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China Second-hand Vehicle Industry Report of Market Competitive Analysis and Competitive Strategy, 2016-2021

Last Update:2016-09-22

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Preface

Table of Content

In recent years, China's macroeconomy has slow downed and the environment for corporate survival deteriorates significantly. To enhance the core competitiveness of enterprises has become a top priority for the current enterprises. In this context, more and more companies have adopted more scientific and rational competitive researches to find a breakthrough point. Because of this, a large number of outstanding entrepreneurs stand out in the competition to become the industry leader.

Core competitiveness of enterprises is the source of sustainable competitive advantage, but it does not automatically transform into a competitive advantage by itself. If there is no appropriate mechanism and condition to support, the core competitiveness will be useless, worthless; while core competitiveness is temporary, changes in the environment, upgrade products, innovative business models are likely to bring the restructuring of the core competitiveness framework. Based on these two points, core competencies must be implemented in all aspects of business, and entrepreneurs need to adjust the competitive strategy and allocation of corporate resources according to changes of the core competitiveness.

Today with the general trend of economic globalization , an enterprise will not win on the same stage with numerous domestic and foreign competitors by the use of previous successful corporate strategic advantage. Instead an enterprise has to create new, unique and persistent strategic advantages above competitors with more emphasis on the three main roles of "strategic triangle" of company, customer and competitor.

The report of competitive strategy research is based on the business competitive environment and looks for entry points of market segments for enterprises on one hand and provide leading companies with successful practical and valuable to enhance the core competitiveness on the other hand. The report will focus on the analysis of constituents of the core competitiveness of enterprises, covering multiple dimensions of specific channels, products, technology, brands, services, etc.; Then the report will do detailed analysis of constituents of the core competitiveness of leading enterprises and strategies to enhance competitiveness for other enterprises to do contrast reference; Finally, the report will judge individually the suitable competition strategies for enterprises with their own choices.

In an increasingly competitive economy with the overall decline in industry profits and increasingly compression of living space for companies today, any enterprise who develops a scientific, rational and accurate competitive strategy earlier and is more motivated to find an effective competitive strategy and grasp approaches to enhance the core competitiveness of enterprises will go further in the winter, get the maximum benefit if the opportunity comes, be the last and the biggest winner if the spring comes!

Qianzhan Industry Research Institute

Enterprise Competitive StrategyResearch Center

Chapter 1: Analysis of competitive environment of second-hand vehicle market

1.1 analysis of second-hand vehicle market policy and legal environment

1.1.1 interpretation of policies for second-hand vehicle market

(1) " appraisal technical specifications for second-hand vehicle market " is forthcoming

(2) "Air Pollution Prevention Action Plan."

(3) press conference of Department of Commerce, "Automobile dealers promote development of green consumption cycle "

(4) "Ministry of Commerce’s guidance to promote the automobile circulation during Twelfth-five-year period”

(5) "Notice to adjust the allowance standards for trading old vehicle for new one," raise subsidy standard

(6) " views to further standardize the market order and promote the healthy development of second-hand vehicle market "

(7) " implementation of measures for trading old vehicle for new one "

(8) 'views on the promotion of car consumption. "

(9) "Move limit " influenced national second-hand vehicle market

(10) "purchase restriction" policy has resulted in lack of stamina in second-hand vehicle market

(11) "automobile industry restructuring and revitalization plan"

1.1.2 interpretation of related laws and regulations of the second-hand vehicle market

(1) "regulations on second-hand vehicle business management " to promote the development of market regulation

(2) "motor vehicle standards for mandatory retirement" is good for second-hand vehicle market

(3) " provisions. on domestic auto repair, replacement and return liability "

(4) " Notice on VAT issues of the second-hand vehicle business "

(5) new "Vehicle purchase tax collection and management approach"

(6) " Norms for second-hand vehicle dealers”

(7) " Management approach on second-hand vehicle circulation "

(8) " Management approach on old motor vehicle "

1.1.3 analysis of the impact of policy and legal environment on the second-hand vehicle market

1.2 Analysis of economic environment of the second-hand vehicle market

1.2.1 Analysis of the global economic environment

(1) analysis of economic developments in Europe and America

(2) analysis of Asia-Pacific economic development

1.2.2 Analysis of China 's economic development

(1) analysis of the level of development of China's GDP

(2) analysis of China's industrial level development

(3) analysis of Chinese service industry development

(4) analysis of Chinese residents' income level of consumption

1.2.3 The impact of the economic environment on the second-hand vehicle market

1.3 Analysis of the impact of the industrial environment on second-hand vehicle market

1.3.1 Analysis of vehicle ownership in China

(1) annual growth in vehicle ownership , and maintain a high growth rate in 2005-2012

