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China Automobile Accessories Industry Report (2016-2021), Market Research and Investment Forecast

Last Update:2016-10-22

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Preface

Table of Content

In recent years, with the rapid growth of China's auto demand, China has become the world's largest auto market. At the end of 2012, car ownerships in China have reached 120.89 million. Since the financial crisis in 2008, global auto sales have obviously declined. But sales of automobile products haven’t been affected by the decline of car sales and on the contrary there has been a substantial increase. This describes that China and the world are currently in a special stage of automobile consumption, bringing more vitality to the development of the automobile accessories industry.

In 2012, total output value of China's auto products market was more than 550 billion yuan, with an average consumption of 3,000 yuan on each automobile. By 2015, the new market share of automobile accessories industry will reach 150 billion yuan, total output value of the market is expected to reach 600 billion yuan. At present, China's enterprises of automobile products have reached 27,000 with the annual amount of over 3000 series of new products launched. With the increase in car ownership, automobile accessories are entering into the period of rapid consumption and have much development potential.

While competition in automobile accessories industry is growing, more emphasis is focused on market research for excellent domestic producers of automobile accessories, especially on in-depth study of the purchasers. Because of this, a large number of outstanding domestic automobile accessories brands have risen rapidly, becoming leaders in the automobile accessories industry!

This report is based on long-term market tracking information by Forward Intelligence on automobile accessories industry. It analyses comprehensively and accurately the structure from the overall height of the industry for you. This report starts from the current macroeconomic booming situation of automobile accessories industry, bases on production and sales situation and demand trends of automobile accessories industry, does detailed analysis of the current market capacity, market size, growth rate and competition of Chinese automobile accessories industry.

This report mainly analyzes concepts and major types of business of Chinese automobile accessories industry; the current policy and economic environment ofautomobile accessories industry ; development of automobile accessories industry; the latest complaint statistics of automobile market; competition pattern and competition trends of automobile accessories industry; channel model of automobile accessories; major business market developments of automobile accessories industry; operation of leading enterprises of automobile accessories industry; development trends and prospects ofautomobile accessories industry.Meanwhile, based on first-hand market data of the whole industry in the past five years, it can allow you to fully and accurately grasp market trends and trends of automobile accessories industry.

The greatest feature of this report is forward-looking and timeliness. This report does prospective analysis of much first-hand market research data, in-depth and objective analysis of the overall market capacity, market size, and competitive landscape and market demand characteristics of China's current automobile accessories industry.Based on the development path of the industry and years of practical experience, it makes careful analysis and prediction of the future development trends of automobile accessories industry. It is a rare quality for enterprises of automobile accessories, research institutes, service companies and investment companiesto accurately understand the latest developments in automobile accessories industry, grasp market opportunities, make the right business decisions and clear corporate directions.

During the writing process, the report is supported by the National Economic Information Center, the National Bureau of Statistics, the International Institute of Information, Ministry of Commerce of China, Tsinghua University Library, Market and Economy Research Institute of the State Council’s Development Research Center and Beijing Qinghua Qianzhan Market Research Center. We express our special thanks!

Special Notes: Neglection of some subtle signs of dramatic changes in the external environment and untimely update the strategic decisions with environmental changes can lead to loss of competitive advantages. Truly successful enterprises (organizations), consciously or unconsciously, will do scientific analysis of the external environment and thus formulate crucial and scientific business strategies!

Qianzhan Industry Research Institute

Automobile Accessories Industry Research Group

Chapter 1: Summary of automobile accessories industry

1.1 related overview of the automobile accessories industry

1.1.1 related concepts of automobile accessories

1.1.2 categories of automobile accessories products

1.2 analysis of policy environment of automobile accessories industry

1.2.1 interpretation of related policies of automobile accessories

(1) " development planning of energy-saving and new energy automobile industry of “twelfth-five-year period”"

(2) " guidance on the promotion of car circulation of “twelfth-five-year period”

(3) " regulations on defective auto product recall "

(4) " opinions on the sustained and healthy development of the promotion of China's auto exports "

(5) " notice on special action programs to combat IPR infringement and selling counterfeit and shoddy goods "

1.2.2 analysis of related standards of automobile accessories

(1) recent policies on standards of automobile accessories

(2) "General requirements for safety of car decoration"

(3) standard system of China Standard Association for automobile accessories

(4) " operating norms on automobile beauty decoration industry "

