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China City TV Station Report (2016-2021), Transformation and Business Model Innovation

China City TV Station Report (2016-2021), Transformation and Business Model Innovation

Last Update:2016-09-24

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Back in 2006, a survey of IBM’s managers of global 765 companies and departments son the issue of innovation showed that nearly 1/3 of them treated business model innovation as the priority. And for those focusing more on traditional innovation, as shown on the right picture, for product or process innovators, their operating profit growth in the past five years is even better than their competitors.

The above examples of the survey indicate that business model is important for an enterprise. Competition in the market developed from product to price, brand, strategy and is now competition of business model. From the perspective of the world's most successful companies, they are successful in business model first, and then strategy and management.

Facing unique advantages of CCTV and provincial-level TV stations in terms of policy, capital, technology, personnel, etc., a huge number of China’s city TV stations will undoubtedly become vulnerable. They are facing dual pressures of competition from the outside and internal rigid institutional mechanisms. In addition, the rise of online video and other new media cause a greater impact to the development of city television stations. In the current environment, how to achieve breakthroughs of innovation of profit model and how to implement operation of "all media" have been a key for city television stations to reverse the situation.

This report focuses on the research of innovationand development of profit modelof city television stations andoperation of all media,exploresthe feasibility ofsuccessful model and critical factors and provides experience for thedevelopment and expansion ofdomestic city televisionstations.

Special note: This reportis the industry’sfirston specializedresearch onexpansion of profit modelof city television stationsanddevelopmentstrategy of allmedia.

Qianzhansincerely wisheseveryambitiousenterprise candevelop high-qualitybusiness decisions,so as to effectivelycircumvent risks from theindustryandcontinue to achieve success!

QianzhanIndustry Research Institute

City Television Station IndustryResearch Group

China City TV Station Report" related reports »

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