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China Modern Agriculture Business Model and Industrial Chain Investment Strategy Report, 2013-2017

Last Update:2014-05-01

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Preface

Table of Content

Key for corporations to success is that whether they are able to capture the demand before the demand takes shape. The outstanding corporations would prefer to spend great efforts in seeking the current demand, potential need and new requirement of the industry. The model of modern agricultural industry chain is different from that of traditional agricultural industry chain. It is a business model core as products, aim as food safety, construction as consumers’ demand and maximization of economic benefit.

Competition of Modern Agriculture is more and more fierce. In the meantime, merger and capital operation among large modern agriculture corporations are ever frequent. And the outstanding modern agriculture corporations in China are placing more importance on the research of the industry market, especially the depth research of industry development environment and customers. Accordingly, many splendid domestic corporations are springing up and become leaders in modern agriculture gradually!

Most of the current researching data only focused on agricultural industrialization while Forward Business Intelligence Co., Ltd. would provide prudent investment solution to agricultural dilemma basing on agricultural industry chain.Basing on the market data of Modern Agriculture market, which tracked and collected by Forward in long-term, and applying the international scientific analysis model, this report provides you an overall analysis system in the height of the whole industry comprehensively and accurately. This report mainly contains the following aspects: development background of modern agriculture; construction benefit and limitation of agricultural industry chain; market targets of modern agriculture; operation of modern agriculture business; business model of the whole industrial chain; investment suggestions to the industry chains; capital and vc/pe capital of the industry; development trend forecast and planning of modern agriculture industry chain. Meanwhile, the comprehensive and detailed data about nonwoven industry in current 5 years is contained. In this way, it will help you to maintain the market trend and industry development comprehensively and accurately.

The most significant features of this report are perceptiveness and timeliness. It gives a prudent analysis and forecast of modern agriculture according to the industry development track and Forward’s years of practical experience. In conclusion, it is a significant report to learn about the latest development trend, grab market opportunities, and make correct marketing decision and explicit corporations’ development trend for all modern agriculture corporations, R&D institutes, VC/PE capital. Besides, it is the first heavyweight report to give a comprehensive and systematic analysis about the upstream and downstream industrial chain, as well as key corporations in modern agriculture.

Here, we would like to express our sincere gratitude to Ministry of Agriculture, State Information Center, Bureau of Statistics of China, General Administration of Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library and Development Research Center of the State Council, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Special Notes: Neglecting the subtle signals of dramatically changing external environment, and untimely update strategies along with the changing environment will lead to the loss of competition advantages. The successful corporations will keep a scientific analysis upon the external environment before making their significant operational strategies!

Qianzhan Business Information sincerely wishes every ambitious corporation can make a significant operational strategy, effectively avoid the industry risks and gain the continuous success!

