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Women's Clothing Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017
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Table of Contents
Content Summary
Chapter 1: Development Overview of China Women’s Clothing Industry
1.1 Definition and Classification of Women’s Clothing Industry
1.1.1 Industry Concept and Definition
1.1.2 Major Industry Products
1.2 Statistical Standards of Women’s Clothing Industry
1.2.1 Statistical Department and Coverage of Women’s Clothing Industry
1.2.2 Statistical Methods of Women’s Clothing Industry
1.2.3 Data Category of Women’s Clothing Industry
1.3 Analysis of Industry Policy Environment
1.3.1 Relevant Policy Trend of the Industry
(1) Adjustment of Export Rebates
(2) Basic Security Technology Standard of National Textile Product
(3) Guidance on Fastening Independent Brand Construction of Clothing and Home Textile
(4) Commerce Department Released Notice to Regulate Promotion of Online Shopping
(5) 9 Measures Released by Government to Support the Development of Small and Micro Enterprises
(6) 8 Standards Relate to Textile Clothing Released by Government
1.3.2 Development Planning of Women’s Clothing Industry
(1) Adjustment and Emerging Planning of Textile Industry
(2) “Twelfth Five Years” Technology Progress Outline of Textile Industry
(3) “Twelfth Five Years” Development Planning to Standard Textile Industry
1.4 Analysis of Industry Economic Environment
1.4.1 Analysis of GDP Growth
1.4.2 Analysis of Chinese Population Structure
1.4.3 Analysis of Income Level
1.4.4 Analysis of Consumption Level
1.4.5 Analysis of Industry Macro Economy
Chapter 2: Development Status of 2009-2010 Women’s Clothing Industry
2.1 Development Status of Women’s Clothing Industry
2.1.1 Development Overview of China Women’s Clothing Industry
2.1.2 Major Characteristics of the Development of China Women’s Clothing Industry
2.1.3 Management of 2010 Women’s Clothing Industry
(1) Analysis of Operational Benefit
(2) Analysis of Profitability
(3) Analysis of Operational Capability
(4) Analysis of Debt-paying Capability
(5) Analysis of Development Capability
2.2 Economic Index of 2009-2010 Women’s Clothing Industry
2.2.1 Major Influencing Factors to Economic Benefit
2.2.2 Analysis of Major Economic Index
2.2.3 Economic Index to Enterprises of different Scale
2.2.4 Economic Index to Enterprises of different Nature
2.3 Balance between Supply and Demand of 2009-2010 Women’s Clothing Industry
2.3.1 Supply of National 2009-2010 Women’s Clothing Industry
(1) Total Industry Output Value
(2) Industry Finished Products
2.3.2 Supply of Regional 2009-2010 Women’s Clothing Industry
(1) Top 10 Regions in the aspect of Total Output Value
(2) Top 10 Regions in the aspect of Finished Product
2.3.3 Supply Analysis of National 2009-2010 Women’s Clothing Industry
(1) Industry Sales Value
(2) Industry Sales Revenue
2.3.4 Demand Analysis of Regional 2009-2010 Women’s Clothing Industry
(1) Top 10 Regions in the aspect of Sales Value
(2) Top 10 Regions in the aspect of Sales Revenue
2.3.5 Production and Marketing Ratio of National 2009-2010 Women’s Clothing Industry
2.4 Import and Export of 2009-2010 Women’s Clothing Industry
2.4.1 General Condition of Import and Export
2.4.2 Export of 2009-2010 Women’s Clothing Industry
(1) General Condition of Industry Export
(2) Product Structure of Industry Export
(3) 2011 Industry Export
(4) Industry Export Prospects
2.4.3 Import of 2009-2010 Women’s Clothing Industry
(1) General Condition of Industry Import
(2) Product Structure of Industry Import
(3) 2011 Industry Import
(4) Industry Import Prospects
Chapter 3: Industrial Chain of Women’s Clothing Industry
3.1 Supply Chain of Women’s Clothing Industry
3.2 Upstream Supply Chain of Women’s Clothing Industry
3.2.1 Development of Garment Material Industry
(1) Analysis of 2010 Garment Material Industry
1) Output of Garment Material Industry
2) Demand of Garment Material Industry
3) Investment of Garment Material Industry
(2) Analysis of 2011 Garment Material Industry
1) Production and Marketing of Garment Material Industry
2) Investment of Garment Material Industry
3) Profitability of Garment Material Industry
4) Operational Capability of Garment Material Industry
5) Debt-paying Capability of Garment Material Industry
(3) Development Trend of Garment Materials
3.2.2 Development of Garment Accessories Industry
(1) Development of Zipper Industry
1) Development Status of Zipper Industry
2) Development Trend of Zipper Industry
(2) Development of Lapping Cloth Industry
1) Development Status of Lapping Cloth Industry
2) Development Trend of Lapping Cloth Industry
(3) Development of Button Industry
1) Development Status of Button Industry
2) Development Trend of Button Industry
3.2.3 Development of Sawing Machine Industry
(1) Development Overview of Sawing Machine Industry
(2) Development Trend of Sawing Machine Industry
3.3 Downstream Supply Chain of the Industry
3.3.1 Consumption Subject of Women’s Clothing
(1) Major Consumer Class
(2) Major Consumer Age
3.3.2 Consumption Characteristics of Women’s Clothing
