China Mobile Operation Industry Market Prospects and Investment Strategy Planning Report, 2013-2017
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Table of Contents
Content Summary
Chapter 1: Development Overview of China Mobile Operation Industry
1.1 Definition and Classification of Mobile Operation Industry
1.1.1 Definition of Mobile Operation
1.1.2 Classification of Mobile Operation Business
1.2 Features Analysis of Mobile Operation Industry
1.2.1 Analysis of Industry Growth
1.2.2 Analysis of Industry Monopoly
1.2.3 Analysis of Industry Periodicity
1.3 Analysis of Market Environment of Mobile Operation Industry
1.3.1 Industry Policy Environment
(1) Industry Supervision System
(2) Industry Policy Trend
(3) Industry Development Planning
1.3.2 Industry Economic Environment
(1) Analysis of International Macro-economic Operation
(2) Analysis of Domestic Macro-economic Operation
(3) Analysis of Industry Macro-economic Operation
1.3.3 Industry Technology Environment
(1) Analysis of FTTH Technology
(2) Analysis of WiMAX Technology
(3) Analysis of 3G Technology
(4) Analysis of IPV6 Technology
(5) Analysis of IMS Technology
Chapter 2: Development Analysis of China Mobile Operation Industry
2.1 Development Analysis of Telecom Industry
2.1.1 Analysis of Telecom User Size
(1) Development Size and Growth of Cellphone Subscribers
(2) Size and Growth of Internet Users
(3) User Size and Business Development of Cellphone
2.1.2 Analysis of Operation of Telecom Industry
(1) Analysis of Total Telecom Business Volume
(2) Analysis of Income of Telecom Business
(3) Analysis of Profit of Telecom Business
(4) Analysis of Construction of Communication Capability
2.2 Overall Development Information of Mobile Operation Industry
2.2.1 Analysis of Operation of Mobile Operation Industry
(1) Analysis of Income of Mobile Operation Industry
(2) Analysis of Profit of Mobile Operation Industry
2.2.2 Infrastructure Construction of Mobile Operation Industry
(1) Construction Status and Planning of Mobile Operation Base Stations
(2) Construction Status and Planning of Fibre Optic Broadband
(3) Construction Status and Planning of Wireless Network
2.2.3 Development of 3G of Mobile Operation Industry
(1) Analysis of 3G User Size
(2) Analysis of 3G Main Applications
(3) 3G Business Income and Profit
(4) Analysis of 3G Business Growth Trend
2.3 Comparison Analysis of Three Major Operators in Mobile Operation Industry
2.3.1 Comparison Analysis of Mobile User Size
(1) China Mobile User Size
(2) China Unicom User Size
(3) China Telecom User Size
2.3.2 Comparison Analysis of ARPU for Mobile Users
(1) China Mobile ARPU
(2) China Unicom ARPU
(3) China Telecom ARPU
2.3.3 Comparison Analysis of Operation of Mobile Operators
(1) Income and Profit of China Mobile
(2) Income and Profit of China Unicom
(3) Income and Profit of China Telecom
2.3.4 Comparison Analysis of Base Stations
(1) Construction Status and Planning of China Mobile
(2) Construction Status and Planning of China Unicom
(3) Construction Status and Planning of China Telecom
2.3.5 Comparison Analysis of Fibre Optic Broadband
(1) Construction Status and Planning of China Mobile Fibre Optic Broadband
(2) Construction Status and Planning of China Unicom Fibre Optic Broadband
(3) Construction Status and Planning of China Telecom Fibre Optic Broadband
2.3.6 Comparison Analysis of Wireless Network
(1) Construction Status and Planning of China Mobile Wireless Network
(2) Construction Status and Planning of China Unicom Wireless Network
(3) Construction Status and Planning of China Telecom Wireless Network
1) Network Construction and Investment Size of China Mobile
2) Network Construction and Investment Size of China Telecom Mobile
3) Network Construction and Investment Size of China Unicom
(4) 3G’s Influence on Competitive Landscape of Mobile Operation Industry
2.4 Analysis of Market Prospects of Mobile Operation Industry
2.4.1 Growth Trend of Mobile Operation Market
2.4.2 Growth Potentials of Rural Mobile Operation Market
2.4.3 Growth Potentials of Urban Mobile Operation Market
Chapter 3: Analysis of Communication Business of China Mobile Operation
3.1 Development Analysis of Communication Business of Mobile Operation
3.1.1 Analysis of Total Communication Business Volume of Mobile Operation
3.1.2 Analysis of Communication Business Structure of Mobile Operation
3.1.3 Regional Distribution of Mobile Telephone Subscribers
3.2 Analysis of Telecommunications Tariff Mobile Operators
3.2.1 Standards of China Mobile’s Telecommunications Tariff
3.2.2 Standards of China Unicom’s Telecommunications Tariff
3.2.3 Standards of China Telecom’s Telecommunications Tariff
3.3 Analysis of Prospects for Voice Business of Mobile Operators
3.3.1 Change Trend of Mobile Operators’ Telecommunications Tariff
3.3.2 Change Trend of Communication Quality of Mobile Voice Business
