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Imported Wine Circulation and Investment Market Indepth Research and Operational Mode Report, 2013-2017

Last Update:2014-05-07

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Preface

Table of Content

According to data released by China Customs, from January to November in 2011, China import volume of wine was 325,000 kiloliter, up by 30.9% over the previous year, with 1.265 billion US dollars of import volume, up by 88.3% over the previous year. So far, China has become the fifth largest wine consumption country. China imports a mass of wine from France, which is known as "Wine Kingdom", and the growth of import from France keeps by over 70% in many consecutive years.

There is no any occasion without wine. In some mainstream cities, wine can be seen everywhere, no matter in restaurants, supermarkets, convenient stores, exclusive stores, or evening shows. At present, imported wine accounts for more than 30% of China wine industry total production output.

The popularity of imported wine greatly promotes the development of channel distributors, and contributes to form modes of traditional wine imported agent, e-commerce, transaction in bonded area, supply chain management and promotion of alliance and organization. In recent years, with the fast development of imported wine in the second and third-ties cities, traditional imported wine agents continue to strengthen the construction of channels and improve the standard of entry, thus the fierce competition compels some small-sized imported wine enterprises exit the market; wine transaction business are established in domestic major bonded zones and there are a relative large import and transaction size in China, which is a main development spot in the wine industry; depending on the advantages of logistics, logistics supply chain enterprises strengthen the links and comprehensive trading services in up and down stream industries, which proposes challenges for bonded zones' wine transaction center. Meanwhile, the development of a series of imported wine promotes the investment of EnPrimieur and trusted product, moreover, it has become a welcomed financial product that banks are eager to operate.

Because of the huge potential wine consumption capability in China, many countries are high on exporting into Chinese market. It's predicted that per capital consumption of wine will increase by 14.5% to 22.6% annually, the 4 to 9 times of current per capital consumption capability. This will greatly enhance the development of importing wine and promote the development of domestic wine market.

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current imported wine circulation market’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years' practice experience of imported wine circulation and investment market, we conduct prudent analysis and forecast for imported wine circulation and investment market's future development trend. This report helps wine manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises' development directions. Moreover, this report is the first and weighty report on analyzing the up and down stream industries of imported wine circulation and investment market and analyzing its leading corporations in an all-round and systematical way.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Imported Wine Circulation and Investment