(2) the proportion of vehicle ownership is rising in global ownership in 2009-2012

(3) vehicle ownership in a big gap between east and west , east China ranks first

(4) passenger vehicles dominate, small passenger vehicles account for a large proportion

(5) scale forecast in vehicle ownership in 2013-2018

1.3.2 Analysis of China's automobile production and sales situation

(1) auto sales grew rapidly before the first 10 months of 2013

(2) vehicle sales kept pace growth , but growth has slowed in 2005-2012

(3) the proportion of total global vehicle sales rose for four consecutive years and ranked first in the world in 2009-2012

(4) vehicle sales rate remained at a high level

(5) scale in auto production and sales forecasts in 2013-2018

1.3.3 Analysis of China's passenger vehicle market sales

(1) passenger vehicles maintained a rapid growth before the first 10 months of 2013 , faster than the average

(2) passenger vehicle sales grew year after year in 2005-2012

(3) passenger vehicles accounted for a large proportion of sales , and kept an upward trend in 2005-2012

(4) analysis of passenger vehicle production and sales structure in 2012

(5) analysis of proportions of sedan / MPV / SUV / minivan sales in 2005-2012

(6) analysis of brand passenger vehicle sales by country in 2008-2012

(7) analysis of annual vehicle sales by country in 2009-2012

(8) analysis of sedan / MPV / SUV selling brand sales in 2012

1.3.4 analysis of Chinese commercial vehicle market sales

(1) commercial vehicle sales showed positive growth , the growth rate is below average before the first 10 months of 2013

(2) commercial vehicle sales showed volatility decline significantly in 2005-2012

(3) production proportion of total commercial vehicle sales declined in 2005-2012

(4) analysis of commercial vehicle production and sales structure in 2012

(5) analysis of production and sales proportion in heavy / medium / micro / light truck in 2005-2012

(6) analysis of production and sales proportion in large / medium / minibuses in 2005-2012

(7) analysis of sales of passenger vehicles in 2008-2012

(8) analysis of passenger coach brand sales

1.3.5 Analysis of China automobile import and export status

(1) vehicle imports and exports declined in first three quarters of 2013 over the last year

(2) annual total import vehicle showed an upward trend in volatility in 2005-2012

(3) the number of imported vehicles to maintain steady growth , exports showed volatility in 2005-2012

(4) trading competitiveness of international vehicles declined

(5) Import and export of passenger vehicles kept dominant

(6) small vehicles keep the steady growth of imports , exports showed an increase of volatility

(7) commercial vehicle’s export scale is bigger than import scale , imports quantity is relatively small

(8) truck export market kept rapid growth and is dominated by exports in the commercial vehicle market

1.4 Analysis of development of second-hand vehicle market

1.4.1 analysis of scale of second-hand vehicle market

(1) second-hand vehicle market maintained rapid growth , the industry showed a good momentum of development in the first half of 2013

(2) turnover in the second-hand vehicle market showed a steady growth trend in 2005-2012

(3) transaction volume of the second-hand vehicle market increased year by year , the growth rate is lower than the growth rate of turnover in 2005-2012

(4) the proportion of second-hand vehicles in new vehicle trading volume is relatively stable , but the ratio is low

(5) comparative analysis of the proportion of domestic and foreign vehicle second-hand vehicle trading volume

(6) the proportion of second-hand vehicle transaction in ownership is fluctuating

(7) comparative analysis of the proportion of domestic and foreign vehicle second-hand vehicle trading volume in ownership

(8) analysis of second-hand vehicle transaction’s contribution rate for new vehicles

(9) forecast of second-hand vehicle market size

1.4.2 analysis of second-hand passenger vehicle market size

(1) the number of transactions maintains rapid growth in second-hand passenger vehicles ,

(2) second-hand passenger vehicles accounted for a larger proportion of total transactions and rise

(3) second-hand passenger vehicles accounted for the proportion of new passenger vehicles below the market average

(4) analysis of second-hand vehicles / MPV / SUV / minivan market size

1.4.3 analysis of second-hand commercial vehicle market size

(1) growth in the number of transactions of second-hand commercial vehicles is below the market average

