China Direct Chain Market Prospects and Investment Forecast Report, 2013-2017

At present, many industries, such as catering industry, household textile industry, furniture industry, home appliance industry, pharmaceutical circulation industry, cloth industry, and agricultural products chain industry regard direct chain mode as a priority of the industry development, and further enhance the development and management of the enterprises in the national market, through the incorporation of the franchise, and expanding outlets.

Since the international enterprises rush into China’s market, the chain operation mode violently shocks the traditional circulation system. Chain operation has spread throughout all industries in the third industry, especially in services fields. Chain operation is rapidly becoming an investment way, with the greatest profitability and an entrepreneurial way. The time for the development of China chain operation is propitious, and China is the world largest and most potential chain operation market.

Chain operation can be divided into 3 forms: direct chain, franchise operation, and free chain. The major task for direct chain is “channel operation”. The headquarters adopt this kind of top-to-down management method, governing all the retails directly, and all retails should fully accept the guidance from their headquarters. Through expanding the operation channels to gain profits from consumers. In fact, the direct chain is a kind of “management industry”.

Facing this fierce market competition, more and more enterprises realize that only possessing marketing channels can they achieve steadier sales. Direct chain makes retails completely separate from dealers and manufacturers, the outlets in direct chain have a closer relationship with their headquarters.

There is a subordinate and immediate supervisor relationship between outlets and headquarters. The less links between them, the fewer misunderstandings will they have, which will be more beneficial for their communication and assuring the accuracy of information conveyed. It’s more convenient and fast for headquarters to acquire the customer needs, and to immediately get feedbacks from customer on the issues of products and services. Acquire the most effective market information and improve services standards and contents, at the same time, it’s good for enterprises enhance their brand attractiveness.

At present, many industries, such as catering industry, household textile industry, furniture industry, home appliance industry, pharmaceutical circulation industry, cloth industry, and agricultural products chain industry regard direct chain mode as a priority of the industry development, and further enhance the development and management of the enterprises in the national market, through the incorporation of the franchise, and expanding outlets.

The report deeply and objectively dissects the market status of China current direct chain mode, and based on future development tracks and years’ practice experience of direct chain in various industries, we conduct prudent analysis and forecast for direct chain’s future development trend. This report helps business circulation enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises’ development directions.

Here, we would like to express our sincere gratitude to Ministry of State Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Direct Chain