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China Beer Industry Production & Marketing Demand and Investment Forecast Report

Last Update:2014-06-07

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Preface

Table of Content

In the development history of China beer industry, the larger-scale M&A activities were first launched by foreign enterprises; while in the development process, it underwent twists and turns: sadly exited the market at first, then fought back later; the business operation tends to be localization and practical efficiency rather than nominal.

The development mode of domestic beer industry has shifted from a blind M&A, low cost and controlling mode to a M&A among large-scale enterprises and self-built development mode. Since the original M&A activities based on merging with those large-scale enterprises, enlarging the profit scale, and enhancing the market share, they neglect the quality of M&A activities, the market environment as well as their management capability.

While in a M&A era with the characteristics of "larger scale enterprise eating large-scale enterprise", the number of enterprises will further decrease. In such circumstances, the industry giants' acquisition activity and their own development advantages become more and more important in the competitive era among large-scale enterprises. This competitive way will be a main form in the industry. Moreover, the the growth of self-capacity accelerates.

With Forward’s long-term tracking and collecting market data of beer industry, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing China beer industry’s market capacity, market size, development speed and competitive landscape, depending on macro-prosperity of current beer industry and relying on its production and marketing condition as well as the demand trend. The report pay more attention to analyze the production and development of China beer industry; the current market environment and enterprise competitiveness of beer industry; the regional market characteristics of beer industry; the channel layout of well-known beer enterprises; the competitive landscape and competitive trend of beer industry; the development situation of major beer product segmentation; the leading corporations' operational condition in beer industry; as well as the development trend and prospect forecast of beer industry. Meanwhile, with comprehensive and specific first-hand market data over the past 5 years, Forward helps you to grasp the market and development trends of beer industry, so as to win advantages from competition!

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China beer industry’s current overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years' practice experience of beer industry, we conduct prudent analysis and forecast for beer industry's future development trend. This report helps beer production enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises' development directions.

Here, we would like to express our sincere gratitude to China Alcoholic Drinks Industry Association, China National Food Industry Association, State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Beer Industry

Chapter 1: China Beer Industry and Development Overview of Market Environment

1.1 Definition and Classification of Beer Industry

1.1.1 Concept and Definition of Industry

1.1.2 Main Product Categories in Industry

1.2 Statistical Standards of Beer Industry

1.2.1 Statistical Departments and Statistical Coverage of Beer Industry

1.2.2 Statistical Methods of Beer Industry

1.2.3 Data Categories of Beer Industry

1.3 Analysis of Policy Environment of Beer Industry

1.3.1 Trend of Industry Related Polices

(1) Beer Consumption Tax

(2) New National Criteria for Beer

(3) “Wine Prohibition Order ”