(2) second-hand commercial vehicles accounted for the proportion of total transactions less than passenger vehicles

(3) second-hand commercial vehicles accounted for about 40% of new commercial vehicles

(4) analysis of market size of second-hand buses / trucks

1.4.4 Structure of the second-hand vehicle market

(1) regional structure : the eastern region to lead the development of the industry , there is a gap in the central and northeastern regions

(2) provincial structure: the top ten provinces remained stable , the market has developed rapidly in Tianjin

(3) product structure: passenger vehicles become mainstream of second-hand vehicle transactions

(4) age structure of vehicle :3- 10-year age structure of the market is in a dominant position of second-hand vehicles

(5) transaction method: direct transactions and local transactions account for an absolute position

(6) transaction subject : with the second-hand vehicle market as the focus, diversified development

(7) market concentration : market concentration has increased , the industry’s leading role is significantly enhanced

1.4.5 analysis of the second-hand vehicle market price level

(1) the average price of second-hand vehicle market is rising, a breakthrough price of 50,000 Yuan in 2012

(2) analysis of upward price trend of inventory levels

(3) the vehicle stock price of different age: price and age of the vehicle have a negative correlation

(4) different provinces: the lowest stock price in Shandong Province, Zhejiang ranking first

(5) second-hand vehicles hedge ratio at all levels decline with age lorry

1.4.6 analysis of the competitive structure of the second-hand vehicle market

(1) analysis of bargaining power of suppliers

(2) analysis of the bargaining power of buyers

(3) analysis of threat of new entrants

(4) analysis of alternatives threat

(5) analysis of market competition

1.4.7 analysis of problems in the second-hand vehicle market

(1) short time of market development , industry standards are imperfect, single structure

(2) second-hand vehicle market information is asymmetry and opaque

(3) market is lack of third-party certification and assessment body

(4) low market integrity , service levels should be improved

(5) uneven regional market developments, cross-regional circulation needs to be improved

(6) lack of standardized charges, tax collection is difficult

(7) second-hand vehicle finance market is hardtop keep up with the pace of development

1.4.8 analysis of second-hand vehicle market trends

(1) the arrival of peak of the automobile market

(2) regulations continue to improve , the market is gradually standardized, market information is transparent

(3) new vehicles continue price cuts, thinning profit , the era of more quantities in the market in order to win

(4) high trading volume , the second-hand vehicle market into transition

(5) online trading platform to become a new hope of the market development

(6) second-hand vehicles were becoming the new trend of year shortening, new vehicle condition, increasing grade

1.5 analysis of development of second-hand vehicle market segments

1.5.1 analysis of high-end second-hand vehicle market

(1) high-end second-hand vehicle market is in strong demand

(2) high-end second-hand vehicle market shows regional differences

(3) brand vehicle companies launched the " replacement " business, to promote the development of high-end market

(4) consumer groups of high-end second-hand vehicle diversify

1.5.2 analysis of the low-end second-hand vehicle market

(1) intense competition in a low-end second-hand-vehicle market , the profit declines

(2) low hedge rate of a low-end second-hand vehicle is a mishap

(3) new regulations of low-end vehicle scrappage are good for second-hand vehicle market

1.5.3 analysis of prospective new vehicle market

(1) new vehicles continue to be on the market and the lower price of a new vehicle to promote the " quasi- vehicle " development

(2) high cost to enhance the " quasi- vehicle " market competitiveness

(3) a higher proportion of second-hand vehicles "quasi- new vehicle" in first-tier cities

1.5.4 analysis of certified second-hand vehicle market

(1) policy of purchasing restrictions brings opportunities to certified second-hand vehicle market

(2) certified second-hand vehicles to boost consumer confidence

(3) vehicle enterprises gradually penetrate to the certified second-hand vehicle market

(4) certified second-hand vehicle maybe reshuffle the industry

(5) certified second-hand vehicle market is rapidly expanding , to maintain a high growth rate

(6) advantages and disadvantages of certified second-hand vehicles

1.5.5 analysis of development of rural second-hand vehicle market

(1) rural auto market is supported by the national policy

(2) rural vehicle ownership is low, rigid demand

(3) rural second-hand vehicle market will become huge "Blue Ocean"

