China Digital TV Set Top Box Industry Market Prospective and Investment Strategy Report, 2013-2017

Digital TV top-set box industry has gradually entered the mature period with the further development of CATV digitalization. Steps taking by digital TV top-set box corporations to keep the market share intensify the industry competition, improve the industry concentration and provide benign development for the industry. It is predicted that China digital TV top-set box industry will continue developing and the sales revenue will break through 25 billion Yuan in 2011.

China digital TV set-top box industry has entered the booming period of market restructuring and in-depth development in 2010. It develops rapidly and steadily this year. Data from State Statistics shows as follows: all together there are 317 digital TV set-top box corporations of scale; the total asset is 21.134 billion Yuan; total sales revenue is 21.448 billion Yuan with a year-on-year growth rate of 30.65%; total benefit is 1.092 billion Yuan.

The

Notices on Further Promote and Regulate the Development of HDTV which is issued by SARFT in September, 2010 proposes the following requirements by taking effective steps: ensure the high-definition broadcast, enhance the high-definition programming and purchasing, increase the high-definition programs’ broadcast, strengthen the HD channel network transmissions and further strengthen the promotion and marketing of high-definition television. The significance of the Notice is that the promotion and guidance of government will enrich high-definition program resources and contents to promote the overall development of high-definition market. The high-definition market in China has entered the development stage in 2010.

With the growth of high-definition program resources and interactive services, the high-definition two-way set-top box attracts attentions from CATV operators. Operators in Beijing, Shenzhen, Shanghai, Hangzhou, Chongqing and Guangxi develop high-definition in mass scale and gain good performance. Guiding by the operators, the high-definition business in other cities has started up.

According to researches, high-definition digital TV set-top box products in domestic market mainly include the following brands: Skyworth, Coship, Changhong, Jiuzhou, Galaxy, Tembec, Hangzhou Mount and Panasonic, etc. In the aspect of market share, the Skyworth takes a commanding leading of 51.88% and the Coship follows which market share is 20.31%. Proportion of the high-definition top-set box market in Beijing and Shenzhen, etc. which are supplied by these two brands to the whole market is over 70%. Market share of Changhong ranks the third, and then follows Jiuzhou, Galaxy, Digivision Technology, Hangzhou Mount, Panasonic and Tembec.

Digital TV top-set box industry has gradually entered the mature period with the further development of CATV digitalization. Steps taking by digital TV top-set box corporations to keep the market share intensify the industry competition, improve the industry concentration and provide benign development for the industry. It is predicted that China digital TV top-set box industry will continue developing and the sales revenue will break through 25 billion Yuan in 2011.

Here, we’d like to express our sincere gratitude to National Statistics Bureau of China, International Information Institute, General Administration of Customs, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Digital TV Top-Set Box Industry