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China Theme Park Industry Development Model and Investment Strategy Planning Report, 2013-2017
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Table of Contents
Content Summary
Chapter 1: Overview Development of China Theme Park Industry
1.1 Definition of Theme Park Industry
1.1.1 Definition of Theme Park
1.1.2 Classification of Theme Park
1.1.3 Characteristics of Theme Park
(1) Uniqueness of Themes
(2) Popular Characteristics
(3) Extensive Benefits
(4) Experience
(5) High Requirements for Operation
1.2 Development Environment Analysis of Theme Park Industry
1.2.1 Policy Environment Analysis of Theme Park Industry
(1) Industry Management System
(2) Policies Related to Industry
1.2.2 Economic Environment Analysis of Theme Park Industry
(1) Macroeconomic Environment Analysis
(2) Urbanization Progress Analysis
1.2.3 Consumption Environment Analysis of Theme Park Industry
(1) Analysis of Residents Income Level
(2) Analysis of Residents Consumption Level
(3) Analysis of Residents Traveling Consumption
1) Changes of Residents Traveling Rate
2) Per Capital Traveling Consumption
3) Analysis of Residents Traveling Purposes
1.2.4 Social Environment Analysis of Theme Park Industry
(1) Implementation of Legal Holidays and Paid Holiday
(2) Age Structure of Population
(3) Social Structure
1.2.5 Traffic Environment Analysis of Theme Park Industry
(1) Railway Investment and Construction Situation
(2) Road Investment and Construction Situation
(3) Airport Investment and Construction Situation
(4) Passenger Transportation Situation of Transportation Industry
1.3 Design Analysis of Theme Park Industry
1.3.1 Planning and Design of Theme Park Industry
(1) Goal for Design
(2) Design Subject
(3) Design Skills
1.3.2 Design Procedures of China Theme Park Industry
(1) Exploring Market-base Business Operational Modes
(2) Designing New Recreational Ways
(3) Establishing Integrated Marketing Communication Concept
(4) Accelerating to Foster Operating and Management Talents
(5) Realizing Diversified Profit Modes
1.3.3 Successful Development Factors to Theme Park Industry
(1) Right Theme Positioning
(2) Appropriate Site Selection
(3) Unique Theme Creativity
(4) Theme Culture Connotation
(5) Flexible Marketing Strategies
(6) Depth Theme Product Development
Chapter 2: Development Situation Analysis of Foreign and Domestic Theme Park Industries
2.1 Development Analysis of International Theme Park Industry
2.1.1 Development Status of International Theme Park Industry
2.1.2 Analysis of International Typical Theme Parks
(1) Brief Development Analysis of Disneyland
(2) Operational Situation of Disneyland
(3) Profit Mode of Disneyland
(4) Marketing Management of Disneyland
(5) Park Design of Disneyland
(6) Global Layout of Disneyland
(7) Development Dynamics of Disneyland
(8) Prosperous Causes of Disneyland
2.1.3 Development Prospects of International Theme Park Industry
2.1.4 Development Experience Discussion of International Theme Park Industry
(1) Development Experiential Learning of International Theme Park Industry
(2) Development of International Theme Parks’ Revelation on China
2.2 Development Analysis of China Theme Park
2.2.1 Development Analysis of Tourism Industry
(1) Analysis of Tourist Quantity
(2) Analysis of Traveling Income Size
(3) Analysis of Tourism Industry Development Prospects
(4) Tourism Industry Effects on Theme Park Industry
2.2.2 Development Analysis of Theme Park Industry
(1) Development Stages Analysis of Theme Park Industry
(2) Characteristics Analysis of China Theme Park Industry
(3) Development Status Analysis of Theme Park Industry
(4) Influencing Factors Analysis of Theme Park Industry
2.3 Operational Analysis of China Theme Park Industry
2.3.1 Analysis of Theme Park Quantity Size
2.3.2 Analysis of Theme Park Price Situation
(1) Price Formation Mechanism of Theme Park
(2) Analysis of Theme Park Price Status
(3) Price Tendency of Theme Park Price
2.3.3 Analysis of Theme Park Revenue Size
2.3.4 Analysis of Theme Park Benefit Situation
(1) Analysis of Theme Park Economic Benefit
(2) Analysis of Theme Park Social Benefit
2.4 Competition Analysis of China Theme Park Industry
2.4.1 Competition Focus Analysis of Theme Park
(1) Space Competition
(2) Market System
(3) Dominant Brand
(4) Cultural Connotation
(5) Life Cycle
2.4.2 Competitive Factors Analysis of Theme Park
(1) Analysis of Theme Factors
(2) Analysis of Brand Factors
(3) Analysis of Creative Factors
(4) Analysis of Hi-tech Application Factors
(5) Analysis of Site Selection Factors
2.4.3 Competitive Strategies Analysis of Theme Park
(1) Fostering Core Capability
(2) Developing Cultural Operation
(3) Building Customer Matrix
(4) Improving Brand Image
(5) Promoting Marketing Creativity
(6) Implementing Strategy Management