(4) Criminal Law Amendment

(5) Soon Introduction of Approach to Food Safety Incidents

(6) Russian Rule on Banning Plastic Bottles for Beer

(7) Institutional Innovation of U.S. Food Safety Law

1.3.2 Development Planning of Beer Industry

(1) “Twelfth Five-year” Plan on China Brewery Industry

(2) Light Industry Restructuring and Revitalization Plan

(3) Food Safety Law of the People 's Republic of China

1.4 Analysis of Economic Environment of Beer Industry

1.4.1 Analysis of International Macro-economic Environment

1.4.2 Analysis of Domestic Macro-economic Environment

1.5 Analysis of Consumption Environment of Beer Industry

1.5.1 Analysis of Beer Consumption Environment

(1) Analysis of Beer Consumption Market

(2) Analysis of Resident’s Consumption Power

1.5.2 Analysis of Rural Beer Market

(1) Analysis of Rural Beer Consumption Market

(2) Analysis of Rural Resident’s Consumption Power

Chapter 2: Analysis of Industrial Chain of Beer Industry

2.1 Overview of Upstream/Downstream Industrial Chain of Beer Industry

2.2 Analysis of Upstream Industrial Chain of Beer Industry

2.2.1 Barley and Malt Market Status and Analysis

2.2.2 Beer Accessories Market Status and Analysis

(1) Analysis of Rice Market

(2) Analysis of Wheat Market

(3) Analysis of Corn Market

2.2.3 Beer Packaging Market Status and Analysis

(1) Analysis of Aluminum Can Packaging Market

(2) Analysis of Glass Packaging Market

2.3 Analysis of Downstream Industrial Chain of Beer Industry

2.3.1 Analysis of Retail Industry Development Status

2.3.2 Analysis of Catering Industry Development Status

2.3.3 Analysis of Entertainment Places Development Status

Chapter 3: Development Situation Analysis of China Beer Industry

3.1 Development Situation Analysis of China Beer Industry

3.1.1 Analysis of Operational Benefits of Beer Industry

3.1.2 Analysis of Profitability of Beer Industry

3.1.3 Analysis of Operational Capability of Beer Industry

3.1.4 Analysis of Debt-paying Ability of Beer Industry

3.1.5 Analysis of Development Capability of Beer Industry

3.2 Economic Indicators Analysis of Beer Industry

3.2.1 Economic Indicators Analysis of Beer Industry

3.2.2 Economic Indicators Analysis of Enterprises with Different Sizes

3.2.3 Economic Indicators Analysis of Enterprises with Different Properties

3.2.4 Economic Indicators Analysis of Enterprises in Different Regions

3.3 Analysis of Supply and Demand Balance of Beer Industry

3.3.1 Supply Situation Analysis of National Beer Industry

(1) Analysis of Total Industrial Output Value of National Beer Industry

(2) Analysis of Finished Products of National Beer Industry

3.3.2 Supply Situation Analysis of Regional Beer Industry

(1) Analysis of Top 10 Regions with Highest Total Industrial Output Value

(2) Analysis of Top Regions with Most Finished Products

3.3.3 Demand Situation Analysis of National Beer Industry

(1) Analysis of Sales Value of National Beer Industry

(2) Analysis of Sales Revenue of National Beer Industry

3.3.4 Demand Situation Analysis of Regional Beer Industry

(1) Analysis of Top 10 Regions with Highest Sales Value

(2) Analysis of Top Regions with Highest Sales Revenue

3.3.5 Analysis of Production and Marketing Rate of National Beer Industry

3.4 Import and Export Market Analysis of China Beer Industry

3.4.1 Export Market Analysis of Beer Industry in 2011

(1) Overall Export Situation of Beer Industry

(2) Export Product Structure of Beer Industry

3.4.2 Import Market Analysis of Beer Industry in 2011

(1) Overall Import Situation of Beer Industry

(2) Import Product Structure of Beer Industry

3.4.3 Import/Export Prospects and Suggestions for Beer Industry

(1) Export Prospects and Suggestions for Beer Industry

(2) Import Prospects and Suggestions for Beer Industry

Chapter 4: Market Competition Situation Analysis of Beer Industry

4.1 Development and Investment Layout Analysis of International Beer Market

4.1.1 Development Situation of International Beer Market

4.1.2 Investment Layout of Multinationals in China

(1) Anheuser-Busch Companies, Inc., USA

(2) Carlsberg, Denmark

(3) AB InBev Group, Belgium

(4) SABMiller, South Africa

(5) Heineken Group, Holland

(6) Asahi Group Holdings, Japan

(7) Kirin Holdings, Japan

(8) Suntory Holdings

4.1.3 Analysis of Multinationals’ Competitive Strategies in China

4.2 Analysis of China Beer Market Competition Situation

4.2.1 Analysis of Market Size of Beer Industry

4.2.2 Analysis of Five-force Mode of Beer Industry

(1) Analysis of Upstream Industry’s Bargaining Power

(2) Analysis of Downstream Industry’s Bargaining Power

(3) Analysis of Threats of Industry Substitutes

(4) Analysis of Threats of Industry New Entrants

(5) Analysis of Industry Competition Status

4.3 Analysis of Brand Strategies Analysis of China Beer Industry

4.3.1 Strategies Analysis of First-tier Beer Brands

(1) Tsingtao Beer

(2) Yanjing Beer

(3) Snow Breweries

4.3.2 Strategies Analysis of Second-tier Beer Brands

(1) Budweiser Beer

(2) Kingway Beer

(3) Zhujiang Beer

(4) Harbin Beer

(5) Kingstar Beer

(6) Sedrin Beer

Chapter 5: Analysis of Products of China Beer Industry

5.1 Analysis of China Beer Market

5.1.1 Analysis of Beer Output

5.1.2 Analysis of Beer Consumption Volume

5.1.3 Analysis of Beer Price

5.2 Analysis of Product Market Segments of China Beer Industry

5.2.1 Market Analysis Foreign Brands Beer

(1) Production/Marketing Situation Analysis of Foreign Brands Beer

(2) Price Analysis of Foreign Brands Beer

5.2.2 Market Analysis Domestic Brands Beer

(1) Production/Marketing Situation Analysis of Domestic Brands Beer

(2) Price Analysis of Domestic Brands Beer

5.2.3 Market Analysis of High and Middle-end Beer Products

5.2.4 Market Analysis of Low-end Beer Products

5.3 Market Analysis of China New Beer Products

Chapter 6: Marketing Channels Analysis of China Beer Industry

6.1 Marketing Channels Status of China Beer Industry

6.1.1 Analysis of Shops and Supermarkets’ Channels for Beer Industry

6.1.2 Analysis of Catering Channels for Beer Industry

6.1.3 Analysis of Entertainment Channels for Beer Industry

6.2 Marketing Channels Extension and Reform of Beer Industry

6.2.1 Analysis of School Channels for Beer Industry

6.2.2 Analysis of Station/Port Channels for Beer Industry

6.3 Innovation Mode of Marketing Channels for Beer Industry

6.3.1 Major Innovation Modes of Beer Marketing Channels

6.3.2 Application Scope of Innovation Mode for Beer Marketing Channels

Chapter 7: Marketing Strategies Analysis of China Beer Market

7.1 Marketing Strategies Analysis of China Urban Beer Market

7.1.1 Marketing Status of Urban Beer Market

7.1.2 Beer Enterprises’ Strategies for Expanding Urban Catering and Entertainment Terminal Market

(1) Features of Catering and Entertainment Terminal Markets

(2) Marketing Strategies

7.1.3 Marketing Strategies for Beer Enterprises Expanding Market of Urban Supermarket

(1) Market Features of Supermarket

(2) Marketing Strategies

7.1.4 Market Strategies for Beer Enterprises Expanding Urban Community Market

(1) Market Features of Community

(2) Marketing Strategies

7.2 Marketing Strategies Analysis of China Rural Beer Market

China Beer Industry Report" related reports »

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