Qianzhan Business Information Co., Ltd. Industry Research Center

Research Team of Modern Agriculture

Chapter 1: Development Background and Stages of China Modern Agriculture

1.1 Researching Range of Modern Agricultural Industry Chain

1.1.1 Core Profit of the Industry Chain

1.1.2 Business Cycle of Modern Agriculture

1.1.3 Major Researching Product Category

1.1.4 Distribution of Major Industry Chains

1.2 Investment Background of Modern Agriculture Integration

1.2.1 Land Circulation and Concentration in Large Scale

(1) System and Form of Land Circulation and Concentration in Large Scale

(2) Land Circulation in Rural Area

1.2.2 Relevant Supporting Policies to Agriculture

(1) Development Planning of China Modern Agriculture

(2) Government No.1 Documents in Current Years

(3) Analysis of Relevant Financial Subsidy Policy

1.2.3 Hi-tech Agriculture Causes Attention of Other Industries

1.2.4 Internationalization Degree of Agricultural Economy is Increased

1.3 Investment and Development Dilemma of Agricultural Industry Chain

1.3.1 Dual Defective Market of Agricultural Industry Chain

1.3.2 Balance in Low Level for Agricultural Industry Chain

1.3.3 Non-equivalent Market Forces

1.3.4 "Malfunction" of Agricultural Industry Chain

1.4 Efficiency of Modern Agricultural Industry Chain Model

1.4.1 Synergistic Effect of the Industry Chain

1.4.2 Analysis of Corporations' Cost-Benefit

1.4.3 Analysis of Food Safety Benefit

1.5 Limitation of Modern Agricultural Industry Chain Model

1.5.1 Limitation of Industrial Phase-Applicability

1.5.2 Limitation of Long-term Development Strategy

1.5.3 Limitation of Product Brand Positioning

1.5.4 Nature of the Industry Chain Model

1.6 Investment Barriers of Modern Agriculture Integration

1.6.1 Entry Barriers of Modern Agriculture

(1) Capital Barrier

(2) Network Barrier

(3) Brand Reputation Barrier

(4) Management Capability Barrier

1.6.2 Exit Barrier of Modern Agriculture

Chapter 2: Analysis of China Modern Agriculture Segment Market

2.1 Prospects of Modern Agriculture Segment Market

2.1.1 Investment Prospects of Planting Industry

(1) Planting Area Forecast of Planting Industry

(2) Production Forecast of Major Planting Industry

1) Production Forecast of Food Crop

2) Production Forecast of Commercial Crop

(3) Cost Benefit of Planting Industry

(4) Development Trend of Planting Industry

(5) Investment Focuses of the Segment Market

2.1.2 Investment Prospects of Poultry Industry

(1) Production Scale Forecast of Poultry Industry

(2) Consumption Scale Forecast of Poultry Industry

(3) Profit Status of Poultry Industry

(4) Development Trend of Poultry Industry

(5) Investment Focuses of the Segment Market

2.1.3 Investment Prospects of Livestock Cultivation Industry

(1) Production Scale Forecast of Livestock Cultivation Industry

(2) Consumption Scale Forecast of Major Meat Products

1) Forecast of Pork Consumption Scale

2) Forecast of Beef Consumption Scale

3) Forecast of Mutton Consumption Scale

(3) Profit Status of Livestock Cultivation Industry

(4) Development Trend of Livestock Cultivation Industry

(5) Investment Focuses of the Segment Market

2.1.4 Investment Prospects of Aquaculture Industry

(1) Production Scale Forecast of Aquaculture Industry

(2) Consumption Scale Forecast of Aquaculture Industry

(3) Profit Status of Aquaculture Industry

(4) Development Trend of Aquaculture Industry

(5) Investment Focuses of the Segment Market

2.2 Positioning of Quality Safety Food Market

2.2.1 Positioning of Organic Food Market

(1) Competitiveness of Organic Food Products

(2) Difference of Organic Food Products

(3) Major Target Market of Organic Food

(4) Market Demanding Characteristics of Organic Food

(5) Input-Output Efficiency of Organic Food

2.2.2 Positioning of Green Food Market

(1) Competitiveness of Green Food Products

(2) Difference of Green Food Products

(3) Major Target Market of Green Food

(4) Market Demanding Characteristics of Green Food

(5) Input-Output Efficiency of Green Food

2.2.3 Positioning of Pollution-free Food Market

(1) Competitiveness of Pollution-free Food Products

(2) Difference of Pollution-free Food Products

(3) Major Target Market of Pollution-free Food

(4) Market Demanding Characteristics of Pollution-free Food

(5) Input-Output Efficiency of Pollution-free Food

2.2.4 Positioning of General Food Market

(1) Competitiveness of General Food Products

(2) Difference of General Food Products

(3) Major Target Market of General Food

(4) Market Demanding Characteristics of General Food

(5) Input-Output Efficiency of General Food

Chapter 3: Independent Business Unit Model of China Modern Agriculture

3.1 Upstream and Downstream of Modern Agricultural Industry

3.1.1 Briefing of Modern Agricultural Industry Chain