2.4.4 Competition Status Analysis of Theme Park
2.4.5 Core Competitiveness Analysis of China Theme Park
(1) Evaluation Index System of Theme Park
(2) Comparison Analysis of Some Theme Parks
(3) Core Competitiveness of Theme Park
2.5 Re-travel Rate Analysis of China Theme Park Industry
2.5.1 Analysis of China Theme Park Re-travel Rate Situation
2.5.2 Reasons for Low Re-travel Rate of Theme Park
2.5.3 Strategies for Improving Re-travel Rate of Theme Park
2.6 Existing Problems and Development Suggestions of China Theme Park Industry
2.6.1 Existing Problems Analysis of Theme Park Industry
(1) No Comprehensive Analysis on Development Conditions
(2) Theme Repetition of A Majority of Theme Parks
(3) Insufficient Capital Affecting Follow-up Development
(4) Relatively High Ticket Price
(5) No Hi-tech Support
2.6.2 Development Suggestions for Theme Park Industry
Chapter 3: China Cultural Theme Parks Operation and Analysis of Typical Cases
3.1 Development Analysis of Cultural Theme Parks
3.1.1 Development Status of Cultural Theme Parks
3.1.2 Distribution Situation of Cultural Theme Parks
3.1.3 Development Prospects of Cultural Theme Parks
3.2 Characteristics Analysis of Cultural Theme Parks
3.2.1 Design Factors of Cultural Theme Parks
3.2.2 Development ways of Cultural Theme Parks
3.2.3 Characteristics Analysis of Cultural Theme Parks
3.2.4 Consumption Groups of Cultural Theme Parks
3.3 Operational Analysis of Cultural Theme Parks
3.3.1 Operational Situation of Cultural Theme Parks
3.3.2 Charge Comparison of Cultural Theme Parks
3.4 Analysis of Typical Cultural Theme Parks
3.4.1 Analysis of China Folk Culture Villages
(1) Brief Introduction of Park
(2) Theme Characteristics of Park
(3) Investment Size of Park
(4) Area Size of Park
(5) Tourist Size of Park
(6) Charge Situation of Park
(7) Traffic Conditions of Park
(8) Successful Factors of Park
3.4.2 Analysis of Hangzhou Song Dynasty Town
(1) Brief Introduction of Park
(2) Theme Characteristics of Park
(3) Investment Size of Park
(4) Tourist Size of Park
(5) Charge Situation of Park
(6) Traffic Conditions of Park
(7) Successful Factors of Park
Chapter 4: China Recreational Theme Park Operation and Analysis of Typical Cases
4.1 Development Analysis of Recreational Theme Parks
4.1.1 Development Status of Recreational Theme Parks
4.1.2 Distribution Situation of Recreational Theme Parks
4.1.3 Development Prospects of Recreational Theme Parks
4.2 Characteristics Analysis of Recreational Theme Parks
4.2.1 Design Factors of Recreational Theme Parks
4.2.2 Characteristics Analysis of Recreational Theme Parks
4.2.3 Consumption Groups of Recreational Theme Parks
4.2.4 Re-travel Analysis of Recreational Theme Parks
4.3 Operational Analysis of Recreational Theme Parks
4.3.1 Operational Situation of Recreational Theme Parks
4.3.2 Charge Comparison of Recreational Theme Parks
4.4 Analysis of Typical Recreational Theme Parks
4.4.1 Analysis of Happy Valley
(1) Brief Introduction of Park
(2) Theme Characteristics of Park
(3) Investment Size of Park
(4) Area Size of Park
(5) Tourist Size of Park
(6) Re-travel Rate of Park
(7) Charge Situation of Park
(8) Traffic Conditions of Park
(9) Successful Factors of Park
4.4.2 Wuhu Fantawild Adventure Theme Park
(1) Brief Introduction of Park
(2) Theme Characteristics of Park
(3) Investment Size of Park
(4) Area Size of Park
(5) Tourist Size of Park
(6) Charge Situation of Park
(7) Traffic Conditions of Park
(8) Successful Factors of Park
Chapter 5: China Sightseeing Theme Park Operation and Analysis of Typical Cases
5.1 Development Status of Sightseeing Theme Parks
5.1.1 Development Status of Sightseeing Theme Parks
5.1.2 Distribution Situation of Sightseeing Theme Parks
5.1.3 Development Prospects of Sightseeing Theme Parks
5.2 Characteristics Analysis of Sightseeing Theme Parks
5.2.1 Design Factors of Sightseeing Theme Parks
5.2.2 Characteristics Analysis of Sightseeing Theme Parks
5.2.3 Consumption Groups of Sightseeing Theme Parks
5.3 Operational Analysis of Sightseeing Theme Parks
5.3.1 Operational Situation of Sightseeing Theme Parks
5.3.2 Charge Comparison of Sightseeing Theme Parks
5.4 Analysis of Typical Sightseeing Theme Parks
5.4.1 Analysis of OCT East
(1) Brief Introduction of Park
(2) Theme Characteristics of Park
(3) Investment Size of Park
(4) Area Size of Park
(5) Tourist Size of Park
(6) Charge Situation of Park
(7) Traffic Conditions of Park
(8) Successful Factors of Park
5.4.2 Analysis of Window of the World
(1) Brief Introduction of Park
(2) Theme Characteristics of Park
(3) Investment Size of Park
(4) Area Size of Park
(5) Tourist Size of Park
(6) Charge Situation of Park
(7) Traffic Conditions of Park
(8) Successful Factors of Park
Chapter 6: China Scene Simulation Theme Park Operation and Analysis of Typical Cases
