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Global MICE Industry Report of Market Prospective and Investment Opportunities Analysis, 2016-2021

Global MICE Industry Report of Market Prospective and Investment Opportunities Analysis, 2016-2021

Global MICE Industry Report of Market Prospective and Investment Opportunities Analysis, 2016-2021

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  • Table of Contents

  • Content Summary

Global MICE Industry Report of Market Prospective and Investment Opportunities Analysis, 2016-2021

Chapter 1: Background of exhibition industry

1.1 summary of development of exhibition industry

1.1.1 definition of the exhibition industry

1.1.2 analysis of MICE industry chain

1.1.3 analysis of economic benefits of the exhibition industry

1.2 analysis of development environment of MICE industry

1.2.1 analysis of the economic environment

(1) analysis of the international economic environment

(2) analysis of domestic economic environment

(3) analysis of the impact of economic environment on the industry

1.2.2 analysis of the policy environment

(1) regulatory system

(2) analysis of laws and regulations

(3) characteristics and trends of regulations and policies

Chapter 2: Analysis of the development of the exhibition industry at home and abroad

2.1 analysis of development of the global exhibition industry

2.1.1 overall situation of global exhibition venues

(1) the geographical distribution of the global exhibition venues

(2) rentable area of the global exhibition halls

(3) exhibition area of main countries

1) the world’s top ten exhibition venues

2.1.2 overall situations of global fairs

(1) overall situation of global fairs

(2) exhibition area of various regions of the world

(3) changes in the exhibition area of various regions of the world

1) exhibition scale of the world’s top ten national exhibitions

(4) corporate income of the world’s top 40 exhibition companies

2.1.3 analysis of exhibitors’ strength of global groups

(1) The overall strongest strength in Europe, Germany and Britain are dominant

(2) The Asian market potential, the overall strength should be improved

(3) Exhibition company is the main body of exhibitor group, the exhibition hall is the main mode of operation

