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China Auto Sales Industry Development Mode and Investment Strategic Analysis Report, 2013-2017

Last Update:2014-04-21

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Preface

Table of Content

Due to the unclear domestic and foreign economic situation, as well as the impact on cancelling of the automobile consumption policy, China's automobile production and marketing volumes are 18.4189 million and 18.5051 million, with a year-on-year increase of 0.84% and 2.45% respectively. Not considering about the illusive phenomenon in export and at the beginning and end of the year, there was a negative growth in 2011. Among them, the sales volume of self-owned automobile reached 6.1122 million Yuan, with a year-on-year decrease of 2.56%, and minus export volume, the domestic sales volume went up by 5.42% over the previous year, but still keeps its world's marketing position. The huge downturn of China's automobile production and marketing in 2011 was caused by four factors, namely, the national macro-control measures, the exit of automobile incentive policy, the relatively high base in the last year, and the limit purchasing measures taken in Beijing and other cities, among which the exit of automobile incentive policy was the main factor to affect the growth of automobile sales volume in 2011.

Under a background of an overall downturn of domestic automobile market, auto export and new energy automobile are two high lights. According to statistics from China Association of Automobile Manufacturers, China exported 814,300 automobiles in 2011, with a year-on-year increase of 49.45% and increase 269,400 automobiles over the previous year, hitting the history record. The export of automobile has maintained a fast growth in 2 consecutive years. In the circumstance of downturn of domestic market, domestic enterprises attach more importance to develop the international market. In 2011, the production and marketing volumes of new energy automobiles are 8,368 and 8,159 respectively, with a dynamic increase over the year of 2010. Since the new energy planning will be announced soon, the production and marketing volumes of China new energy automobile cars will be greatly promoted.

In the circumstance of weak performance of automobile sales volume, every automobile manufacturing giant releases the Five-year plans. It's estimated the total production capacity of China's automobile enterprises will exceed 4,000. If we want to realize this great goal, the annual average growth of automobile market should be over 21% in the next 4 years. According to the development situation of automobile market in 2011, it's impossible to achieve this goal. Therefore, extending the market, export and developing new energy will be the new focuses of automobile sales market.

If investigating the sales market, we can see every big dealer group begins to step into the transformation stage, and they rush into capital and services markets, digging the new growth spots, then promote their strength via different ways. The data shows, there are over 60,000 dealers registered in State Administration for Industry & Commerce, among which there are 75% dealers in a single-shop operation mode, and the industrial concentration is relatively low. However, some excellent enterprises have obvious advantages. The top 100 enterprises take up 21% of total sales volume, and the top 10 enterprises account for 8.8% of total sales volume, which remarkably exceed that of shop quantity in general. In 2010, the top 10 enterprises maintained the relatively fast growth; the growth of operational turnover reached 52%; and the sales growth rate reached 57%, which was obviously higher than the average growth of 32% in the industry.

At the end of 2011, China Commerce Department newly announced "Twelfth Five-year" Development and Guidance Opinion for Promoting Automobile Logistics Industry, which pointed out the industrial concentration of automobile and logistics field would further be enhanced, and the operational turnover proportion of top 100 retail enterprises will exceed 30% of total industry turnover during the "Twelfth Five-year" period. At the same time, foster 30 regional automobile and logistics enterprises with over 10 billion Yuan of main business, and 3-5 larges-scaled automobile and logistics enterprises, with more than 10 billion Yuan. However, in the ranking list of China automobile dealer in 2010, there were 13 enterprises with more than 10 billion Yuan, which means the main automobile dealers have great potential for development.

The main income of automobile dealers are: sales of new automobiles, aftermarket repair, sales of second-hand automobile, financial services, sales of fine product and so on. The sales market size of new automobile is about 2-3 trillion Yuan, and the market size of aftermarket repair exceeds 300 billion Yuan. The sales of second-hand automobile, and other services business are in a fast development stage. Since China automobile dealer industrial chain is long, its market space is large and there will be some giants emerging in China. And, the dealer group has obvious advantages in competition, because its capital, employees, land and other factors have more flexibility, competitiveness and relatively good anti-risk capability.

