China Tourist E-Commerce Industry Market Demand Forecast and Investment Risk Analysis Report, 2013-2017
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As one of the top three sunrise industries and leading industry in the 21st century, tourism attracts widely attention at home and abroad. Meanwhile, tourism is highly integrated with knowledge economy and information economy. Along with the wide application of electronic commerce, many corporations gradually pay attention to tourist E-commerce and are exploiting a tourist E-commerce model which is suitable for China’s actual condition. Current these years, the fast developing tourist market and gradually growing network consumer group bring new opportunity to the development of tourism by taking tourist E-commerce. In the meantime, industrial characteristics like information concentration and information dependence of tourism provide necessity and feasibility to the development of tourist E-commerce.
According to the data from CRG-Research, a famous American corporation, the global E-commerce amount in 2007 has exceeded 1 trillion USD and the current annual growth rate is 40%. Among which the sales revenue of tourist E-commerce breaks through 120 billion USD. There are more than 300,000 corporations in the world providing online tourist service while annual amount of global tourist E-commerce customers is over 300,000,000. According to the prediction of the World Tourism Organization, proportion of tourist E-commerce turnover to tourism total turnover is more than 1/4. Therefore, there is a huge development space for tourist E-commerce.
There are more than 4,000 corporations which with tourist E-commerce in China. The
China Tourist E-commerce Development Report which issued by China Tourism Academy shows that the market scale of China tourist E-commerce (which bases on online tourism trade) has reached 200 billion Yuan in 2010 that takes 15% of the whole tourism income share. View from the market share proportion of domestic tourist E-commerce to the whole tourism, prospect of China tourist E-commerce industry is pretty optimistic. It is roughly predicted that the share of China tourist E-commerce industry will reach 20% by 2015. According to The “Twelfth Five Years” Plan for China Tourism, total income of China tourism will be 2.5 trillion Yuan with an annual growth rate of 10% by 2015. Thus market scale of China tourist E-commerce will be 500 billion Yuan with an annual growth rate of about 20%.
According to the long-term tracking and collecting data for tourist E-commerce industry in Forward and Intelligent Co., Ltd, this report mainly analyzes the following aspects: market environment of domestic tourist E-commerce industry; overall development status of China tourism industry; development experiences of international tourist E-commerce industry; overall development status of China tourist E-commerce industry; profit model of tourist E-commerce industry; operation condition of leading tourist E-commerce network; investment and financing status of tourist E-commerce industry. Forward helps you to grasp the market and development trends of tourist E-commerce industry, so as to win advantages from competition!
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