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China Flower Industry Production and Marketing Demand and Investment Forecast Report, 2013-2017

China Flower Industry Production and Marketing Demand and Investment Forecast Report, 2013-2017

Last Update:2014-05-13

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Preface

Table of Content

With the convening of 2011 World Horticulture Expo in Xi'an, China has organized the third World Horticulture Expo for 12 years, which highlights China Flower Industry's huge potential and present its important position in international market. Although China is a country with the largest flower production area around the world, China is still at a low level stage, from the view of the yield per unit area, output value, or profit. The whole industry is lingering on the low-end industrial chain, so it's very urgent to shift from labor-intensive industry to technology-intensive industry. The advantages of developing China flower industry performance at the following aspects: genetic resources, climate resources, labor resources, market advantages, and flower culture advantages.

In 2010, China's flower production area reached to 918,000,0000㎡, and the total sales revenue was 86.2 billion Yuan, which showed a benign growth. At the aspect of regional market, China has formed three big distinctive flower industry centers, including a Yunnan and Guangdong-based cut flower production center, whose supply of cut flowers in these two provinces accounts for over half percentages of the total amount of cut flowers in nationwide; a Guangdong, Jiangsu, Sichuan and Shanghai-based potted flower production center; and a Shanghai, Jiangsu, Zhejiang, Sichuan and Yunnan based flower germchit production center.

According to foreign authoritative institution estimates, when per capital GDP reaches 500 US dollars, the demand for flowers will obviously increase; when per capital GDP reaches 3,000 US dollars, the demand for flowers will show an upward trend. The data shows that when per capital GDP of a region or a country increases by a 10%, or its per capital income goes up by a 10%, people's luxury goods consumption will grow by more than 30%. In US and Europe, family flower consumption generally accounts for about 0.3% of wage income, but China has not yet reached this level. However, with the development of Chinese national economy and the improvement of people's living standard, residents' demand for flowers and nursery stock have penetrated into every corner of people's lives, from parks to roads, or from residential subdistricts to shopping malls. The pursuit of green and beauty brings new opportunities to flower industry. The acceleration of urban landscape construction and the increasement of flower consumption demand stimulate the increasing growth of flower market. So far, domestic flower circulation net has been taken shape. In a word, they create a favorable external environment to develop flower industry. It's predicted, flower industry will maintain an average annual 10% growth rate in market size in the future. And the market size of flower industry may have reached 92 billion Yuan in 2011. Furthermore, it will exceed a hundred billion in the year of 2012.

This report mainly focuses on China flower industry's development size, operational model, barriers to entry; market environment of the industry; industrial chain development of the industry; development status and prospect of flower industry market segmentation; development status and prospect of flower industry in key regions and cities; leading corporations operational condition in flower industry; and investment/financing and prospect of flower industry. Meanwhile, with comprehensive and specific first-hand market data in 5 years. Forward helps you to grasp the market and development trends of flower industry, so as to win advantages from competition!

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect the status of China present flower industry's overall market capacity, market size, and competitive landscape. Furthermore, we conduct prudent analysis and forecast for flower industry's future development trend. This report helps flower industry's manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises' development directions.

Here, we would like to express our sincere gratitude to Chinese Flower Association, State Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations’ ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Flower Industry

 


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