With the growing competition in auto sales industry, domestic automobile dealer enterprises pay more attention to the industry market research, especially the indepth researches on the industry development environment and product buyers. With Forward’s long-term tracking and collecting market data of auto sales industry, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry. The report mainly analyzes the development environment of auto sales industry; the marketing mode of auto sales industry; the overall development situation of auto sales industry; the regional market conditions of auto sales industry; the competitive landscape of auto sales industry; the leading corporations' operational conditions in automobile marketing industry; the market situation of automobile finance and insurance; as well as the development trend and prospects forecast of automobile marketing industry. Meanwhile, the report specifically analyzing the developmental problems in China's automobile marketing industry and proposes some constructive advice, so as to help you grasp the market and development trends of wind power equipment industry, then you can win advantages from competition!

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China auto sales industry’s market capacity, market size, competitive landscape and characteristics of market demand. This report helps auto sales enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises' development directions.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Auto Sales Industry

Chapter 1: Analysis of Operating Environment for China Auto Sales Industry

1.1 Concepts Related to Auto Sales Industry

1.1.1 Concept of Auto Sales

1.1.2 Flow of Auto Sales

1.1.3 Steps of Auto Sales

1.1.4 Industry’s Position in National Economy

1.2 Analysis of Policy Environment for Industry

1.2.1 Relevant Policy Trends for Auto Industry

1.2.2 Explanation of Development Planning for Auto Industry

1.3 Analysis of Economic Environment for Industry

1.3.1 Analysis of International Macro-economy

(1) Analysis of US Economic Environment

(2) Analysis of Europe Economic Environment

(3) Analysis of Japan Economic Environment

(4) Analysis of Environment for Emerging Economies

1.3.2 Analysis of China Macro-economic Environment

(1) Analysis of Domestic GDP Growth

(2) Analysis of Industrial Economic Growth

(3) Analysis of FAI

(4) Analysis of Retail Sales of Consumer Goods

(5) Analysis of CPI

(6) Analysis of Trading Import and Export

(7) Analysis of Urban and Rural Resident’s Income

(8) Analysis of Money Supply and Loans

1.3.3 Analysis of Economic Environment for Industry

1.4 Analysis of Social Environment for Industry

1.4.1 Development of Urbanization Progress Speeds up

1.4.2 Upgrading of Resident’s Consumption Structure

1.4.3 “Green Commuting” – A life Style

1.4.4 Analysis of Development of Traffic Capacity

1.4.5 Analysis of Auto Consumption and Social Coordination

1.5 Analysis of Market Consumption Environment

1.5.1 Analysis of Factors to Influence Auto Sales Market

1.5.2 Analysis of Consumption Features for China Auto Market

1.5.3 Analysis of Concentration of Auto Sales Industry

1.5.4 Competition Status of Auto Sales Market

1.5.5 Analysis of Average Price for Chinese-made Auto Market

Chapter 2: Analysis of Operation and Marketing Model for Foreign Auto Sales Industry

2.1 Analysis of Sales Situation in Foreign Auto Market

2.2 Analysis of Foreign Auto Sales Market

2.2.1 Analysis of North America Auto Sales Market

(1) US

(2) Canada

(3) Mexico

2.2.2 Analysis of Europe Auto Sales Market

(1) Germany

(2) France

(3) UK

(4) Russia

(5) Italy

2.2.3 Analysis of Asia Auto Sales Market

(1) Japan

(2) South Korea

(3) India

2.2.4 Analysis of Auto Sales Markets in Other Regions

(1) Brazil

(2) Argentina

(3) South Africa

(4) Australia

2.3 Analysis of Marketing Strategies for Foreign Auto Market

2.3.1 Analysis of Development Status of Foreign Auto Sales Market

2.3.2 Analysis of Major Marketing Models for International Auto Market

2.3.3 Analysis of Features for International Auto Sales System

2.3.4 Analysis of Marketing Models in Major Countries

(1) Analysis of Marketing Model for Europe Auto Market

(2) Analysis of Marketing Model for US Auto Market

(3) Analysis of Marketing Model for Japan Auto Market

2.3.5 Analysis of Development Trend for Foreign Auto Marketing Market

2.4 Analysis of Marketing Model for Foreign Auto 4S Shop

2.4.1 Marketing Model for US Auto 4S Shop

2.4.2 Marketing Model for UK Auto 4S Shop

2.4.3 Marketing Model for US Auto 4S Shop

2.4.4 Marketing Model for Germany Auto 4S Shop

Chapter 3: Analysis of Competition of International Auto Sales in China and Marketing Strategies

3.1 Analysis of International Auto Sales Enterprises in China

3.1.1 Analysis of Auto Sales for Major International Sales Enterprises

(1) Renault-Nissan