Service Hotline +86 400-068-7188

China Travel Agency Industry Indepth Research and Investment Strategy Planning Report, 2013-2017

China Travel Agency Industry Indepth Research and Investment Strategy Planning Report, 2013-2017

China Travel Agency Industry Indepth Research and Investment Strategy Planning Report, 2013-2017

A must-have for enterprise medium to long-term strategic planning

Without deep industry knowledge, it will be difficult to gain any return

English Version:USD7900

Including: Paper back + Electronic Copy + Invoice

Customer Hotline:+86 755 - 82925195 / 82925295

Free Hotline:+86 400-068-7188After-sales Hotline: +86 755-33013088

The Ministry of Commerce of the People's Republic of China designated Qianzhan Industrial Research Institute as the only "regional workstation for dealing with trade friction" in the Guangdong-Hong Kong-Macao Greater Bay Area

Special Statement

We are aware of that the content of our products have been stolen by some ones who changed the design and used it to deceive customers as it is their own products. Customers who are misled may experience no product received or an incomplete product. Therefore, Qianzhan Industrial Research Institute encourage you to arrange an in-person visit to our company before you make the purchase. Qianzhan has the sole copyright of all research reports. We have never had partnership or affiliated with any third party agent. Please recognize the"前瞻"trademark when purchasing reports.To have better investment return or strategic outcomes, you must have a forward-looking vision. Qianzhan Industrial Research Institute - China's leading industry consulting institutions provide you with all the things you need in business!

* The table of contents and the rest of this report are originally created by Qianzhan. Without any prior written permission, it is prohibited to copy or reproduce in any way. To have better investment return or strategic outcomes, you must have a forward-looking vision!

  • Table of Contents

  • Content Summary

China Travel Agency Industry Indepth Research and Investment Strategy Planning Report, 2013-2017

Reporting core values

Tourist products in new fields will become new profit growth point in short terms. One of the small profits reasons for travel agency is that tourist products lack of diversity thus price competition is the mainstream for market competition. Therefore, keys to up raise the profit space for travel agency in short term is to strengthen product innovation capability and exploit new tourist market. View from the market development trend, pleasure cruiser tourism and business award tourism will become two major new markets for future travel agencies. Comparing with matured pleasure cruiser tourism market in Euro-America, it just steps into growth stage in China. In other words, market potential is huge for China pleasure cruiser tourism. Comparing with citizen tourism the business award tourism will position in high-end tourism market and feature with higher gross profit and not obvious midseason or off-season. From a long-term view online tourist business, chain-store operation and industr

Main Contents of report

Since the reform and opening-up, China travel agency industry has experienced the following stages and got a long-term development: initial stage from 1978 to 1989, fast development stage from 1990 to 1994, structure adjustment stage from 1995 to 2001 and all-round opening-up stage from 2002 to now. According to statistics from National Tourism Administration there are 22,784 travel agencies with a year-on-year growth rate of 11.69%; total capital is 66.614 billion Yuan which grows 13.68% comparing with that of last year; the whole industry revenue is 264.901 billion Yuan with a year-on-year growth rate of 46.64%; actual tax payment is 1.277 billion Yuan with a year-on-year growth rate of 0.63%.

However, the industrial gross profit rate is decreasing along with the expanding travel agency industry and increasing revenue and gradually become stable between 0.5%- 0.6%. On one hand, the relatively low threshold of domestic travel agency and increasing national tourist demand promote the rapid expansion of domestic travel agency scale and growth of overall industrial revenue. On the other hand, as lacking of innovation design capability of tourist products, like travel agencies mainly depend on price competition to gain customers. It leads to the decline of industrial profit rate and reduction of new enters.

View from the industrial division system China travel agency industry is on the transition stage which horizontal labor division coexists and transform towards vertical labor division. During the initial development period, the first, second and third grade travel agency as well as classification standards at home and abroad are adopted by China travel agency. The publishment of

Clause for Travel Agency gradually weakens the horizontal labor division system. Part of the large-scale travel agencies has realized the importance of vertical labor division. But for the whole industry the well arranged vertical labor division is still not yet formed. The industry is facing transformation and upgrade.