3.3.3 Trend of Mobile Communication of Replacing Fixed-line Phones
3.3.4 Analysis of Development Prospects for Mobile Operators’ Voice Business
Chapter 4: Analysis of Value-added Services of China Mobile Operators
4.1 Service Features of Mobile Operation Industry
4.2 Value-added Service Overview of Mobile Operation Industry
4.2.1 Definition and Classification of Value-added Services
4.2.2 Development Stages of Mobile Value-added Services
4.2.3 Market Size of Mobile Value-added Services
4.3 Analysis of Industrial Chain of Mobile Value-added Services
4.3.1 Industrial Chain Profile of Mobile Value-added Services
4.3.2 Analysis of Industrial Chain of Value-added Services
(1) Analysis of Subscribers’ Demand for Value-added Services
(2) Concentration Trend of SP
(3) Position Change Trend of CP
(4) Analysis of Technology/Platform Provider
(5) Value-added Services Become Core Growth Force for Mobile Operators
4.4 Analysis of Traditional Mobile Value-added Services
4.4.1 SMS
(1) Analysis of SMS Market Size
(2) Forecast for SMS Market Growth
4.4.2 CRBT
(1) Development Stages of CRBT
(2) Analysis of Market Volume of CRBT
(3) Forecast for CRBT Market Growth
4.4.3 MMS
(1) Prophase Restricting Factors of MMS
(2) Analysis of MMS Market Size
(3) Forecast for MMS Market Growth
4.4.4 IVR
(1) Analysis of IVR Market Size
(2) Analysis of IVR Market Growth Trend
4.4.5 WAP
(1) Prophase Restricting Factors of WAP
(2) Analysis of WAP Market Size
(3) Forecast for WAP Market Growth
4.5 Analysis of 3G Mobile Value-added Services
4.5.1 Analysis of Mobile Information Services
(1) i-News
1) Analysis of i-News Market Size
2) Trend of i-News Market Growth
(2) CMMB
1) Analysis of CMMB Market Size
2) Trend of CMMB Market Growth
(3) Mobile Advertising
1) Analysis of Mobile Advertising Market Size
2) Trend of Mobile Advertising Market Growth
4.5.2 Analysis of Mobile Entertainment Business
(1) Mobile Game
1) Analysis of Mobile Game Market
2) Analysis of Mobile Game Profit Mode
3) Strategies and Suggestions for Development of Mobile Game
4) Growth Trend of Mobile Game Market
(2) Other Entertainment Business
4.5.3 Analysis of Mobile Living Business
4.5.4 Analysis of Mobile Commercial Business
(1) Mobile Payment
1) Analysis of Mobile Payment Market Size
2) Analysis of Mobile Payment Application Progress
3) Trend of Mobile Payment Market
(2) Other Commercial Business
4.6 Analysis of Mobile Value-added Services Based on Network Convergence
4.6.1 Development Status and Trend Analysis of Network Convergence
4.6.2 Value-added Services and Commercial Modes Classification in Perspective of Network Convergence
4.6.3 Analysis of Convergence Degree and Commercial Modes of Value-added Services
4.6.4 Development Directions of New Value-added Business and Commercial Modes
Chapter 5: Research on Consumer Behavior of China Resident’s Value-added Services
5.1 WAP of Urban Residents
5.1.1 WAP of Urban Residents
(1) Whether Urban Residents Surface the Net via Mobile Phone
(2) WAP Methods for Urban Residents
(3) WAP Purposes for Urban Residents
5.1.2 Whether Utilize Mobile Phone to Surface of Urban Residents According to Different Demographic Features
5.2 Mobile Advertising Receiving of Urban Residents
5.2.1 Mobile Advertising Receiving of Urban Residents
(1) Whether Residents’ Mobile Phones Receive Advertising
(2) What Forms Do Mobile Phones Receive Advertising
(3) How Often Mobile Phones Receive Advertising
(4) Per Advertising Urban Resident Receives Everyday
(5) Reading of Mobile Advertising for Urban Residents
5.2.2 Reading of Mobile Advertising for Urban Residents According to Different Demographic Features
(1) Reading of Mobile Advertising for Urban Residents According to Different Sex
(2) Reading of Mobile Advertising for Urban Residents According to Different Ages
(3) Reading of Mobile Advertising for Urban Residents According to Different Education Background
(4) Reading of Mobile Advertising for Urban Residents According to Different Personal Salary
5.3 Contact of Urban Residents Cell Phone
5.3.1 Specific Description of CMMB Subscribers
5.3.2 Whether Urban Residents Will Be CMMB Subscribers in Future
(1) Whether Urban Residents Will Be CMMB Subscribers in Future
(2) What Kinds of Programs Will Urban Residents Watch via CMMB
5.3.3 Willing of Urban Residents Watching Mobile TV
(1) Whether Urban Residents Tend to Water Mobile TV According to Their Different Sex
(2) Whether Urban Residents Tend to Water Mobile TV According to Their Different Ages
(3) Whether Urban Residents Tend to Water Mobile TV According to Their Different Education Background
(4) Whether Urban Residents Tend to Water Mobile TV According to Their Different Personal Salary
(5) Whether Urban Residents Tend to Water Mobile TV According to Their Different Mobile Phone Expense
