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China Cosmetics Retailing Business Model and Investment Opportunity Report, 2013-2017

China Cosmetics Retailing Business Model and Investment Opportunity Report, 2013-2017

Last Update:2014-05-01

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The consumer goods market in China is in the fast developing period. Consumption will become the strongest driving force of the economic growth as it is referred to an unprecedented level by the “twelfth five years” plan. It is a great chance for the development and innovation of cosmetics retailing.

Firstly, the “twelfth five years” plan shows the guidance to expand domestic demand. It proposes to expand consumption demand. Beyond question, the cosmetics belong to FMCG among the major categories of consumer goods in China. Secondly, the plan adheres to the rule of people’s living comes first that it put the wealth in a more important position. For the first time, the plan proposes a dual synchronization, that is synchronization for the growth of income and GDP as well as synchronization for the laborer’s reward and the growth of labor capacity. The dual synchronization will greatly improve the living standard. Either the cosmetics or other consumer goods have a close relationship with the income. Therefore, the growth of income will greatly promote the development of consumption in China and the whole cosmetic market will be expanding. Thirdly, by emphasizing the development of service industry, the plan discusses about creating environment and promoting the development of service industry by a whole charter. It proposes to expand new areas and new types of operation, cultivates new hotspot and promotes the service management of scale, brand and network. View from all the macro aspects in the “twelfth five years” plan, the retailing and service industry will be promoted to develop.

The average annual growth rate of the sales volume to China cosmetic market is 23.8% since the reform and opening-up for more than 30 years. It peaks at 41% which far higher than that of national economy. Accordingly, we say the cosmetic market with an enormous development potential. The circulation channels of cosmetics are greatly changing especially for the retailing terminal.

The channels for cosmetics are diversified. And the cosmetic market can be named as “warring states period”. It is due to different features for different retailing terminals and the whole circulation channel that all of them are corresponding to different markets and part of target customer group. Besides, there is a sustainable development for traditional marketing channels, department stores and cosmetics special market.

With the development of chain-store operating supermarket in current years, the supermarket terminal to cosmetics shows a fast growing trend and become one of the major channels for cosmetics retailing.

The raise of franchise chain-store shows a booming trend especially in the third or fourth tier cities as the market share ratio keep increasing. Some of the cities even become the mainstream terminal channels for cosmetics selling.

In spite of this, the development of chain corporations which lead by manufacturers plays an important role in the innovation and reform for expanding consumption and promoting cosmetic circulation system. By using new information technology and internet, the network selling of which the online shopping and E-commerce are the representatives develops well. And the number of cosmetics online shopping also shows a trend of rapid growth. The consumption ideologies and consumption model are changing and updating. The 1970s-generation and the 1980s-generation, especially the 1990s-generation become the major consumers. Thereafter, the speed of online shopping will accelerate.

All the changes show that the cosmetic retailing in China will have a time of great development, reform, innovation, division and integration along with the continuously expanding consumption market and fast upgrading consumption structure as well as urbanization.

The trend of China cosmetic consumption will change during the “twelfth five years”. As the consumption capability is strengthening, the total demand of cosmetic consumption will show a fast growing trend. But there will be an adjustment for consumption areas as well as urban and rural structure. For example, the east will maintain a big scale while the growth rate in the mid-west including some rural regions will be speeded up. The cosmetic consumption shows a growing trend in the rural regions while the grade of cosmetic is different from that in urban regions. The improvement of consumers’ taste has a higher requirement for the brand and quality. The requirement is much higher especially for the young and new generation consumers. Together with the quality of product and service, consumers also have the safety consumption requirement. Basing on the enhancing safety consciousness, consumers have an unprecedented safety requirement for cosmetics consumption. The demand of individuation will be fully showed while the requirement of performance will be high. The consumption market will be further divided to satisfy different level, grade and group. And the skin care products or cosmetics are specially designed for the aging, the fashion and young generation and children. Moreover, the service innovation and consumption promotion are also important. The better service provided the more success a corporation will be. The consumption culture and consumption ideologies will be seen in the cosmetic areas.

In the meantime, the cosmetic retailing is facing some challenges as well. Firstly, the market competition will be fierce. Secondly, the cosmetic retailing is challenged by informationization and modernization as well as market expanding capability. The bazaar and franchise store which mainly concentrate in some big cities will penetrate toward the second and third tier cities as well. And it has a high requirement of market expanding capability. Thirdly, the cost of raw material, energy price and especially the employment is increasing. It is a challenge for management and innovation capability, brand value maintenance and consumers’ loyalty cultivation.

The capacity of systematic risk control needs to be improved along with the benefit brought by the development of chain-store or the business will be ruin. The innovation channel divides into marketing innovation and low carbon. And it can be a challenge for corporations. Besides, the honesty and credit operation is also important for corporations. The corporations are challenged by the issue that how to show social responsibility and social value.

The “twelfth five years” plan provides a direction for the service industry and trading and circulation industry. The task, development target and clean policy framework which proposed by the plan provide advantages for the development and circulation of cosmetic market.

Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of cosmetics industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of cosmetics industry. This report is of a high value for enterprises like cosmetics producing corporations, R&D institutions, sales corporations and investment corporations to accurately know the latest industry development trend, and obtain market opportunities and determine an insightful operation strategy and development direction. In the meantime, it is the first heavy weight report to analyze the up/down-stream industry chain and industry leading corporations of cosmetics industry in an overall and systemic way.

Here, we’d like to express our sincere gratitude to China Association of Fragrance Flavor and Cosmetic Industry, National Statistics Bureau of China, International Information Institute, General Administration of Customs, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!


Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Cosmetics Industry

China Cosmetics Retailing Report" related reports »

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