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China Dietary Supplement Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017
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Table of Contents
Content Summary
Chapter 1: Development Overview of China Dietary Supplement Industry
1.1 Industry Definition and Classification
1.1.1 Concept and Definition
1.1.2 Major Categories
1.1.3 Proportion of Social Contribution to GDP
1.2 Statistical Standards of Dietary Supplement Industry
1.2.1 Statistical Department and Coverage
1.2.2 Statistical Methods
1.2.3 Data Category
1.3 PEST Model of Dietary Supplement Industry
1.3.1 Analysis of Industry Policy and Law Environment (P)
(1) Government Regulation and Control
1) Management Mechanism of SFDA
2) Supervision System of State Food Safety
3) Food Safety Law of PRC
4) Management of Healthcare Food
(2) Industry Laws and Regulations
1) Notice on Declaring Healthcare Products
2) Management on Evaluation Experts of Healthcare Food
3) Declaration, Evaluation and Standards to Dietary Supplement
4) Standards and Management Policy of Dietary Supplement Raw Material
5) Standards and Relevant Policy of the Usage of Food Additive
(3) Industry Development Plan
1) Adjustment and Emerging Plan of Light Industry
2) “Twelfth Five Years” Plan of Food Industry
1.3.2 Analysis of Industry Economic Environment (E)
(1) National Economic Growth
(2) Residents’ Income Level
(3) Urbanization Level
(4) Consumer Confidence Index
(5) Urban and Rural Engel Coefficient
1.3.3 Analysis of Industry Social Environment
(1) Residents’ Consumption Structure
(2) Residents’ Consumption Concept
(3) Development of Self-healthcare Awareness and Personal Nutrition
(4) Sickness Nursing and Subhealthy Care
(5) Chinese Urbanization and Healthcare Demand
(6) Chinese New Medical Reform Policy and Implementation
(7) Traditional Etiquette and Gift Consumption
1.3.4 Analysis of Industry Technological Environment
1.4 Five Forces of Dietary Supplement Industry
1.4.1 Upstream Bargaining Capability
(1) Bargaining Capability of Raw Material Market
(2) Bargaining Capability of Packing Industry
1.4.2 Downstream Bargaining Capability
(1) Bargaining Capability of Wholesalers
(2) Bargaining Capability of Terminal Consumers
1.4.3 Entry Barriers
(1) Barrier of Production
(2) Barrier of Channels and Circulations
(3) Barrier of Brand
1.4.4 Threat of Substitute
1.4.5 Industry Competition
Chapter 2: Industrial Chain Structure of Dietary Supplement Industry
2.1 Industrial Chain Link and Constitution of Dietary Supplement Industry
2.2 Interpretation of Raw Material Supply Chain of Dietary Supplement Industry
2.2.1 Raw Material Constitution of Dietary Supplement Industry
2.2.2 Statistics of Raw Material Released by SFDA
2.2.3 Plant Raw Material Market Supply and Price Trend of Healthcare Products
(1) Market Supply and Price Trend of Traditional Chinese Medicine
(2) Market Supply and Price Trend of Plant Extract
2.2.4 Animal Raw Material Market Supply and Price Trend of Healthcare Products
2.2.5 Fungi/Probiotics Raw Material Market Supply and Price Trend of Healthcare Products
2.2.6 Bioactivator Raw Material Market Supply and Price Trend of Healthcare Products
2.3 Auxiliary Material Supply Chain of Dietary Supplement Industry
2.3.1 Auxiliary Material Structure of Dietary Supplement Industry
2.3.2 Market Supply and Price Trend of Food Additives
2.3.3 Market Supply and Price Trend of Medical Auxiliary Materials
2.4 Downstream Circulation Chain of Dietary Supplement Industry
2.4.1 Development and Demand of Retail Industry
(1) Development and Demand of Conventional Retail Industry
(2) Development and Demand of E-commerce Industry
(3) Development and Demand of Direct Selling Industry
2.4.2 Development and Demand of Drug Retailing Chain
(1) Development of Drug Retailing Chain
(2) Development of Dietary Supplement in the Circulation Channel of Drug Store
Chapter 3: Operational Economic Index of 2009-2011 Dietary Supplement Industry
3.1 Economic Benefit Index of China’s Dietary Supplement
3.1.1 Operational Economic Index of 2009-2010 Dietary Supplement Industry
(1) Index of Comprehensively Operational Benefit
(2) Index of Profitability
(3) Index of Operational Capability
(4) Index of Debt-paying Capability
(5) Index of Development Capability
