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China Water Heater Industry Production and Marketing Demand and Investment Forecast Report, 2013-2017
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Table of Contents
Content Summary
Chapter 1: Definition and Industrial Chain of China Water Heater Industry
1.1 Definition and Classification of Water Heater Industry
1.1.1 Concept and Definition of Industry
1.1.2 Main Product Categories
1.2 Statistical Standards of Water Heater Industry
1.2.1 Statistical Departments and Statistical Coverage
1.2.2 Statistical Methods
1.2.3 Data Sorts
1.3 Analysis of Industrial Chain of Water Heater Industry
1.3.1 Profile of Industrial Chain
1.3.2 Analysis of Downstream Demand Chain
(1) Sales Conditions and Development Trend of Home Appliance Chain Industry
(2) Sales Conditions and Development Trend of Real Estate Industry
(3) New Countryside Construction Progress and Future Planning
1.3.3 Analysis of Industry Upstream Supply Chain
(1) Supply and Demand Analysis and Price Trend of Copper Industry
(2) Supply and Demand Analysis and Price Trend of Stainless Steel Industry
(3) Supply and Demand Analysis and Price Trend of Aluminum Industry
(4) Supply and Demand Analysis and Price Trend of Plastics
(5) Supply and Demand Analysis and Price Trend of Rubber
1.4 Analysis of Industries Related to Water Heater Industry
1.4.1 Electricity Supply Volume and Price Trend
1.4.2 Fuel Gas Supply Volume and Price Trend
Chapter 2: Analysis of Market Environment of Water Heater Industry
2.1 Analysis of Industry Policy Environment
2.1.1 Standards Related to Industry
(1) National Standards for Water Heater
(2) Electric Water Heater Service Regulations
(3) Energy Efficient Standards for Instant Electric Water Heater
2.1.2 Program of Old Home Appliances Replacing New Ones
(1) New Implemented Standards for Old Home Appliances Replacing New Ones
(2) Sales Scale of Old Water Heaters Replacing New Ones
(3) Further Planning for Old Home Appliances Replacing New Ones
2.1.3 “People-benefit” Project of Energy-saving Products
2.1.4 “12th Five-year” Development Plan for Water Heater Industry
2.2 Analysis of Industry Economic Environment
2.2.1 Analysis of International Macro-economic Environment
2.2.2 Analysis of Domestic Macro-economic Environment
2.2.3 Analysis of Domestic Resident Income and Expense Level
(1) Rural Resident Income and Expense Level
(2) Urban Resident Income and Expense Level
2.3 Analysis of Industry Customer Research
2.3.1 Analysis of Consumer Behavior Research
(1) Product Preference for Consumer
(2) Buying Factors for Consumer
2.3.2 Analysis of Consumer Recognition Research
(1) Consumer Recognition on Enterprise
(2) Consumer Brand Preference
(3) Consumer Product Preference
2.3.3 Analysis of Consumer Complaint Research
(1) Complaints Quantity and Growth
(2) Complaint Types and Percentages
(3) Complaints about Quality
(4) Complaints about Service
(5) Enterprise Solution to Complaints
Chapter 3: Analysis of Economic Operation Indications in Water Heater Industry, 2009-2011
3.1 Analysis of Fiscal Indicators of China Water Heater Industry
3.1.1 Main Economic Benefit Influencing Factors
3.1.2 Analysis of Main Fiscal Indicators
(1) Indicators of Industry Scale
(2) Indicators of Profitability
(3) Indicators of Operation Capability
(4) Indicators of Debt-paying Ability
(5) Indicators of Development Capability
3.2 Analysis of Balance between Supply and Demand of Water Heater Industry, 2009-2010
3.2.1 Analysis of Supply Indications of Water Heater Industry
(1) Analysis of Total Industrial Output
(2) Analysis of Finished Products
3.2.2 Analysis of Supply Indicators of Regional Water Heater Industry
(1) Analysis of Top 10 Regions with Highest Total Industrial Output Value
(2) Analysis of Top Regions with Most Finished Products
3.2.3 Analysis of Demand Indicators of Water Heater Industry
(1) Analysis of Sales Output Value
(2) Analysis of Sales Revenue
3.2.4 Analysis of Demand Indications of Regional Water Heater Industry
(1) Analysis of Top 10 Regions with Highest Sales Value
(2) Analysis of Top Regions with Highest Sales Revenue
3.2.5 Analysis of Production and Marketing Ratio of Water Heater Industry
3.3 Analysis of Import and Export of Water Heater Industry
3.3.1 Overview of Import and Export of Water Heater Industry, 2010-2011
3.3.2 Export Conditions of Water Heater Industry, 2010-2011
(1) Overall Export Conditions of Industry, 2010-2011
(2) Export Product Structure of Industry, 2010-2011
(3) Analysis of Export Prospects for Water Heater Industry, 2010-2011
