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China Banking Industry Market Monitoring Monthly Report

China Banking Industry Market Monitoring Monthly Report

Last Update:2014-04-27

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After more than 30 years of reform and opening up, China banking industry realizes a leapfrog development. The modern banking system is basically formed; the overall strength keeps being improved; the system and mechanism continues to be perfected; the domestic and foreign opening up is gradually expanding; and the international position is remarkably promoted, which play an important role in promoting the development of economy and society. But until now, China banking industry will continue to adopt the traditional development mode, with characteristics of credit-driven, financing-driven, cost driven, interest-margin driven, large enterprises’ big projects-driven, and the characteristic of extended extensive growth is still very clear.

In terms of China’s “twelfth five-year” plan, under the background of policy languages of adjusting income structure and so on, it further shows China will gradually shift from investment-driven growth model in nowadays to consumption-driven growth model. With the limitation of China’s economic and financial environment, the internal and external restriction, as well as the three huge changes of society, finance and demand, as to every bank, becoming the mainstream banks in each market regions will be an inevitable direction for its survival and development.

In addition, with the implementation of policies such as The National Promotion Strategy on Central Region Risen, the central region is becoming a hot place for industries transfer in eastern costal developed areas. At present, the shifting pace from eastern areas to central places will speed up, which generates a mass of financial demand. It’s very necessary for commercial banks to seize this important historical opportunity and increase efforts to accelerate financial supports, which create good financial service environment for industry transfer in central regions, and promote the industry transfer to realize the leaping development. Under this circumstance, the establishment of new bank nets and the business innovation is not only needing to follow the development history, but also learn about the operation situation of competitors, so that adjust strategies in time.

Premier Wen Jiabao chaired a State Council executive meeting on March 28, 2012, which decided to establish Wenzhou City as a comprehensive finance reform pilot. In terms of 12 key tasks for Wenzhou financial reform, there are some limitations, but it’s very urgent to accelerate the financial reform and innovation. The financial institutions of banking industry should be ready to meet challenges.

The 7 core tasks for Forward’s banking industry market monitoring monthly report are: firstly, dynamically monitor the monthly domestic and foreign economic environment, domestic financial environment, and the policy direction of banking industry; secondly, monitor the monthly overall competition situation of banking industry, mainly from brand, business innovation, and establishment of nets; thirdly, analyze monthly three major businesses of banking industry; fourthly, specifically analyze the monthly operational situation of China’s five state-owned commercial banks, 12 joint-stock commercial banks, 3 national policy banks, as well as major city banks and rural financial institutions; fifthly, analyze the development situation and competition dynamics of key foreign-owned and JV commercial banks in China; sixthly, analyze monthly latest management practice, marketing strategies and special analysis viewpoint of banking industry; seventhly, fully monitor the monitor the monthly massive data of banking industry, then Forward provides some management strategies and business innovation suggestions for all big banks.

This report aims to constantly provide corporations with strategic references objectively by monitoring and analyzing a large sum of firsthand market data. It will enable corporations to fully handle the latest industry information, judge the market competitive environment, and adjust management and strategies in time according to monthly latest trend.

Here, we would like to express our sincere gratitude to China Banking Regulatory Commission, People’s Bank of China, State Information Center, Bureau of Statistics of China, and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Qianzhan Business Information Co., Ltd. Industry Research Center
Monthly Monitoring Analysis Team of Banking Industry

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