3.1.2 Operational Economic Index of 2011 Dietary Supplement Industry
(1) Index of Comprehensively Operational Benefit
(2) Index of Profitability
(3) Index of Operational Capability
(4) Index of Debt-paying Capability
(5) Index of Development Capability
3.2 Economic Index of China Dietary Supplement Industry
3.2.1 Economic Index of 2009-2010 Dietary Supplement Industry
(1) Comprehensive Economic Index
(2) Economic Index of Enterprises of different Scales
(3) Economic Index of Enterprises of different Natures
(4) Economic Index of Enterprises in different Areas
3.2.2 Economic Index of 2011 Dietary Supplement Industry
(1) Comprehensive Economic Index
(2) Economic Index of Enterprises of different Scales
(3) Economic Index of Enterprises of different Natures
(4) Economic Index of Enterprises in different Areas
3.3 Balance-between-supply-and-demand Index of China Dietary Supplement Industry
3.3.1 Supply Index of Dietary Supplement Industry
(1) Supply Index of 2009-2010 Dietary Supplement Industry
1) Total Output Value
2) Top 10 Areas in the aspect of Total Output Value
3) Finished Products
4) Top 10 Areas in the aspect of Finished Products
(2) Supply Index of 2011 Dietary Supplement Industry
1) Total Output Value
2) Top 10 Areas in the aspect of Total Output Value
3) Finished Products
4) Top 10 Areas in the aspect of Finished Products
3.3.2 Demand Index of Dietary Supplement Industry
(1) Demand Index of 2009-2010 Dietary Supplement Industry
1) Total Output Value
2) Top 10 Areas in the aspect of Total Output Value
3) Finished Products
4) Top 10 Areas in the aspect of Finished Products
(2) Demand Index of 2011 Dietary Supplement Industry
1) Total Output Value
2) Top 10 Areas in the aspect of Total Output Value
3) Finished Products
4) Top 10 Areas in the aspect of Finished Products
3.3.3 Production and Marketing Ratio of Dietary Supplement Industry from 2009 to the first half year of 2011
Chapter 4: Major Product Markets of Dietary Supplement Industry
4.1 Market Segmentation Divided by Functions and Natures
4.1.1 Structure Characteristics of Products of different Functions
4.1.2 Development of Market Segmentation
(1) Enhancing-immunity-oriented Healthcare Product Market
1) Major Product Categories
2) Product Structure
3) Price of Major Brand Products
4) Product Marketing Channels
5) Product Consumption Researches
(2) Soothing-fatigue-oriented Healthcare Product Market
1) Major Product Categories
2) Product Structure
3) Price of Major Brand Products
4) Product Marketing Channels
5) Product Consumption Researches
(3) Hypolipidemic-oriented Healthcare Product Market
1) Major Product Categories
2) Product Structure
3) Price of Major Brand Products
4) Product Marketing Channels
5) Product Consumption Researches
(4) Nutrition-supplement-oriented Healthcare Product Market
1) Brain-and-intelligence-benefited Healthcare Product Market
2) Calcium-enriching Healthcare Product Market
3) Blood-enriching Healthcare Product Market
4) Tonifying-kidney-and-strengthening-yang Healthcare Product Market
5) Vitamin Healthcare Product Market
(5) Beauty-care Healthcare Product Market
1) Price of Major Brand Products
2) Product Marketing Channels
3) Product Consumption Researches
(6) Weight-loss Healthcare Product Market
1) Price of Major Brand Products
2) Product Marketing Channels
3) Product Consumption Researches
(7) Sleep-quality-improving Healthcare Product Market
1) Price of Major Brand Products
2) Product Marketing Channels
3) Product Consumption Researches
(8) Glycemia-lowering Healthcare Product Market
1) Price of Major Brand Products
2) Product Marketing Channels
3) Product Consumption Researches
(9) other Healthcare Product Market
1) Price of Major Brand Products
2) Product Marketing Channels
3) Product Consumption Researches
4.2 Potential Market Segmentation Divided by Consumer Group
4.2.1 Maternity-baby-children Healthcare Product Market
(1) Healthcare Product Consumption Potentials of Maternity-baby-children
(2) Marketing Model
(3) Marketing Channels
(4) Attentions of Brand Enterprises
(5) Market Attractiveness and Investment Trend
4.2.2 Elderly-people-oriented Healthcare Product Market
(1) Healthcare Product Consumption Potentials of Maternity-baby-children
(2) Marketing Model
(3) Marketing Channels
(4) Attentions of Brand Enterprises
(5) Market Attractiveness and Investment Trend