6.1 Development Analysis of Scene Simulation Theme Parks
6.1.1 Development Status of Scene Simulation Theme Parks
6.1.2 Distribution Situation of Scene Simulation Theme Parks
6.1.3 Existing Problems of Scene Simulation Theme Parks
6.1.4 Development Prospects of Scene Simulation Theme Parks
6.2 Characteristics Analysis of Scene Simulation Theme Parks
6.2.1 Design Factors of Scene Simulation Theme Parks
6.2.2 Characteristics Analysis of Scene Simulation Theme Parks
6.2.3 Consumption Groups of Scene Simulation Theme Parks
6.3 Operational Analysis of Scene Simulation Theme Parks
6.3.1 Operational Situation of Scene Simulation Theme Parks
6.3.2 Charge Comparison of Scene Simulation Theme Parks
6.4 Analysis of Typical Scene Simulation Theme Parks
6.4.1 Analysis of Hengdian World Studios
(1) Brief Introduction of Park
(2) Theme Characteristics of Park
(3) Investment Size of Park
(4) Area Size of Park
(5) Tourist Size of Park
(6) Charge Situation of Park
(7) Traffic Conditions of Park
(8) Successful Factors of Park
6.4.2 Analysis of CCTV Wuxi Movie/TV Base
(1) Brief Introduction of Park
(2) Theme Characteristics of Park
(3) Area Size of Park
(4) Tourist Size of Park
(5) Charge Situation of Park
(6) Traffic Conditions of Park
(7) Successful Factors of Park
Chapter 7: Key Regions Development Analysis of China Theme Park Industry
7.1 Regional Distribution of China Theme Park Industry
7.2 Development Analysis of Beijing Theme Park Industry
7.2.1 Development Situation Analysis of Beijing Theme Park Industry
7.2.2 Customer Source Analysis of Beijing Theme Park Industry
7.2.3 Development Status of Beijing Theme Park Industry
7.2.4 Competition Analysis of Beijing Theme Park Industry
7.2.5 Development Planning of Beijing Theme Park Industry
7.3 Development Analysis of Shanghai Theme Park Industry
7.3.1 Development Situation Analysis of Shanghai Theme Park Industry
7.3.2 Customer Resources Analysis of Shanghai Theme Park Industry
7.3.3 Development Status of Shanghai Theme Park Industry
7.3.4 Competition Analysis of Shanghai Theme Park Industry
7.3.5 Development Planning of Shanghai Theme Park Industry
7.4 Development Analysis of Guangzhou Theme Park Industry
7.4.1 Development Situation Analysis of Guangzhou Theme Park Industry
7.4.2 Customer Resources Analysis of Guangzhou Theme Park Industry
7.4.3 Development Status of Guangzhou Theme Park Industry
7.4.4 Competition Analysis of Guangzhou Theme Park Industry
7.4.5 Development Planning of Guangzhou Theme Park Industry
7.5 Development Analysis of Shenzhen Theme Park Industry
7.5.1 Development Situation Analysis of Shenzhen Theme Park Industry
7.5.2 Customer Resources Analysis of Shenzhen Theme Park Industry
7.5.3 Development Status of Shenzhen Theme Park Industry
7.5.4 Competition Analysis of Shenzhen Theme Park Industry
7.5.5 Development Planning of Shenzhen Theme Park Industry
7.6 Development Analysis of Jiangsu Theme Park Industry
7.6.1 Development Situation Analysis of Jiangsu Theme Park Industry
7.6.2 Customer Resources Analysis of Jiangsu Theme Park Industry
7.6.3 Development Status of Jiangsu Theme Park Industry
7.6.4 Competition Analysis of Jiangsu Theme Park Industry
7.6.5 Development Planning of Jiangsu Theme Park Industry
7.7 Development Analysis of Zhejiang Theme Park Industry
7.7.1 Development Situation Analysis of Zhejiang Theme Park Industry
7.7.2 Customer Resources Analysis of Zhejiang Theme Park Industry
7.7.3 Development Status of Zhejiang Theme Park Industry
7.7.4 Competition Analysis of Zhejiang Theme Park Industry
7.7.5 Development Planning of Zhejiang Theme Park Industry
7.8 Development Analysis of Hunan Theme Park Industry
7.8.1 Development Situation Analysis of Hunan Theme Park Industry
7.8.2 Customer Resources Analysis of Hunan Theme Park Industry
7.8.3 Development Status of Hunan Theme Park Industry
