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China Social Network Industry Development Prospects Forecast and Investment Opportunity Report, 2013-2017

Last Update:2014-05-09

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Preface

Table of Content

The development of social network is in the spotlight for recent years. More than half of China’s netizens nowadays communicate and share information through social networks, and it covers most of users, spread in a widest range and has most commercial value of web2.0. Its development potentials are preferred by domestic ventures and companies, and attract capital injection for a time. Meanwhile, since there are more and more social networks users engaging in, more and more investors, advertisers, program developers and others focus on social network. The domestic social network is surging, which not only generates a large social network, but also brings unlimited business opportunity. Since its profit form is formed gradually, the profitability is performing better.

With Forward’s long-term tracking and collecting market data of social network industry, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry by means of advanced international SCP scientific analysis model. This report mainly focuses on analyzing the background of social network industry and the stage that social network industry stays in; development status and market size of China social network industry; the current market environment and corporate competitiveness of social network industry; the competitive landscape and competition trend of social network industry; development information of major market segments in social network industry; the operation information of leading platform in social network industry; as well as the development trend and prospects of social network industry in the future. Meanwhile, with comprehensive and specific first-hand market data over nearly past 5 years, Forward helps you to grasp the market and development trends of social network industry, so as to win advantages from competition!

The most distinctive characteristics of this report is forward-looking and timeliness. Based on future development tracks and years’ practice experience of social network industry, we conduct prudent analysis and forecast for social network industry’s future development trend. This report helps social network platform operator, application provider, advertiser, technical provider, and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises’ development directions. This is not only the first report to analyze the profit model and market segments of social network industry, but also an important and weighty research report in comprehensively and systematically discussing the social network platform.

This report will help social network platform operators, application providers, advertisers, technical providers and investment enterprises precisely grasp the latest development trend, and find the blank, opportunity, growth, profit spots and others in the market of industry in advance, and grasp the market demand and trends that has not been met in the perspective of forward-looking. It also helps to form a sustainable development advantage for enterprises, effectively avoid investment risks in the industry, effectively consolidate or extend according strategic target markets, and tightly holds the initiative right to compete.

Here, we would like to express our sincere gratitude to China Internet Network Information Center, State Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Special tips: Ignoring some subtle hints in the violent change of external environment, and failure of updating strategic decisions timely will finally lead to the loss of competitive advantage. A true successful company will make scientific researches on external environment consciously or unconsciously, so as to formulate a key scientific operating strategy!

Sincerely hope to every enterprise with a big dream can draw up a high-quality operating decision, to effectively avoid the risks and continuously gain the success.

