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China Furniture Industry Production & Marketing Demand and Investment Strategy Report, 2013-2017
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Table of Contents
Content Summary
Chapter 1: Development Overview of China Furniture Industry
1.1 Definition and Classification of Furniture Industry
1.1.1 Concept and Definition of Industry
1.1.2 Major Product Catalogue
1.1.3 Industry’s Position in National Economy
1.2 Statistical Standards for Furniture Industry
1.2.1 Statistical Departments and Caliber of Furniture Industry
1.2.2 Statistical Methods for Furniture Industry
1.2.3 Data Sorts of Furniture Industry
1.3 Analysis of Industrial Chain of Furniture Industry
1.3.1 Upstream/Downstream Industrial Chain Profile of Furniture Industry
1.3.2 Analysis of Downstream Industrial Chain of Furniture Industry
(1) Development of Real Estate Industry
1) Prosperity Index of Development of Real Estate
2) Investment Size of Real Estate
3) New Construction Area of Real Estate
4) Completed Area of Real Estate
5) Transaction Area of Real Estate
(2) Development of Commercial Office Building Market
(3) Development of Residential Building Market
1) Transaction Situation of New Commercial Residential Building
2) Inventory of New Commercial Residential Building
1.3.3 Major Upstream Industrial Chain of Furniture Industry
(1) Operation Status and Price of Wood Market
1) Operation Status of Wood Market
2) Price of Wood Market
(2) Operation and Price of Steel Market
1) Operation Status of Steel Market
2) Price of Steel Market
(3) Operation and Price of Coating Market
1) Operation Status of Coating Market
2) Price of Coating Market
(4) Operation and Price of Non-ferrous Metal Market
1) Operation Status of Non-ferrous Metal Market
2) Price of Non-ferrous Metal Market
(5) Operation and Price of Copper Industry
1) Operation Status of Copper Industry
2) Price of Copper Industry
(6) Operation and Price of Aluminum Industry
1) Operation Status of Aluminum Industry
2) Price of Aluminum Industry
(7) Operation and Price of Zinc Market
1) Operation Status of Zinc Market
2) Price of Zinc Market
(8) Operation Status and Price of Plastic Market
1) Supply & Demand of ABS Market and Price Trend
2) Supply & Demand of PP Market and Price Trend
3) Supply & Demand of PE Market and Price Trend
4) Supply & Demand of PVC Market and Price Trend
(9) Operation Status and Price of Leather Market
Chapter 2: Analysis of Development of Furniture Industry, 2011-2012
2.1 Development of China Furniture Industry
2.1.1 Overall Development Overview of China Furniture Industry
2.1.2 Major Development Features of China Furniture Industry
2.1.3 Operation Situation of Furniture Industry
(1) Operating Profit of Furniture Industry
(2) Profitability of Furniture Industry
(3) Operation Capability of Furniture Industry
(4) Debt-paying Ability of Furniture Industry
(5) Development Capability of Furniture Industry
2.2 Economic Figures of Furniture Industry
2.2.1 Major Economic Figures Affect Furniture Industry
2.2.2 Analysis of Economic Figures for Furniture Industry
2.2.3 Economic Figures for Enterprises in Different Size
2.2.4 Economic Figures for Enterprises in Different Nature
2.3 Balance between Supply and Demand of Furniture Industry
2.3.1 Supply Situation of National Furniture Industry
(1) Total Gross Output of National Furniture Industry
(2) Finished Goods of National Furniture Industry
2.3.2 Supply Situation of Regional Furniture Industry
(1) Top 10 Regions Associated with Total Gross Output
(2) Top 10 Regions Associated with Finished Goods
2.3.3 Demand Situation of National Furniture Industry
(1) Sales Value of National Furniture Industry
(2) Sales Revenue of National Furniture Industry
2.3.4 Demand Situation of Regional Furniture Industry
(1) Top 10 Regions Associated with Sales Value
(2) Top 10 Regions Associated with Sales Revenue
2.3.5 Sales-Output Ratio of National Furniture Industry
2.4 Operation Situation of China Furniture Industry in 2012
2.4.1 Industry Size, Jan-Mar 2012
2.4.2 Capital/Labor-intensity of Industry, Jan-Mar 2012
2.4.3 Production and Marketing of Industry, Jan-Mar 2012
2.4.4 Cost Structure of Industry, Jan-Mar 2012
2.4.5 Profit and Loss of Industry, Jan-Mar 2012
Chapter 3: Operation Situation of Major Furniture Manufacturing Industry Segments
3.1 Operation Situation of Wood Furniture Industry in 2011
3.1.1 Scale of Wood Furniture Industry
3.1.2 Production Situation of Wood Furniture Industry
3.1.3 Demand Situation of Wood Furniture Industry
3.1.4 Balance between Supply and Demand of Wood Furniture Industry