7.8.4 Competition Analysis of Hunan Theme Park Industry
7.8.5 Development Planning of Hunan Theme Park Industry
7.9 Development Analysis of Hubei Theme Park Industry
7.9.1 Development Situation Analysis of Hubei Theme Park Industry
7.9.2 Customer Resources Analysis of Hubei Theme Park Industry
7.9.3 Development Status of Hubei Theme Park Industry
7.9.4 Competition Analysis of Hubei Theme Park Industry
7.9.5 Development Planning of Hubei Theme Park Industry
7.10 Development Analysis of Jiangxi Theme Park Industry
7.10.1 Development Situation Analysis of Jiangxi Theme Park Industry
7.10.2 Customer Resources Analysis of Jiangxi Theme Park Industry
7.10.3 Development Status of Jiangxi Theme Park Industry
7.10.4 Competition Analysis of Jiangxi Theme Park Industry
7.10.5 Development Planning of Jiangxi Theme Park Industry
7.11 Development Analysis of Henan Theme Park Industry
7.11.1 Development Situation Analysis of Henan Theme Park Industry
7.11.2 Customer Resources Analysis of Henan Theme Park Industry
7.11.3 Development Status of Henan Theme Park Industry
7.11.4 Competition Analysis of Henan Theme Park Industry
7.11.5 Development Planning of Henan Theme Park Industry
7.12 Development Analysis of Sichuan Theme Park Industry
7.12.1 Development Situation Analysis of Sichuan Theme Park Industry
7.12.2 Customer Resources Analysis of Sichuan Theme Park Industry
7.12.3 Development Status of Sichuan Theme Park Industry
7.12.4 Competition Analysis of Sichuan Theme Park Industry
7.12.5 Development Planning of Sichuan Theme Park Industry
7.13 Development Analysis of Yunnan Theme Park Industry
7.13.1 Development Situation Analysis of Yunnan Theme Park Industry
7.13.2 Customer Resources Analysis of Yunnan Theme Park Industry
7.13.3 Development Status of Yunnan Theme Park Industry
7.13.4 Competition Analysis of Yunnan Theme Park Industry
7.13.5 Development Planning of Yunnan Theme Park Industry
7.14 Development Analysis of Shandong Theme Park Industry
7.14.1 Development Situation Analysis of Shandong Theme Park Industry
7.14.2 Customer Resources Analysis of Shandong Theme Park Industry
7.14.3 Development Status of Shandong Theme Park Industry
7.14.4 Competition Analysis of Shandong Theme Park Industry
7.14.5 Development Planning of Shandong Theme Park Industry
7.15 Development Analysis of Liaoning Theme Park Industry
7.15.1 Development Situation Analysis of Liaoning Theme Park Industry
7.15.2 Customer Resources Analysis of Liaoning Theme Park Industry
7.15.3 Development Status of Liaoning Theme Park Industry
7.15.4 Competition Analysis of Liaoning Theme Park Industry
7.15.5 Development Planning of Liaoning Theme Park Industry
Chapter 8: Successful Operational Modes Analysis of China Theme Park Industry
8.1 Operational Modes Analysis of China Theme Park Industry
8.1.1 Analysis of Theme Park Operational Mode
(1) OCT Mode
(2) China Wu Culture Expo Park Mode
(3) The Third Pole Mode
8.1.2 Analysis of Theme Park Profit Mode
(1) Profit Ways
(2) Operational Growth Profit Mode
(3) Property Value-added Profit Mode
(4) Brand Extension Profit Mode
(5) Customer Source Share Profit Mode
(6) “Theme Park Industrialization Development” Profit Mode
8.2 Marketing Analysis of China Theme Park Industry
8.2.1 Marketing Modes of Theme Park Industry
(1) Effective Theme Positioning
(2) Product Strategies for Activating Market
(3) Flexible and Changeable Price Strategies
(4) Promotional Strategies Combining with Functions of Promotion and Stimulation
(5) Simultaneous Channel Strategies
8.2.2 Marketing Ways Analysis of Theme Park
(1) Advertising Marketing
(2) Database Marketing
(3) Activity Planning
(4) Tourist Souvenirs Marketing
(5) Network and Blog Marketing
8.2.3 Marketing Strategies of Theme Park Industry
(1) Direct Marketing
(2) Internal Marketing
(3) Brand Marketing