3.1.2 Status of Modern Agricultural Industry Chain

3.2 Agricultural-capital Supplier Chain of Modern Agriculture

3.2.1 Comparison of the Agricultural-capital Chain Model with Different Main Bodies

(1) Postal-Service Agricultural-capital Chain Model

(2) Manufacturing-Enterprise Agricultural-capital Chain Model

(3) Distributing-Business Agricultural-capital Chain Model

(4) Supply-and-Marketing-Cooperative Agricultural-capital Chain Model

3.2.2 Comparison of the Agricultural-capital Chain Model with Different Commercial Activities

(1) Regular Chain Model

(2) Franchise Chain Model

(3) Free Chain Model

3.2.3 Analysis of Typical Agricultural-capital Chain Business Model

(1) Splendid Villages Model

(2) Suzhou Farmer Chain Model

(3) Zhongcheng National Chain Model

(4) Worunde Model

3.3 Production Chain of Modern Agriculture Products

3.3.1 Production Model of Agricultural Products in China

(1) Shortages of Traditional Production Model of Agricultural Products

(2) New Production Model of Agricultural Products

(3) Production Model of Eco-Agricultural Products

3.3.2 Production Model of Modern Agriculture Products in the World

(1) Industrialized Operation Model of European Countries

(2) Farmer Modern Agriculture Model of Immigrant Countries

(3) Small-sized Family Planting and Breeding Model in Asia

(4) Modern Equipment Facility Intensive Production Model

3.3.3 Cooperation Model of Field Management Food Chain

(1) Operation Process of Food Chain Cooperative Model

(2) Safety Efficiency of Food Chain Cooperative Model

(3) Business Benefit of Food Chain Cooperative Model

3.3.4 Comparison of the Business Benefit of Poultry Aquaculture Model

(1) Poultry Aquaculture Model at Home and Abroad

(2) Benefit Comparison of Different Poultry Aquaculture Models

(3) Innovation and Trend of Poultry Aquaculture Model

3.3.5 Comparison of the Business Benefit of Livestock Aquaculture Model

3.3.6 Netease Third-Generation Pig Raising Model

(1) Technology Trend of Netease Pig Raising Model

(2) Construction Planning of Netease Pig Raising Farm

(3) Prospects of Third-Generation Pig Raising Model

3.4 Processing Chain of Modern Agriculture Products

3.4.1 Agricultural Products Processing Industry Cluster Model

(1) Resource-oriented Agricultural Products Processing Industry Cluster Model

(2) Chain-oriented Agricultural Products Processing Industry Cluster Model

(3) Circular Agricultural Products Processing Industry Cluster Model

3.4.2 Strategic Models of Agricultural Products Processing Corporations

(1) Market-leading Strategic Model

(2) Regional Fixed-pattern Strategic Model

(3) Capacity-limitation Strategic Model

3.4.3 Benefit Link Model of Fuling Mustard Tuber Processing Corporations

(1) Cooperation with Farmers

(2) Existing Problems of Benefit Link Model

(3) Suggestions to Optimize Benefit Link Model

3.5 Circulation Links of Modern Agriculture Products

3.5.1 Major Logistics Models of Agricultural Products in China

(1) Trans-regional Agricultural Products Logistics Model

(2) Regional Agricultural Products Logistics Model

(3) Transformation Agricultural Products Logistics Model

(4) Local Agricultural Products Logistics Model

(5) Third-party Agricultural Products Logistics Model

3.5.2 Business Model of Agricultural Products Modern Logistics System

(1) Functional Factors of Agricultural Modern Logistics

(2) Systematization Business Model of Supply Chain

(3) Operation and Optimal Management Strategic System

Chapter 4: Investment Value of China Modern Agricultural Industry Chain

4.1 Investment Value Overview of Modern Agricultural Industry Chain

4.1.1 Profit Structure of Modern Agricultural Industry Chain

4.1.2 Market Demand Characteristics of Modern Agricultural Industry Chain

4.2 Investment Benefit of Agricultural-Capital Supplier Chain

4.2.1 Investment Benefit of Seeding Introducing Chain

4.2.2 Investment Benefit of Pesticide Production Chain

(1) Analysis of the Production Scale

(2) Analysis of Input-Output Efficiency

4.2.3 Investment Benefit of Boar Introducing Chain

4.2.4 Investment Benefit of Feed Processing Chain

(1) Analysis of the Production Scale

(2) Analysis of Input-Output Efficiency

4.2.5 Investment Benefit of Chemical-Fertilizer Production Chain

(1) Analysis of the Production Scale

(2) Analysis of Input-Output Efficiency

4.3 Investment Benefit of Modern Agriculture Breeding Farm

4.3.1 Analysis of Planting/Breeding Land Resource

(1) Analysis of Breeding Grassland Resource

1) Grassland Area Sizes in Different Types

2) Grassland Area Sizes in Different Areas

3) Statistics of the Grassland Productivity of Different Types

4) Statistics of the Grassland Livestock-feeding Capacity of Different Types

(2) Analysis of Rural Land Resource

1) Rural Land Circulation Model

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