China Green Seedling Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017

The green seedling is an important material base to green homeland, beautify the environment, improve the ecology and develop rural economy. The work of green and improving the ecological environment drives more and more attention along with the fast growth of China economy, the gradual improvement of material and cultural life and accelerating urbanization. China thinks highly of the afforestation and ecological construction and regards the homeland greening as a basic state policy. Moreover, the green seedling industry is promoted to develop rapidly by urban greening and beautifying project, channel greening project, farmland shelterbelt networks, rural environment improvement and the major six forestry projects.

As a significant part of urban environment construction, the landscape greening development with new opportunities and promotes the progress of green seedling production in current years. The demand of green seedling is bigger and bigger with the social progress, importance of living environment and the development of the western region in China. Many big corporations start to invest the “green bank”--seedling nursery production while the seedlings turn to be a major direction of agricultural industrialization adjustment. To sum up, the seedling industry is a sun-rise industry which with great potential in China.

The planting area of green seedlings accounts for over 50% of the whole while the selling amount is above 50% too. Comparing with that of several years ago, the planting ratio of green seedling declines while the sales volume increases. It is an inexorable trend for China seedling industry to develop towards best quality, high-end and specialization. On the other side, the employees’ amount and quality have been greatly improved. The seedling operators currently are no longer farmer only but leading enterprises who lead the development of the regional industry. And many employees from colleges and universities as well as other institutes become the core force of the industry. Moreover, with the increasing amount of industry enterprises, the emerging abundant management and production talents promote a sustainable development of the industry.

Since the state founded in over 60 years ago, the number of cities has grew from 132 to 655 in 2008 while the urban population has increased 90.3% and with an annual growth rate of 5.6% comparing with that in 1991. And the urbanization rate is improving year by year, that it is 45.68% in 2008 while it becomes 46.59% in 2009, 49.68% in 2010 and exceeds 50% in 2011 for the first time. Still, there is gap and room for the urbanization in the future comparing with the 75% in developed countries.

At present, the industry group of China green seedling is forming gradually. The seedling production is developing from small-scale scattering management and unitary variety of products to regionalization and scale. The current industry groups in China are as follows: Yangtze River Delta Industry Group (Zhejiang, Jiangsu), Beijing-Tainjin Industry Group (Shandong, Henan, and Hebei), Pearl River Delta Industry Group (Guangdong, Guangxi) and others. The important industrial zones of seedling industry are Xiaoshan in Zhejiang, Wenjiang in Sichuan, Changyi in Shandong, and Yanling in Henan. The industrial groups of national seedling producer, broker and rural cooperative is with scale gradually. The industrial division shows a start and there is a division of labor based on specialization for seedlings, containers, greenhouse, ground cloth, and machinery.

The trend of landscape green determines the demand and development direction of landscape seedling industry while the industry (of the aspects of scale, category, standard and quality) limits the development of landscape green. Therefore, the landscape seedling producers should confirm the industrial scale, category, standard and quality according to the actual demand of landscape green. At present, most of the landscape greening seedlings are shrubs, trees and lawn. Among which the medium and high level plants are particularly important in the urban greening construction. According to the environment of China’s landscape greening construction, the collocation of tall seedling will be more popular. In spite of tall trees, the medium tall plants are also extremely important parts which play a role of visual coordination. The medium tall plant of 2-5 meters which with such function is badly needed and the price is higher than that of tall trees. Therefore, the development space for medium tall plants is large in the future.

This report mainly analyzes the following aspects: development scale, business model and entry barriers of China green seedling; market environment of green seedling; development status and prospects of industrial chain the market segmentation to green seedlings; development status and prospects of green seedlings in major provinces and cities; leading corporations’ operational condition of green seedling; investment/financing and prospects of green seedling. Meanwhile, together with the comprehensive and detailed market data which is accumulated for 5 years, Forward helps you to grasp the market and development trends of green seedling industry, so as to win advantages from competition!

Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of green seedling industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of green seedling industry. This report is of a high value for enterprises like green seedling planting, R&D, and selling corporations to accurately know the latest industry development trend, and obtain market opportunities and determine an insightful operation strategy and development direction.

Here, we’d like to express our sincere gratitude to Ornamental Nursery Stock Branch of China Flower Association, National Statistics Bureau of China, International Information Institute, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Green Seedling Industry