China Mobile Browser Industry Report 2014-2018, Business Model Innovation and Investment Opportunity

Mobile browser is a network tool for users to browse Internet content through wireless communication network. Its main application is web browsing but also it can gather a large number of applications, such as navigation, community, multimedia, weather, stocks, etc., to provide users with a full range of mobile Internet services.

In recent years, China's mobile Internet has had the momentum of rapid development. The strategic position of mobile browser is prominent. Many Internet companies with great strength have increased the layout in the mobile browser market, a lot of money and manpower to seize user entry of mobile browser.

Looking to the future, with the process of promoting the triple play, network integration with TV and radio network, telecommunications networks and Internet will enable mobile phones to develop into an almighty terminal with watching television, voice communications and network services. The strategic position of mobile browser as an important web portal will be further enhanced. Meanwhile, the country is actively promoting the development of things. In the future, there will be more Internet-enabled terminals. Cross-media network convergence trends will enable mobile browsers to get more space for development.

From a technical perspective, the current mobile browser market is in a phase to optimize user experience and guide user demands. In a long term, to meet the individual needs of users will eventually become the only standard to guide the development of application software.

Development of 3G/4G networks will significantly improve the speed of data transmission and is a condition for the rapid development of mobile Internet but also a premise for realization of "cloud computing". The realization of "cloud computing" will achieve the lifting of the bondage of users' mobile terminals. Mobile applications, especially personalized applications will make explosive growth. Mobile browser will become an important channel for the communication between users and "cloud" server. The strategic position of mobile browser is irreplaceable.

This report is based on long-term market tracking information by Forward Intelligence on mobile browser industry. It analyses comprehensively and accurately the structure system from the overall height of the industry for you. Meanwhile, based on first-hand market data of the whole industry in the past five years, it can allow you to fully and accurately grasp market trends and development trends of the whole industry.

During the writing process, the report is supported by the National Economic Information Center, the National Bureau of Statistics, the International Institute of Information, Ministry of Commerce of China, Tsinghua University Library and Market and Economy Research Institute of the State Council’s Development Research Center. We express our special thanks!