China Catering Industry Market Monitoring Monthly Report
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Table of Contents
Content Summary
Chapter 1: Analysis of Market Development of Monthly Catering Industry
1.1 Economic Environment Analysis of Catering Industry
1.1.1 Analysis of CPI in Apr. 2012
1.1.2 Analysis of PMI Index of Manufacturing Industry in Apr. 2012
1.1.3 Analysis of Industrial Production Situation in Apr. 2012
(1) Price Year-on-year Changes of Industrial Producers
(2) Price Month-on-month Changes of Industrial Producers
1.1.4 Analysis of Total Retail Sales of Consumable Goods in Apr. 2012
1.1.5 Analysis of Foreign Trading Import and Export Situation in Apr. 2012
1.2 Policy Environment Analysis of Catering Industry
1.2.1 National “Point-scoring System” Created by Catering Institution in Zhuzhou for the First Time
1.2.2 Wuhan Soon Releasing Civilized Catering Convention
1.2.3 Officially Implementation of General Rule on Pre-package Food Label
1.2.4 Management at Different Grades Soon Implementing in Catering Institutions
1.2.5 Guangxi Province: Implementation of Declaration and Filing System for Waste from Restaurants and Kitchens
1.2.6 80% of National Health Bureaus Taking No Charge of Catering
1.2.7 Policy Supporting - Introduction of Catering Brands Since Hangzhou Building “City of Gastronomy”
1.2.8 Implementation of New National Paper Cup Standard in June
1.3 Analysis of the Development of International Catering Market
1.3.1 Latest Operation Situation Analysis of USA Catering Industry
(1) USA Soon to Release Rule on Cleaning Junk Food from School
(2) Unsatisfied with Chinese Restaurants in Downtown, New York Diners Prospect Better Chinese Food
(3) Heart Attack Grill Again Proving “Worthy of the Name”
1.3.2 Latest Operation Situation Analysis of Japan Catering Industry
(1) 51 Kinds of Food’s Caesium Exceeding in 9 Counties
(2) 2 Japanese Restaurants Including in World's 50 Best Restaurants List
(3) Japan Relaxing Operating Time for “Cat Café”
1.3.3 Argentina: Severely Investigating Restaurant Tax Evasion Which Affecting Take-away Business
1.3.4 35% Growth of Catering Industry Turnover During Mexico’s “Holy Week”
1.3.5 Latest Operation Situation Analysis of UK Catering Industry
(1) 40 Pounds of Olympic Catering in London Than Common Lunch
(2) London Soho Restaurant Launching Electronic Desktop
1.3.6 2.0% Growth of German Hotel Catering Industry Turnover in Feb.
1.3.7 Australia: Tax on Fattening for KFC & Mcdonald's
Chapter 2: Investment and Competitiveness Analysis of Catering Industry This Month
2.1 Investment and Financing Environment Analysis of Catering Market This Month
2.1.1 Analysis of National FAI from Jan. – Apr., 2012
2.1.2 Analysis of Currency Supply and Demand Volume in Apr. 2012
2.1.3 Financial Institution Deposit Situation in Apr. 2012
2.1.4 Financial Institution Loan Situation in Apr. 2012
2.1.5 Interbank Market Interest Rate in Apr. 2012
2.2 Financing and M&A Trend of Catering Industry This Month
2.2.1 Huang Shang Huang Food’s IPO Successfully Examined and Verified by CSRC
2.2.2 Northeastern People Restaurant Opening Store in Shanghai and Planning to List within 3 Years
2.2.3 Quanjude Chongqing Store Losing Tens of Millions Yuan and Needing
2.2.4 Kong Hong Lan Kwai Fong Crack Chongqing Catering Market with USD 250 million Investment
Chapter 3: Marketing Channels and Development Trend Analysis of Catering Industry This Month
3.1 Development Situation of Catering Network Marketing Channel
3.1.1 Development Situation Analysis of Online Group Buying
3.1.2 Statistical Analysis of Catering Group Buying
(1) Analysis of Shanghai Group Buying in Apr. 2012
(2) Analysis of Hangzhou Group Buying in Apr. 2012
(3) Analysis of Shenzhen Group Buying in Apr. 2012
(4) Analysis of Guangzhou Group Buying in Apr. 2012
(5) Analysis of Beijing Group Buying in Apr. 2012
(6) Analysis of Chongqing Group Buying in Apr. 2012
3.2 Development Trend Analysis of Gourmet Festivals
3.2.1 Development Situation Analysis of Gourmet Festival Market
3.2.2 Development Trend Analysis of Gourmet Festival
(1) China Wanfeng Gourmet Festival Curtained Up in Beijing in 2012
(2) Wuxi Gourmet Festival Will Curtain Up in Nanzenji Temple on 19th May 2012
(3) Beitan Gourmet Festival Ended with Nearly RMB 200,000 of Sales Revenue
(4) China Lanzhou Investment and Trade Fair Will Curtain Up in Gansu on 5th July 2012
(5) Beijing Fair Income of 2015 Exceeding RMB 30 Billion, Hotel and Catering Benefiting Most
(6) The Second China Catering Expo Will Be Held on 20th June 2012