3.3.3 Analysis of Import Conditions of Industry, 2010-2011
(1) Overall Import Conditions of Industry, 2010-2011
(2) Import Product Structure of Industry, 2010-2011
(3) Analysis of Import Prospects for Water Heater Industry, 2010-2011
Chapter 4: Analysis of Competition and Marketing Strategies for Water Heater Industry
4.1 Analysis of Market Competition of Water Heater Industry
4.1.1 Local and Foreign-invested Structure of Brands in Industry
4.1.2 Analysis of Product Categories Competition in Industry
(1) Industry Product Categories Structure
(2) Penetration Analysis of Enterprises with Different Kinks of Products in Industry
1) Fuel Gas Water Heater Enterprises Penetrate into Air Heater Market
2) Electric Water Heater Enterprises Penetrate into Air Heater Market
4.1.3 Analysis of Substitute Threats in Industry
4.1.4 Analysis of Bargaining Power in Industry
4.1.5 Analysis of New Entrants Threats in Industry
4.1.6 Analysis of Industry Investment, Merger and Restructuring
(1) Investment, Merger and Restructuring Integration of International Water Heater Enterprises
(2) Investment, Merger and Restructuring Integration of Domestic Water Heater Enterprises
(3) Features Judgment of Industry Investment, Merger and Restructuring Integration
4.2 Competition Strategies for Water Heater Industry
4.2.1 Competition Strategies for Products
(1) Safety Strategies
(2) Energy Saving and Emission Reduction Strategies
4.2.2 Analysis of Service Competition Strategy
(1) Strategies for After-sale Service
(2) Strategies for Linkage to Decoration
4.3 Analysis of Sales Channels for Water Heater Industry
4.3.1 Large-scale Home Appliance Chain Store
(1) Cost
(2) Analysis of Store Brand Promotion
4.3.2 Department Stores
4.3.3 Building Materials Cities and Building Materials Supermarkets
4.3.4 Brand Shops
4.3.5 Engineering Channel
4.3.6 E-commerce
4.4 Analysis of Main Marketing Strategies for Water Heater Industry
4.4.1 Analysis of Main Marketing Strategies for Industry
(1) Analysis of Product Strategies
(2) Analysis of Price Strategies
(3) Analysis of Channel Strategies
(4) Analysis of Promotion Strategies
4.4.2 Analysis of Main Enterprise Marketing Cases in Industry
(1) Analysis of Haier Marketing Case
(2) Analysis of Midea Marketing Case
(3) Otlan
(4) Ariston
Chapter 5: Analysis of Development and Competitive Landscape of Electric Water Heater Market
5.1 Competition and Regional Analysis of Global Electric Water Heater Market
5.1.1 Competition Analysis of Global Electric Water Heater Market
5.1.2 Analysis of Electric Water Heater Market in Main Regions around World
(1) USA
(2) Europe
5.2 Market Scale and Regional Coverage Analysis of Electric Water Heater
5.2.1 Analysis of Production Volume
5.2.2 Analysis of Sales Volume
(1) Sales Volume
(2) Constitution of Sales Brands
5.2.3 Market Price Trend of Products
5.3 Analysis of Water Heater Market Competition
5.3.1 Brand Competitive Landscape
5.3.2 Consumer Brand Evaluation Index
5.3.3 Competitive Landscape of Product Categories
(1) Quantity Comparison of Commercially Available Products
(2) Attention Rate Comparison of SKU
5.4 Analysis of Product Market Segments and Prospects
5.4.1 Analysis of Instant Electric Water Heater Market and Prospects
(1) Product Features and Technical Requirements
(2) Analysis of Market Scale
(3) Analysis of Competitive Landscape
5.4.2 Analysis of Electrical Storage Water Heater Market and Prospects
(1) Product Features and Technical Requirements
(2) Analysis of Market Scale
(3) Analysis of Competitive Landscape
5.4.3 Analysis of Fast Water Heater Market and Prospects
(1) Product Features and Technical Requirements
(2) Analysis of Market Scale
Chapter 6: Analysis of Development and Competitive Landscape of Gas Water Heater Market
6.1 Analysis of Market Scale of Gas Water Heater
6.1.1 Analysis of Output Volume
6.1.2 Market Price Structure
6.2 Analysis of Market Competition of Gas Water Heater
6.2.1 Brand Competitive Landscape
6.2.2 Consumer Brand Evaluation Index
6.2.3 Competitive Landscape of Product Categories
(1) Quantity Comparison of Commercially Available Products
(2) Attention Rate Comparison of SKU
6.3 Analysis of Product Market Segments and Prospects
6.3.1 Analysis of Stove Pipe Water Heater Market and Prospects
(1) Market Status
(2) Analysis of Development Prospects
6.3.2 Analysis of Strong Emission Gas Water Heater and Prospects
(1) Features and Technical Requirements
(2) Market Status
6.3.3 Analysis of balance Type Gas Water Heater and Prospects
(1) Features and Technical Requirements
(2) Market Status