(4) Cooperation Marketing
(5) Network Marketing
(6) Experience Marketing
(7) Event Marketing
(8) Integrated Marketing
8.3 Suggestions for China Theme Park Operation
8.3.1 Analysis of Existing Problems in Theme Park Operation and Solution Thinking
8.3.2 Management Suggestions for Operation of Theme Park Industry
(1) Strengthening Strategy Management
(2) Different Marketing Strategies
(3) Reducing Seasonal Effects
(4) Strengthening Internal Management
8.4 Operational Strategies of China Theme Park Industry
8.4.1 Six Forces Model Analysis of Theme Park
(1) Suppliers
(2) End Users/Buyers
(3) Substitutes
(4) Complementary Products/ the Government/ the Public
(5) Competition
(6) New Entrants
8.4.2 Theme Park Operational Strategies in Competitive Landscape
(1) Differentiation Operational Strategy
(2) Space Gather Strategy
(3) Strategic Alliances
Chapter 9: Leading Operational Cases Analysis of China Theme Park Industry
9.1 Overall Development Situation of China Theme Park Industry
9.2 Leading Enterprises Operational Situation Analysis of China Theme Park Industry
9.2.1 Operational Situation Analysis of Beijing Olympic Park
(1) Brief Analysis of Park Development
(2) Analysis of Park Theme Characteristics
(3) Analysis of Park Development Size
(4) Analysis of Park Charge Situation
(5) Analysis of Park Traffic Condition
(6) Analysis of Park Operational Advantages and Disadvantages
(7) Analysis of Park Latest Development Trend
9.2.2 Operational Situation Analysis of Beijing World Park
(1) Brief Analysis of Park Development
(2) Analysis of Park Theme Characteristics
(3) Analysis of Park Development Size
(4) Analysis of Park Charge Situation
(5) Analysis of Park Traffic Condition
(6) Analysis of Park Operational Advantages and Disadvantages
9.2.3 Operational Situation Analysis of Beijing Aquarium
(1) Brief Analysis of Park Development
(2) Analysis of Park Theme Characteristics
(3) Analysis of Park Development Size
(4) Analysis of Park Charge Situation
(5) Analysis of Park Traffic Condition
(6) Analysis of Park Operational Advantages and Disadvantages
(7) Analysis of Park Latest Development Trend
9.2.4 Operational Situation Analysis of Jinjiang Action Park
(1) Brief Analysis of Park Development
(2) Analysis of Park Theme Characteristics
(3) Analysis of Park Development Size
(4) Analysis of Park Charge Situation
(5) Analysis of Park Traffic Condition
(6) Analysis of Park Operational Advantages and Disadvantages
(7) Analysis of Park Latest Development Trend
9.2.5 Operational Situation Analysis of Shanghai Film Shooting Base
(1) Brief Analysis of Park Development
(2) Analysis of Park Theme Characteristics
(3) Analysis of Park Development Size
(4) Analysis of Park Charge Situation
(5) Analysis of Park Traffic Condition
(6) Analysis of Park Operational Advantages and Disadvantages
(7) Analysis of Park Latest Development Trend
9.2.6 Operational Situation Analysis of Guangdong Chimelong Group Co. Ltd.
(1) Brief Analysis of Enterprise Development
(2) Analysis of Enterprise Subordinated Parks
1) Brief Analysis of Park Development
2) Analysis of Park Theme Characteristics
3) Analysis of Park Development Size
4) Analysis of Park Charge Situation
5) Analysis of Park Traffic Condition
(3) Analysis of Enterprise Advantages and Disadvantages
(4) Analysis of Enterprise Latest Development Trend
In accordance with the world’s tourism economy law, When the per capita national income reaches 2,500-3,000 US dollars, the tourism products focus on sightseeing tour; when it reaches 3,500-4,000 US dollars, the tourism products focus on vacation trip, and it reaches 5,000 US dollars, the tourism products focus on high-end tour. In 2011, China per capital GDP reached 5,414, showing that leisure vocation will gradually replace sightseeing tour to occupy the market subject position.
