China Liquid Detergent Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017

The development of cleaning products industry is greatly related to economy, environment, technology, population and other factors. The product structure will change along with the change of demand structure. Liquid detergent is a hotspot in the development of cleaning products industry in recent years, and there are huge market profits and commercial space in the industry. At present, China liquid detergent products develop in a direction focusing on people’s safety and high environmental compatibility. The environmental-protection products, with functions of energy saving, water saving and safety performance will develop faster. Developing liquid detergent is an important matter for the structure adjustment and sustainable development of cleaning products industry.

China liquid detergent market is in its early stage, so many domestic well-known brands, such as Kaimi, Whitecat, Liby, and Bluemoon are actively expanding their markets: Kaimi occupies a large majority of market shares in northwestern areas; Whitecat has prominent advantages in northeastern and eastern areas in China; Liby and Bluemoon perform well in the sales in south of China and southwestern areas.; and Reward Group has a great impact on north of China.

With the growing competition in liquid detergent industry, acquisition and capital operation among large enterprises become more and more frequent. The domestic excellent liquid detergent manufacturing enterprises pay more attention to the industry market research, especially to the indepth researches on the industry development environment and product buyers. Because of this, a large number of excellent liquid detergent brands rise up rapidly, and gradually become leading corporations in liquid detergent industry!

With Forward’s long-term tracking and collecting market data of liquid detergent industry, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing China liquid detergent industry’s market capacity market size, development speed and competitive situation, depending on macro-prosperity of current liquid detergent industry and relying on its production and marketing conditions as well as the demand trend.

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current liquid detergent industry’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of liquid detergent industry, we conduct prudent analysis and forecast for liquid detergent industry’s future development trend. This report helps liquid detergent manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises’ development directions. Moreover, this report is the first and weighty report on analyzing the up and down stream industrial chain of liquid detergent industry and analyzing its leading corporations in an all-round and systematical way.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Liquid Detergent Industry