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Social Network Industry

Chapter 1: Development Background of Social Network Industry

1.1 Definition and Classification of Social Network

1.1.1 Definition of Social Network

1.1.2 Classification of Social Network

1.1.3 Core Features of Social Network

(1) Large-sized User Scale

(2) Rich Social Scenes

(3) High Users’ Viscosity

(4) Accurate and High Correlation

1.1.4 Social Networking Ecosystem

1.2 Internet Economy and Social Network

1.2.1 Internet and New Media

1.2.2 Commercial Models for Internet Companies

1.2.3 Evolution of Internet Service Model

1.2.4 Platform – A Strongest Competitive Advantage

1.3 Analysis of Industrial Chain for Social Network Industry

1.3.1 Industrial Chain Structure

1.3.2 Industrial Constitution

(1) Platform Provider

(2) Application Provider

(3) Advertiser/Advertising Agency

(4) Technical Provider

(5) Paid Manufacturer

(6) Social Network User

1.3.3 Change Trend for Industrial Chain

1.4 Analysis of Development Environment for Social Network Industry

1.4.1 Analysis of Policy Environment for Industry

1.4.2 Analysis of Economic Environment for Industry

(1) Domestic Economic Growth Trend

(2) Change of Domestic Resident’s Income

1.4.3 Analysis of Social Environment for Industry

(1) Growth of Netizen Size

(2) Attribute and Feature of Netizen

(3) Netizen’s Communication Demand

(4) Audience Psychology of Social Network

1.4.4 Analysis of Technology Environment for Industry

(1) Development of Web 2.0

(2) Constantly Improved Network Construction

Chapter 2: Development Status and Trend of Global Social Network

2.1 Development Status of Global Social Network Industry

2.1.1 Three Waves of Global Social Network

2.1.2 Market Size of Global Social Network

2.1.3 User Size of Global Social Network

(1) User Quantity of Global Social Network

(2) User Distribution of Global Social Network

(3) Penetration of Global Social Network

2.1.4 Competition Status of Global Social Network

(1) Revenue Ranking of Global Social Network

(2) User Quantity Ranking of Global Social Network

(3) Market Concentration of Global Social Network

(4) Comparison among Leading Global Social Networks

2.2 Analysis of Development of Social Network in Major Regions

2.2.1 Analysis of Development of Social Network in North America

(1) Development Status of Social Network in North America

(2) Development Size of Social Network in North America

1) User Size of Social Network

2) Penetration of Social Network

3) Features of Social Network User

(3) Analysis of Development of Social Network in Major Countries

1) Development of US Social Network

2) Development of Canada Social Network

(4) Market Pattern of Social Network in North America

(5) Development Trend for Social Network in North America

2.2.2 Analysis of Development of Social Network in Europe

(1) Development Status of Social Network in Europe

(2) Development Size of Social Network in Europe

1) User Size of Social Network

2) Penetration of Social Network

3) Features of Social Network User

(3) Analysis of Development of Social Network in Major Countries

1) Development of UK Social Network

2) Development of France Social Network

3) Development of Spain Social Network

4) Development of Germany Social Network

(4) Market Pattern of Social Network in Europe

(5) Development Trend for Social Network in Europe

2.2.3 Analysis of Development of Social Network in Other Regions

(1) Analysis of Development of Social Network in Latin America

1) Development Size of Social Network

2) Market Pattern of Social Network

3) Development Trend for Social Network

(2) Development of Social Network in Middle East and Africa

1) Development Size of Social Network

2) Market Pattern of Social Network

3) Development Trend for Social Network

2.3 Development Trend for Global Social Network Industry

2.3.1 Development Forecast for Global Social Network

(1) Forecast for Quantity of Social Network User

(2) Forecast for Social Network User Penetration

(3) Forecast for Social Network Market Size

2.3.2 Development Trend for Global Social Network

Chapter 3: Analysis of Development Status of China Social Network Industry

3.1 Analysis of Development of China Social Network

3.1.1 BBS Age at the Early Stage of Social Network

3.1.2 Entertainment-oriented Social Network Age

3.1.3 Micro Messaging-oriented Social Network Age

3.1.4 Application Age of Vertical Social Network

3.2 Development Trend for Global Social Network

3.2.1 Analysis of User Size of Social Network

3.2.2 Market Size of Social Network Industry

3.2.3 Development Features of Social Network Industry

3.2.4 Major Problems in Social Network Industry

3.3 Competition Status of China Social Network Industry

3.3.1 Competition Intensity of China Social Network Industry

(1) Competition among Current Manufacturers

(2) The Third Party Developer’s Bargaining Power

(3) Advertiser’s Bargaining Power

(4) Potential Entry Threat

(5) Substitute Threat

3.3.2 Competition Features of Social Network Industry

(1) Red-hot Competition among Industry

(2) No Core Competitiveness

(3) Severe Homogenization Competition

(4) A Flaw – Commercial Model

3.3.3 Competition Trend for Social Network Industry

3.4 Analysis of M&A in China Social Network Industry

3.4.1 M&A Environment for Social Network Industry

3.4.2 M&A Information of Social Network Industry

(1) M&A Trend for Foreign Social Network

(2) M&A Trend for Domestic Social Network

3.4.3 M&A Features of Social Network Industry

(1) Features of Main M&A Subjects for Social Network

(2) M&A Motivation for Social Network Industry

(3) M&A Methods for Social Network Industry

3.4.4 M&A Trend for Social Network Industry

(1) M&A Opportunity for Social Network Industry

(2) M&A Risks in Social Network Industry

Chapter 4: Profit Model and Development Direction for China Social Network Industry