(7) The Crawfish Festival of 2012 Will Be Held in 12th June 2012
(8) China Harbin International Economic and Trade Fair Curtain Up Grandly on 15th June 2012
(9) Zengcheng County Hold Local Special Gourmet Festival Without Any Pollution
(10) The Second Dongcheng District Gourmet Culture Festival Will Curtain Up on 28th Apr. 2012
(11) The Third Nanyang Indonesia Food and Culture Festival
(12) The Press Conference of the 8th Chinatown Food and Cultural Festival
3.3 Market Channels Analysis of Other Catering Enterprises
3.3.1 Development Trend Analysis of Theme Restaurants Market This Month
(1) Hello Kitty Theme Restaurant in Xi’an, and Girls Frenzy on
(2) First 80th Generation Theme Restaurant in Wuhan
(3) Malaysia Catering Group Investing in Beijing Child Catering Market
(4) First Toilet Theme Restaurant in Fuzhou Attracting Youth
3.3.2 Analysis of Group Buying Catering Market
(1) Group Buying of Buffet Leading the Fashion of Catering Group Buying for Summer Coming
(2) 18% Up of Group Buying, Price of Catering and Gourmet Lowering Down
Chapter 4: Development Trend Analysis of Western Fast Food This Month
4.1 Investment and Development Trend of Yum Brands Inc. This Month
4.1.1 Pizza Hut Rolling Out 14 Half-price Dishes
4.1.2 Pizza Hut’s Menu Changing Frequently With 25% of Updating Rate in A Half Year
4.1.3 KFC & McDonald's Entering Zhuzhou Midea City
4.1.4 KFC Settling Down in Bohai New World to Accelerate Strategic Expansion
4.1.5 KFC Advocates Morning Health Life
4.2 Investment and Development Trend of McDonald’s
4.2.1 McDonald’s Sales in April Miss Expectations
4.2.2 Second Time Price Raising of McDonald After 4 Months
4.2.3 Doubts About McDonald’s “Healthy” Drinks Damaging Health – Sugar Quantity Overpass Fizzy Drinks
4.2.4 McDonald's Q1 Profit in 2012 – USD 1.27 Billion
4.2.5 McDonald’s Seek for Expansion in Russia – Granting Franchise Rights
4.2.6 McDonald’s Launch 15 RMB for Extra Value Dinner – Upgrading Competition of 2-Dollar Fast Food in China
4.2.7 Fully Introduction of McDonald's 100% beef
Chapter 5: Development Trend Analysis of Chinese Fast Food Recently
5.1 Analysis of Development Viewpoints of Chinese Fast Food Recently
5.1.1 Price Raising Transfer Operational Cost of Chinese Fast Food
5.1.2 Chinese Fast Food Valuing Brand Building
5.2 Investment and Development Direction of Chinese Fast Food Enterprises Recently
5.2.1 Yonghe Soy Milk
(1) Self-built Planting Base for Protecting Non-GM Soy
(2) Soy Milk Dress Up Grandly in Taiwan Famous Drink Expo
(3) Extra-Value Yonghe Soy Milk Best Sell in Fuzhou – Sweet Smell Comfort Us
(4) Yonghe Soy Milk Flagship Store Open Up in Dezhou, Shandong
5.2.2 Ajisen Ramen
(1) Ajisen Ramen First to Land in Juhuasuan.com
(2) Goldman: Ajisen Ramen’s Target Price Decrease to 7.8 Hong Kong Dollars
(3) Change Store Layout Respond to Rental Rise – Ajisen Ramen Stores in Downtown Closed
5.2.3 Kungfu
(1) No Price Raising Within One Year – Doubts About Disguised Inflation Aiming at Menu Adjustment Recently
(2) Fight for Kungfu Equity – Ex-wife Dun for 25% Equity
Chapter 6: Development Trend Analysis of Traditional Dinner Market This Month
6.1 Overall Development Trend Analysis of Dinner Market This Month
6.1.1 Tend of Time-honored Brand Catering Market This Month
(1) Don’t Expand Aimlessly – Time-honored Brands Can’t Dump “Style for People”
(2) Declaration Selection of “Taizhou Time-honored Brand” Launching - with 7 Necessary Conditions
(3) Launch of 85 Policies for Promoting Development of Services Industry – Set Up Time-honored Brand Breakfast Store Can Get Government Rental Subsidiaries f
(4) Time-honored Brand Expo Again Appear in Tianjin Investment and Trade Fair – Being Popular
(5) 30 Time-honored Brands Found Pesticide Residues Through Self-examination
6.1.2 Two Well-known Catering Enterprise Headquarters Settle in Tianjin – Stimulating New Store Opening Pace of Time-honored Brands
6.2 Analysis of Quanjude Investment and Development Trend This Month
6.2.1 Quanjude : Capital Integration for Brand Overweight – Catering and Retail Take off Together
6.2.2 Quanjude 94 Innovative Dishes Come Out - Showing 3 Major Features
6.2.3 Quanjude Expanding Overpass Expectations – Opening New Stores Crazily
6.2.4 Four Major Brands of Quanjude Show in Catering Expo
6.3 Analysis of X.E. Flavour Investment and Development Trend This Month
6.3.1 X.E. Flavour Launch Standard Fast Food – Chinese Food Is Expected to Go Out the World
6.3.2 X.E. Flavour Spending Billions of RMB in Grasping Student Catering Market
