs are seeking for risk investment by cooperating with large-scale corporations. Moreover, China sport industry is more and more popular among financial institutes at home and abroad like securities, funds, banks and insurance.
Along with the sustaining development of China sport industry, there are more and more international sports events which are hold in China. In one word, sport industry is facing unprecedented opportunities. International sport industrial bases in Shenzhen, Chengdu, Jinjiang, Beijing Longtanhu and Leling together with nationwide sport industry planning provide strong supports to overall development of China sport industry. China sport industry is entering its primary development period. For instance, if China's per capita sports consumption in accordance with only half of that in Europe and the United States, a big market of 2 trillion Yuan annually will be formed.
As the sport corporations’ industry awareness is improving and industry competition is fiercer, the domestic outstanding auto aftermarket corporations pay more and more attention to the industry market research, especially the in-depth research of product consumers.
With Forward’s the long-term tracking and collecting market data of sport industry, we roundly and accurately analyze the structure system for you from the view of mastering the whole industry. This report mainly analyzes the following aspects: development environment of sport industry; overall development status of sport industry; market segmentation development status of sport industry; development status of sport industry in some provinces; base construction condition of sport industry; marketing strategy and case study of sport industry; leading corporation development status in sport industry; investment and financing analysis of sport industry. Meanwhile, together with the comprehensive and detailed market data which is accumulated for years, Forward helps you to grasp the market and development trends of sport industry, so as to win advantages from competition!
Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of sport industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of sport industry. This report contains a high value for sport corporations and investment corporations to accurately know the latest industry development trend, obtain market opportunities and determine an insightful operation strategy and development direction.
Here, we’d like to express our sincere gratitude to State General Administration of Sport, National Bureau of Statistics of China, International Information Institute, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!
Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!
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