China Coastal Tourism Industry Market Foresight and Investment Strategy Report, 2013-2017

According to China’s overall constant growth of economy, the tourism in China will obtain a same growth as well. And the coastal tourism will be further extended either in resource using or grade level. It can be inferred that there will be more and better coastal tourist places in near future. China’s coastal tourism industry with a bright and broad prospect.

China borders on the west coast of pacific ocean and with a continental shoreline of 1.8×104km, a island shoreline of 1.4×104km and more than 6,500 islands. The administrative sea areas with the north-south extension of nearly 40 latitudes can reach more than 3 million km2. China with abundant coastal tourism resources which contain the seascape of temperate zone, warm temperate zone, tropical zone and semitropics.

Current these years, benefiting from the improving technology of coastal tourism and expanding downstream market, China’s coastal tourism industry gets a considerable achievement with an annual growth of 15% (calculated at comparable price) from 2005 to 2010. In 2010 the coastal areas develop diversified traveling products which base on the local tourism resources with unique features. The coastal tourism keeps a stable growth that the year-round added value in 2010 is 483.8 billion Yuan, up 7.9% comparing with that in 2009. In 2010 the added value of coastal tourism accounts for 31.15% of major marine industry. The importance of the coastal tourism is significant.

Affecting by the development of society, economy and tourism, gap between China’s coastal tourism and the world’s is large. In other words, China’s coastal tourism with enormous development space and potential. China thinks more and more highly of the development of marine industry. In order to efficiently promote the coastal tourism develops in a fast and good way that some coastal cities actively develop the coastal tourism resources and make related development plans and targets. For example, Dalian tourist is in the positioning of “two harbors and five centers” which trend for “international famous coastal tourist city” in 2010; Maoming City will construct the experimental area for national coastal tourism during the “twelfth five years” which aims to turn the city into a most beautiful and charming coastal tourist city in south China.

According to China’s overall constant growth of economy, the tourism in China will obtain a same growth as well. And the coastal tourism will be further extended either in resource using or grade level. It can be inferred that there will be more and better coastal tourist places in near future. China’s coastal tourism industry with a bright and broad prospect.

Here, we’d like to express our sincere gratitude to State Oceanography Bureau, National Tourism Administration, National Statistics Bureau of China, International Information Institute, General Administration of Customs, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

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Qianzhan Business Information Co., Ltd. Industry Research College
Research Team of Coastal Tourism Industry