View from the market structure, China travel agency industry is trending from policy monopoly to market concentration. And the market structure of China travel agency is experiencing from policy monopoly to monopolistic competition then to overall competition. The industrial concentration is trending from high to low. Market share of National Travel Agency, China Travel Agency and China Cyts Tours Holding Co., Ltd. decreases from 79.6% in 1980 to 19.5% in 2000. Concentration degree of domestic and international travel agency industry from 2001 to 2006 maintains between 15%- 17% and 45%- 50%. Current these years, the market standardization and strengthened industry integration up raising the concentration of travel agency industry.

Tourist products in new fields will become new profit growth point in short terms. One of the small profits reasons for travel agency is that tourist products lack of diversity thus price competition is the mainstream for market competition. Therefore, keys to up raise the profit space for travel agency in short term is to strengthen product innovation capability and exploit new tourist market. View from the market development trend, pleasure cruiser tourism and business award tourism will become two major new markets for future travel agencies. Comparing with matured pleasure cruiser tourism market in Euro-America, it just steps into growth stage in China. In other words, market potential is huge for China pleasure cruiser tourism. Comparing with citizen tourism the business award tourism will position in high-end tourism market and feature with higher gross profit and not obvious midseason or off-season. From a long-term view online tourist business, chain-store operation and industrial chain vertical integration have become the mainstream for the development of domestic travel agency. Travel agency online business is one of the top 5 market segmentations in online tourist market.

Even though competition for online tourist market is fierce, the existing development opportunity for online agency business of travel agency is big. According to researches, online purchasing demand and ratio of packaged tour service are both increasing. What’s more, the expanding trend of domestic travel agency by the way of chain-store operation is more and more obvious. With the improvement of collectivized degree for large-scale travel agencies, more and more top 100 travel agency corporations will adopt diversification strategy and invest in sub-tourisms like tourist attraction operation, hotel and tourism estate. Under such background, travel agency should pay more attention to research of industry development trend and handle the market direction thus has an early lead in the market.

 

Qianzhan Business Information Co., Ltd. Industry Research College
Research Team of Travel Agency Industry

For any special needs, please contact us.Customize Your Report

  • The National Bureau of Statistics Foreign-related investigation Permission

  • National Innovation Company and Dual Software Certified Enterprise

  • The only DRC desginated Enterprise of the Industry Yearbook

  • National Ministry of Commerce designated Industrial Early Warning and Monitoring Workstation

  • Guangdong Province Enterprise of Observing Contract and Valuing Credit

Qianzhan Industrial Research Institute· The leading company of China Business Consulting

  • 01

    Qianzhan is an industry consulting service provider with national innovation company qualification, independent research and development of industrial big data and Dual Software Certification.

  • 02

    Qianzhan is a consulting and research organization that has been engaged in business consulting for over 16 years in China.

  • 03

    Qianzhan is a consulting service provider with a team of nearly 300 industrial researchers and analysts.

  • 04

    Qianzhan is a consulting service provider with an in-house expert pool of 1200 experts.

  • 05

    Qianzhan is a research and consulting organization that have served 180000 clients and received over positive comments from 100000 of our clients.

  • 06

    Qianzhan is an industry research and consulting organization that has been designated by the highest authority, the DRC, to prepare the yearbook.

  • 07

    Qianzhan is an industry planning and consulting organization that adopts the internationally synchronized SCP scientific analysis model and the perfect industry chain research map to guide the business planning and consulting.

  • 08

    Qizhan is a consulting service organization that helps enterprises to solve the five aspects of industry research, planning, strategic design, capital operation and implementation.

What Else do We Offer

Contact Us

Shenzhen Headquarter

Free Hotline:+86 400-068-7188

Customer Hotline:+86 755 - 82925195 / 82925295

Email Address:service@qianzhan.com

3rd Floor, FIYTA Building West, High Tech South Avenue 1, Nanshan District, Shenzhen, China

Shanghai Office

Location:Rm.1106, Building 1, Jiayu International Plaza, Songhu Road, Yangpu District,
Shanghai, China