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China Functional Food Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017
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Table of Contents
Content Summary
Chapter 1: Development Overview of China Functional Food Industry
1.1 Definition and Classification of Functional Food
1.1.1 Definition of
1.1.2 Classification of
(1) Classification by Function
(2) Classification by Product
1.1.3 Types of Researched Functional Food in the Report
1.2 Development Size, History and Status of Industry
1.2.1 Development Stages of Functional Food Industry
(1) Starting Stage
(2) Growth Stage
(3) Credit Crisis Stage
(4) Revitalization Stage
1.2.2 Development Status of Functional Food Industry
(1) Demand Scale
(2) Total Companies
(3) Product Structure
(4) Development Potential
1.3 Research Achievements and Tendency of Functional Food
1.3.1 Classification of Main Functional Factors for Functional Food
1.3.2 Research Tendency for Functional Food in China
Chapter 2: Analysis of Development Environment for China Functional Food Industry
2.1 Analysis of Technology Environment for Industry
2.1.1 Development of Nutriology and Biotechnology
2.1.2 Development of High-tech Food Processing Technology
2.2 Analysis of Social Environment for Industry
2.2.1 Problem of Population Aging Rising
2.2.2 Sub-health Condition Popular for Modern Man
2.2.3 Consciousness of Dietary Nutrition Formed for Consumer
2.3 Analysis of Economic Environment for Industry
2.3.1 Improvement of Economic Development and Consumption Level
2.3.2 International Competition Propels the Development of Functional Food Industry
2.4 Analysis of Policy Environment for Industry
2.4.1 Function Food Policy for Various Countries
2.4.2 Function Food Policy for China
2.5 Development Trend and Prospects Analysis for Industry
2.5.1 Development Trend for Functional Food Industry
2.5.2 Prospects Analysis for Functional Food Industry
Chapter 3: Analysis of Development of China Functional Food Industry
3.1 Development Status of Functional Food in China
3.1.1 Evolution Process of China Functional Food Industry
3.1.2 Status and Features of China Functional Food Industry
3.1.3 Surveillance System for China Functional Food Industry
3.2 Analysis of Supply Chain in China Functional Food Industry
3.2.1 Profile of Upstream/Downstream Industrial Supply Chain in Functional Food Industry
3.2.2 Analysis of Upstream Industrial Supply Chain in Functional Food Industry
(1) Development of Functional Food Additives and Ingredients Industry
(2) Development of Chinese Herbal Medicine Industry
(3) Development of Chinese Herbal Extracts Industry
3.2.3 Analysis of Downstream Circulation Fields in Functional Food Industry
(1) Development of China Retail Industry
(2) Chinese Resident’s Consumption Situation
1) Demographic Characteristics of Chinese Residents
2) Resident’s Income and Consumption Information in China
Chapter 4: Analysis of Market Competition in China Functional Food Industry
4.1 Analysis of Overall Market Competition of Industry
4.2 Analysis of International Market Competition of Industry
4.2.1 Development of International Functional Food Market
(1) Development Status of Function Food Market in US
(2) Development Status of Function Food Market in Japan
(3) Development Status of Function Food Market in Europe
4.2.2 Analysis of Development Trend for International Functional Food Market
4.2.3 Multinationals’ Investment Layout in China’s Market
4.2.4 Analysis of Multinational’s Competition Strategy in China
4.3 Analysis of Domestic Market Competition of Industry
4.3.1 Analysis of Competitive Landscape for Domestic Functional Food Industry
4.3.2 Analysis of Upstream/Downstream Bargaining Power
(1) Upstream Bargaining Power
(2) Downstream Bargaining Power
4.3.3 Threat of Substitutes
4.3.4 Threat of Potential Entrants
Chapter 5: Analysis of China Functional Beverage Market