4.3 Dietary Supplement Package Market
4.3.1 Package Function and Design
4.3.2 Package Product Satisfied Healthy Demand
4.3.3 Package Product Improved Service Added Value
4.3.4 Package Service of Major Brand Enterprises
(1) Nutritionist Supporting Status
(2) Package Classification and Function
(3) After-sale Service and Plan
Chapter 5: Market Development and Competition of Dietary Supplement Industry
5.1 Development and Experience of International Dietary Supplement Market
5.1.1 American Dietary Supplement Market
(1) Structure of American Dietary Supplement Market
(2) Development Experience for Reference
5.1.2 European Dietary Supplement Market
(1) Structure of European Dietary Supplement Market
(2) Development Experience for Reference
5.1.3 Development Status and Trend of Japanese Dietary Supplement Market
(1) Structure of Japanese Dietary Supplement Market
(2) Development Experience for Reference
5.1.4 Development Status and Trend of Korean Dietary Supplement Market
(1) Structure of Korean Dietary Supplement Market
(2) Development Experience for Reference
5.2 Development of Domestic Dietary Supplement Market
5.2.1 Development and Competition of Domestic Dietary Supplement Market
(1) Industrial Value Chain and Gross Profit Ratio
(2) Industrial Model and Factors to Promote the Development
(3) Industrial Structure and Sub-industry Segmentation
(4) Competitive Landscape of the Industry
(5) Concentration Ratio of the Industry
1) Sales Concentration Ratio of the Industry
2) Capital Concentration Ratio of the Industry
3) Profit Concentration Ratio of the Industry
(6) Characteristics of Enterprises of different Economic Types
1) Characteristics of Enterprises of different Economic Types
2) Concentration Ratio of Enterprises of different Economic Types
5.2.2 Investment, Merger and Reconstruction of Dietary Supplement Industry
(1) Characteristics of Investment, Merger and Reconstruction
(2) Investment, Merger and Reconstruction of International Dietary Supplement Enterprises
(3) Investment, Merger and Reconstruction of Domestic Dietary Supplement Enterprises
5.2.3 Outsourcing Service of Dietary Supplement Industry
(1) CMO Transition of Domestic Dietary Supplement Enterprises
1) China’s CMO Status and Development
2) Selection Standards of China CMO Enterprises
3) CMO Cooperative Strategies and Operational Flow
4) CMO IPR and Technical Security
(2) CRO Development of Domestic Dietary Supplement Enterprises
1) China’s CRO Status and Development
2) Selection Standards of China CRO Enterprises
3) CRO Cooperative Strategies and Operational Flow
5.2.4 Advertising Application of Dietary Supplement Enterprises
Chapter 6: Major Regional Market of Dietary Supplement Industry
6.1 Overall Characteristics of Regional Structure
6.1.1 Overall Characteristics of Regional Structure
6.1.2 Regional Concentration Ratio
6.1.3 Regional Scale Index
6.1.4 Regional Benefit Index
6.1.5 Enterprise Distribution in different Regions
6.1.6 Regional Consumption Index
6.2 Development of Guangdong Dietary Supplement Market
6.2.1 Development Plan and Supporting Measures
6.2.2 Proportion of Guangdong Market to National Market
6.2.3 Economic Operational Index
6.2.4 Development Index of Major Enterprises
(1) Concentration Ratio Ranking of Enterprises
(2) Development, Profit and Loss of Enterprises
6.2.5 Development Trend and Prospects
6.3 Development of Zhejiang Dietary Supplement Market
6.3.1 Development Plan and Supporting Measures
6.3.2 Proportion of Zhejiang Market to National Market
6.3.3 Economic Operational Index
6.3.4 Development Index of Major Enterprises
(1) Concentration Ratio Ranking of Enterprises
(2) Development, Profit and Loss of Enterprises
6.3.5 Development Trend and Prospects
6.4 Development of Jiangsu Dietary Supplement Market
6.4.1 Development Plan and Supporting Measures
6.4.2 Proportion of Jiangsu Market to National Market
6.4.3 Economic Operational Index
6.4.4 Development Index of Major Enterprises
(1) Concentration Ratio Ranking of Enterprises
(2) Development, Profit and Loss of Enterprises
6.4.5 Development Trend and Prospects
6.5 Development of Shandong Dietary Supplement Market
6.5.1 Development Plan and Supporting Measures
6.5.2 Proportion of Shandong Market to National Market
6.5.3 Economic Operational Index
6.5.4 Development Index of Major Enterprises