6.3.3 Sentence of Trademark Lawsuit Case Between “X.E. Feelings” and “X.E. Flavour”
6.4 Analysis of South Beauty Investment and Development Trend This Month
6.4.1 South Beauty Service Upgrade Directly to Customers
6.4.2 South Beauty Trial in E-commerce – Opening Online Exclusive Stores
6.4.3 South Beauty Store in #68 Xingguang Road Open – Second Outlet in Chongqing Was Born
6.4.4 South Beauty Tend to Adopt “Hunan Road” – Xiaofei Wang Plan to Open Second Outlet in Changsha
6.5 Analysis of Other Enterprises Investment and Development Trend This Month
6.5.1 Golden Hans Honored Won “Excellent Enterprise Award for Catering Industry”
6.5.2 Managers from Top-d Restaurant Cheating Customer in Product Weight – Accused of Cheating for 1.9 Million New Taiwan Dollar
6.5.3 First National Smart Hotel Settle in Beijing
In April 2012, the total level of China’s CPI increased by 3.4%, among which the urban CPI increased by 3.4% and the rural CPI increased by 3.3%; the food price grew by 7.0%, and non-food price grew by 1.7%; the consumer goods price grew by 4.1% and the services program price grew by 1.7%. From January to April, the total level of national CPI increased by 3.7% over the same period of last year.
In April 2012, the total level of China’s CPI increased by 3.4%, among which the urban CPI increased by 3.4% and the rural CPI increased by 3.3%; the food price grew by 7.0%, and non-food price grew by 1.7%; the consumer goods price grew by 4.1% and the services program price grew by 1.7%. From January to April, the total level of national CPI increased by 3.7% over the same period of last year.
According to data from National Bureau of Statistics, in April, the total volume of retail sales of consumption goods was 1560.3 billion Yuan, with a year-on-year nominal growth of 14.1%, and with the actual growth of 10.7% when allowing for price hikes. Grouped by consumption formats, in April, the catering revenue was 168.9 billion Yuan, with a year-on-year increase of 13%; the volume of retail sales was 1391.4 billion Yuan, with an increase of 14.2%. Among the retail sales, the retail sales volume of enterprises (units) above designated size was 692.8 billion Yuan, with an increase of 14.8.
The international catering markets turn to be good, among which the France market begins to recover slightly, with all kinds of index uprising. In 2011, France catering received 5.3 billion per-person in total, up by 0.9% over the previous year. In 2011, the quantity growth of French traditional restaurants receiving guests increased by 1.2%, the first increase since 2008. The Japan’s total sales volume was the same as that of last year, while the shores quantity grew by 1.3% over the previous year, and the guest quantity was increased by 1.7% over the previous year. The consumption index of USA in 2011 rebounded. According to the latest report of “The United States 500 Restaurants Organization Investigation”, the profit average growth of 500 restaurants in the nationwide increased by 3.4%, which exceeds the 1.8% in 2010.
The total sum of national group purchasing in April was 2.674 billion Yuan, with a month-on-month increase of 2.2%. Comparing to that of in every month in Q1 2012, the growth rate of group purchasing in April clearly slowed down. The average discount of group purchasing in April was 4.1, saving 3.848 billion Yuan for national consumers. In all kinds of services group purchasing, the transaction volume of dinning group purchasing reached as high as 575 million Yuan, with an increase of 37.9%. According to statistics, the total growth of life price index in March 2012 was up by 18% comparing that of in July 2011. On the contrary, the price index of catering group purchasing declined in homeopathy, especially for the price decline of buffet.
Since summer is coming, with the increasing of temperature, some group purchasing, such as local food, hotpot and barbecue have affected by the weather, resulting in the fall of popularity. Leisure fast food and buffet have caught up with them, getting a foothold in this place.
Since the food safety problem becomes a focus in domestic catering market. The State increases efforts regulate and supervise the food safety for catering chain enterprises. The food safety supervision work has been positively conducted in Fujian, Yunnan, Gansu, Guangdong etc., which advances the quantitative classification to catering chain enterprises and increase the penalties for violation behaviors of catering chain enterprises.
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