As one of the sub-sectors of tourism, China theme park industry started to develop in 1980s, with more than 20 years of development, it has begun to take shape. At present, there are various types of theme parks in China. There are not only many man-made amusement parks, but also a variety of natural and cultural-based parks, which all cover science, history, culture, biology, entertainment and other kinds of categories. But what we need to concern is China’s loss of theme parks has reached around 70%. There are only 10% of them realizing actual profitability. And only 1/3 of projects can gain returns at last. There is 150 billion Yuan funds tied up in the theme park. Although ticket sale is still the biggest source of income for each theme park, the short chain and single profitability model needs to be improved.
Domestic theme parks are mainly concentrated in the economically developed areas, making the industry competition fiercer and fiercer in this industry. In market competition, on the basis of foreign successful experiential learning and combining with the development characteristics of domestic tourism, parts of domestic theme parks enterprises construct a batch of theme parks with distinctive themes and clear positioning, and generate a group of well-known brands, which have remarkably advantages with their radiation scope. In addition, there is gap between China’s theme parks and the international theme parks in the aspects of theme design, capital strength, operational management, etc. There are no absolutely advantageous and monopolized theme parks in China. Those theme park enterprises with strong capital strength and brand advantage can access to further enlargement through acquisition and merger, or chain operation.
In accordance with the world’s tourism economy law, When the per capita national income reaches 2,500-3,000 US dollars, the tourism products focus on sightseeing tour; when it reaches 3,500-4,000 US dollars, the tourism products focus on vacation trip, and it reaches 5,000 US dollars, the tourism products focus on high-end tour. In 2011, China per capital GDP reached 5,414, showing that leisure vocation will gradually replace sightseeing tour to occupy the market subject position. Analysts consider, with the uprising of China’s economy and the acceleration of urbanization, theme park, and other new types of leisure tour products will gradually become the major consumption subjects of leisure entertainment. According to incomplete statistics, the market demand for theme parks in China will exceed 10 billion Yuan annually in the next 5 years; China is able to hold 10 or even more theme parks, like Disney in the next 25-30 years.
On August 5th 2011, the Ministry of Finance, the Propaganda Department of the Central Committee of the CPC, and the Ministry of Education released a document to stop approving theme parks. Tens of billions or even hundreds of billions capital were affected, and many projects in large-sized enterprises were also affected. In the long-term, it’s expected to introduce some relevant theme parks development documents, to further regulate the development of the industry. China theme park industry has huge market potentials. At least, there are 100 million person-time that haven’t developed. According to the “Twelfth Five-year” Plan for Tourism Industry, by 2015, the domestic tourist will reach 3.3 billion person-time, with an annual increase of 10%; and the number of inbound overnight tourists will reach 90 million person-time, with an annual increase of 8%. Globally, the theme park takes up a considerable proportion in the whole tourism industry. In the next few years, China theme park industry has great potential for development, with bright prospects.
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