5.1 Functional Beverage Market
5.1.1 Concept of Functional Beverage
(1) Definition of Functional Beverage
(2) Classification of Functional Beverage
5.1.2 Development Overview of Functional Beverage
(1) Development Status of Global Functional Beverage
(2) Development Status and Trend of China Beverage Industry
5.1.3 Analysis of China Functional Beverage Market
(1) Analysis of Functional Beverage Brands and Their Appeals
(2) Analysis of Typical Functional Beverage Marketing Cases
5.2 Health Protection Beverage
5.2.1 Analysis of Development Status of Health Protection Beverage
(1) Definition and Development Evolution of Health Protection Beverage
(2) Development Status of Domestic Health Protection Beverage Market
(3) Analysis of Policies Related to Health Protection Beverage
5.2.2 Analysis of Competitive Strategies for Major Brands of Health Protection Beverage
(1) Positioning Strategy
(2) Product Strategy
(3) Distribution Strategy
(4) Ad, Propaganda and Promotion Strategy
5.2.3 Analysis of Targeted Consumers for Health Protection Beverage
(1) Analysis of Middle and Old-Aged Consumer’s Consumption Features and Functional Appeals
(2) Analysis of Young Consumer’s Consumption Features and Functional Appeals
(3) Analysis of Male Consumer’s Consumption Features and Functional Appeals
(4) Analysis of Female Consumer’s Consumption Features and Functional Appeals
5.2.4 Development Trend for Health Protection Beverage
5.3 Tonic Tea Market
5.3.1 Analysis of Development of Tea Beverage Market
5.3.2 Development Status and Competitive Landscape of Tonic Tea Market
5.3.3 Analysis of Distribution Channels for Tonic Tea
5.3.4 Prospects Forecast for Tonic Tea Market
Chapter 6: Analysis of China Functional Food Market
6.1 Functional Candy Market
6.1.1 Concept of Functional Candy
(1) Definition of Functional Candy
(2) Major Product Classification of Functional Candy
6.1.2 Analysis of Domestic Candy Market and Consumption Information
(1) Development Status Overview of China Candy Industry
(2) Candy Markets by Grade
(3) Candy Markets by Product Type
(4) Candy Brands and Types in Domestic
6.1.3 Analysis of Functional Candy Market
(1) Major Types of Functional Candies
(2) Analysis of Different Types of Functional Candy Markets
1) Sugar-free Candy Market
2) Vitamin Candy Market
3) Prebiotics Candy Market
4) Dietary Fiber Candy Market
5) Other Functional Candies Market
(3) Analysis of Typical Functional Candy Marketing Cases
(4) Prospects Forecast for Functional Candy
6.2 Functional Cooking Oil Market
6.2.1 Definition of Functional Cooking Oil
(1) Definition of Functional Cooking Oil
(2) Classification of Functional Cooking Oil
(3) Major Functional Ingredients for Functional Cooking Oil
6.2.2 Development Overview of Functional Cooking Oil
(1) Development Status of Global Functional Cooking Oil
(2) Research Direction for Functional Cooking Oil
6.2.3 Analysis of China Functional Cooking Oil Market
(1) Development Status Overview of Domestic Functional Cooking Oil
(2) Development Status of China Functional Cooking Oil
(3) Analysis of Functional Cooking Oil Brands in Domestic Market and Their Appeals
6.3 Analysis of Functional Bakery Product Market
6.3.1 Development Status of Global Functional Bakery Product Market
6.3.2 Development Status of Domestic Functional Bakery Product Market
6.3.3 Major Functional Ingredients for Functional Bakery Product Market
6.3.4 Major Functional Bakery Product Brands in Current Domestic Market and Their Appeals
6.4 Honey Bee Products
6.4.1 Analysis of Honey Bee Products Market Status
(1) Channel
(2) Capacity
(3) Quality
(4) Brand
6.4.2 Prospects Forecast for Honey Bee Products Market
6.5 Functional Ice Cream Market
6.5.1 Types of Functional Ice Cream
6.5.2 Development Status and Trend of Domestic Frozen Drinks Market
Chapter 7: Analysis of Production and Operation of Major Enterprises in China Functional Food Industry
