China Mobile Internet Industry Market Foresight and Investment Strategy Report, 2013-2017
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The mobile internet in China has developed for decade since the “Monternet” which promoted by China Telecom and becomes the latest mobile internet product. With the fast development of mobile telecom technology and internet technology, China mobile internet has get rid of slow development in the early stage and entered the rapid growth stage in current years. In 2011, the market scale of China mobile internet reaches 39.11 billion Yuan and with a year-on-year growth of 93.1%. By the end of 2011, the amount of mobile phone internet users reaches 0.356 billion which accounts for 36.05% of the mobile phone users. And with the fast popularization of intelligent terminal, the number will be larger which may break through 0.6 billion and exceeds the scale of internet users in 2012. The prospect of the mobile internet market is booming.
The integration of mobile telecom and internet brings about diversified service applications while the new applications promote users’ demands. There is a fast development for the mobile internet industry segmentation. And the mobile games, mobile E-commerce and mobile music take a bigger market share in the industry. In 2011, the market scale of mobile games reaches 3.96 billion Yuan while it is 11.37 billion Yuan for mobile E-commerce and 34.25 billion Yuan for mobile music which far exceeds the market scale of internet online music. With the further upgrading mobility and information timeliness, the application of mobile internet business will further expand. In the meantime, the mobile internet business will develop towards individuation while the application will be deepened.
As the mobile internet market segmentation gains a considerable growth, corporations of all kinds enter the industry and expand business. The telecom operators enhance the operational capability in full range by integrating original business model; the former mobile telecom equipment suppliers and terminal suppliers focus on mobile internet industry and expand their business range; for the traditional internet corporations, such as Sohu, Netease and Sina had extended their business range and become the suppliers of mobile internet content service. In spite of this, the innovation mobile internet corporations emerge in an endless stream. For example, the NASDAQ, UC web gain a significant achievement while the NetQin successfully to be listed oversea and will expand business to developed countries in the world. The mobile internet corporations are in booming development with diversified directions for business development and broad market space.
The mobile internet has become a trend that it is quite normal for many young people to have online chat, reading, search, music download, shopping and micro-blog writing by using cell phone in buses and metros of Beijing, Shanghai and Shenzhen. Although the mobile Internet is facing some of the problems of talent, policy, technology, profit model and other, but with the rapid growth of 3G users and the vertical promotion of tri-network integration, China is bound to usher in the spring of the mobile internet.
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