(1) Concentration Ratio Ranking of Enterprises
(2) Development, Profit and Loss of Enterprises
6.5.5 Development Trend and Prospects
6.6 Development of Beijing Dietary Supplement Market
6.6.1 Development Plan and Supporting Measures
6.6.2 Proportion of Beijing Market to National Market
6.6.3 Economic Operational Index
6.6.4 Development Index of Major Enterprises
(1) Concentration Ratio Ranking of Enterprises
(2) Development, Profit and Loss of Enterprises
6.6.5 Development Trend and Prospects
6.7 Development of Hubei Dietary Supplement Market
6.7.1 Development Plan and Supporting Measures
6.7.2 Proportion of Hubei Market to National Market
6.7.3 Economic Operational Index
6.7.4 Development Index of Major Enterprises
(1) Concentration Ratio Ranking of Enterprises
(2) Development, Profit and Loss of Enterprises
6.7.5 Development Trend and Prospects
6.8 Development of Liaoning Dietary Supplement Market
6.8.1 Development Plan and Supporting Measures
6.8.2 Proportion of Liaoning Market to National Market
6.8.3 Economic Operational Index
6.8.4 Development Index of Major Enterprises
(1) Concentration Ratio Ranking of Enterprises
(2) Development, Profit and Loss of Enterprises
6.8.5 Development Trend and Prospects
6.9 Development of Henan Dietary Supplement Market
6.9.1 Development Plan and Supporting Measures
6.9.2 Proportion of Henan Market to National Market
6.9.3 Economic Operational Index
6.9.4 Development Index of Major Enterprises
(1) Concentration Ratio Ranking of Enterprises
(2) Development, Profit and Loss of Enterprises
6.9.5 Development Trend and Prospects
6.10 Development of Jilin Dietary Supplement Market
6.10.1 Development Plan and Supporting Measures
6.10.2 Proportion of Jilin Market to National Market
6.10.3 Economic Operational Index
6.10.4 Development Index of Major Enterprises
(1) Concentration Ratio Ranking of Enterprises
(2) Development, Profit and Loss of Enterprises
6.10.5 Development Trend and Prospects
6.11 Development of Shanghai Dietary Supplement Market
6.11.1 Development Plan and Supporting Measures
6.11.2 Proportion of Shanghai Market to National Market
6.11.3 Economic Operational Index
6.11.4 Development Index of Major Enterprises
(1) Concentration Ratio Ranking of Enterprises
(2) Development, Profit and Loss of Enterprises
6.11.5 Development Trend and Prospects
Chapter 7: Import and Export Market of Dietary Supplement Industry
7.1 Trading Environment and Market Influence
7.1.1 International Trading Environment
7.1.2 Dietary Supplement Trading Environment
7.1.3 Development Environment of Dietary Supplement Trading Environment
7.2 Total Import and Export Value of Dietary Supplement Industry
7.3 Export Market of Dietary Supplement Industry
7.3.1 Industry Export during 2009-2010
(1) Overall Export
(2) Export Product Structure
1) Export Product Structure
2) International Demand and Popular Export Products
(3) Target Export Countries and Proportion
(4) Export Areas and Proportion
7.3.2 Industry Export in 2011
(1) Overall Export
(2) Export Product Structure
1) Export Product Structure
2) International Demand and Popular Export Products
(3) Target Export Countries and Proportion
(4) Export Areas and Proportion
7.4 Import Market of Dietary Supplement Industry
7.4.1 Industry Import during 2009-2010
(1) Overall Import
(2) Import Product Structure
7.4.2 Industry Import in 2011
(1) Overall Import
(2) Import Product Structure
Chapter 8: Operation of Major Dietary Supplement Enterprises
8.1 Overall Condition of Industry Enterprises
8.1.1 Ranking of Enterprises’ Scale
8.1.2 Ranking of Enterprises’ Total Industrial Output Value
8.1.3 Ranking of Enterprises’ Sales Revenue and Profit
8.1.4 Ranking of Enterprises’ New Product Output Value
8.2 Cases Study of Leading Traditional Dietary Supplement Enterprises
8.2.1 Huiren Group
(1) Brief Analysis of Enterprise Development
(2) Investment of Technology R&D and Cost of Scientific Research
(3) Major Business and Product Structure
(4) Marketing Channels and Network
(5) Enterprise Management
1) Major Economic Index
2) Profitability
3) Operational Capability
4) Debt-paying Ability
5) Development Capability
(6) Analysis of Enterprise Management Advantages and Disadvantages
(7) Analysis of Enterprise Investment, Merger and Reconstruction
(8) Analysis of Enterprise Latest Development Trend
