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China Water Heater Industry Production and Marketing Demand and Investment Forecast Report, 2013-2017

China Water Heater Industry Production and Marketing Demand and Investment Forecast Report, 2013-2017

Last Update:2014-05-06

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At present, the major types of water heater products in domestic are: electric water heater, gas water heater, solar energy water heater and air energy water heater. The electric water heater and gas water heater still dominate the water heater market. Along with the explosive development of real estate industry in recent years, the electric water heater industry and gas water heater industry are both develop fast, which create a plenty of well-known brands, such as Haier and Midea, and also bring many famous international brands in, such as AO Smith, Siemens, Rinnai and Whirlpool. They promote the promotion of quality of water heater industry; meanwhile, the competition between brands becomes fiercer and fiercer. According to data in recent years, the top three of water heater are Haier, Midea and AO Smith, which almost occupy 60% of the market shares, with relatively high brand concentration. And other 7 brands take up about 30% of the market share.

In China gas water heater market of 2011, Vanward and China Macro take up 31.8% and 22.1% of concerns rate respectively, becoming the champion and runner-up in the ranking list. These two brands have entered the market for a long time, and they have rich experience in product design, channel promotion, and other aspects. Since they occupy more than 50% of concerns, the market position is prominent.

The energy saving and pollution emission is a development direction the State advocates, so developing the products with less energy consumption will be a trend for future development. As low energy consumption products, solar energy water heater and air energy water heater have a good development momentum. However, due to some limitation of the products, they can not fully meet customers’ demand. Therefore, comprehensively utilizing water heater will be another development trend. As new energy products, solar energy water heater and air energy water heater are showing a strong development momentum. They are rapidly sweeping through the market because of distinctive characteristics, and they gain warm feedback from their customers.

As for solar water heater market, the years of 2009, 2010 and 2011 went through ups and downs. In 2009, thanks to great promotion of “home appliances go to countryside” plan, the solar water heater industry usher in a long-term expected and fast development period, but before long, the solar water heater enterprises which are immersed in a great sense of enjoyment found that the market competition becomes fiercer and fiercer, then the industry development speed in 2010 obviously slowed down. And in 2011, under the background of the bottom of global economy and the release of series of domestic regulation and control policies, the solar water heater industry which was originally at its primary stage, the same as many other home appliances met the difficult periods for development.

With the growing competition in water heater industry, acquisition and capital operation among large enterprises become more and more frequent. The domestic excellent water heater manufacturing enterprises pay more attention to the industry market research, especially to the indepth researches on the industry development environment and product buyers. Because of this, a large number of excellent water heater brands rise up rapidly, and gradually become leading corporations in water heater industry!

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current water heater industry’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of water heater industry, we conduct prudent analysis and forecast for water heater industry’s future development trend. This report helps water heater manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises’ development directions. Moreover, this report is the first and weighty report on analyzing the up and down stream industrial chain of water heater industry and analyzing its leading corporations in an all-round and systematical way.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Water Heater Industry


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