3.1.5 Fiscal Operation Situation of Wood Furniture Industry
3.1.6 Operating Features and Trend for Wood Furniture Industry
3.2 Operation Situation of Metal Furniture Industry
3.2.1 Scale of Metal Furniture Industry
3.2.2 Production Situation of Metal Furniture Industry
3.2.3 Demand Situation of Metal Furniture Industry
3.2.4 Balance between Supply and Demand of Metal Furniture Industry
3.2.5 Fiscal Operation Situation of Metal Furniture Industry
3.2.6 Operating Features and Trend for Metal Furniture Industry
3.3 Operation Situation of Bamboo & Ratten Furniture Industry
3.3.1 Scale of Bamboo & Ratten Furniture Industry
3.3.2 Production Situation of Bamboo & Ratten Furniture Industry
3.3.3 Demand Situation of Bamboo & Ratten Furniture Industry
3.3.4 Balance between Supply and Demand of Bamboo & Ratten Furniture Industry
3.3.5 Fiscal Operation Situation of Bamboo & Ratten Furniture Industry
3.3.6 Operating Features and Trend for Bamboo & Ratten Furniture Industry
3.4 Operation Situation of Plastic Furniture Industry
3.4.1 Scale of Plastic Furniture Industry
3.4.2 Production Situation of Plastic Furniture Industry
3.4.3 Demand Situation of Plastic Furniture Industry
3.4.4 Balance between Supply and Demand of Plastic Furniture Industry
3.4.5 Fiscal Operation Situation of Plastic Furniture Industry
3.4.6 Operating Features and Trend for Plastic Furniture Industry
3.5 Operation Situation of Plastic Furniture Industry
3.5.1 Scale of Other Furniture Industry
3.5.2 Production Situation of Other Furniture Industry
3.5.3 Demand Situation of Other Furniture Industry
3.5.4 Balance between Supply and Demand of Other Furniture Industry
3.5.5 Fiscal Operation Situation of Other Furniture Industry
3.5.6 Operating Features and Trend for Other Furniture Industry
Chapter 4: Analysis of Market Environment for Furniture Industry
4.1 Policies for Industry
4.1.1 Policy Trend Related to Industry
(1) Adjustment of Tax Rebate
(2) Adjustment and Revitalization Plan for Light Industry
(3) Set up National Technical Committee on Furniture of Standardization Administration of China
(4) “Old-for-new Furniture Plan
4.1.2 Development Planning for Furniture Industry
(1) Guides for Rule-making
(2) “Twelfth Five-year” Development Goal for Furniture Industry
(3) Major “Twelfth Five-year” Tasks for Furniture Industry
(4) Major “Twelfth Five-year” Measures for Furniture Industry
4.2 Financial Conditions for Industry
4.2.1 International Macro-economic Environment
(1) International Macro-economic Status
(2) International Macro-economic Outlook
4.2.2 Domestic Macro-economic Environment
(1) Domestic Macro-economic Status
(2) Domestic Macro-economic Outlook
4.2.3 Macro-economic Environment for Industry
4.3 Demand Environment for Industry
4.3.1 Demand Features of Industry
4.3.2 Demand Trend for Industry
4.4 Trading Environment for Industry
4.4.1 Development Status of Trading Environment for Industry
4.4.2 Development Trend for Trading Environment for Industry
4.5 Circulation Environment for Industry
4.5.1 Impact of Circulation’s Development on Industry
4.5.2 Development Status of Circulation Environment for Industry
4.5.3 Development Trend for Circulation Environment for Industry
4.6 Social Environment for Industry
4.6.1 Coordination between Industry Development and Social Economy
4.6.2 Unbalanced Regional Problems in the Industry Development
4.6.3 Environmental Protection Problems Confronted by Industry Development
Chapter 5: Analysis of Competition for Furniture Industry
5.1 Overall Market Competition for Industry
5.1.1 Overall Competitive Landscape of Industry
(1) Great Changes for Industrial Pattern
(2) Combination of Three Forces
(3) Reorganization Conducted in the Industry
(4) Representative Company Comes into Being
5.1.2 Reform of Market Circulation for Industry
(1) Layout of Major Circulation Models
(2) Exploration on New Commercial Models
5.2 Competition Situation of International Market for Industry
5.2.1 Development Situation of International Furniture Manufacturing Market
(1) Competition for International Furniture Manufacturing Market
1) Competition for Europe Furniture Manufacturing Market
2) Competition for North America Furniture Manufacturing Market
3) Competition for South America Furniture Manufacturing Market
4) Competition for Asia Furniture Manufacturing Market
(2) Development Trend for International Furniture Manufacturing Market
(3) Investment Layout of Multinationals in China’s Market
1) Investment Layout of Europe Furniture Corporations in China
2) Investment Layout of US Furniture Corporations in China
3) Investment Layout of Japan Furniture Corporations in China
