China Photographic Equipment Industry Production & Marketing Demand and Investment Report, 2013-2017

According to Japan's CIPA, there were 121.7669 digital cameras in the world, with an increase of 18.17%; the shipment was 121.4632 digital cameras in the world, with a growth of 14.74%. At present, China has grown to one of the world's largest photographic equipment manufacturing bases, and its production output is always in a world's leading position.

According to NBS, there were 86.6917 cameras in China, with an increase of 9.62%, and digital camera has been a leading product, with a output volume of 84.8294, accounting for 70% of global output. At present, there are 136 photographic equipment enterprises above designated size in China, with the annual total output of 75.4 billion Yuan, the sales revenue of 79.635 billion Yuan, and the total profit of 2.765 billion Yuan in 2010. The year-on-year growth of them is 32.27%, 43.72% and 43.78% respectively.

From the view of market competitive landscape, foreign-funded enterprises have occupied 90% of photographic equipment market, while state-owned and private-owned enterprises took up less 10% of it. In Q1 2011, the first camp of Chinese digital camera market brands consisted of Canon, Sony and Nikon, among which Canon performed best. Generally speaking, the top ten brands with high occupancy ratio are foreign brands. Chinese digital camera market is squeezed by foreign brands, with a serious competitive trend.

Forward consider, the improvement of China urban and rural resident living standard and the continuing pursuit of spirit enjoyment will be an sustainable development engine for photographic equipment industry. Meanwhile, digital camera-as a leading product in the industry belongs to electronic consumption products, so the product updates fast and the competition is extremely fierce. At present, the excellent photographic equipment enterprises pay more attention to the industry market research, especially the indepth researches on the industry development environment and prospect trend. This report helps photographic equipment manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises' development directions.

With Forward’s long-term tracking and collecting market data of photographic equipment industry, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing China photographic equipment industry’s market capacity, market size and competitive trend, depending on macro-prosperity of current photographic equipment industry and relying on its production and marketing condition as well as the demand trend.

The report mainly focuses on analyzing the production and development of China photographic equipment industry; the market environment and enterprises' competitiveness of current photographic equipment industry; the import and export market of photographic equipment industry; the competitive landscape and competitive trend of photographic equipment industry; the development condition of market segmentation in photographic equipment industry; the leading corporations' operation condition in the photographic equipment industry; as well as the development trend and prospect forecast of photographic equipment industry. Meanwhile, with comprehensive and specific first-hand market data, Forward helps you to grasp the market and development trends of photographic equipment industry, so as to win advantages from competition!

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Photographic Equipment Industry