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China Tourism Industry Market Prospects and Investment Strategy Planning Report, 2013-2017

China Tourism Industry Market Prospects and Investment Strategy Planning Report, 2013-2017

Last Update:2014-05-02

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Preface

Table of Content

Tourism is a strategic industry, with low resource consumption, large lead coefficient, and plenty of job opportunities, and great comprehensive benefits. Since the reform and opening up, China tourism industry develops rapidly. The industry size keeps enlarging and the industry system is increasingly improved. Today, China is in a rapid development period of industrialization and urbanization. The increasing popularity and diversified consumption demand provide new opportunities for the development of tourism industry.

In 2011, China tourism industry continues to maintain a rapid development momentum. At present, China has become the third largest inbound reception country and outbound travelling consumption country as well. Moreover, China has formed the largest domestic traveling market in the world. According to Qianzhan Business Information Industry Research, it’s predicted there were 2.55 billion person-time for traveling in domestic touring market, with a year-on-year increase of 12% in 2011; the revenue of domestic tourism industry was 1.9 trillion Yuan, with a year-on-year increase of 20%; and the total revenue of tourism industry was 2.2 trillion Yuan in 2011, with a year-on-year increase of 12%.

Affected by many factors, such as the international environment tending to be steady, the national supporting policies for the development of tourism industry, the upgrading of domestic consumption structure, and acceleration of urbanization progress, the supporting systems, like highway transportation keeping improving, and scientific progress represented by informationizaiton, and the innovation of modern business mode, China tourism industry continue to maintain a growth trend during the “twelfth five-year” period. In 2015, the development goals for China tourism industry are: the number of domestic tourists will be 3.31 billion person-time, with an average annual increase of 9%; and the revenue of domestic tourism will be 1.9 trillion Yuan, with an average annual increase of 11%. The number of inbound tourists will be 153 million person-time, with an average annual increase of 3%; the number of inbound overnight tour travelers will be 66.3 million person-time, with an average annual increase of 4%; the foreign exchange revenue of tourism will be 54.9 billion US dollars, with an average annual increase of 5%. The number of outbound tourists will be 83.75 million person-time, with an average annual increase of 10%. The total revenue of tourism industry will be 2.3 trillion Yuan, with an average annual increase of 10%.

With the development of tourism industry, continuing changes have taken place in three major markets of tourism industry, domestic tourism market, inbound tourism market, and outbound tourism market, and tourist’s consumption tendency has changed as well. China has entered a period for the common development of both tour sightseeing and leisure tour. The growth of tourism consumption with a ladder form results in a new pattern with multi-layer development in tourism market. With the more and more obvious characteristics of ladder-oriented distribution in tourism consumption, the touring market shows a market pattern with high, middle and low-end markets for development in coordination. In terms of the quantity of tourists, the potential tourists in high, middle and low-end market grow step by step, distributing in a positively pyramid form; in terms of consuming capability, the consumption expenses of high, middle and low-end markets decrease step by step, distributing in an inverted pyramid form. With the diversified development of high, middle and low-end touring markets, reforms and changes have quietly taken place in all touring business formats in the market. The traditional business formats are upgrading and the emerging business formats are springing up. China tourism industry has entered a new development stage of common and industrialization, which has great prospects for development.

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Tourism Industry


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