China Home Air condition Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017

Along with the gradual decrease of stimulating policies, the market space for middle and small brands will be smaller and smaller while some of them will be eliminated and the brands with large scale and high efficient channels will obtain a larger market share. The mainstream air condition corporations have formed the channel distribution of the third and fourth markets after several rounds of “striking”. The channel focuses are constantly sinking that white appliances giants such as Haier, Midea and Gree extend their channel network to the rural primary market. With the advantages like large population, urbanization, accelerating upgrading, the capacity of China’s air condition market will maintain an annual compounded growth rate of about 17% in coming 5 years. During the industrial refreshment period which the market scale will rapidly decrease, the brand structure will show a Matthew Effect of “the strong one will be stronger” and the market share of home air condition bran

The air condition market has experienced some disadvantages like rising price of raw material and cancels of energy saving subsidy but got little influences from them and still maintained a fast growth in the aspect of sales in the first half year of 2011. The sales volume was 40 million, up 15.12 million over the same period of last year and with a year-on-year growth rate of 60.77%. Since June 2011 the air condition sales in China showed a rapid growth that the sales volume in June was 6.73 million, up a new record as high as 50.29%.