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China Periodical Publishing Industry Report 2014-2018, All Media Transformation and Investment Strategic Planning

China Periodical Publishing Industry Report 2014-2018, All Media Transformation and Investment Strategic Planning

Last Update:2015-10-10

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Preface

Table of Content

In recent years, China's periodical industry has made great progress. The market is expanding and economic efficiency improves significantly, which becomes a force to be reckoned with in the economic growth of China's media. In 2011, China's total output value periodical industry was 22.17 billion yuan, an increase of 10.6% over the previous year, much higher than last year's growth rate of 2%. The advertising revenue of the whole year was about 3.51 billion yuan, an increase of 14 percent over the previous year; issue revenue was 18.66 billion yuan, an increase of 10 percent over the previous year. The retail distribution market of journal showed the development trend of turning to the advantageous media. Brand journals are particularly prominent.

In the "Development planning of news publishing industry during the twelfth-five-year period", building a power of news publishing has become an important strategic goal of China's entire news publishing industry. "Plan" clearly stated: during the twelfth-five-year period, total printed periodical publications will reach 4.22 billion and to achieve 3.1 journals per capita annually; to vigorously promote content creation, with emphasis on major national publishing projects, focusing on quality engineering and other academic journals. As an important piece of news publishing industry, periodical industry is still in an important period of opportunity during the twelfth-five-year period.

With the rapid development of Internet, telecommunications, cable, 3G, 4G technology, new media is constantly devouring inherent market of traditional media. Digitization has become an inevitable development trend of periodical industry. Compared with traditional publishing, digital publishing has become the direction of the transformation and upgrading of traditional publishing. Although the current force is relatively weak, its development is very fast, Currently, some of the traditional periodical publishing industry enter the field of digital publishing by cooperation with technology providers, or self-development, or join bases. For more publishers, how to conduct periodical industry's digital transformation and how to operate all media become the most important issue.

This report mainly analyzes the current development trend of periodical industry, development opportunities brought by all media era for periodical industry, as well as the future business model trend of periodical enterprises and coping strategies in the context of the current restructuring of the industry. The specific content of the report includes: development environment of China's periodical industry; innovation cases and experience of foreign periodical industry; status quo of operation of China's traditional periodical industry and business models; background of China's periodical digitization and transformation strategy; development of subdivided markets of China's periodical industry; analysis of regional market opportunity of China's periodical industry; development trends of China's periodical industry and forecast; analysis of investment opportunities of China's periodical industry, operation of China's leading periodical enterprises.

This report will help periodical publishing units, periodical technology platform vendors, device manufacturers and investment institutions accurately understand the latest developments of the industry and early detect blank points of industry market, opportunities, growth and profitability points ...... it will help prospectively grasp unmet market needs and trends of the industry and become a good advantage for sustainable development, effectively avoid the investment risks from the industry, more efficiently consolidate or expand appropriate strategic target markets, and firmly grasp the initiative authority in market competition.


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Industry Research
·Energy and Environment»
New Energy Natural Gas Energy Conservation Water Resources Coal Electricity Others
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Education Advertisement Film and Television Publication Packing and Printing Sports Resort Hotel Catering Internet Animation Others Media
·Financial Services»
Banking Insurance Securities Leasing Credit Others
·Transport Logistics and Supporting»
Water Transport Airport Road Transport Logistic Distribution Vehicle and Fittings Post-Market Others
·Medical and Health»
Medical Device Biomedicine Medical Institution Healthcare and Nursing Medicine and Pharmacy Others
·Retail or FMCG»
Retail Commercial Trade Food Beverage Dairy Product Seasoning Wine and Tobacco Cosmetics Cleaning Product Daily Necessities Others
·Real Estate and Construction»
Real Estate Real Estate Intermediary Public Safety Construction Engineering Survey and Design Building Materials Housing Accomodation Others
·Mechanical Manufacturing»
Precision Instrument Transport Instrument Electricity Supporting Equipment Special Equipment General Equipment Others
·New Chemical Material»
Ink and Pigment Coating Chemical Fibres Synthetic Fibres Chemicals Industrial Chemicals Rubber Plastics Basic Chemicals Others
·Light Textile and Clothing»
Luxury Jewelry Leather Raw Materials Shoes and Hats Clothing Textile Others
·Household Appliance and IT»
White Goods Optic Instrument Electrical Component Semiconductor Brown Goods Small Appliances Communication IT Consumer Electronics Others
·Minerals and Metallurgy»
Metal Product Metallurgy Non-Ferrous Metal Steel Mining Industry Others
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