Chapter 1: Imported Wine Circulation and Investment Research Conclusion

1.1 Description of Research Objects

1.1.1 Major Research Objects for Imported Wine Circulation

1.1.2 Major Research Objects for Imported Wine Investment

1.1.3 Explanation of Major Research Theories

1.1.4 Description of Research Theories’ Application Conditions

1.2 Conclusion of Major Research

1.2.1 Conclusion Ⅰ

1.2.2 Conclusion Ⅱ

1.2.3 Conclusion Ⅲ

1.3 Applicability and Feasibility of Research Conclusion

Chapter 2: Analysis of Imported Wine Circulation and Investment Research Modes

2.1 Analysis of Imported Wine Circulation and Investment PEST Mode

2.1.1 Analysis of Political Factors

(1) Laws and Regulations

1) Laws and Regulations Related to Wine Industry

2) Laws and Regulations Related to Other Wine and Spirits

3) Laws and Regulations Related to Consumption Market

4) Private Wealth Management and Taxation Laws/Regulations

5) Laws and Regulations Related to Financial Investment Market

6) Policies Related to Industrial Structure Adjustment

7) Taxation Policies Related to Wine Products

(2) Development Planning

1) Development Planning for Wine Brewing Industry

2) Development Planning for Wine Industry

3) “Twelfth Five-year” Plan for Wine Circulation Management

4) Regional Wine Parks and Industry Planning

2.1.2 Analysis of Economic Factors

(1) International Economic Environment

1) International Economic Growth

2) International Economic Development Forecast

(2) Domestic Economic Environment

1) Domestic Economic Growth

2) Resident Income Level

3) Urbanization Level

4) CCI

5) Domestic Economic Forecast

2.1.3 Analysis of Social Factors

(1) Resident Consumption Structure

(2) Resident Consumption Concept

(3) Resident Wealth Management and Investment Concept

1) Situation of Resident Wealth Management and Investment

2) Growth of Resident Wealth Scale

3) Growth of Wealthy Family Scale

4) Development Situation of Domestic High-end Wealth Management Market

(4) Governmental and Commercial Business Behaviors and Structure

1) China’s Fiscal Revenue and Expenditure

2) China’s Corporate Income and Expense

3) Consumption Features of Governmental and Commercial Business

4) Pull Effects of Governmental and Commercial Business in Wine Market

2.1.4 Analysis of Technological Factors

(1) Use of Corporate IT Data System

(2) E-commerce Platform Construction of Wine Industry

2.2 Analysis of Porter's Five Forces Mode for Wine Circulation and Investment

2.2.1 Upstream Bargaining Power

2.2.2 Downstream Bargaining Power

2.2.3 Barrier to New Entrants

2.2.4 Substitute Threats

(1) Substitute Threats of Wine Products

(2) Substitute Threats of Other Investment

2.2.5 Competition in Industry

Chapter 3: Analysis of Development of Supporting Industries for Wine Circulation and Investment

3.1 Development and Growth of E-commerce Industry

3.1.1 Analysis of Development of China E-commerce Industry

(1) Development Size of China E-commerce Industry

(2) China E-commerce Website Scale

(3) Market Size of China E-commerce Industry

1) Analysis of Market Competitive Landscape of China E-commerce Industry

2) Development Prospects Forecast for China E-commerce Industry

3.1.2 E-commerce Application and Development of Wine Industry

(1) E-commerce Application Ways of Wine Industry

1) Corporate Online Propaganda

2) Online Market Research

3) Network Distribution Contact

4) Online Direct Sales

5) Online Marketing Integration

(2) E-commerce Sales Size of Wien Industry

(3) Analysis of Import and Export E-commerce Market for Wine Industry

3.2 Development and Growth of Logistics Industry

3.2.1 Analysis of Development of Logistics Industry, 2005-2011

(1) Growth of Total Logistics Volume and the Constitution

(2) Logistics FAI and Growth

(3) Analysis of Operation and Benefits of Logistics Enterprises

3.2.2 Construction of Logistics Network for Online Shopping, 2010-2011

(1) Size of Express Delivery Enterprises for Online Shopping

(2) Size of Express Delivery Revenue for Online Shopping

3.2.3 Analysis of Impact of Logistics Delivery Capability on Wine Logistics Market

3.2.4 Analysis of Logistics Delivery System Status of Wine Circulation Industry

3.2.5 Analysis of Logistics Delivery System Development Trend of Wine Circulation Industry

3.3 Development and Growth of Financial Service Industry

3.3.1 Development and Growth of Commercial Banking Industry

(1) Analysis of Operation and Development of China Banking Industry

1) Analysis of Size and Benefits of China Banking Industry

2) Constitution of Main Bodies in Different Structures of China Banking Industry

(2) Analysis of Operation and Development of State-owned Banks

(3) Analysis of Operation and Development of Joint-stock Banks

(4) Analysis of Operation and Development of Urban Commercial Banks

3.3.2 Development and Growth of Fund Industry

(1) Analysis of Asset Scale and Growth of Fund Industry

(2) Analysis of Share Size of Fund Industry

Chapter 4: Analysis of Operation and Production & Marketing Market in Wine Industry

4.1 Analysis of International Wine Producing Areas

4.1.1 Map of Major International Wine Producing Areas

(1) Map of Argentina Wine Producing Area

(2) Map of Australia Wine Producing Area

(3) Map of Chile Wine Producing Area

(4) Map of Canada Wine Producing Area

(5) Map of France Wine Producing Area

(6) Map of Germany Wine Producing Area

(7) Map of Greece Wine Producing Area

(8) Map of Hungary Wine Producing Area

(9) Map of Italy Wine Producing Area

(10) Map of New Zealand Wine Producing Area

(11) Map of Portugal Wine Producing Area

(12) Map of South Africa Wine Producing Area

(13) Map of Spain Wine Producing Area

(14) Map of US Wine Producing Area

4.1.2 Analysis of Major Producing Areas and Economic Operation of China’s Wine

(1) Map of Major China Wine Producing Areas

(2) Analysis of Comprehensive Economic Indicators of China Wine Industry

(3) Analysis of Production and Marketing Economic Indicators of China Wine Industry