(4) Comprehensive media group strength, pushing up its exhibition business level

(5) Exhibition company presents an international, large-scale trend

2.1.4 analysis of profit models of Global 4 large groups of exhibitors

(1) German model

(2) British model

(3) Las Vegas mode

(4) China Chengdu mode

2.1.5 global exhibition industry trends

2.2 analysis of the German exhibition industry

2.2.1 German exhibition industry’s development status

(1) analysis of area of the German exhibition venues

1) overall area of exhibition venues in Germany

2) area of large German exhibition venues

3) the top ten cities leading in Germany indoor exhibition area

(2) the operation of trade fairs in Germany

1) number of large exhibitions in Germany

2) number of exhibitors

3) number of German visitors

4) Germany exhibition area

5) operator turnover

6) foreign exhibitors in German exhibition

7) share of Germany trade fairs

(3) analysis of German overseas exhibitions

1) operations of organizers’ overseas group exhibitions

2) regional distribution of organizers’ overseas group exhibitions

3) operations of organizers’ China group exhibitions

(4) analysis of the economic contribution of German exhibition industry

2.2.2 German exhibition industry experience

(1) large-scale operation experience

(2) organizational model experience

(3) the industrial chain experience

2.3 analysis of the American exhibition industry

2.3.1 American exhibition industry’s development status

(1) American exhibition industry and GDP growth rate comparison

(2) the operation of the U.S. exhibition industry

2.3.2 American exhibition industry experience

2.4 analysis of the French exhibition industry

2.4.1 French exhibition industry’s development status

(1) overall area of exhibition venues in Germany

(2) area of large German exhibition venues

1) number of large exhibitions in France

2) number of exhibitors

3) number of German visitors

4) Germany exhibition area

5) operator turnover

6) foreign exhibitors in German exhibition

2.4.2 French exhibition industry experience

2.5 analysis of the Russian exhibition industry

2.5.1 Russian exhibition industry’s development status

(1) number of exhibitors

(2) number of Russian visitors

(3) Russian exhibition area

2.5.2 Russian exhibition industry experience

2.6 analysis of the Italian exhibition industry

2.6.1 Italian exhibition industry’s development status

(1) number of exhibitors

(2) number of Italian visitors

(3) lease Italian exhibition area

2.6.2 Italian exhibition industry experience

2.7 analysis of world’s best convention centers

2.7.1 Amsterdam RAI Exhibition Centre

2.7.2 Convention and Exhibition Center in Seoul, Korea

2.7.3 Melbourne Exhibition and Convention Centre

2.7.4 Paris Convention Center

2.7.5 Exhibition and Conference Centre in Glasgow, UK

2.7.6 Singapore International Convention and Exhibition Center

2.7.7 Sydney Convention and Exhibition Centre

2.7.8 Vancouver Convention Centre

2.7.9 conference center in Cairns, Australia

Chapter 3: Analysis of the development of China’s exhibition industry

3.1 China’s exhibition industry development

3.1.1 overview of fair market

(1) distribution in province

(2) distribution in city

(3) distribution in size

(4) distribution of industry

(5) distribution in time

3.1.2 overview of exhibition hall market

(1) distribution in province

(2) distribution in city

(3) distribution in size

(4) market operation

3.1.3 overview of exhibition organization market

(1) distribution in province

(2) distribution in corporate nature

(3) distribution in industry

(4) distribution in size

3.1.4 analysis of movable exhibitions

3.2 analysis of China’s exhibition industry competition

3.2.1 analysis of competition of world exhibition giants in China

(1) UK Reed Exhibitions

(2) UBM Asia Limited

(3) Germany Messe Frankfurt

(4) Exhibition in Cologne, Germany

(5) Deutsche Messe AG

3.2.2 analysis of Chinese exhibition industry competition

(1) analysis of competition situation of exhibition industry

(2) SWOT analysis of exhibition industry

3.3 analysis of Chinese overseas trade exhibition market

3.3.1 overview of exhibitions abroad

3.3.2 China’s abroad exhibition development trend and market characteristics

(1) steadily rising the size of the development project

(2) the distribution pattern of steady development in the city, still dominated by European and American markets

(3) changes in the distribution of the exhibition industry

(4) self-running exhibitions and brand effect further development

3.3.3 pattern changes of the main exhibition exhibitions abroad

(1) expanding the scope of the main exhibitions, showing diverse trends

(2) implementation of the project showing the relative concentration

3.4 market operating characteristics and trends of China’s exhibition industry

3.4.1 operating characteristics

3.4.2 analysis of development trend

Chapter 4: Analysis of domestic and international MICE tourism development model

4.1 domestic and international MICE tourism development model

4.1.1 foreign MICE tourism development model

4.1.2 analysis of domestic MICE tourism development model

4.1.3 comparison of domestic MICE tourism development model

4.2 development status of foreign city MICE tourism and urban development and lessons