6.3.4 Analysis of Gas Condensing Water Heater Market and Prospects
(1) Features and Technical Requirements
(2) Market Status
(3) Analysis of Development Prospects
The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current water heater industry’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of water heater industry, we conduct prudent analysis and forecast for water heater industry’s future development trend.
At present, the major types of water heater products in domestic are: electric water heater, gas water heater, solar energy water heater and air energy water heater. The electric water heater and gas water heater still dominate the water heater market. Along with the explosive development of real estate industry in recent years, the electric water heater industry and gas water heater industry are both develop fast, which create a plenty of well-known brands, such as Haier and Midea, and also bring many famous international brands in, such as AO Smith, Siemens, Rinnai and Whirlpool. They promote the promotion of quality of water heater industry; meanwhile, the competition between brands becomes fiercer and fiercer. According to data in recent years, the top three of water heater are Haier, Midea and AO Smith, which almost occupy 60% of the market shares, with relatively high brand concentration. And other 7 brands take up about 30% of the market share.
In China gas water heater market of 2011, Vanward and China Macro take up 31.8% and 22.1% of concerns rate respectively, becoming the champion and runner-up in the ranking list. These two brands have entered the market for a long time, and they have rich experience in product design, channel promotion, and other aspects. Since they occupy more than 50% of concerns, the market position is prominent.
The energy saving and pollution emission is a development direction the State advocates, so developing the products with less energy consumption will be a trend for future development. As low energy consumption products, solar energy water heater and air energy water heater have a good development momentum. However, due to some limitation of the products, they can not fully meet customers’ demand. Therefore, comprehensively utilizing water heater will be another development trend. As new energy products, solar energy water heater and air energy water heater are showing a strong development momentum. They are rapidly sweeping through the market because of distinctive characteristics, and they gain warm feedback from their customers.
As for solar water heater market, the years of 2009, 2010 and 2011 went through ups and downs. In 2009, thanks to great promotion of “home appliances go to countryside” plan, the solar water heater industry usher in a long-term expected and fast development period, but before long, the solar water heater enterprises which are immersed in a great sense of enjoyment found that the market competition becomes fiercer and fiercer, then the industry development speed in 2010 obviously slowed down. And in 2011, under the background of the bottom of global economy and the release of series of domestic regulation and control policies, the solar water heater industry which was originally at its primary stage, the same as many other home appliances met the difficult periods for development.
With the growing competition in water heater industry, acquisition and capital operation among large enterprises become more and more frequent. The domestic excellent water heater manufacturing enterprises pay more attention to the industry market research, especially to the indepth researches on the industry development environment and product buyers. Because of this, a large number of excellent water heater brands rise up rapidly, and gradually become leading corporations in water heater industry!
The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current water heater industry’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of water heater industry, we conduct prudent analysis and forecast for water heater industry’s future development trend. This report helps water heater manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises’ development directions. Moreover, this report is the first and weighty report on analyzing the up and down stream industrial chain of water heater industry and analyzing its leading corporations in an all-round and systematical way.
Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!
Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!
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