(4) analysis of rural second-hand vehicle market demand structure

(5) analysis of rural second-hand vehicle marketing strategy

1.6 Analysis of environment of the second-hand vehicle market demand

1.6.1 analysis of consumer demand trend

(1) wide range of consumer motivation

(2) consumers tend to be younger

(3) upgrade to accelerate consumer demand

1.6.2 analysis of consumer acceptance of second-hand vehicles

(1) desire to buy domestic small vehicles and imported vehicles of second-hand vehicles is higher in acceptance

(2) in Northeast, high consumer acceptance of second-hand vehicles

(3) the proportion of acceptance of vehicle ages of 3 years or 5 years is maximum

(4) high consumer acceptance of incomes below $ 10,000

(5) price condition are the main factors

1.6.3 disposal methods of consumer vehicles

(1) research and analysis of vehicle disposal

(2) research and analysis of channels to sell the vehicle

(3) research and analysis of methods of users ‘intention to sell

1.6.4 replacement cycle and replacement rate for consumers to change cars

(1) analysis of the cycle of users expecting a replacement

(2) analysis of the rate of users expecting a replacement

1.6.5 analysis of the rate of users expecting hedge

(1) analysis of users’ desired vehicle hedge ratio

(2) analysis of continuation of different vehicle brands

1.6.6 analysis of consumer demand of vehicle assessment

(1) analysis of second-hand vehicle evaluation time

(2) analysis of users expecting evaluation time analysis

Chapter 2: Analysis of business model innovation and business strategy of second-hand vehicle enterprises

2.1 analysis and reference of foreign second-hand vehicle business models

2.1.1 second-hand vehicle business model and features in the United States

2.1.2 second-hand vehicle business model and features in Germany

2.1.3 second-hand vehicle business model and features in Japan

2.1.4 second-hand vehicle business model and features in South Korea

2.2 analysis of Chinese traditional operation mode of second-hand vehicle market

2.2.1 classification according to operation

(1) analysis of traditional single operation model

(2) analysis of conventional hybrid operation model

2.2.2 The profit model of traditional operation

2.3 analysis of operation model of China second-hand vehicle market trends

2.3.1 The operation model of second-hand vehicle chain

(1) direct -type chain / network chain / franchise chain

(2) advantages of second-hand vehicle chain

(3) profit chain of second-hand vehicle chain model

(4) service delivery of second-hand vehicle chain model

(5) competition strategy analysis of second-hand vehicle chain model

2.3.2 Operation model of the brand second-hand vehicle

(1) trend towards brand second-hand vehicle operation

(2) advantages and disadvantages of brand second-hand vehicle operation

(3) analysis of consumer demand of brand second-hand vehicle

(4) analysis of brand second-hand vehicle operation

(5) competition analysis of enterprises of brand management

(6) analysis of operation strategy of brand second-hand vehicle

2.4 analysis of innovative operation model of China second-hand vehicle market

2.4.1 the second-hand vehicle supermarket operation model

2.4.2 "4S shop + second-hand vehicle chain" mode

2.4.3 "Entity + e-commerce " operation model

2.4.4 "vehicle secretary" operation model

2.4.5 integration of "brand second-hand vehicle + second-hand vehicle broker" model

2.4.6 brand second-hand vehicle supermarkets mode

2.4.7 "Dalian Mode" of second-hand vehicle

2.5 analysis of operation strategy of second-hand vehicle enterprises

2.5.1 promote the social integration of resources and realize the scale of operations

2.5.2 different operation combinations, the formation of strategic cooperation between multiple subjects

2.5.3 inter-regional flows and cooperation

2.5.4 explore the application of the online trading platform

Chapter 3: Analysis of second-hand vehicle trading operation model innovation and competitiveness strategy

3.1 analysis of foreign second-hand vehicle trading patterns and reference

3.1.1 analysis of second-hand vehicle trading patterns in USA

3.1.2 analysis of second-hand vehicle trading patterns in Australia

3.1.3 analysis of second-hand vehicle trading patterns in Japan

3.1.4 analysis of second-hand vehicle trading patterns in South Korea

3.2 analysis of popular second-hand vehicle trading patterns in China

3.2.1 analysis of direct sales model of second-hand vehicle

3.2.2 analysis of brokerage model of second-hand vehicle

3.2.3 analysis of traditional auction model of second-hand vehicle

(1) second-hand vehicle auction market size of China

(2) Chinese regional structure of second-hand vehicle auction

3.2.4 analysis of vehicle replacement patterns

3.2.5 analysis of second-hand vehicle leasing models

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