1) Analysis of Total Value of Wine Industry

2) Analysis of Finished Products of Wine Industry

3) Analysis of Sales Value of Wine Industry

4) Analysis of Sales Revenue of Wine Industry

5) Analysis of Total Assets of Wine Industry

6) Analysis of Total Debts and Liabilities of Wine Industry

7) Analysis of Sales Revenue of Wine Industry

8) Analysis of Total Profits of Wine Industry

9) Analysis of Enterprise Quantity and Loss Enterprises of Wine Industry

10) Analysis of Total Loss of Wine Industry

11) Analysis of Production and Marketing Ratio of Wine Industry

4.1.3 Analysis of Economic Indicators of Enterprises in Different Sizes

4.1.4 Analysis of Economic Indicators of enterprise in Different Economic Property

4.1.5 Construction and Investment of Wine Garden

(1) Construction and Investment of China Wine Gardens

(2) Acquisitions and Investment of International Wine Gardens

(3) Acquisitions and Investment of China’s Capital on Wine Gardens

4.2 Analysis of Operation Indicators of Wine Import and Export

4.2.1 Overall Information of Wine Import and Export

4.2.2 Statistics of Major Regions for Wine Import and Export

(1) Statistics of Wine Import and Export in Port of Shenzhen

(2) Statistics of Wine Import and Export in Port of Guangzhou

(3) Statistics of Wine Import and Export in Port of Shanghai

(4) Statistics of Wine Import and Export in Port of Ningbo

(5) Statistics of Wine Import and Export in Port of Shandong

(6) Statistics of Wine Import and Export in Port of Tianjin

(7) Statistics of Wine Import and Export in Port of Jiangsu

(8) Statistics of Wine Import and Export in Port of Fujian

Chapter 5: Traditional Marketing Operation Mode for Importing Wine

5.1 Overview of Traditional Marketing Operation Mode for Importing Wine

5.1.1 Development and Evolution of Traditional Marketing Operation Mode for Importing Wine

5.1.2 Development Size of Traditional Marketing Operation Mode for Importing Wine

5.1.3 Market Competition Structure of Traditional Marketing Operation Mode for Importing Wine

5.1.4 Analysis of Advantages and Disadvantages of Traditional Marketing Operation Mode for Importing Wine

5.1.5 Analysis of Investment Barriers and Prospects of Traditional Marketing Operation Mode for Importing Wine

5.2 Analysis of Classification of Traditional Marketing Operation Mode for Importing Wine

5.2.1 Operation Mode by the Number of Operational Brands

(1) Single-brand Operation Mode

1) Explanation of Single-brand Operation Mode

2) Major Operation Regions for Single-brand Operation Mode

3) Agent Varieties and Sources for Single-brand Operation Mode

4) Channel Construction Situation of Single-brand Operation Mode

5) Agent Flow and Fees of Single-brand Operation Mode

6) Representative Enterprises of Single-brand Operation Mode

7) Analysis of Operation Mode for Typical Enterprises

8) Analysis of Advantages and Disadvantages of Single-brand Operation Mode

9) Development Trend of Single-brand Operation Mode

(2) Multi-brand Operation Mode

1) Explanation of Multi-brand Operation Mode

2) Major Operation Regions for Multi-brand Operation Mode

3) Agent Varieties and Sources for Multi-brand Operation Mode

4) Channel Construction Situation of Multi-brand Operation Mode

5) Agent Flow and Fees of Multi-brand Operation Mode

6) Representative Enterprises of Multi-brand Operation Mode

7) Analysis of Operation Mode for Typical Enterprises

8) Analysis of Advantages and Disadvantages of Multi-brand Operation Mode

9) Development Trend of Multi-brand Operation Mode

5.2.2 Operation Mode by Cooperation Way

(1) Brand Agency Mode

1) Exclusive Agency Mode

2) Regional Agency Mode

(2) Brand Self-operation Mode

1) Explanation of Brand Self-operation Mode Brand Self-operation Mode

2) Major Operation Regions for Brand Self-operation Mode

3) Analysis of Advantages and Disadvantages of Brand Self-operation Mode

4) Development Trend of Brand Self-operation Mode

5.3 Analysis of Channel Level of Imported Wine

