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China Home Air condition Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017

China Home Air condition Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017

Last Update:2014-04-24

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Preface

Table of Content

The air condition market has experienced some disadvantages like rising price of raw material and cancels of energy saving subsidy but got little influences from them and still maintained a fast growth in the aspect of sales in the first half year of 2011. The sales volume was 40 million, up 15.12 million over the same period of last year and with a year-on-year growth rate of 60.77%. Since June 2011 the air condition sales in China showed a rapid growth that the sales volume in June was 6.73 million, up a new record as high as 50.29%.

In the meantime, due to the rising price of major raw materials and labor cost, the price of air condition also increases. In the first half year of 2011, all the foreign brand air conditions increased the price and the growth rate was about 18%. Since April, the price of major domestic hung-up air condition brands with a year-on-year growth of 10-14% while that of the cabinet-type air condition with a year-on-year growth of 2-4%. 
In the aspect of industrial policies, according to the HCFC eliminated schedule which was available for parties of Montreal Protocol, the spread and application of CFC-free refrigerant for home air condition industry will be put in an extremely important position. Moreover, as the R410a refrigerant patent fee will meet its deadline by the end of 2011, cost of CFC-free air condition for domestic corporations will decline which will greatly promote the CFC-free refrigerant. 
In the aspect of products, consumers’ demand for air condition no longer focuses on heating and cooling,"energy saving and environmental protection” is also important for them. For the air condition buyers in 2010, 51.1% regarded “energy saving and environmental protection” as a significant factor, among which 75.7% regarded “CFC-free and frequency conversion” as an important index for “energy saving and environmental protection”. The “CFC-free and frequency conversion” will become a mainstream of air condition in 2012 which may accounts for 25.7% of the total sales volume, up 8.5% comparing with that in 2011. At present, Haier takes a leading market share in “CFC-free and frequency conversion” air condition market. 
Along with the gradual decrease of stimulating policies, the market space for middle and small brands will be smaller and smaller while some of them will be eliminated and the brands with large scale and high efficient channels will obtain a larger market share. The mainstream air condition corporations have formed the channel distribution of the third and fourth markets after several rounds of “striking”. The channel focuses are constantly sinking that white appliances giants such as Haier, Midea and Gree extend their channel network to the rural primary market. 
With the advantages like large population, urbanization, accelerating upgrading, the capacity of China’s air condition market will maintain an annual compounded growth rate of about 17% in coming 5 years. During the industrial refreshment period which the market scale will rapidly decrease, the brand structure will show a Matthew Effect of “the strong one will be stronger” and the market share of home air condition brands will be further concentrated. 
Here, we’d like to express our sincere gratitude to State Economic Information Center, National Statistics Bureau of China, International Information Institute, General Administration of Customs, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much! 
Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences! 
 
Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Home Air Condition Manufacturing Industry

China Home Air condition Industry Report" related reports »

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