China TV Drama Industry Indepth Research and Investment Strategy Planning Report, 2013-2017
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TV drama is a very important cultural and art category in cultural field and a vital industry in cultural industry, which carries multi-faceted social functions and industry functions.
In terms of national cultural development, TV drama takes social and cultural responsibilities for guiding the society, educating people and promoting the development. In terms of social influence, television media is the most powerful media in today’s China. In 2010, the coverage rate of comprehensive population was 97%, and broadcasting and viewing of TT drama is ranking the first of the various types of television programs for a long-term. In terms of industry development, TV drama industry shows its prosperous vigor and vitality: in 2003, the output of domestic TV drama was first to break through 10,000 episodes. In 2010, the output reached 14,685 episodes, hitting the history highest record; the institutions with production qualifications increased rapidly from about 400 in 2001 to more than 4,000 in 2010, with a growth of nearly 10 times, from all the state-owned institutions to the combination of state-owned and private-owned institutions, moreover, the private-owned institutions becoming the main force for the development of TV drama production; new media transmit channels, represented by network, are generated and become stronger and stronger. The excellent enterprises seek financing by integration and listing, which injects new vitality for the further development of TV drama industry.
In 2010, there were 436 TV dramas in China, with 14,700 episodes. The annual production volume was about 40 episode and generally there are 34 episodes in one TV drama, which made China become the world’s largest producer in TV drama (the output of TV drama in US was about 4,000 episode); the total investment amount of China TV drama is generally 5.1 billion Yuan, with 350,000 Yuan of production cost for each episode; the total sales revenue of TV drama is generally 620,000 Yuan, with 420,000 Yuan for each episode; the TV drama advertisement income is generally 3-3.5 billion Yuan, accounting for half or above half of the total television advertisement revenue; there are 1,764 channels in China, and every year, they broadcast 5 million hours long TV drama, becoming the world’s largest country in broadcasting TV drama; China’s TV drama ratings account for 31.7% of the total television ratings, becoming the world’s largest country in TV drama audience ratings.
In terms of TV drama creation, no matter in domestic or foreign TV dramas, the position of play writer is increasing improved, and the role of “the story is the most important factor” is becoming prominent; in the arrangement of the script structure, the open and closed characteristics running in its own way, and the series and continuity mutually penetrate. In terms of world’s creation trend for the types of TV dramas, the crime suspense drama increases the suspense difficulty, and adopts ways of psychological analysis and technological reasoning, then returns to the documentary style; the sitcom develops in a trend of having distinctive hero character and increases the concerns on social spotlights; youth idol drama tends to create the more prominent personalities, which is more closer to real life, and increases more comedy elements; while soap opera presents a downturn of development.
With a large quantity of capital into the drama production processes and with many large-scale drama production agencies have listed, the TV drama production field becomes more and more fiercer. The TV drama industry will enter a media transmit era with characteristics of cost improving, price rising and sales channel increasing and program mingled, more difficult of creation, but strong demand, and standing out for quality. For Chinese and foreign television media, it’s an effective way and means to develop custom drama and self-made drama, for the purpose of taking the initiative to improve the competitive strength.
Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of TV Drama Industry
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