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China Excavator Manufacturing Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017

China Excavator Manufacturing Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017

Last Update:2014-05-02

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Preface

Table of Content

Since the end of 1960s, China has begun to research, produce and development excavator products. After only 40 years of development, especially after more than 30 years of reform and opening up, the development of China excavator manufacturing industry is extremely fast. According to data from the National Bureau of Statistics, in 2010, there were 252 excavator manufacturing enterprises above designated size in China excavator manufacturing industry. The industry realized the sales revenue of 169.785 billion Yuan; the industry achieved the product sales profit of 25.367 billion Yuan, and the total profit was 21.406 billion Yuan, with a year-on-year increase of more than 80%.

China’s excavator market has grown by an average of 30% annually for 10 years, which has been one of the world’s largest markets. In terms of current situation, every kind of infrastructure, such as road traffic, energy and water conservancy, and urban construction has reached its construction peak. The demand for excavator keeps growing. In 2010, the actual total accumulated sales volume of national excavators exceeded 165,000, with a year-on-year increase of 74.5%.

At present, China excavator market is mainly dominated by Japanese, Korean, European and American brands. In terms of level pattern of product market, some European and American brands, such as Caterpillar, VOLVO, Case, JCB, Terex and Liebherr occupy the high-end market of China excavator industry; some Japanese brands, such as Komatsu and Kobelco occupy the high and middle-end market of China excavator industry; and some Korean brands, such as Doosan and HYUNDAI occupy the middle-end market of China excavator industry. However, foreign enterprises with good quality but high price can not fully jump over the payment threshold of Chinese users. A majority of domestic brands are in the low and middle-end market. Currently, some domestic brands are also entering the high-end market of China excavator industry, such as any Heavy, Sunward and LiuGong Machinery have made some breakthroughs in China’s high-end market.

At the end of 2010, domestic large enterprises began to expand the production capacity of excavators successively, and other enterprises are tending to develop new series of excavator products, which hope to bring the profitability growth by the fast development of excavator market. In fact, Considering both risk factors and benefits, due to the inactive promotion on affordable housing by banks, it indirectly leads to the shrink of engineering mechanical sales volume in Q2 2011.In May 2011, the sales volume of domestic excavator was 13,956, with a year-on-year decrease of 12.4%, which was the first month of year-on-year decrease. From Jan. to May, the accumulated sales volume was 115,589, with a year-on-year increase of 38.1%, which decreased by 12% comparing to the period of Jan. to Apr.

The data shows, from Jan. to May. 2011, the market shares of domestic brands further increased to 37%. At present, the Sany Heavy’s production capacity of domestic excavator ranked the top, which reached the annual sales volume of over 10 thousand, while the top 4 enterprises in this industry can reach the level of 4,000 sets/year. Moreover, the capacity expanding growth of other enterprises is also strong. In the next period, it’s will be normal for domestic brands grasp the imported machine and second-hand products market shares.

Generally speaking, the domestic excavator inventory volume is relatively low, but the product price is relatively high. The main sales model is financing and leasing or banking mortgage. If the credit is somewhat loose, the sales volume of excavators will rebound best. It’s predicted with the recovery of world and China’s economy, the progress of real estate and urbanization construction will speed up, the sales volume of all kinds of excavators with different tonnages will continue to grow. Except for uncertain factors, the excavators with different tonnages will grow by more than 15% from 2011 to 2013.

With the growing competition in excavator manufacturing industry, acquisition and capital operation among large enterprises become more and more frequent. The domestic excellent excavator manufacturing enterprises pay more attention to the industry market research, especially to the indepth researches on the industry development environment and product buyers. Because of this, a large number of excellent excavator brands rise up rapidly, and gradually become leading corporations in excavator manufacturing industry!

With Forward’s long-term tracking and collecting market data of excavator manufacturing industry, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing China excavator manufacturing industry’s market capacity, market size, development speed and competitive situation, depending on macro-prosperity of current excavator manufacturing industry and relying on its production and marketing conditions as well as the demand trend. The report pay more attention to analyze the production and development of China excavator manufacturing industry; the current market environment an enterprise competitiveness of excavator manufacturing industry; the market demand characteristics of excavator manufacturing industry; the import and export market of excavator manufacturing industry; the competitive landscape and competitive trend of excavator manufacturing industry; the development situation of excavator product market segmentation; the leading corporations’ operational conditions in excavator manufacturing industry; as well as the development trend and prospects forecast of excavator manufacturing industry. Meanwhile, with comprehensive and specific first-hand market data over the past 5 years, Forward helps you to grasp the market and development trends of excavator manufacturing industry, so as to win advantages from competition!

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current excavator manufacturing industry’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of excavator manufacturing industry, we conduct prudent analysis and forecast for excavator manufacturing industry’s future development trend. This report helps excavator manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises’ development directions. Moreover, this report is the first and weighty report on analyzing the upstream and downstream industrial chain of excavator manufacturin industry and analyzing its leading corporations in an all-round and systematical way.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Excavator Manufacturing Industry


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