China Mobile Operation Industry Market Prospects and Investment Strategy Planning Report, 2013-2017
Last Update:2014-04-22
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Preface
Table of Content
According to data from the Ministry of Industry and Information Technology: at the end of 2011, the total national telecom business volume as 1073.41 billion Yuan, with a year-on-year increase of 15.6%; the accumulated main telecom business volume reached 901.15 billion Yuan, with a year-on-year increase of 9.6% over the previous year. The mobile communication revenue was 651.91 billion Yuan, with a year-on-year increase of 13.6% over the previous year, whose proportion in telecom main business revenue increased from the year-on-year growth of 69.83% to 72.34%.
In terms of user size, as the end of 2011, the total number of national telecom users reached 126175.0 users, among which the number of mobile phone user increased to 97533.5 users; while the number of fixed-line telephone shrunk to 28641.5. In terms of the changes of China’s user quantity, it’s obvious that the mobile uses will replace fixed-line telephone users. It’s predicted the number of China mobile communication user will continue increase in the future. With the promotion of bundled business models operated by China Mobile and China Unicom, the decrease speed is easing, but it still keep decreasing.
At present, on one hand, mobile operation industry facing the weak of income for traditional business; on the other hand, it faces the lowing price of charges and the slow development situation of 3G. The development of mobile operation industry has meet a key period of transformation. Due to the improvement of mobile popularization, the growth speed of users’ number is slowing down gradually. The development track of future mobile operation industry will gradually shift from communication business to mobile value-added services, like data business, and will transform from closed type to open type via business integration.
Forward Industry Research Center considersChina mobile value-added market will enter a fast growing period. In 2012, the market size will reach 410.8 billion Yuan. In terms of the development of market segmentation, the proportion of emerging business, especially 3G emerging business, in the overall market will continue to increase annually, becoming the largest market segment, and also becoming am important force to promote the market development. At present, the penetration rate of 3G users is 7%, which is vigorously lower than that of other developed countries. It’s predicted, the user popularization of 3G will double, becoming a milestone in China telecom industry. Other business segments with steady development, including WAP and SMS business will decrease annually.
By deepening the integration of informalization and industrialization, the future commnucation industry will accelerate the transformation of economic development way and the upgrading of industry structure. During the “twelfth five-year” period, the services content of China communication industry will extend from voice services to Internet business, and basically realize the broadband services throughout the villages. In addition, during the “twelfth five-year” period, the communication industry will positively lead to promote a series of new technologies and new techniques, such as widely distributed base station, the realization of IP of communication network, and the standardized model of bases. Meanwhile, with the development of digital communication technology, the consumption demand for operation value-added services keeps increasing. From the perspective of growth trends of mobile communication business and mobile value-added services, the cake of China mobile operation market will become bigger and bigger. The competition among three giants, China Mobile, China Unicom and China Telecom will be increasingly fierce.
The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current mobile operation industry’s overall development influencing factors, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of foreign and domestic mobile operation enterprises, we conduct prudent analysis and forecast for mobile operation value-added business, China residents’ mobile value-added services consumption behavior and the investment and financing of mobile operation. This report helps mobile operation enterprises, and relevant institutions to precisely grasp current latest developments of the industry and the trend of 3G business. Afterwards, they can make wise operating decisions and define enterprises’ development directions. Moreover, this report is the first and weighty report on analyzing the mobile operation industry and analyzing its leading corporations in an all-round and systematical way.
Here, we would like to express our sincere gratitude to Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!
Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!
Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Mobile Operation Industry
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