8.2.2 Wanji Co., Ltd.
(1) Brief Analysis of Enterprise Development
(2) Investment of Technology R&D and Cost of Scientific Research
(3) Major Business and Product Structure
(4) Marketing Channels and Network
(5) Enterprise Management
1) Major Economic Index
2) Profitability
3) Operational Capability
4) Debt-paying Ability
5) Development Capability
(6) Analysis of Enterprise Management Advantages and Disadvantages
Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of dietary supplement industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of dietary supplement industry. This report is of a high value for enterprises like dietary supplement producing corporations, R&D institutions, sales corporations and investment corporations to accurately know the latest industry development trend, and obtain market opportunities and determine an insightful operation strategy and development direction. In the meantime, it is the first heavy weight report to analyze the up/down-stream industry chain and industry leading corporations of dietary supplement industry in an overall and systemic way.
China’s dietary supplement industry is in the golden decade which is promoted to develop by consumption upgrading and population aging. China is in the development stage currently that the per-capita GDP increases from USD 4,000 to USD 8,000. The consumption nature of dietary supplement has gradually transferred from optional consumption product to daily necessary. It is estimated that the annual CAGR of dietary supplement industry will reach as high as 21% from 2011 to 2015.
Presently, the dietary supplement industry with a relatively high and stable profit margin. As the dietary supplement with multi natures of consumption upgrading, healthcare, gift and others, the average gross profit margin rate is 60% while the net profit margin rate is 20%. They will be 50% and 15% even in mature foreign markets.
In the aspect of the industry external environment, social focuses on food safety and industry internal chaos will make the industry monitoring trend to be strict that general food will be eliminate from dietary supplement industry and corporations with more dietary supplement certifications will obtain advantages. In the aspect of industry internal environment, the change of consumers’ attitude determines the industry competitive rule and progress routine. Consumers’ present characteristics determine the corporations with high-quality raw materials, unique formulation, marketing network and teams which enable an indepth communication with customers, and brands with public credibility will stand out in the competition.
Generally speaking, the current industry structure is scatted and poor while industry segmentation like direct marketing and non-direct marketing are with industry giants. With the development of China’s economy, conveniences provided by internet and E-commerce increase the added value of traditional channels for dietary supplements industry. With the strict supervision laws and regulation, and entry of foreign capital giants and domestic private capitals in the future, the industry will be promoted to have a benign development.
Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of dietary supplement industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of dietary supplement industry. This report is of a high value for enterprises like dietary supplement producing corporations, R&D institutions, sales corporations and investment corporations to accurately know the latest industry development trend, and obtain market opportunities and determine an insightful operation strategy and development direction. In the meantime, it is the first heavy weight report to analyze the up/down-stream industry chain and industry leading corporations of dietary supplement industry in an overall and systemic way.
Here, we’d like to express our sincere gratitude to China Medicine and Dietary Supplement Import and Export Chamber of Commerce, State Economic Information Center, National Statistics Bureau of China, General Administration of Customs, International Information Institute, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!
Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!
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