(1) Consumption Expenditure
(2) Preference of Consumption Brand
(3) Influencing Factors to Consumption
3.3.3 Consumption Trend of Women’s Clothing
Chapter 4: Market Competition of Women’s Clothing Industry
4.1 General Competition of the Industry
4.2 International Market Competition of the Industry
4.2.1 Development Status of International Women’s Clothing Market
(1) Italian Women’s Clothing Market
(2) Japanese Women’s Clothing Market
(3) French Women’s Clothing Market
4.2.2 Competition of International Women’s Clothing Market
4.2.3 Investment Distribution of Transnational Enterprises in China
(1) Etam
(2) Chanel
(3) Bestseller
(4) Esprit
(5) ZARA
(6) H&M
(7) Ports
(8) Versace
(9) Gucci
4.2.4 Competitive Strategy of Transnational Enterprises in China
4.3 Domestic Market Competition of the Industry
4.3.1 Market Scale of Domestic Women’s Clothing Industry
4.3.2 Competitive Landscape of Domestic Women’s Clothing Industry
4.3.3 Bargaining Capability of Domestic Women’s Clothing Industry
4.3.4 Potential Threats of Domestic Women’s Clothing Industry
4.4 Investment, Merger and Reconstruction of the Industry
4.4.1 Investment, Merger and Reconstruction of International Women’s Clothing Enterprises
4.4.2 Investment, Merger and Reconstruction of Domestic Women’s Clothing Enterprises
4.4.3 Characteristics Judgment of Investment, Merger and Reconstruction of Women’s Clothing Industry
4.5 Characteristics of Industry Enterprises of different Economic Types
4.5.1 Characteristics of Industry Enterprises of different Economic Types
4.5.2 Concentration Degree of Industry Economic Types
Chapter 5: Major Product Market of Women’s Clothing Industry
5.1 Characteristics of Major Product Structure of the Industry
5.1.1 Characteristics of Product Structure of the Industry
5.1.2 Development Overview of Product Market of the Industry
5.2 Analysis of Lady’s Suit Market
5.2.1 Development Overview of Lady’s Suit Market
5.2.2 Characteristics of Lady’s Suit Consumption Demand
5.2.3 Research of Lady’s Suit Consumers
(1) Analysis of Consumption Motive
(2) Analysis of Consumers’ Suit Inventory
(3) Analysis of Consumers’ Preference
5.2.4 Prospects of Lady’s Suit Market
5.3 Analysis of Leisure Women’s Clothing Market
5.3.1 Development Overview of Leisure Women’s Clothing Market
5.3.2 Brand Structure of Leisure Women’s Clothing Market
5.3.3 Research of Leisure Women’s Clothing Consumers
(1) Analysis of Consumers’ Preference
(2) Analysis of Consumers’ Considering Factors
(3) Analysis of Consumers’ Purchasing Time
(4) Analysis of Consumers’ Information Source
5.3.4 Development Trend of Leisure Women’s Clothing Market
5.4 Analysis of Sport Women’s Clothing Market
5.4.1 Development Overview of Sport Women’s Clothing Market
5.4.2 Development Trend of Sport Women’s Clothing Market
5.5 Analysis of other Women’s Clothing Markets
5.5.1 Analysis of Women’s Underwear Market
5.5.2 Development of Wedding Cloth Market
5.6 Analysis of Women’s Clothing Design
5.6.1 Bottlenecks of Women’s Clothing Design
5.6.2 Trend of Women’s Clothing Design
Chapter 6: Marketing Channels and Strategy of Women’s Clothing Market
6.1 Marketing Channels of Women’s Clothing
6.1.1 Development Overview of the Marketing Channels of Women’s Clothing
6.1.2 Mainstream Business Models of Women’s Clothing
(1) Independent Management Model
(2) Franchising Model
(3) Wholesales Model
(4) Distributor Model
6.1.3 Marketing Channel Segmentation of Women's Clothing
(1) Department Store
(2) Shopping Mall/Theme Department Store
(3) Speciality Chain Store
(4) Supermarket
(5) Clothing Wholesale Market
(6) Network Sales
(7) Exhibition
6.1.4 Development Trend of Marketing Channels of Women’s Clothing
6.2 E-commerce of Women’s Clothing
6.2.1 Development Status of China E-commerce
(1) Development Scale of China E-commerce
(2) Logistics Construction of China E-commerce
(3) Payment Construction of China E-commerce
(4) Development Trend of China E-commerce
6.2.2 E-commerce of Women’s Clothing
(1) E-commerce Scale of Clothing Industry
(2) E-commerce of Women’s Clothing
6.2.3 Research of Women’s Clothing E-commerce Consumers
(1) Purchasing Behavior of Consumers
(2) Preference of Consumers
6.2.4 Typical Cases Study of Women’s Clothing E-commerce
(1) E-commerce of MecoxLane
(2) E-commerce of Moonbasa
6.3 Marketing Strategy of Women’s Clothing
6.3.1 Brand Marketing Strategy
(1) Concept of Brand Marketing
(2) Brand Transmission Strategy
6.3.2 Price Promotion Strategy
(1) Price Promotion Status
(2) Price Promotion Strategy
6.3.3 Visual Merchandising Strategy
(1) Concept of Visual Merchandising
(2) Visual Merchandising Strategy
6.3.4 New Media Marketing Strategy
(1) New Media Marketing Status
(2) New Media Marketing Strategy
6.3.5 Marketing Strategy of Well-known Women’s Clothing Brands
(1) Only—Advanced Positioning and Service
(2) Peacebird—“Alternative Operation” Model
(3) Girdear—Market Segmentation Strategy
(4) Sierli Collection—Brand Strategy
Chapter 7: Major Regional Market of Women’s Clothing Industry
7.1 Overall Characteristics of Regional Structure of the Industry
