China Professional Audio & Lighting Industry Development Prospects and Investment Strategic Planning Report, 2013-2017

With the economy globalization, the competition among foreign and domestic enterprises becomes fiercer and fiercer. Many large-scale enterprises manufacture their products in China, for the sake of reducing product cost. The localization of professional audio products will be an inevitable trend, while brand will become a major issue in the localization of professional audio products. It's predicted that the leading domestic professional audio brands will stand out from 7 to 8 existing brands, such as Soundking, Sanji and Lax Sounds. These leading brands occupy 30% of domestic market shares.

China professional audio lighting industry is at a transitional stage of growth period to mature period. Although the market becomes very fierce, many domestic enterprises have grown up after many years of development. A group of domestic enterprises that are established early and develop rapidly have gradually been the leading enterprises in professional audio and lighting industry. According to estimation, after many years of development, the market size of China professional audio and lighting industry have exceeded 36.5 billion Yuan in 2011, with a increase of more than 11%.

At present, China professional audio and lighting industry has developed to a certain stage. It present some characteristics: firstly, the quantity of manufacturing enterprises basically keeps stable, but the brand degree is higher and higher; secondly, the product price is gradually transparent, so the industry profit margin tends to decrease; thirdly, the competitive methods become more and more various; fourthly, the capability of channel distributors is rapidly improved and the channels are further to be perfected; fifthly, the use's level has much room for improvement.

Meanwhile, in the development process, China professional audio and lighting Industry meet some difficulties. First of all, due to the "price war", the industry profit greatly lowers down. It's well known that China is a manufacturing power. OEM phenomenon commonly exists in professional audio and lighting industry. Thanks to China's cheap labor, the OEM enterprises earn a large of windfall profits. They get used to do OEM, rather than improving hi-teach level, so it's hard for them to make professional audio and lighting products. Therefore, "copy-cat" products are filled with the market, which is full of good and bad intermingled products. Thus, those enterprises that are specialized in producing professional audio and lighting products have lost their advantages. Due to the "price war", the overall profit of the industry is very low. Then, there is no any standard to lead to benign competition. The absence of industry association makes the whole industry to sink in to a state without a clear goal. Therefore, the industry association should transform its functions, strengthen service awareness and appeal to choose and adopt domestic professional audio and lighting equipments in national level major products. Besides, specialists and experts should positively conduct technical guidance and solve technical problems for professional audio enterprises, so as to lead domestic professional audio enterprises to recognize and develop professional audio products.

Forward considers, the positioning of market segmentation and brand strategies will become the development trend of the industry. From the detail within industry, what products operated by domestic enterprises are hodgepodge. If one enterprise run many kinds of products at one time, it can not take care of everything. However, the market division is more and more specific and the major scope is entertainment, conference, audio, power amplifier and peripheral equipment. Under such market circumstances, if a company wants to do better, it must find a its right development road in market segmentation, then work out strategies and compete for larger market shares.

With the economy globalization, the competition among foreign and domestic enterprises becomes fiercer and fiercer. Many large-scale enterprises manufacture their products in China, for the sake of reducing product cost. The localization of professional audio products will be an inevitable trend, while brand will become a major issue in the localization of professional audio products. It's predicted that the leading domestic professional audio brands will stand out from 7 to 8 existing brands, such as Soundking, Sanji and Lax Sounds. These leading brands occupy 30% of domestic market shares.

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Professional Audio and Lighting Industry