Chapter 6: Analysis of Enterprises in China Mobile Operation Industry
6.1 Experiential Learning of Foreign Leading Mobile Operators
6.1.1 Operation Analysis of USA AT&T
(1) Analysis of Enterprise Development Profile
(2) Analysis of Enterprise Operation
(3) Experiential Learning of Enterprise Development
6.1.2 Operation Analysis of Japan NTT
(1) Analysis of Enterprise Development Profile
(2) Analysis of Enterprise Operation
(3) Experiential Learning of Enterprise Development
6.1.3 Operation Analysis of USA Verizon
(1) Analysis of Enterprise Development Profile
(2) Analysis of Enterprise Operation
(3) Experiential Learning of Enterprise Development
6.1.4 Operation Analysis of Deutsche Telekom AG
(1) Analysis of Enterprise Development Profile
(2) Analysis of Enterprise Operation
(3) Experiential Learning of Enterprise Development
6.1.5 Operation Analysis of Spain Telefonica
(1) Analysis of Enterprise Development Profile
(2) Analysis of Enterprise Operation
(3) Experiential Learning of Enterprise Development
6.1.6 Operation Analysis of UK Vodafone
(1) Analysis of Enterprise Development Profile
(2) Analysis of Enterprise Operation
(3) Experiential Learning of Enterprise Development
6.1.7 Operation Analysis of France Telecom
(1) Analysis of Enterprise Development Profile
(2) Analysis of Enterprise Operation
(3) Experiential Learning of Enterprise Development
6.1.8 Operation Analysis of Telecom Italia
(1) Analysis of Enterprise Development Profile
(2) Analysis of Enterprise Operation
(3) Experiential Learning of Enterprise Development
6.1.9 Operation Analysis of Japan KDDI
(1) Analysis of Enterprise Development Profile
(2) Analysis of Enterprise Operation
(3) Experiential Learning of Enterprise Development
6.2 Operation Analysis of China Mobile Operators
6.2.1 Operation Analysis of China Mobile Limited
(1) Brief Analysis of Enterprise Development
(2) Analysis of Enterprise User Size
(3) Analysis of Enterprise Main Business
(4) Introduction to Enterprise Main Brands
(5) Analysis of Enterprise Main Service Channels
(6) Analysis of Major Economic Indexes
(7) Analysis of Enterprise Profitability
(8) Analysis of Enterprise Operational Capability
(9) Analysis of Enterprise Debt-paying Ability
(10) Analysis of Enterprise Development Capability
(11) Analysis of Enterprise Operational Advantages and Disadvantages
(12) Analysis of Branch Offices of China Mobile Limited
1) Operation Analysis of China Mobile Limited-Guangdong Branch Office
1. Analysis of Enterprise Development Profile
2. Analysis of Enterprise Cooperative Partners
3. Enterprise Latest Development Trend
2) Operation Analysis of China Mobile Limited-ShandongBranch Office
1. Analysis of Enterprise Development Profile
2. Analysis of Enterprise Cooperative Partners
3. Analysis of Enterprise Development Strategies
4. Enterprise Latest Development Trend
3) Operation Analysis of China Mobile Limited-Jiangsu Branch Office
1. Analysis of Enterprise Development Profile
2. Analysis of Enterprise Cooperative Partners
3. Analysis of Enterprise User Size
4. Analysis of Enterprise Development Strategies
5. Enterprise Latest Development Trend
4) Operation Analysis of China Mobile Limited-Zhejiang Branch Office
1. Analysis of Enterprise Development Profile
2. Analysis of Enterprise Cooperative Partners
3. Analysis of Enterprise User Size
4. Analysis of Enterprise Development Strategies
5. Enterprise Latest Development Trend
5) Operation Analysis of China Mobile Limited-Beijing Branch Office
1. Analysis of Enterprise Development Profile
2. Analysis of Enterprise Cooperative Partners
3. Analysis of Enterprise Development Strategies
4. Enterprise Latest Development Trend
6) Operation Analysis of China Mobile Limited-Shanghai Branch Office
1. Analysis of Enterprise Development Profile
2. Analysis of Enterprise Cooperative Partners
3. Analysis of Enterprise Development Strategies
4. Enterprise Latest Development Trend
6.2.2 Operation Analysis of China Unicom (Hong Kong) Limited
(1) Brief Analysis of Enterprise Development
(2) Introduction to Enterprise Main Brands
(3) Analysis of Enterprise Main Service Channels
(4) Analysis of Enterprise User Size
(5) Analysis of Enterprise Main Business
(6) Analysis of Major Economic Indexes
(7) Analysis of Enterprise Profitability
(8) Analysis of Enterprise Operational Capability
(9) Analysis of Enterprise Debt-paying Ability
(10) Analysis of Enterprise Development Capability
The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current mobile operation industry’s overall development influencing factors, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of foreign and domestic mobile operation enterprises, we conduct prudent analysis and forecast for mobile operation value-added business, China residents’ mobile value-added services consumption behavior and the investment and financing of mobile operation.