7.1 Fujian Yake Food Co., Ltd.
7.1.1 Development Profile
7.1.2 Production and Marketing Capability
7.1.3 Profitability
7.1.4 Operation Capability
7.1.5 Debt-paying Ability
7.1.6 Development Capability
7.1.7 Research Institution
7.1.8 Product Structure and New Product Trend
7.1.9 Sales Channel and Network
7.1.10 Operational Advantages and Disadvantages
7.1.11 Investment, Merger and Restructuring
7.1.12 Latest Development Trend
7.2 Guan Sheng Yuan (Group) Co., Ltd.
7.2.1 Development Profile
7.2.2 Product Structure and New Product Trend
7.2.3 Sales Channel and Network
7.2.4 Operational Advantages and Disadvantages
The functional food industry belongs to the board category of national healthy industry and bases on the healthy economy. It contains various industries which benefit the health of people and society and of incalculable value. The healthy economy covers more than 16 industries and can be classed into 5 industrial clusters such as agriculture, food and drinks in accordance with meeting people’s different demand levels. The proportion of American healthcare expenditure to total household expenditure is 5.9% (which is almost a historic peak since 1901) which reaches 2976 USD. This is a good example for reference. According to the target of 8% GDP for healthy industry which made by China Ministry of Health, the growth rate of China healthy industry in current years may exceed 25% and reach 28%. Such a fast growing trend will definitely promote the rapid growth of functional food industry.
The concept of functional foods was first proposed by Japan in the 1980s, and a complete classification and definition was given then. View from the proportion of nutrition industry in developed countries and regions such as America, Europe and Japan, that the market share of functional food is biggest which is 37%, and follows that of the dietary supplement which is 35%. The Ministry of Science and Technology has put the series of “functional food system and development” into the Technology Support Program during the “eleventh five years”. The central and local governments together with corporations have invested 0.15 billion Yuan into the reaches from three levels—key and common technologies, five industrializations, the “twelfth five years” strategic researches—that includes “research of functional food evaluation technology”, “research of high-efficient separation and key manufacturing technology for functional food”, “research of steady-state technology of functional factor biological activity”, “research and industrialization of functional traditional food”, “research and industrialization of anti-oxidant functional food”, “research and industrialization of weight-loss functional food” and others. All the researches lay a good foundation for the development of China functional food.
View from the global range that the international competition of functional food risen to a higher level. Early in 2007 the Ireland government helped the functional food producers to improve their international competitiveness. The government provided special training which included successful promotion of current product technology and knowledge, assistance of developing new functional food and drinks and so on for medium and small-sized corporations in functional food industry. Moreover, Ireland government also set up a working party of “New Additives Science” which would in charge of releasing some important statements such as functional food science, trading marks and others.
The “functional drink” has become a gradually popular new drink for Thailand consumers. The major supporting factor is the emphasis on the rising health trend to stimulate the continuously growth of functional drink market. Competition between functional drink manufacturers is fiercer that the manufacturers try to take more market shares by making the product more widely known through the adoption of various marketing communications. According to data, the market value of 2010 Thailand functional drink is about 4 million Thai Baht which doubles comparing with that of last year. The high market value partially because of the marketing activities as well as new entrants.
The functional food research in China starts late. The “Strategic Alliance of Tianjin Functional Food (Healthcare Products) Industry Technology Innovation” was established in Tianjin University of Science & Technology in 2011. And this is the first functional food industry alliance in China. There is every indication that corporations and governments should pay attention to the functional food industry as it relates to the health, nutrition and quality of countries, society and citizens.
China functional food experiences three development stages. During the development progress it goes through the transformation of medicine to food, expansion of special group to the public, and development track of purposiveness to daily life. Since Red Bull starts China functional drink market, the concept of functional food gradually penetrates various foods market and subclass products (such as functional dairy food, functional edible oil, functional baking food and healthcare drinks) have been developed. The entry of abundant food and drink corporation as well as traditional medical corporations makes the functional food become a hot consumption item in the market. However, comparing with foreign market China functional food research is still on the beginning stage. Even though there are large sum of products, but few of them are the real “health care” products which are approved by government. And most of the corporations just follow the trend of speculation. Lacking of industry standards, the supervision is difficult and the market is still feeling its way. It can be forecasted that competition of the future functional food market will be quite fierce.
The functional food industry belongs to the board category of national healthy industry and bases on the healthy economy. It contains various industries which benefit the health of people and society and of incalculable value. The healthy economy covers more than 16 industries and can be classed into 5 industrial clusters such as agriculture, food and drinks in accordance with meeting people’s different demand levels. The proportion of American healthcare expenditure to total household expenditure is 5.9% (which is almost a historic peak since 1901) which reaches 2976 USD. This is a good example for reference. According to the target of 8% GDP for healthy industry which made by China Ministry of Health, the growth rate of China healthy industry in current years may exceed 25% and reach 28%. Such a fast growing trend will definitely promote the rapid growth of functional food industry.
Here, we’d like to express our sincere gratitude to National Statistics Bureau of China, International Information Institute, General Administration of Customs, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!
Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!
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