China Special Printing Industry Market Prospective and Investment Strategy Report, 2013-2017

Currently, with the development of printing-related technology and growth of specialization demand, there is an unprecedented development for special printing at the same time. It has infiltrated into all regions of production and living, and formed an enormous market space. What’s more, as the differential management and customization management turn to be strategy choice for many printing corporations, special printing becomes the key to gain market initiative for them. Special printing gradually develops in the application areas of magazines, POP, posters, DM advertising and so on. In the aspect of magazine, special printings like special processing cover, advertising pages or appendix increase number of clients.

Special printing refers to the universal printing which is available for specialty printing materials like plastics, textiles, metal, glass, ceramics and leather, etc. Special printing with a particular function comparing to general printing, that it adds the elements affecting human’s five senses into presswork and enhancing the expressing effects. In other words, it is a useful way to improve the added value of presswork. Consequently, it is renamed as “added value printing” by Dai Nippon Printing Co., Ltd. (DNP). It can be interpreted as with the commensurate time, material and same printing technology, there will be a printing process with more than two functions.

Special printing develops well in global wide since 1970s. And since 1980s, China accelerated the R&D development of special printing materials, equipments and process. Thus there is a competitive advantage for flexo printing, offset printing, gravure of special printing.

Currently, with the development of printing-related technology and growth of specialization demand, there is an unprecedented development for special printing at the same time. It has infiltrated into all regions of production and living, and formed an enormous market space. What’s more, as the differential management and customization management turn to be strategy choice for many printing corporations, special printing becomes the key to gain market initiative for them. Special printing gradually develops in the application areas of magazines, POP, posters, DM advertising and so on. In the aspect of magazine, special printings like special processing cover, advertising pages or appendix increase number of clients.

For the China special printing industry in 2010, the total output value reaches 21.1039 billion Yuan, with a year-on-year growth of 23.35%; the sales revenue reaches 20.5074 billion Yuan, with a year-on-year growth of 25.81%; the total profit reaches 1.7589 billion Yuan, with a year-on-year growth of 27.94%. It is predicted that China will become the biggest special printing market in the world gradually.

For the China special printing industry in 2011, the sales revenue reaches 17.0146 billion Yuan, with a year-on-year growth of 25.31%. By the end of September, its total asset reaches 17.8859 billion Yuan, with a year-on-year growth of 14.68%; its total profit is 1.5186 billion Yuan, with a year-on-year growth of 14.91%; its selling profit is 2.6978 billion Yuan, with a year-on-year growth of 19.96%. The data shows a favorable development of the industry. China special printing industry grows rapidly and comes to be a dog-eat-dog one. There are so many special printing corporations in China. Up to September, 2011, there are 2,336 special printing corporations of scale (most of them are medium-small size corporations), and 398,300 employees. Judging from the competitive landscape of China special printing industry, it can be seen that the private corporation with a stronger competition. In 2011, number of private corporations takes up 60% of the whole special printing corporations. And most of them locate in eastern and southern China. Sales revenue of private corporations takes up more than 40% of the industry.

Enormous market space of domestic printing industry attracts many transnational corporations to invest in China. They pay great efforts to extend the market and gain the market share. On the other hand, development of China special printing equipment and processing also promote the fast development of domestic special printing corporations. The famous listed corporations, like Shanghai Zijiang Enterprise (Group) Co., Ltd, Shenzhen Jinjia Group Co., Ltd., and Shanghai Jielong Industry Group Co., Ltd., lead the speedy development of special printing industry. Because of the fast development and bright future of the special printing industry, there are new enters to share the market all the time, which makes competition more fierce and certain threat for the development of present corporations. In one word, it is opportunity as well as challenge for the development of special printing industry.

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Special Printing Industry