7.1.1 Overall Characteristics of Regional Structure of the Industry
7.1.2 Regional Concentration Degree of the Industry
7.1.3 Regional Distribution Characteristics of the Industry
7.1.4 Regional Distribution of Industry Scale Index
7.1.5 Regional Distribution of Industry Benefit Index
7.1.6 Regional Distribution of Industry Enterprise Amount
7.2 Development of Women’s Clothing Industry in Guangdong Province
This report analyzes the following aspects in details: up/down-stream management condition of women’s clothing industry; current market demanding characteristics; import and export market and trend of women’s clothing industry; trend and features of investment, merger and reconstruction for women’s clothing industry; product segmentation demand to consumers; marketing status and new channel construction for women’s clothing industry; leading corporations’ operational condition of women’s clothing market; development trend and prospects forecast.
With the constant progress of the society, there is a tremendous change in women’s consumption habits, structure, concept and behavior. And more and more manufacturers will target market towards female consumer group. Women’s clothing market with big development space. China is the biggest clothing producer as well as consumer in the world, especially for women’s clothing. The women’s clothing industry is in the fast developing stage which transfers from initial stage to growth stage and with great market opportunities. In current China the industry clusters are formed, such as Pearl River Delta, Yangtze River Delta and Circum-Bohai-Sea. Among which the industry is developed quite well in Zhejiang, Jiangsu, and Fujian with a series of domestic famous brands.
By the end of 2010 there are 9,718 women’s clothing corporations of scale in China with a total asset of 389.989 billion Yuan. In 2010, the total output value of women’s clothing industry is 622.125 billion Yuan with a year-on-year growth of 22.94%; total sales revenue is 611.123 billion Yuan with a year-on-year growth of 25.48%; total benefit is 30.767 billion Yuan year-on-year growth of 34.01%. Generally speaking, the industry scale in China expands steadily and with a good trend.
From a global perspective, the Euro-American women’s clothing take a leading position due to the brand influence while the Korean-Japanese women’s clothing in recent years come to the fore in the younger age groups and begin to lead the fashion trend of young people in worldwide. At present, foreign women’s clothing brands speed up to enter and expand China’s market. Brands like H&M, ZARA, and C&A have entered the market and take leading advantages. The market competition will be fierce as the market extending strength is enhancing.
As far as the domestic women’s clothing market is concerned, with the fast development of women’s clothing market and gradually fierce market competition, there come many brands of strength and industry clusters of obviously regional characters. The women’s clothing in China trends to be scale, fashion and individuation while women trend to dress in leisure, diversification, individuation, fashion and brand.
With Forward’s the long-term tracking and collecting market data of women’s clothing industry, we roundly and accurately analyze the structure system for you from the view of mastering the whole industry. This report will base on the macro condition of current women’s clothing industry, production and marketing condition, industry demand trend of auto industry, then detailed analyzes the current market capability, market scale, development speed and competitive landscape of China women’s clothing industry.
This report analyzes the following aspects in details: up/down-stream management condition of women’s clothing industry; current market demanding characteristics; import and export market and trend of women’s clothing industry; trend and features of investment, merger and reconstruction for women’s clothing industry; product segmentation demand to consumers; marketing status and new channel construction for women’s clothing industry; leading corporations’ operational condition of women’s clothing market; development trend and prospects forecast.
Major characteristics of this report are forward-looking and timeliness. Basing on the comprehensive and detailed market data which is accumulated for 5 years, this report has an objective and accurate analysis of the industry. It is of a high value for you to accurately know the latest industry development trend, and obtain market opportunities and determine an insightful operation strategy and development direction.
Here, we’d like to express our sincere gratitude to National Statistics Bureau of China, International Information Institute, General Administration of Customs, National Institute of the Ministry of Commerce, National Tsinghua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Tsinghua Forward Market Research Center, etc. Thank you so much!
Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!
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