5.3.1 Analysis of Levels of Warehousemen

(1) Channel Positioning and Roles

(2) Operation and Profits of Enterprise

(3) Enterprise Price Controlling Capability and Degree of Product Price Raising

(4) Analysis of Major Representative Enterprises

5.3.2 Analysis of Levels of General Agent

(1) Channel Positioning and Roles

(2) Operation and Profits of Enterprise

5.3.3 Analysis of Levels of Wholesalers

(1) Channel Positioning and Roles

(2) Operation and Profits of Enterprise

(3) Enterprise Price Controlling Capability and Degree of Product Price Raising

(4) Analysis of Major Representative Enterprises

5.3.4 Analysis of Levels of Dealers/Exclusive Shops

(1) Channel Positioning and Roles

(2) Operation and Profits of Enterprise

(3) Analysis of Major Representative Enterprises

Chapter 6: Operation Mode for E-commerce of Wine Import

6.1 Operation Status and Value of E-commerce of Wine Import

6.1.1 Application Status of E-commerce of Wine Import

6.1.2 Value Chain Constitution of E-commerce of Wine Import

(1) Supply of Commodities

(2) Sales and Outbound Logistics

(3) Information Service

6.2 Market Segments of E-commerce of Wine Import

6.2.1 Overview of Market Segments of E-commerce of Wine Import

6.2.2 Vertical Type E-commerce Market of Wine Import

(1) Market Overview

(2) Target Customer

(3) Purchase Features

(4) Logistics Features

6.3 Competition and Comparison of E-commerce Market of Wine Import

6.3.1 Analysis of Competition between E-commerce Channel and Traditional Channel of Wine Import

(1) Changes of Sales Channel Mode for Imported Wine

(2) Analysis of Sales Channel Competition of Imported Wine

1) Analysis of Competitive Landscape of Sales Channel for Imported Mode

2) Size Comparison between Traditional Channel and E-commerce Sales

3) Cost Comparison among Sales Channels for Imported Wine

4) Extending Potentials Comparison among Sales Channels for Imported Wine

6.3.2 Internal Competition among E-commerce Channels for Imported Wine

(1) E-commerce Market Competition Overview of Imported Wine

1) E-commerce Market Competitive Landscape of Imported Wine

2) E-commerce Market Competition Features of Imported Wine

(2) E-commerce Market Competition Factors of Imported Wine

1) Cost of Brand Propaganda

2) Cost of Goods Supply

3) Cost of Product Management

4) Cost of Logistics Delivery

5) Cost of After-sales Service

(3) Competition Comparison between Vertical and Horizontal E-commerce

1) Comparison of Market Occupancy

2) Comparison of Costs

3) Comparison of Operation

Chapter 7: Trading Mode of Imported Wine in Bonded Zones

7.1 Analysis of Construction and Development of Imported Wine in Bonded Zones

7.1.1 Analysis of Macro-environment for Imported Wine in Bonded Zones

(1) Analysis of Governmental Supporting and Policy Environment

(2) Analysis of Regional Economic Environment

(3) Analysis of Regional Consumption Environment

7.1.2 Analysis of Bonded Zones’ Function Attributes for Imported Wine

(1) Function of Integrated Display

(2) Function of Entity Trading

(3) Function of E-commerce

(4) Function of Dispatch Circulation

(5) Function of Business Simplication

(6) Function of Lowering Cost

(7) Function of Wine Cultural Promotion

7.1.3 Analysis of Operation Features of Imported Wine in Bonded Zones

(1) Operation Flow and Cooperation Ways of Imported Wine in Bonded Zones

(2) Major Customer Groups and Circulation Zones of Imported Wine in Bonded Zones

(3) Trading Manners and Trading Costs of Imported Wine in Bonded Zones

(4) Analysis of Market Size of Imported Wine in Domestic Typical Bonded Zones

7.2 Analysis of Trading Modes for Imported Wine in Bonded Zones

7.2.1 Analysis of Advantages and Disadvantages of Trading Modes for Imported Wine in Bonded Zones

(1) Analysis of Advantages of Trading Modes for Imported Wine in Bonded Zones

(2) Analysis of Disadvantages of Trading Modes for Imported Wine in Bonded Zones

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