China Mobile Payment Industry Indepth Research and Investment Strategy Report, 2013-2017
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Table of Content
The global payment market is trapped in the global economic recession and continues to slump while China payment market maintains a stable and fast growth which benefits from strong consumption expenditure, expansion of corporations and popularization of various payment methods. China payment industry is experiencing a unprecedented upgrade and growth along with the increasing expectation of payment products and services, innovation of payment methods, change of supervision environment and RMB internationalization. The year of 2011 is the first year for the start of mobile payment business in large scale.
In 2010, the user number of mobile payment market has reached 147 million Yuan and the sales revenue was 3.01 billion Yuan. By April, 2011, the registered user number of China mobile payment has exceeded 20 million Yuan while the monthly active user number is 2 million. It is predicted that sales revenue of China mobile payment market will be 22.5 billion Yuan and with the user number of 500 million by 2013. The predictable market profit drives attentions of financial institutes, the third-party payment platform and telecom operators to mobile payment.
The 2011 is the beginning year of the “twelfth five years” plan. The “twelfth five years” plan pays unprecedented attention to people’s livelihood and the service industry is greatly promoted. China explicitly proposes to greatly develop E-commerce and online shopping. It means the relevant industries will receive more policy and capital supports. As an important part of national information and typical application of Internet-of-Things, the mobile payment is highly regarded and tripped for a big future by government departments, operators, financial institutes, technical solution suppliers and market institutes. They have a positive distribution for mobile payment’s planning, research, construction and application. To sum up, mobile payment industry will have a key time for development.
As a prominent link of E-commerce, mobile payment will become a meaningful application to the era of Internet. The mobile payment industrial chain gets involved in many links and the business relates to society and economy at all levels. Because of this, it is a significant way for operators to get rid of channelization risks and achieve a new growth of sales revenue.
Besides, the competition of mobile payment market trends towards online bank. That is, cooperating with bank, the mobile operator will trend to be responsible only for electronic communication service supplier but not the control of business. Its essence is that the mobile operators are gradually losing the exclusive network control.
With the fast development of mobile communication technology, arrival of 3G eras and popularization of Internet, the mobile payment becomes the mainstream and market competition focus to E-payment. There are many problems needed to be settled for current mobile payment industry which is on the initial stage, among which the security issue is the most significant one. For the links of mobile payment’s operational model, this report provides risk prevention solutions basing on the analysis and comparison to security issue.
This report mainly analyzes the following aspects: industrial chain of China mobile payment industry; referential experiences of global mobile payment industry for domestic mobile payment industry; development status and competitive landscape of China mobile payment industry; technological standard and level of China mobile payment industry; consumption behavior and features of China mobile payment users; leading corporations’ operational condition of mobile payment industry; development prospects of China mobile payment industry. Meanwhile, together with the comprehensive and detailed market data which is accumulated for 5 years, Forward helps you to grasp the market and development trends of mobile payment industry, so as to win advantages from competition!
Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of mobile payment industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of mobile payment industry. This report contains a high value for enterprises like mobile payment equipment manufacturers, R&D institutions, sales corporations and investment corporations to accurately know the latest industry development trend, obtain market opportunities and determine an insightful operation strategy and development direction.
Here, we’d like to express our sincere gratitude to National Statistics Bureau of China, International Information Institute, National Institute of the Ministry of Commerce, National Tsinghua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Tsinghua Forward Market Research Center, etc. Thank you so much!
Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!
Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Mobile Payment Industry
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