4.2.1 analysis of MICE tourism development in Las Vagus

(1) status of MICE tourism

(2) the reasons for MICE tourism boom

(3) experience of MICE tourism

4.2.2 analysis of MICE tourism development in Berlin

(1) status of MICE tourism

(2) the reasons for MICE tourism boom

(3) experience of MICE tourism

4.2.3 analysis of MICE tourism development in Singapore

(1) status of MICE tourism

(2) the reasons for MICE tourism boom

(3) experience of MICE tourism

4.3 analysis of MICE tourism development of major cities

4.3.1 analysis of MICE tourism development in Beijing

(1) status of MICE tourism

(2) analysis of MICE tourism resource

(3) development of natural tourist attractions

1) development of humanities tourist attractions

2) development of theme park tourist attractions

3) development of social-class tourist attractions

1. advantages and disadvantages of MICE tourism

2. MICE tourism development strategy

4.3.2 analysis of MICE tourism development in Shanghai

(1) status of MICE tourism

(2) analysis of MICE tourism resource

1) development of natural tourist attractions

2) development of humanities tourist attractions

3) development of theme park tourist attractions

4) development of social-class tourist attractions

1. advantages and disadvantages of MICE tourism

2. MICE tourism development strategy

4.3.3 analysis of MICE tourism development in Xi’an

(1) status of MICE tourism

(2) advantages and disadvantages of MICE tourism

(3) MICE tourism development strategy

4.3.4 analysis of MICE tourism development in Chongqing

(1) status of MICE tourism

(2) advantages and disadvantages of MICE tourism

(3) MICE tourism development strategy

4.3.5 analysis of MICE tourism development in Hainan

(1) status of MICE tourism

(2) advantages and disadvantages of MICE tourism

(3) MICE tourism development strategy

4.3.6 analysis of MICE tourism development in Qingdao

(1) status of MICE tourism

(2) advantages and disadvantages of MICE tourism

(3) MICE tourism development strategy

4.3.7 analysis of MICE tourism development in Guilin

(1) status of MICE tourism

(2) advantages and disadvantages of MICE tourism

(3) MICE tourism development strategy

Chapter 5: Analysis of the development of China’s key exhibition projects

5.1 Canton Fair

5.1.1 previous scale

5.1.2 previous buyer statistics

5.1.3 successive turnover

5.1.4 regional distribution of buyers

5.1.5 economic effects

5.2 CHTF

5.2.1 previous scale

5.2.2 successive turnover

5.2.3 economic effects

5.3 East China Fair

Reporting core values

In the 21st century, China’s exhibition industry catches the train of rapid economic development and has identified the status of a large exhibition country in the world and is advancing towards an exhibition power.

Main Contents of report

With the deepening of economic globalization, the exhibition industry has become the new modern service industry and has become one of the important criteria to measure the extent and level of internationalization of economic development of a city. In the 21st century, China’s exhibition industry catches the train of rapid economic development and has identified the status of a large exhibition country in the world and is advancing towards an exhibition power. The world’s top 10 international exhibition companies including Germany, the United States have varying degrees of involvement in the Chinese market. China’s exhibition number and size are among the highest in the world. With the rapid economic growth, mainland China has become the world’s fastest-growing exhibition market.

This report is based on long-term market tracking information by Forward Intelligence on the exhibition industry. It analyses comprehensively and accurately the structure analysis system from the overall height of the industry for you. Meanwhile, based on first-hand market data of the whole industry in the past five years, it can allow you to fully and accurately grasp market trends and trends throughout the exhibition industry.

The greatest feature of this report is forward-looking and timeliness. Based on the development path and years of practical experience, it makes careful analysis and prediction of the future development trends of exhibition industry. It is a rare quality for exhibition enterprises, research institutes, marketing companies, investment companies to accurately understand the latest developments in the exhibition industry, grasp market opportunities, make the right business decisions and clear corporate directions. It is also a heavyweight report and the industry’s first on the comprehensive system analysis of key industry enterprises.

This report will help exhibition enterprises, research institutes, marketing companies, investment companies accurately understand the latest developments of the exhibition industry and early detect blank points of exhibition industry market, opportunities, growth and profitability points ...... it will help prospectively grasp unmet market needs and trends of exhibition industry and become a good advantage for sustainable development, effectively avoid the investment risks from the exhibition industry, more efficiently consolidate or expand appropriate strategic target markets, and firmly grasp the initiative authority in market competition.

During the writing process, the report is supported strongly by the National Economic Information Center, the National Bureau of Statistics the National Bureau of Customs, the International Institute of Information, Ministry of Commerce of China, Tsinghua University Library, Market and Economy Research Institute of the State Council’s Development Research Center and other institutions. We express our special thanks!

Pls note: This report includes a lot of market data, especially enterprise ranking data, it is for business reference purposes only, we hope corporate advertising clients do not use for advertisement ranking comparison. Otherwise, all the consequences caused, Forward Business will not bear!

Special Notes: Neglection of some subtle signs of dramatic changes in the external environment and untimely update the strategic decisions with environmental changes can lead to loss of competitive advantages. Truly successful enterprises (organizations), consciously or unconsciously, will do scientific analysis of the external environment and thus formulate crucial and scientific business strategies!

Qianzhan sincerely wishes every ambitious enterprise can develop a high-quality business decisions and continue to achieve success!

Qianzhan Industry Research Institute

Exhibition Industry Research Group

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