4.1 Analysis of Current Profit Model for Social Network

4.1.1 Analysis of Profit Sources of Social Network

(1) User of Social User

(2) Advertiser of Social User

(3) Developer and Operator of APP Application

(4) Operator of Telecommunication and Manufacturer of Cellphone

(5) Operator of E-commerce

(6) Other Potential Profit Sources

4.1.2 Analysis of Profit Points of Social Network

(1) Advertising Income

(2) User Payment

(3) Shared Revenue of App Application Developer and Operator

(4) Shared Revenue of E-commerce

(5) Shared Revenue of Telecommunication Operator and Cellphone Operator

4.1.3 Analysis of Profit Leverage of Social Network

4.1.4 Analysis of Profit Barrier of Social Network

4.2 Analysis of Sustainability of Social Network Profit Model

4.2.1 Analysis of Development Potentials for Social Network

(1) Marketing Value on Social Network Advertising

(2) Income Sources of Social Network Advertising

(3) Operation Information of Social Network Advertising

1) Page Ads

2) Highly-Targeted Ads

3) Product Placement

4) Advertising Campaign

(4) Market Size of Social Network Advertising

(5) Advertising Income from Major Social Platforms

1) Facebook

2) Renren

3) Kaixin

(6) Development Potentials for Social Network Advertising

1) Competitive Advantages of Social Network Advertising

2) Analysis of Acceptance of Social Network Advertising

3) Forecast for Market Size of Social Network Advertising

4.2.2 Development Potentials for Social-oriented E-commerce

(1) Basic Connotation of Social-oriented E-commerce

(2) Development of Foreign Social-oriented E-commerce

(3) Rise of Domestic Social-oriented E-commerce

(4) Operation Model for Social-oriented E-commerce

(5) Case Study of Social-oriented E-commerce

1) Hers.com.cn

2) Mogujie.com

3) Meilishuo.com

4) Linkchic.com

(6) Usage Information of Social-oriented Shopping Website

1) Demographic for User

2) Interest for User

3) Trust for User

4) Satisfaction for User

5) Usage Intention for User

(7) Development Potentials for Social-oriented E-commerce

(8) Development Trend for Social-oriented E-commerce

(9) Key Points for Social-oriented E-commerce Operator

4.2.3 Analysis of Development Potentials for Other Profit Models

(1) Development Potentials for Member Charge Model

1) Development of Foreign Member Charge Model

2) Exploration of Domestic Member Charge Model

3) Charge Acceptance for Domestic Member

4) Barrier to Implement Member Charge in Domestic

(2) Development Potentials for Shared Revenue of Social Game

1) Shared Revenue Model for Social Game

2) Shared Revenue Size of Social Game

3) Development Space for Social Game Market

4) Willingness to Pay for Social Game

5) Forecast for Shared Revenue of Social Game

(3) Development Potentials for Virtual Product Trading Model

1) Development of Foreign Virtual Product Trading Model

2) Exploration of Domestic Virtual Product Trading Model

3) Development Potentials for Virtual Product Trading Model

(4) Profit Potentials for Mobile SNS Platform

4.3 Analysis of Development Direction for Social Network Profit Model

4.3.1 Major Problems in Social Network Profit Model

4.3.2 Analysis of Future Profit Direction for Social Network Profit Model

(1) Jointly Operate with Online Game

(2) Combine with Network Video

(3) Potential Value Added Effects

(4) Expand Off-line Social Resource

(5) Mobile SNS

(6) Subscription

(7) Development of Photo Resource

(8) Side-line Range of Products

Chapter 5: Analysis of Development of Market Segments Related to China Social Network Industry

