Report Keyword:

China Home Appliances Going to the Countryside and Post-era Operation Strategy Report

China Home Appliances Going to the Countryside and Post-era Operation Strategy Report

Last Update:2014-04-21

Form of services:Book + (pdf or doc file) + CD

Send method:EMS 2-3 days for delivery

English Service:+86 0755 33220413

Chinese Service:+86 800-8306390 800-8306395

Report price:$7900   Print: $7800   CD: $7800

Online Consultation
Special statement:
Recently we find there are some sites steal report contents from who put those contents on their sites for sale by making a little changes about the contents or remaining the same which deceives buyers(e.g. unable to get full or correct reports, or main body differs from contents that announced on sites).Therefore, we recommend paying a visit to Qianzhan personally or by your friends, and make payment after confirmation. Special statement: Qianzhan is the only and right holder of all the research reports, and has never used a third party to sell any reports, please be aware of the trademark " " when purchasing. Qianzhan is the largest and strongest consultancy, who owns the greatest number of researchers. Here followed "Nine standards of companies' identificatios"。

This table of content is original, without written permission of Qianzhan, any unit or individual shall not use, copy, or transfer the reports.


Table of Content

In the second half of 2008, affected by financial crisis, the export demand decreases severely. It’s a common consensus to expand domestic demand for all parties, so the policy of “home appliances going to the countryside” is released. On December 1st 2008, 14 provinces, autonomous regions, municipalities or municipalities with independent planning status, such as Shandong, Qingdao, Henan, Sichuan, Inner Mongolia, Liaoning, Dalian, Heilongjiang, Anhui, Qingdao, Hubei, Hunan, Guangxi, and Shanxi began to promote the home appliances going to countryside. The pilot 3 provinces and 1 city – Shandong, Henan, Sichuan, and Qingdao – would implement this policy till the end of November 2011, while other provinces, autonomous regions, municipalities or municipalities with independent planning status would implement this policy till the end of November 2012. From February 1st 2009, other provinces, autonomous regions, municipalities, municipalities with independent planning status and Xinjiang Production and Construction Corps began to conduct the work of home appliances going to the countryside.

The policy of home appliance going the countryside vigorously promotes the rural consumption, and promotes the fast development of home appliance industry. The statistics shows, after the implementation of the policy of home appliances going to the countryside, there were 218 million pieces of home appliance products that were sold as of the end of December 2011. The industry realized the sales volume of 505.9 billion Yuan, and the accumulative subsidiary reached 59.22 billion Yuan.

At present, the home appliances going the countryside policy in Henan, Shandong, Sichuan, and Qingdao had dropped out since the end of November 2011, and other places will gradually quit the policy. Moreover, enterprises deal with the effects causing by the exit policy through emphasizing the products not for home appliances going the countryside. The implementation of home appliances going the countryside leads to the overdraft rural demand to some degree. It’s predicted the rural demand growth may slow down in the next 2 years. However, the rural home appliance market hasn’t yet reached the level of rural market, and it has great space for development.

Since the foreign demand is fatigue, and the domestic urban market gradually become saturated, home appliances enterprises begin to compete for the third and fourth-tiers market in rural areas. Many home appliance enterprises successfully open the third and fourth-tiers marketing markets. Indeed, there are some brands that grow depending on these policies. After entering post-era of home appliances going to the countryside, the rural market competition becomes conventional. Some big brands continue to focus on down channels, and improve the occupancy in the third and fourth-tiers markets, while those brands which grow depending on policies will face re-shuffle again.

In the post-era, the competition in rural areas that home appliance enterprises face will become fiercer and fiercer. In such a circumstance, either large-sized home appliance enterprises, or small and medium-sized enterprises should timely focus on the market dynamics and competitive rivals dynamics, and make full use of their advantages and positively face the challenges aiming at rural market demand characteristics.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Home Appliance Industry

China Home Appliances Report" related reports »

Purchase Mode:

1. English Service:  +86 0755 33220413

2. Chinese Service:  +86 8008306390 8008306395

3. Mail Order:

4. Online Order:  Click "Order Now" button on this page

5. Purchase On-site:  19F Block A, First World Plaza, Hongli West Rd, Futian District, Shenzhen China

Warm tips:
  • 1. Please be aware of " Qianzhan " trademark, qianzhan has never used any third to sell reports, please make a phone call and purchase it directly.
  • 2. You are warmly welcome to visit Qianzhan, and close transaction after confirmation.
Industry Research
·Energy and Environment»
New Energy Natural Gas Energy Conservation Water Resources Coal Electricity Others
·Recreation and Sports»
Education Advertisement Film and Television Publication Packing and Printing Sports Resort Hotel Catering Internet Animation Others Media
·Financial Services»
Banking Insurance Securities Leasing Credit Others
·Transport Logistics and Supporting»
Water Transport Airport Road Transport Logistic Distribution Vehicle and Fittings Post-Market Others
·Medical and Health»
Medical Device Biomedicine Medical Institution Healthcare and Nursing Medicine and Pharmacy Others
·Retail or FMCG»
Retail Commercial Trade Food Beverage Dairy Product Seasoning Wine and Tobacco Cosmetics Cleaning Product Daily Necessities Others
·Real Estate and Construction»
Real Estate Real Estate Intermediary Public Safety Construction Engineering Survey and Design Building Materials Housing Accomodation Others
·Mechanical Manufacturing»
Precision Instrument Transport Instrument Electricity Supporting Equipment Special Equipment General Equipment Others
·New Chemical Material»
Ink and Pigment Coating Chemical Fibres Synthetic Fibres Chemicals Industrial Chemicals Rubber Plastics Basic Chemicals Others
·Light Textile and Clothing»
Luxury Jewelry Leather Raw Materials Shoes and Hats Clothing Textile Others
·Household Appliance and IT»
White Goods Optic Instrument Electrical Component Semiconductor Brown Goods Small Appliances Communication IT Consumer Electronics Others
·Minerals and Metallurgy»
Metal Product Metallurgy Non-Ferrous Metal Steel Mining Industry Others
Copyright Notice

1. The copyright of this report is reserved by Qianzhan Business Information Co., Ltd. (Industry Research Institute of Qianzhan), the shipment and post-sale service is handled by the issue department of Qianzhan Business Information Co., Ltd. (Industry Research Institute of Qianzhan). The only copyright of all research report products of our company is reserved; we did not authorize any third party sales agent, if you are to purchase our report, please contact our customer service directly.

2. A limited of customers are offered with our reports with compensation; those reports are only for internal usage and are only for researching and analyzing purposes. We will not be responsible for any misunderstanding or legal issues caused by external usage or references with the report.

Beginner's Guide
Order Reference
Delivery & Payment
Sale protection
Service Hotline
  • Order Hotline:+86 800-830-6390
  • Customer service:
    +86 800-830-6395
    +86 400-068-7188