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China Beer Industry Production & Marketing Demand and Investment Forecast Report

China Beer Industry Production & Marketing Demand and Investment Forecast Report

Last Update:2014-06-07

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Preface

Table of Content

In the development history of China beer industry, the larger-scale M&A activities were first launched by foreign enterprises; while in the development process, it underwent twists and turns: sadly exited the market at first, then fought back later; the business operation tends to be localization and practical efficiency rather than nominal.

The development mode of domestic beer industry has shifted from a blind M&A, low cost and controlling mode to a M&A among large-scale enterprises and self-built development mode. Since the original M&A activities based on merging with those large-scale enterprises, enlarging the profit scale, and enhancing the market share, they neglect the quality of M&A activities, the market environment as well as their management capability.

While in a M&A era with the characteristics of "larger scale enterprise eating large-scale enterprise", the number of enterprises will further decrease. In such circumstances, the industry giants' acquisition activity and their own development advantages become more and more important in the competitive era among large-scale enterprises. This competitive way will be a main form in the industry. Moreover, the the growth of self-capacity accelerates.

With Forward’s long-term tracking and collecting market data of beer industry, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing China beer industry’s market capacity, market size, development speed and competitive landscape, depending on macro-prosperity of current beer industry and relying on its production and marketing condition as well as the demand trend. The report pay more attention to analyze the production and development of China beer industry; the current market environment and enterprise competitiveness of beer industry; the regional market characteristics of beer industry; the channel layout of well-known beer enterprises; the competitive landscape and competitive trend of beer industry; the development situation of major beer product segmentation; the leading corporations' operational condition in beer industry; as well as the development trend and prospect forecast of beer industry. Meanwhile, with comprehensive and specific first-hand market data over the past 5 years, Forward helps you to grasp the market and development trends of beer industry, so as to win advantages from competition!

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China beer industry’s current overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years' practice experience of beer industry, we conduct prudent analysis and forecast for beer industry's future development trend. This report helps beer production enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises' development directions.

Here, we would like to express our sincere gratitude to China Alcoholic Drinks Industry Association, China National Food Industry Association, State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Beer Industry


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