5.1 Classification of Social Networks by Form

5.1.1 Blog/Personal Zone

(1) Development Status of Blog/Personal Zone

(2) Usage Information of Blog/Personal Zone

1) Blog/Personal Zone User Numbers

2) Blog/Personal Zone Use Rate

(3) Development Features of Blog/Personal Zone

(4) Competitive Landscape of Blog/Personal Zone

(5) Commercial Application of Blog/Personal Zone

(6) Profit Model for Blog/Personal Zone

(7) Problems in Blog/Personal Zone

(8) Development Space for Blog/Personal Zone

(9) Development Trend for Blog/Personal Zone

5.1.2 Social Network Service (SNS)

(1) Analysis of SNS Industrial Chain

1) SNS Definition and Classification

2) Analysis of SNS Industrial Chain

(2) Analysis of China SNS Development Stage

(3) Analysis of China SNS Development Status

1) SNS Website Numbers

2) User Numbers and Use Rate

3) Analysis of SNS User Features

(4) Market Size of China SNS Website

(5) Competitive Landscape of China SNS Market

1) Diversified Competitive Subjects in SNS

2) Competitive Landscape of SNS Market

3) Market Share of SNS Website

4) Competition Trend for SNS Market

(6) Analysis of China SNS Commercial Model

1) Positioning of SNS Website

2) Core Resource

3) Core Capability

4) Product

5) Payment and Charge Way

6) Client

(7) Analysis of China SNS Profit Model

1) Member Charge

2) Virtual Currency

3) Game Fee

4) Trade Fee

5) Advertisement Fee

6) Marketing Activity

7) Real Name Account for Enterprise

8) Online Recruitment

9) Cooperation Fee

(8) Development Prospects Forecast for China SNS

1) Analysis of Development Opportunity for SNS

2) Bottlenecks in the Development of SNS

3) Forecast for SNS User Numbers

4) Forecast for SNS Market Size

(9) Prospects for Development Trend of China SNS

(10) Development Suggestions for China SNS Website

5.1.3 MicroBlog

(1) Analysis of Comparison between MicroBlog and Blog

(2) Development History of China MicroBlog Websites

(3) Analysis of Use of China MicroBlog

1) MicroBlog User Numbers

2) MicroBlog Use Rate

3) Users’ Viscosity

(4) Analysis of China MicroBlog’s Development Features

(5) Analysis of Competitive Landscape for China’s MicroBlog

(6) Analysis of China’s MicroBlog Applied in Commerce

1) Brand Promotion and Spread of Corporate Image

2) Ads

3) Customer Relation Management and Online Service

4) Corporate Monitoring on Public Opinion and Crisis Management

5) E-commerce

6) Business Information Service

(7) Analysis of Development Model for China’s MicroBlog

1) Enterprise Cooperation

2) Joint Operation of Operators

3) Interworking of SNS Websites

4) Provide Featured Service

(8) Exploration and Analysis of Profit Model for China MicroBlog

1) Ads Income

2) Payment from Corporate User

3) Profit from User Database

4) Shared Income of Operator

5) Charge for Virtual Goods

6) Value-added Service

(9) Development Prospects Forecast for China MicroBlog

(10) Analysis of Development Trend for China MicroBlog

5.2 Classification of Social Networks by Demand

5.2.1 Comprehensive Social Networks

(1) Analysis of Development of Independent Social Networks

1) Major Features of Independent Social Networks

2) Development Status of Independent Social Networks

3) Typical Representatives for Independent Social Networks

4) Development Trend for Independent Social Networks

(2) Analysis of Development of E-commerce Social Networks

1) Major Features of E-commerce Social Networks

2) Development Status of E-commerce Social Networks

3) Typical Representatives for E-commerce Social Networks

4) Development Trend for E-commerce Social Networks

(3) Analysis of Development of Portal Social Networks

1) Major Features of Portal Social Networks

2) Development Status of Portal Social Networks

3) Typical Representatives for Portal Social Networks

4) Development Trend for Portal Social Networks

5.2.2 Vertical Social Networks

(1) Analysis of Development of Commercial Social Networks

1) Major Features of Commercial Social Networks

2) Development Status of Commercial Social Networks

3) Market Pattern of Commercial Social Networks

4) Analysis of Behavior of Commercial Social Networks

5) Development Trend for Commercial Social Networks

(2) Analysis of Development of Game Social Networks

1) Major Features of Game Social Networks

2) Development Status of Game Social Networks

3) Market Pattern of Game Social Networks

4) Development Trend for Game Social Networks

(3) Analysis of Development of Entertainment Social Networks

1) Major Features of Entertainment Social Networks

2) Development Status of Entertainment Social Networks

3) Market Pattern of Entertainment Social Networks

4) Development Trend for Entertainment Social Networks

(4) Analysis of Development of Love and Marriage Social Networks

1) Major Features of Love and Marriage Social Networks

2) Development Status of Love and Marriage Social Networks

3) Market Pattern of Love and Marriage Social Networks

4) Development Trend for Love and Marriage Social Networks

Chapter 6: Analysis of Mobile-oriented Trend and Prospects for China Social Network

6.1 A future Direction - Mobile Social Intercourse

6.2 Essential Overview of Mobile Social Network

6.2.1 Development Background of Mobile Social Network

6.2.2 Major Features of Mobile Social Network

6.2.3 Core Factors of Mobile Social Network

6.2.4 System Structure of Mobile Social Network

6.2.5 Industrial Chain of Mobile Social Network

6.3 Development Status of Mobile Social Network

6.3.1 Development of Foreign Mobile Social Network

6.3.2 Development of Domestic Mobile Social Network

6.3.3 User Demand for Mobile Social Network

6.3.4 Use of Mobile Social Network

(1) Analysis of Use of Mobile MicroBlog

(2) Analysis of Use of Mobile Social Network

6.4 Core Application of Mobile Social Network

6.4.1 Mobile MicroBlog

(1) Development of Mobile MicroBlog

(2) Competitive Landscape of Mobile MicroBlog

(3) Development Trend for Mobile MicroBlog

6.4.2 Mobile IM

(1) Development of Mobile IM

(2) Competitive Landscape of Mobile IM

(3) Development Trend for Mobile IM

6.4.3 LBS Mobile Social Network

(1) Develo0pment of LBS Mobile Social Network

(2) Application Cases for LBS Mobile Social Network

1) Fousquare.com

2) Jiepang.com

3) Sifang.com

4) DoveBox

(3) Development Trend for LBS Mobile Social Network

(4) Development of Mobile Social Network Operator

(5) Application of Mobile Social Network Operator

(6) Development Trend for Mobile Social Network Operator

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