1.3 analysis of economic environment of the automobile accessories industry

1.3.1 analysis of GDP growth

1.3.2 analysis of manufacturing industry

1.3.3 analysis of residents’ disposable income

1.4 analysis of social environment of automobile accessories industry

1.4.1 continuous improvement of the level of urbanization

1.4.2 changes of lifestyles and values

(1) changes of lifestyles

(2) changes of values

1.4.3 changes of consumption structure and consumption psychology

(1) changes of consumption structure

(2) changes of consumption psychology

1.4.4 car culture gradually evolves

1.5 analysis of technical environment of automobile accessories industry

1.5.1 analysis of operation of the automobile industry

(1) industrial output of the automobile industry

(2) sales revenues of the automobile industry

(3) sales margin of the automobile industry

(4) the gross profit margin of the automobile industry

(5) return rate on total assets of the automobile industry

1.5.2 analysis of operation of auto parts manufacturing industry

(1) industrial output of auto parts manufacturing industry

(2) sales revenues of auto parts manufacturing industry

(3) sales margin of auto parts manufacturing industry

(4) the gross profit margin of auto parts manufacturing industry

(5) return rate on total assets of auto parts manufacturing industry

1.5.3 analysis of auto product import and export markets

(1) analysis of imports of auto products

(2) analysis of exports of auto products

(3) analysis of auto parts imports

(4) analysis of auto parts exports

1.5.4 analysis of developments of automobile aftermarket

(1) development course of automobile aftermarket

(2) development stage of automobile aftermarket

(3) development status quo of automobile aftermarket

(4) analysis of channels of automobile aftermarket

(5) development scale of automobile aftermarket

(6) development trends of automobile aftermarket

1.5.5 analysis of car networking market

(1) market size of global car networking

(2) market size of Chinese car networking

(3) pre-installed market size of Chinese car networking

(4) after-installed market size of Chinese car networking

(5) application market of Chinese car networking

1.5.6 analysis of car modification market

(1) market size of the global car modification

(2) market structure of Chinese car modification

(3) the development trends of China's auto modification

1.5.7 forecast of market size of Chinese car modification

Chapter 2: Development of automobile accessories industry and demand

2.1 analysis of development of automobile accessories industry

2.1.1 analysis of development status quo of automobile accessories

2.1.2 analysis of scale of the automobile accessories industry

2.1.3 analysis of profit of automobile accessories industry

2.1.4 analysis of automobile accessories market structure

2.2 analysis of competition of auto accessories

2.2.1 analysis of pattern of automobile product brands

(1) analysis of regional pattern of domestic automobile accessories

(2) analysis of new brand competition of automobile accessories

(3) analysis of famous brand competition of automobile accessories

(4) analysis of famous proof membrane brand competition of automobile accessories

(5) competition of decorative brands of automobile accessories

2.2.2 analysis of competitive defects of domestic automobile accessories

2.2.3 analysis of competitiveness of international brands of automobile accessories

2.3 analysis of market demand of global automobile accessories industry

2.3.1 analysis of global automobile accessories market demand

(1) analysis of automobile aftermarket demand

(2) market demand for automobile manufacturing industry

2.3.2 regional market demand structure of automobile accessories

2.3.3 analysis of major countries’ automobile accessories demands

(1) analysis of automobile accessories demands and structure in the United States

