Report Keyword:

China Hotel Industry Market Monitoring Monthly Report, February, 2012

China Hotel Industry Market Monitoring Monthly Report, February, 2012

Last Update:2014-04-28

Form of services:Book + (pdf or doc file) + CD

Send method:EMS 2-3 days for delivery

English Service:+86 0755 33220413

Chinese Service:+86 800-8306390 800-8306395

Report price:$26000   Print: $25800   CD: $25900

Online Consultation
Special statement:
Recently we find there are some sites steal report contents from who put those contents on their sites for sale by making a little changes about the contents or remaining the same which deceives buyers(e.g. unable to get full or correct reports, or main body differs from contents that announced on sites).Therefore, we recommend paying a visit to Qianzhan personally or by your friends, and make payment after confirmation. Special statement: Qianzhan is the only and right holder of all the research reports, and has never used a third party to sell any reports, please be aware of the trademark " " when purchasing. Qianzhan is the largest and strongest consultancy, who owns the greatest number of researchers. Here followed "Nine standards of companies' identificatios"。

This table of content is original, without written permission of Qianzhan, any unit or individual shall not use, copy, or transfer the reports.


Table of Content

Index of hotel price in February, 2012 shows that there is a slow decline for the domestic hotel price and the overall price is just a bit higher than that in off-season. However, promoted by favorable factors like “peak shifting travel” the high-star-grade hotel price in popular tourist cities still increases comparing with that of January.

Among the tourist cities whose growth rate ranks top ten, there is a slightly decrease of the high-star-grade hotel price in Hangzhou, Huangshan, Xiamen and Xi’an. Forward predicts that hotel price in every cities will be relatively low.

Presently, domestic hotel industry is transforming from peak season to off-season. But the transformation won’t be long as the spring outing is coming. The spring outing will bring another growth of hotel price in popular spring outing places. According to the regular in previous years the domestic hotel price will reach the first peak in May after Spring Festival.

Newly open star-grade hotels in January, 2012 are 12 with 3,073 guest rooms. For the newly open star-grade hotels in January there is 11 less which with a decline rate of 48% comparing to that of last month; and the guest rooms are about 3,859 less which with a decline rate of 56%. It may because of the spring festival in January and only few high-star-grade hotels start new business.

The average occupancy rate of China hotel in January, 2012 is 51.54% among which the occupancy rate of individual traveler is 38.04%. It decreases comparing with 56.39% in January, 2011 and 61.79% in December, 2011.

For the policy consideration, according to the Plan on Beijing General Lighting Filament Lamp Elimination, 2011-2015 Beijing will stop import and sell general lighting filament lamp of 100 watt, 60 watt, 15 watt and above by five stages. For the “production business units—such as public institutions, hotels, restaurants, shopping malls, commercial office buildings and industrial enterprises” should totally stop use filament lamp by the end of 2015. Therefore, hotel corporations in Beijing can prepare in advance.

From the market segmentation we can find Macao tourist is extremely popular in Spring Festival that it receives 860,000 travelers. Even though the price is 5 times more the hotel guest rooms are full and can hardly find an available empty one.

According to the data from State Statistics Bureau, the inland traveler is the mainstream of Macao tourist, and among which the individual traveler takes up the biggest proportion. Most of the individual traveler belongs to general consumer group who will choose economy hotel in the Macao tourist. However there are not many economy hotels in Macao and it is difficult to meet the demand. Thus part of the Macao travelers will choose to travel in Macao and live in Zhuhai.

It is predicted that Macao traveler in 2012 will be 10% more than that in 2011. Macao hotel price jumps in vacation will last for a period as it is hard to get a room in tourist peak. Therefore, it will be an opportunity to have a subbranch in Macao for economy hotels.

In the aspect of hotel online booking, the hotel booking business provided by 360buy Jingdong Mall Group will be available in the near future. Then users can book a hotel by visiting Presently, hotels which cooperated with 360buy Jingdong Mall Group cover the whole China with a number of more than 20,000 (including HK and Macao). Such number ranks first in China. And it is another breakthrough in online tourist market for 360buy Jingdong Mall Group. Strategy of full line mall for 360buy Jingdong Mall Group will be further developed.

  Qianzhan Business Information Co., Ltd. Industry Research Center

  Research and Monitoring Team of Hotel Industry

China Hotel Industry Monthly Report" related reports »

Purchase Mode:

1. English Service:  +86 0755 33220413

2. Chinese Service:  +86 8008306390 8008306395

3. Mail Order:

4. Online Order:  Click "Order Now" button on this page

5. Purchase On-site:  19F Block A, First World Plaza, Hongli West Rd, Futian District, Shenzhen China

Warm tips:
  • 1. Please be aware of " Qianzhan " trademark, qianzhan has never used any third to sell reports, please make a phone call and purchase it directly.
  • 2. You are warmly welcome to visit Qianzhan, and close transaction after confirmation.
Industry Research
·Energy and Environment»
New Energy Natural Gas Energy Conservation Water Resources Coal Electricity Others
·Recreation and Sports»
Education Advertisement Film and Television Publication Packing and Printing Sports Resort Hotel Catering Internet Animation Others Media
·Financial Services»
Banking Insurance Securities Leasing Credit Others
·Transport Logistics and Supporting»
Water Transport Airport Road Transport Logistic Distribution Vehicle and Fittings Post-Market Others
·Medical and Health»
Medical Device Biomedicine Medical Institution Healthcare and Nursing Medicine and Pharmacy Others
·Retail or FMCG»
Retail Commercial Trade Food Beverage Dairy Product Seasoning Wine and Tobacco Cosmetics Cleaning Product Daily Necessities Others
·Real Estate and Construction»
Real Estate Real Estate Intermediary Public Safety Construction Engineering Survey and Design Building Materials Housing Accomodation Others
·Mechanical Manufacturing»
Precision Instrument Transport Instrument Electricity Supporting Equipment Special Equipment General Equipment Others
·New Chemical Material»
Ink and Pigment Coating Chemical Fibres Synthetic Fibres Chemicals Industrial Chemicals Rubber Plastics Basic Chemicals Others
·Light Textile and Clothing»
Luxury Jewelry Leather Raw Materials Shoes and Hats Clothing Textile Others
·Household Appliance and IT»
White Goods Optic Instrument Electrical Component Semiconductor Brown Goods Small Appliances Communication IT Consumer Electronics Others
·Minerals and Metallurgy»
Metal Product Metallurgy Non-Ferrous Metal Steel Mining Industry Others
Copyright Notice

1. The copyright of this report is reserved by Qianzhan Business Information Co., Ltd. (Industry Research Institute of Qianzhan), the shipment and post-sale service is handled by the issue department of Qianzhan Business Information Co., Ltd. (Industry Research Institute of Qianzhan). The only copyright of all research report products of our company is reserved; we did not authorize any third party sales agent, if you are to purchase our report, please contact our customer service directly.

2. A limited of customers are offered with our reports with compensation; those reports are only for internal usage and are only for researching and analyzing purposes. We will not be responsible for any misunderstanding or legal issues caused by external usage or references with the report.

Beginner's Guide
Order Reference
Delivery & Payment
Sale protection
Service Hotline
  • Order Hotline:+86 800-830-6390
  • Customer service:
    +86 800-830-6395
    +86 400-068-7188