China Cosmetics Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017

With the development of cosmetics industry, consumption environment changes year after year. Today, brand effect is not the only thing that consumers pursue. They care more about safety and effect of the cosmetics, so it impels the hot development of cosmeceutical market, which has become the investment hot point of every cosmetics giant. At present, China’s exporting cosmetics products enter the global market in a way of “consigned processing” and “OEM”, thus their value-added is comparatively low. Compared to international advanced level, there are so many manufacturing enterprises at a stage of generic production stage, lack of product R&D and innovation capabilities.

China has been gradually becoming one of super powers of cosmetics consumption, which overall consumption level has surpassed EU, Japan, just after America, becoming the second largest cosmetics consumption country in the world. However, there still is s huge market consumption potential in China, since it has a huge population and low per capital consumption level. With the changes of health care concept, children, men as well as the old join in the consumption of cosmetics, so there are unlimited business chances in cosmetics industry.

According to NBS’s statistics on cosmetics enterprises above designated size: there were 302 enterprises above designated size, achieving 69.931 billion Yuan of sales revenue. Meanwhile, China’s cosmetics industry gradually enters in the global market. Cosmetics of “Made in China” have exported to more than 150 countries or regions. According to statistics data released by China Customs, China exported 354,900 tons cosmetics from January to November, 2011, earning 1.808 billion US dollars of foreign exchange.

As to China cosmetics industry, the high-end market has been occupied by some foreign-owned brands, led by L’Oreal, Estee Lauder, and Shiseido. In such circumstance, it means that high profit margins just belong to high-end brands, while those domestic cosmetics brands in second and third-tiers markets only can seek slim opportunities in the low-end market. It’s commendable that in the hyper fierce competition among international and domestic enterprises, the industry appears reshuffle. China’s daily chemical enterprises develop rapidly, with emergence of some domestics brands which positively penetrate into middle and high-end markets. So far, some traditional cosmetics brands, like Longliqi, MAXAM, Arche, TJOY, are developing in the competition. Emerging domestic brands continue to spring up, such as Liushen, Softto, AIDS, Ausnow and Devi have been strengthening.

With the development of cosmetics industry, consumption environment changes year after year. Today, brand effect is not the only thing that consumers pursue. They care more about safety and effect of the cosmetics, so it impels the hot development of cosmeceutical market, which has become the investment hot point of every cosmetics giant. At present, China’s exporting cosmetics products enter the global market in a way of “consigned processing” and “OEM”, thus their value-added is comparatively low. Compared to international advanced level, there are so many manufacturing enterprises at a stage of generic production stage, lack of product R&D and innovation capabilities.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Cosmetics Industry