China Leisure Clothing Industry Production and Marketing Demand and Investment Forecast Report, 2013-2017

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current leisure clothing industry’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of leisure clothing industry, we conduct prudent analysis and forecast for leisure clothing industry’s future development trend.

Since 1990s, with the development of domestic economy and affected by world’s causal trend, the domestic casual clothing industry has entered an unprecedented prosperity period. Especially since 2000, with the increasing of national income, the market size and market capacity of China leisure clothing industry keeps expanding. From 2001 to 2011, the sales revenue of China leisure clothing industry maintains the compound average growth rate of more than 15%.

In 2010, the market size of leisure clothing industry reached 632.196 billion Yuan, with a year-on-year increase of 27.61%; and the assets size achieved 403.437 billion Yuan, with a year-on-year increase of 22.38%. In 2011 (according to a new statistic standard), the market size of leisure clothing industry reached 748.590 billion Yuan and the assets size achieved 424.906 billion Yuan. For the past two years, the growth rates of the industry assets size and sales volume were generally more than 20%.

The development of leisure clothing market has differed from the traditional clothing industry. The consumer groups expand, the consumption price tends to be a middle and high-end level, the product style becomes increasing fashionable, and the consumption frequency increases, which all promote the brand construction of leisure clothing enterprises, as well as a more effective mode applied in the enterprises’ operation and management, of which fast fashion and electronic commercialization are two prominent characteristics. From the “light asset” mode of Nike and the “fast fashion” mode of ZARA, the domestic enterprises are all imitating and learning, which triggers the development and transformation of some brands, such as “Meters/bonwe”, “Semir”, “VANCL”, “Sophie Marceau”, ect.

Due to the increasing vague definition of leisure clothing, many formal dresses begin to add leisure elements to their products. Except for “mass leisure” brands, many formal dress products launch vocational leisure series products, and sports brands develop the “sports leisure” field, which greatly enriches the products in the market. All these promote the re-expansion of market capacity, and accelerate the integration of many market segments for leisure clothing enterprises, formal dress enterprises, children clothing enterprise, leading the original increasingly competitive situation to a climax.

Benefit from the formulation of national policies, the development goal for textile industry during the “Twelfth Five-year” plan period is that the annual value added growth of textile enterprises above designated size reached 8%. At the end of the period, the export volume should reach 300 billion US dollars, with an annual growth of 7.5%. In terms of industry structure, the ratios of three kind of terminal products, clothing, home textiles, and products for industry usage should be 48:27:25, and there should be more than 20 enterprises (groups) with over 10 billion Yuan of output value. Under such a great circumstance, as well as with good environment conditions of steady progress of national economy and steady income of national residents, the leisure clothing market has great prospects. However, as the industry becomes more and more mature, the market growth rate tends to be steady. According to conservative statistics, the industry growth rate will be about 20% from 2012 to 2015. It’s predicted the industry market size will approach to 900 billion Yuan; and the industry size will reach more than a trillion Yuan by 2015.

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current leisure clothing industry’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of leisure clothing industry, we conduct prudent analysis and forecast for leisure clothing industry’s future development trend. This report helps leisure clothing manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises’ development directions. Moreover, this report is the first and weighty report on analyzing the up and down stream industrial chain of leisure clothing industry and analyzing its leading corporations in an all-round and systematical way.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Leisure Clothing Industry