According to data from the Ministry of Industry and Information Technology: at the end of 2011, the total national telecom business volume as 1073.41 billion Yuan, with a year-on-year increase of 15.6%; the accumulated main telecom business volume reached 901.15 billion Yuan, with a year-on-year increase of 9.6% over the previous year. The mobile communication revenue was 651.91 billion Yuan, with a year-on-year increase of 13.6% over the previous year, whose proportion in telecom main business revenue increased from the year-on-year growth of 69.83% to 72.34%.
In terms of user size, as the end of 2011, the total number of national telecom users reached 126175.0 users, among which the number of mobile phone user increased to 97533.5 users; while the number of fixed-line telephone shrunk to 28641.5. In terms of the changes of China’s user quantity, it’s obvious that the mobile uses will replace fixed-line telephone users. It’s predicted the number of China mobile communication user will continue increase in the future. With the promotion of bundled business models operated by China Mobile and China Unicom, the decrease speed is easing, but it still keep decreasing.
At present, on one hand, mobile operation industry facing the weak of income for traditional business; on the other hand, it faces the lowing price of charges and the slow development situation of 3G. The development of mobile operation industry has meet a key period of transformation. Due to the improvement of mobile popularization, the growth speed of users’ number is slowing down gradually. The development track of future mobile operation industry will gradually shift from communication business to mobile value-added services, like data business, and will transform from closed type to open type via business integration.
Forward Industry Research Center considersChina mobile value-added market will enter a fast growing period. In 2012, the market size will reach 410.8 billion Yuan. In terms of the development of market segmentation, the proportion of emerging business, especially 3G emerging business, in the overall market will continue to increase annually, becoming the largest market segment, and also becoming am important force to promote the market development. At present, the penetration rate of 3G users is 7%, which is vigorously lower than that of other developed countries. It’s predicted, the user popularization of 3G will double, becoming a milestone in China telecom industry. Other business segments with steady development, including WAP and SMS business will decrease annually.
By deepening the integration of informalization and industrialization, the future commnucation industry will accelerate the transformation of economic development way and the upgrading of industry structure. During the “twelfth five-year” period, the services content of China communication industry will extend from voice services to Internet business, and basically realize the broadband services throughout the villages. In addition, during the “twelfth five-year” period, the communication industry will positively lead to promote a series of new technologies and new techniques, such as widely distributed base station, the realization of IP of communication network, and the standardized model of bases. Meanwhile, with the development of digital communication technology, the consumption demand for operation value-added services keeps increasing. From the perspective of growth trends of mobile communication business and mobile value-added services, the cake of China mobile operation market will become bigger and bigger. The competition among three giants, China Mobile, China Unicom and China Telecom will be increasingly fierce.
The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current mobile operation industry’s overall development influencing factors, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of foreign and domestic mobile operation enterprises, we conduct prudent analysis and forecast for mobile operation value-added business, China residents’ mobile value-added services consumption behavior and the investment and financing of mobile operation. This report helps mobile operation enterprises, and relevant institutions to precisely grasp current latest developments of the industry and the trend of 3G business. Afterwards, they can make wise operating decisions and define enterprises’ development directions. Moreover, this report is the first and weighty report on analyzing the mobile operation industry and analyzing its leading corporations in an all-round and systematical way.
Here, we would like to express our sincere gratitude to Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!
Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!
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