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China Catering Industry Market Monitoring Monthly Report

China Catering Industry Market Monitoring Monthly Report

Last Update:2014-04-29

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In April 2012, the total level of China’s CPI increased by 3.4%, among which the urban CPI increased by 3.4% and the rural CPI increased by 3.3%; the food price grew by 7.0%, and non-food price grew by 1.7%; the consumer goods price grew by 4.1% and the services program price grew by 1.7%. From January to April, the total level of national CPI increased by 3.7% over the same period of last year.

According to data from National Bureau of Statistics, in April, the total volume of retail sales of consumption goods was 1560.3 billion Yuan, with a year-on-year nominal growth of 14.1%, and with the actual growth of 10.7% when allowing for price hikes. Grouped by consumption formats, in April, the catering revenue was 168.9 billion Yuan, with a year-on-year increase of 13%; the volume of retail sales was 1391.4 billion Yuan, with an increase of 14.2%. Among the retail sales, the retail sales volume of enterprises (units) above designated size was 692.8 billion Yuan, with an increase of 14.8.

The international catering markets turn to be good, among which the France market begins to recover slightly, with all kinds of index uprising. In 2011, France catering received 5.3 billion per-person in total, up by 0.9% over the previous year. In 2011, the quantity growth of French traditional restaurants receiving guests increased by 1.2%, the first increase since 2008. The Japan’s total sales volume was the same as that of last year, while the shores quantity grew by 1.3% over the previous year, and the guest quantity was increased by 1.7% over the previous year. The consumption index of USA in 2011 rebounded. According to the latest report of “The United States 500 Restaurants Organization Investigation”, the profit average growth of 500 restaurants in the nationwide increased by 3.4%, which exceeds the 1.8% in 2010.

The total sum of national group purchasing in April was 2.674 billion Yuan, with a month-on-month increase of 2.2%. Comparing to that of in every month in Q1 2012, the growth rate of group purchasing in April clearly slowed down. The average discount of group purchasing in April was 4.1, saving 3.848 billion Yuan for national consumers. In all kinds of services group purchasing, the transaction volume of dinning group purchasing reached as high as 575 million Yuan, with an increase of 37.9%. According to statistics, the total growth of life price index in March 2012 was up by 18% comparing that of in July 2011. On the contrary, the price index of catering group purchasing declined in homeopathy, especially for the price decline of buffet.

Since summer is coming, with the increasing of temperature, some group purchasing, such as local food, hotpot and barbecue have affected by the weather, resulting in the fall of popularity. Leisure fast food and buffet have caught up with them, getting a foothold in this place.

Since the food safety problem becomes a focus in domestic catering market. The State increases efforts regulate and supervise the food safety for catering chain enterprises. The food safety supervision work has been positively conducted in Fujian, Yunnan, Gansu, Guangdong etc., which advances the quantitative classification to catering chain enterprises and increase the penalties for violation behaviors of catering chain enterprises.

Qianzhan Business Information Co., Ltd. Industry Research Center
Monitoring Analysis Team of Catering Industry

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