(2) analysis of automobile accessories demands and structure in Germany

(3) analysis of automobile accessories demands and structure in Japan

(4) analysis of automobile accessories demands and structure in South Korea

(5) analysis of automobile accessories demands and structure in India

(6) analysis of automobile accessories demands and structure in Brazil

2.4 analysis of Chinese market demand of automobile accessories

2.4.1 analysis of automobile aftermarket demand

2.4.2 analysis of automobile manufacturing demand

2.4.3 analysis of demand structure of automobile accessories

(1) demand structure of regional automobile aftermarket

1) demand structure of automobile model of automobile aftermarket

2) demand structure of regional automobile manufacturing

3) demand structure of automobile model of automobile manufacturing

2.5 analysis of Chinese passenger car market demand

2.5.1 analysis of total passenger car demand

(1) demand scale

(2) demand trends

2.5.2 analysis of saloon market demand

(1) demand scale

(2) demand trends

2.5.3 analysis of MPV market demand

(1) demand scale

(2) demand trends

2.5.4 analysis of SUV market demand

(1) demand scale

(2) demand trends

2.5.5 analysis of cross -type passenger car market demand analysis

(1) demand scale

(2) demand trends

2.6 analysis of market demand for commercial vehicles

2.6.1 analysis of the total demand for commercial vehicles

(1) demand scale

(2) demand trends

2.6.2 analysis of large passenger car market demand

(1) demand scale

(2) demand trends

2.6.3 analysis of medium passenger car market demand

(1) demand scale

(2) demand trends

2.6.4 analysis of light passenger car market demand

(1) demand scale

(2) demand trends

2.6.5 analysis of heavy truck market demand

(1) demand scale

(2) demand trends

2.6.6 analysis of medium truck market demand

(1) demand scale

(2) demand trends

2.6.7 analysis of light truck market demand

(1) demand scale

(2) demand trends

2.6.8 analysis of micro truck market demand

(1) demand scale

(2) demand trends

Chapter 3: Analysis of marketing pattern of automobile accessories industry

3.1 analysis of marketing channels of automobile accessories

3.1.1 analysis of major marketing channels of automobile accessories

(1) automobile parts city and automobile accessories stores

(2) large automobile accessories stores

(3) automobile 4S shop

1) online purchase of automobile accessories

3.1.2 "depth marketing" theory

(1) introduction of depth marketing

(2) necessity of depth marketing of automobile accessories

(3) applications of depth marketing in the industry

3.1.3 analysis of problems in channels of automobile accessories

3.2 analysis of marketing model of automobile accessories in 4S shop

3.2.1 concept and development process of automobile 4S shop

3.2.2 analysis of current situation of automobile 4S shop

3.2.3 analysis of operation status quo of automobile 4S shop

(1) business forms of 4S shop’s automobile accessories

(2) marketing department of 4S shop’s automobile accessories

3.2.4 sales of automobile accessories in automobile 4S shop

(1) the proportion of vehicle sales along with automobile accessories sales

1) average consumer spending in 4S stores on automobile accessories

2) yearly spending of 4S store group on automobile accessories

3) structure of all kinds of automobile accessories in 4S shop

3.2.5 Problems of automobile accessories marketing in 4S shop

3.3 analysis of automobile accessories exhibition

3.3.1 analysis of status quo of automobile accessories exhibition

(1) too many fairs, confused fighting of exhibition companies

(2) separate from the car exhibition

(3) deepening of adapting to industry brands

3.3.2 analysis of major exhibitions of automobile accessories

(1) Guangzhou Jiuzhou Automobile Accessories Exhibition (AAITF)

(2) Beijing Yasen CIAACE Automobile Accessories Exhibition

(3) Zhengzhou Hongda Automobile Accessories Fair

(4) Shanghai Gehua Exhibition

3.4 analysis of e-commerce marketing of automobile accessories

3.4.1 analysis of the development of e-commerce market

(1) development scale of e-commerce market

(2) scale of e-commerce netizens and online shopping penetration rate

(3) analysis of e-commerce market competition

(4) development scale of mobile e-commerce market

(5) analysis of competition of mobile e-commerce market

(6) development trends of Chinese e-commerce industry

(7) forecast of Chinese e-commerce industry

3.4.2 analysis of automobile e-commerce market development

(1) the development of foreign automobile e-commerce market

(2) analysis of automobile e-commerce business model

(3) analysis of automobile E-commerce applications

(4) forecast of automobile e-commerce development

3.4.3 development of automobile accessories e-commerce market

(1) online shopping preferences

(2) online shopping scale

(3) major online shopping products

(4) development proposals

Chapter 4: Analysis of car care and beauty market

4.1 analysis of car maintenance market

4.1.1 introduction of car maintenance market

4.1.2 analysis of car maintenance market demand

4.1.3 analysis of car maintenance market profit

4.1.4 brand pattern of car maintenance market

4.1.5 consumption structure of car maintenance market

4.1.6 operating mode of car maintenance market

4.1.7 problems of car maintenance market

4.2 analysis of automobile beauty market

4.2.1 introduction of automobile beauty market

4.2.2 analysis of car beauty market demand

(1) the demand scale

(2) the demand structure

4.2.3 automobile beauty market in developed countries

4.2.4 characteristics of car beauty market

4.2.5 business model of automobile beauty market

(1) automobile beauty shop

(2) automobile beauty school

(3) automobile beauty chain

4.2.6 development trends of car beauty market

Chapter 5: Analysis of car decoration market

5.1 overview of related knowledge of car decoration

5.1.1 overview and classification of car decoration

5.1.2 analysis of main contents of car decoration

(1) main contents of automobile exterior decoration

(2) main contents of automobile interior decoration

5.1.3 analysis of foreign and domestic decoration market development

(1) analysis of foreign market development

(2) analysis of domestic market development

(3) problems of the domestic market

5.2 analysis of competition status quo of car decoration

5.2.1 analysis of brand competition of car decoration

(1) market brand competition

(2) ten brands of decoration chain

5.2.2 analysis of homogenization competition of car decoration

5.2.3 analysis of price competition of car decoration

5.3 analysis of investment prospects of car decoration

5.3.1 development trends of car decoration market

5.3.2 prospects of car decoration market

5.3.3 investment strategy of car decoration market

Chapter 6: Analysis of automobile electronics accessories market

6.1 analysis of development of automobile electronics industry

6.1.1 development of the global automobile electronics industry

(1) the proportion of automobile electronics in the value of the automobile

(2) analysis of market size of the automobile electronics

(3) regional competition of automobile electronics market

(4) product competition of the automobile electronics market

6.1.2 development of China's automobile electronics industry

(1) analysis of the overall development of the industry

(2) analysis of market size of the automobile electronics

6.1.3 competition of China's automobile electronics industry

(1) analysis of regional competitive pattern

1) analysis of corporate competitive pattern

2) analysis of product competition pattern

3) analysis of market concentration

6.1.4 development trends of China's automobile electronics industry

6.1.5 forecast of China's automobile electronics industry

6.2 analysis of car navigation system market

6.2.1 development status quo of car navigation market

6.2.2 analysis of market size of car navigation

(1) market size of pre-installed car navigation equipment

(2) market size of after-installed car navigation equipment

6.2.3 analysis of market penetration rate of car navigation

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