China Sanitary Ceramics Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current sanitary ceramics industry’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of sanitary ceramics industry, we conduct prudent analysis and forecast for sanitary ceramics industry’s future development trend.

In 2011, China sanitary ceramics industry achieved product sales revenue of 18.571 billion Yuan. At the end of June, the total asset of China sanitary ceramics industry was 22.230 billion Yuan, with a year-on-year increase of 15.11%; there were 276 enterprises with 96.2 thousand employees annually in the industry, with a year-on-year increase of 8.89%.

In the first half of 2011, the overall operational conditions in China sanitary ceramics industry performs pretty well, while after the second half of the year, it obviously went down. Generally speaking, China sanitary ceramics industry faces such kinds of trends: under the influence of national housing price control policies, the trading volume in real estate market prominently slowed down in 2011; the 100 thousand affordable housing in 2011 and the 360 thousand affordable housing in 2013 are considered as a corresponding supplement of slump of commercial housing trading, but in fact, it’s absolutely overestimated the construction of affordable housing’s pulling effect on the sanitary ceramics industry. At least, the driving effect on the sanitary ceramics industry and relevant building and housing industries was limited in 2011; the macroeconomic inflation war serious and the CPI had broke through 5% for the recent months in 2011, and particularly, the CPI in July hit the history record, reaching 6.5%. If the raw materials keep growing, while the prices of relevant sanitary ceramics products do not rise up in accordance with that of raw materials, which mainly due to the product oversupply and product inventory, may lead to further virtuous competition among by mutual suppression of price; there are higher and higher requirements for energy saving and pollution emission. During the “Eleventh Five-year” Plan period, per unit GDP consumption of each 10 thousand Yuan should decrease by 20% while during the “Twelfth Five year” Plan, the index should further decrease by 16% on the basis of that of “Eleventh Five-year” Plan, which has been involved in Performance Accountability System for the Government. And the mandatory implementation standard of Emission Standard of Pollutants for Ceramics Industry (GB25464-2010) put pressure on the production of sanitary ceramics.

China sanitary ceramics industry capacity output continues to grow, while the domestic market demand is decreasing. Moreover, with the continuous rise of domestic price of commodities and raw materials, but the unchanged sanitary ceramics product, they greatly press the profits of sanitary ceramics enterprises. Therefore, Forward predicts the sanitary ceramics industry will enter a white-hot competitive stage, and many enterprises with a large sum of capital and weak technologies will be out of the market, but the large-sized sanitary ceramics enterprises will rise up. According to current international and domestic economic situation, especially considering the anti-dumping investigation events and the release of real estate policies in 2011, Forward predicts the sales revenue growth of sanitary ceramics industry will slump, with a decrease of around of 10% comparing with that of 2010. At that time, China sanitary ceramics industry will achieve the sales revenue of 33 billion Yuan.

With the growing competition in sanitary ceramics industry, acquisition and capital operation among large enterprises become more and more frequent. The sanitary ceramics manufacturing enterprises pay more attention to the industry market research, especially to the indepth researches on the industry development environment and product buyers. Because of this, a large number of excellent sanitary ceramics brands rise up rapidly, and gradually become leading corporations in sanitary ceramics industry!

With Forward’s long-term tracking and collecting market data of sanitary ceramics industry, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing China sanitary ceramics industry’s overall market capacity, market size, development speed and competitive situation, depending on macro-prosperity of current sanitary ceramics industry and relying on its production and marketing conditions as well as the demand trend.

The report pay more attention to analyze the production and development of China sanitary ceramics industry; the current market environment and enterprise competitiveness of sanitary ceramics industry; the market demand characteristics of sanitary ceramics industry; the import and export markets of sanitary ceramics industry; the competitive landscape and competitive trend of sanitary ceramics industry; the development situation of major product market segmentation of sanitary ceramics industry; the leading corporations’ operational conditions in sanitary ceramics industry; as well as the development trend and prospects of sanitary ceramics industry. Meanwhile, with comprehensive and specific first-hand market data over the past 5 years, Forward helps you to grasp the market and development trends of sanitary ceramics industry, so as to win advantages from competition!

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current sanitary ceramics industry’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of sanitary ceramics industry, we conduct prudent analysis and forecast for sanitary ceramics industry’s future development trend. This report helps sanitary ceramics manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises’ development directions. Moreover, this report is the first and weighty report on analyzing the up and down stream industrial chain of sanitary ceramics industry and analyzing its leading corporations in an all-round and systematical way.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Sanitary Ceramics Industry