(4) Competitive Strategy for Multinationals in China
1) Manufacturing, Sales and Service Close to Market
2) Tightly Control Core Technology
3) Market Adaptability and Globalization of Technology Development
5.3 Competition for Industry’s Domestic Market
5.3.1 Competitive Landscape of Domestic Furniture Industry
5.3.2 Concentration of Domestic Furniture Industry
(1) Sales Concentration for Industry
(2) Asset Concentration for Industry
(3) Profit Concentration for Industry
5.3.3 Market Scale of Domestic Furniture Industry
5.3.4 Bargaining Power of Furniture Industry
(1) Bargaining Power of Supplier
(2) Bargaining Power of Customer
5.3.5 Potential Threats in Furniture Industry
(1) Threat of Substitutes
(2) Threat of New Entrants
5.4 Investment and M&A for Industry
5.4.1 Overview of Investment and M&A
5.4.2 Investment and M&A for Global Furniture Manufacturers
5.4.3 Investment and M&A for Domestic Furniture Manufacturers
5.4.4 Judgment of Investment and M&A for Furniture Industry
5.5 Features of Corporations in Different Economic Type in the Industry
5.5.1 Features of Corporations in Different Economic Type
5.5.2 Concentration for Economic Types in the Industry
Chapter 6: Analysis of Major Product Markets in Furniture Industry
6.1 Features of Major Product Structure in the Industry
6.2 Major Product Markets in the Industry
6.2.1 Analysis of Wood Furniture Market
(1) Production Distribution of Wood Furniture
(2) Major Wood Furniture Manufacturers
6.2.2 Analysis of Metal Furniture Market
6.2.3 Analysis of Soft Furniture Market
(1) Output of Soft Furniture in 2011
(2) Global Competition for Soft Furniture
6.2.4 Analysis of Traditional Furniture Market
(1) Development of Traditional Furniture
(2) Production and Manufacturing of Traditional Furniture
6.2.5 Analysis of Office Furniture Market
(1) Driving Factors of Office Furniture
(2) Market Demand for Office Furniture
6.2.6 Analysis of Outdoor Furniture Market
6.2.7 Analysis of Lounge Furniture Market
6.2.8 Analysis of Children’s Furniture Market
(1) Huge Market Potentials
(2) Major Purchasing Group for 80-generation Parents in China
(3) Market Need Dividing
6.3 Major Sales Channels and Strategies for Products in the Industry
6.3.1 Major Sales Channels and Marketing Strategies for Products in the Industry
(1) Exhibition
(2) Agent and Distribution
(3) Third-party Store
(4) Isolation between Production and Marketing
(5) Self-built Terminal
(6) Network Marketing
(7) Warehouse-based Sales
(8) Home Decoration Company
6.3.2 Major Problems in Product Sales Channel
(1) Not Enough Competition for Furniture in China
(2) Superficial Competition for China’s Furniture
(3) Simple Sales Channel
6.3.3 Development Trend and Strategy for Product Sales Channel in the Industry
6.4 Product Design and Development Trend for Furniture Industry
6.4.1 Design and Development Trend for Wood Furniture
(1) Super Solid Wood Floor Is More Welcomed
(2) Retro Ketchup Shows Colorful
(3) Wood Decoration Returns to Nature-style
(4) Develop towards Classical Chinese Style
6.4.2 Design and Development Trend for Metal Furniture
6.4.3 Design and Development Trend for Soft Furniture
(1) Just-in-time Production Strategy
(2) Adopt Scanning Technology in Refined Processing
(3) CNC Laser Cutting System
(4) Computer Assists in Designing Soft Furniture
6.4.4 Design and Development Trend for Traditional Furniture
6.4.5 Design and Development Trend for Office Furniture
(1) Ergonomic Office Chair
(2) IT Integrated Workstation
(3) Smart Emotional Space
(4) Noise and Prevention
6.4.6 Design and Development Trend for Outdoor Furniture
(1) Keep Researching, Developing and Designing
(2) Production Mechanization Will Keep Improving
6.4.7 Design and Development Trend for Lounge Furniture
6.4.8 Design and Development Trend for Children’s Furniture
(1) Most Important Criteria – Safety
(2) Theme – Environmental Protection
(3) Style – Simple
This report mainly analyzes the following aspects: production and development of China furniture industry; current market environment and corporations’ competitiveness of furniture industry; market demand features of furniture industry; major markets of furniture industry; competitive landscape and trend of furniture industry; development status of major furniture market segmentation; leading corporations’ operational condition in furniture market; development trend and prospects forecast of furniture industry. Meanwhile, together with the comprehensive and detailed market data which is accumulated for 5 years, Forward helps you to grasp the market and development trends of furniture industry, so as to win advantages from competition!
