China Sport Industry Market Forecast and Investment Strategy Planning Report, 2013-2017
Last Update:2014-05-04
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Preface
Table of Content
Sport industry is an important part of modern service as well as significant carrier of new economic growth and employment. It is widely acknowledged that sport industry is the most active one in the 21st century. Or it can be regarded as the sunrise, health and green industry with characteristics of high permeability, overlap and pulling.
Sport industry is the mainstay industry for developed countries. Its annual output value ranks top 10 in North America, West Europe and Japan. Even though history of sport industry is less than one hundred years, its development speed has far exceeded other industries with an annual growth of more than 20%. At present, output value of global sport industry is about 400 billion USD. China sport industry is in its babyhood. Proportion of the output value to GDP is less than 1% and nearly 10 times less than Euro-American developed countries. Under the environment of China macroeconomic well development, per capital income and leisure time is increasing and sport consumption is upgrading. Together with the issued Guidance of Accelerating Sport Industry, there will be a golden development stage fro China sport industry.
With more than 20 years experience of marketization, there is a relatively fast development of scale process for China sport industry. As the beginning year of the “twelfth five years” plan, sport industry shows a boom in 2011: sponsorship revenue of the 26th Summer Universiade reaches 1.227 billion RMB; the 2011 Super Coppa Italiana attracts about 80,000 to the “bird nest building” with a ticket revenue of more than one hundred million Yuan. Meanwhile, professional competitions like China Professional Soccer League, the CBA and Table Tennis Super League is more and more matured by more than 10 years development. In the aspect of sports lotteries, as an important welfare part, nationwide sales volume of sports lotteries in 2011 reaches 93.7 billion Yuan which increases 24.3 billion Yuan and with a growth of 35%. What’s more, number of sports facilities is increasing, management system is increasingly perfect, sports media industry develops towards network new media and sports intermediary industry is in prosperity. All these show a good development prospect for China sport industry.
During the sport industry transformation--which develops from welfare-type to industry-type, from plan economic to market economic and from national leading to social leading--the sport industry capital resource is more and more diversification: in the aspect of IPO, raised fund for China Sports Industry Group Co., Ltd and Changchun North China Wuhuan Co., Ltd. is 26 million Yuan and 15 million Yuan; in the aspect of sport foundation, China sport foundation market, which the CSF is the main body, is constructed and start operating; in the aspect of stock ownership and financing, the present football and basketball clubs are seeking for risk investment by cooperating with large-scale corporations. Moreover, China sport industry is more and more popular among financial institutes at home and abroad like securities, funds, banks and insurance.
Along with the sustaining development of China sport industry, there are more and more international sports events which are hold in China. In one word, sport industry is facing unprecedented opportunities. International sport industrial bases in Shenzhen, Chengdu, Jinjiang, Beijing Longtanhu and Leling together with nationwide sport industry planning provide strong supports to overall development of China sport industry. China sport industry is entering its primary development period. For instance, if China's per capita sports consumption in accordance with only half of that in Europe and the United States, a big market of 2 trillion Yuan annually will be formed.
As the sport corporations’ industry awareness is improving and industry competition is fiercer, the domestic outstanding auto aftermarket corporations pay more and more attention to the industry market research, especially the in-depth research of product consumers.
With Forward’s the long-term tracking and collecting market data of sport industry, we roundly and accurately analyze the structure system for you from the view of mastering the whole industry. This report mainly analyzes the following aspects: development environment of sport industry; overall development status of sport industry; market segmentation development status of sport industry; development status of sport industry in some provinces; base construction condition of sport industry; marketing strategy and case study of sport industry; leading corporation development status in sport industry; investment and financing analysis of sport industry. Meanwhile, together with the comprehensive and detailed market data which is accumulated for years, Forward helps you to grasp the market and development trends of sport industry, so as to win advantages from competition!
Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of sport industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of sport industry. This report contains a high value for sport corporations and investment corporations to accurately know the latest industry development trend, obtain market opportunities and determine an insightful operation strategy and development direction.
Here, we’d like to express our sincere gratitude to State General Administration of Sport, National Bureau of Statistics of China, International Information Institute, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!
Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!
Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Sport Industry
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