After more than 20 years of fast development, China’s furniture manufacturing industry with a certain scale that there were 5,876 corporations of scale and 1.0465 employees in 2010. Both the data ranked first in the world. China’s furniture industry has developed from a traditional handicraft industry into a significant industry with large-scale mechanized production, complete category, and increasing content of technology and art.
By analyzing data of current 5 years we summarized as follows: the sales revenue of China’s furniture industry showed an increasing trend from 2006 to 2010; it was RMB 291.1 billion in 2009, with a year-on-year growth of 14.82%; and it was RMB 379.308 billion, with a year-on-year growth of 30.30% which was the fastest growth in current 4 years.
In the aspect of competition, China’s furniture industry enters into the changing stage which means the end to the explosive growth. Market competition is fiercer and growth for enterprises is slow. Such a competition trend requires furniture corporations to rapidly complete business transformation, upgrading and network distribution in current years. The strategy of mass media and advertisement is significant and some famous brands try to seize advanced industry position: the competition transfers from primary market to secondary and third market; the development model transfers from highly uniform to corporation resources as primary factors; extensive production transfers towards exquisite processing and management; for most corporations which major as external type before transfer towards emphasizing both exports and domestic sales.
In the next 5 to 10 years China’s furniture industry will have a second round fast development under the circumstance of high-speed development of domestic economy, stable improvement of people’s living standard, and strong demand of international market. Moreover, the mode of production has transferred from handicraft towards mechanization, automation and industrialization. The industry gradually develops towards new industrialization which symbols as mature industrialization and informationization and turns to be a modern industry. The industry center is gradually transferred from developed countries towards developing countries, and the international market demand is constantly increasing. Accordingly, as the biggest furniture producer and exporter, China’s furniture industry with a large development space.
With Forward’s the long-term tracking and collecting market data of furniture industry, we roundly and accurately analyze the structure system for you from the view of mastering the whole industry. This report will base on the macro condition of current furniture industry, production and marketing condition, industry demand trend of auto industry, then detailed analyzes the current market capability, market scale, development speed and competitive landscape of China furniture industry.
This report mainly analyzes the following aspects: production and development of China furniture industry; current market environment and corporations’ competitiveness of furniture industry; market demand features of furniture industry; major markets of furniture industry; competitive landscape and trend of furniture industry; development status of major furniture market segmentation; leading corporations’ operational condition in furniture market; development trend and prospects forecast of furniture industry. Meanwhile, together with the comprehensive and detailed market data which is accumulated for 5 years, Forward helps you to grasp the market and development trends of furniture industry, so as to win advantages from competition!
Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of furniture industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of furniture industry. This report is of a high value for enterprises like furniture manufactueres, R&D institutions, sales corporations and investment corporations to accurately know the latest industry development trend, and obtain market opportunities and determine an insightful operation strategy and development direction. In the meantime, it is the first heavy weight report to analyze the up/down-stream industry chain and industry leading corporations of furniture industry in an overall and systemic way.
Here, we’d like to express our sincere gratitude to State Economic Information Center, National Statistics Bureau of China, International Information Institute, General Administration of Customs, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!
Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!
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