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China Sports Clubs Industry Market Forecast and Investment Strategy Planning Report, 2013-2017

China Sports Clubs Industry Market Forecast and Investment Strategy Planning Report, 2013-2017

China Sports Clubs Industry Market Forecast and Investment Strategy Planning Report, 2013-2017

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  • Table of Contents

  • Content Summary

China Sports Clubs Industry Market Forecast and Investment Strategy Planning Report, 2013-2017

Chapter 1: Review of development of sports club industry

1.1 overview of sports club industry

1.1.1 definition of sports club

1.1.2 classification of sports club

(1) classified according to sports itself

(2) classified according to sports industrialization

(3) classification of sports club in this report

1.1.3 industry positioning of sports club

1.1.4 characteristics of sports club products

(1) non-physical

(2) exclusive and non-competitive consumption

(3) externalities

1.1.5 connotation of operation of sports club

1.1.6 role of sports club

1.2 analysis of development environment of sports club industry

1.2.1 policy environment

(1) analysis of management system

(2) development policies and laws and regulations

1) "Sports Law of People's Republic of China "

2) "Important direction of physical education reform - Survey report on the situation of China's sports club"

3) "Guiding Opinions of the State Council on Accelerating the Development of the Sports Industry."

4) "Sports Club Management Interim Provisions" (draft)

5) other sporting regulations

1.2.2 economic environment

(1) analysis of the international macro economic trend

(2) analysis of the domestic macro economic trend

1.2.3 social environment

(1) analysis of urbanization process in China

(2) analysis of upgrade of residents' consumption structure

1.3 research methods and research unit of the report

1.3.1 introduction of research unit

1.3.2 overview of research methods

Chapter 2: Analysis of overall development of China's sports club industry

2.1 reference of development experience of international sports club industry

2.1.1 overall situation of development of the international sports club industry

(1) overview of development of the international sports club industry

(2) overall situation of development of professional sports club industry

(3) overall situation of development of commercial sports club industry

2.1.2 characteristics of development of international sports club industry

(1) quantity and scale of sports club

(2) macro-management of sports club

(3) establishment and fund-raising of sports club

(4) mode of operation of sports club

(5) instructor certification and internal management of sports club

2.1.3 implications of development of sports club industry in developed countries for China

2.2 overall situation of development of China's sports club industry

2.2.1 overview of development of China's sports club industry

(1) overview of development of China's sports clubs

(2) overview of development of China's professional sports clubs

(3) overview of development of China's commercial sports clubs

2.2.2 characteristics of development of China's sports club industry

(1) degree of socialization of sports clubs improves

(2) clubs have both sports and educational functions

(3) economic function of clubs begins to show

(4) mass spontaneous organizations appear in clubs

2.2.3 influencing factors of development of China's sports club industry

(1) favorable factors affecting the development of the industry

(2) unfavorable factors affecting the development of the industry

2.2.4 analysis of market structure of China's sports club industry

2.2.5 regional distribution of China's sports club industry

(1) general overview of distribution of sports regions

(2) regional distribution of sports club industry

2.3 problems of China's sports club industry and suggestions

2.3.1 problems of development of China's sports club industry

(1) problems of development of China's professional sports club industry

(2) problems of development of China's commercial fitness sports club industry

2.3.2 suggestions for development strategy of China's sports club industry

(1) to conduct property rights reform of clubs

(2) operation marketization

(3) to improve the law and internal regulations

2.4 development trends of China's sports club industry and forecast

2.4.1 analysis of development trends of China's sports club industry

(1) trends of joint-stock sports club

(2) trends of business model focusing on market supply and demand

(3) trends of institutionalization of management system

2.4.2 forecast of development of China's sports club industry

(1) new definitions make industry investment and development prospects become clear

(2) policy planning to promote rapid development of the industry

(3) the commercial fitness club market has great potential

Chapter 3: Analysis of operation and management of China's sports clubs

3.1 analysis of operating mechanism of China's sports clubs

3.1.1 analysis of operational model

(1) analysis of operational mode of professional sports clubs

(2) analysis of operational mode of commercial sports clubs

3.1.2 operation and management of intangible assets

(1) operation of naming rights

(2) operation of broadcast rights

(3) operation of advertising

(4) operation of products for fans

(5) operation of the right to use the club's markers

3.2 analysis of operation of China's sports clubs

3.2.1 analysis of business scope of China's sports clubs

3.2.2 analysis of sources of funding of China's sports clubs

3.2.3 analysis of operation mode of China's sports clubs

3.2.4 analysis of market scale of China's sports club industry

3.2.5 analysis of profitability of China's sports club industry

3.3 analysis of chain operation of China's sports clubs

3.3.1 features and advantages of chain operation of sports clubs

3.3.2 analysis of necessity of chain operation of sports clubs

3.3.3 business model of chain operation of China's sports clubs

Chapter 4: Analysis of operation and management of foreign sports clubs

4.1 analysis of operating mechanism of foreign sports clubs

4.1.1 analysis of operational model

(1) analysis of management system of foreign clubs

(2) analysis of main business models of foreign clubs

(3) other categories of business models

4.2 case study of operation of foreign sports club league

4.2.1 case study of business model of NBA

(1) overview of operation and management of NBA

(2) operation of NBA in recent years

(3) business model of NBA

(4) summary of business models of NBA

(5) pressure facing CBA

4.2.2 case study of business model of Premier League

(1) background and environment of Premier League

(2) operation of Premier League

1) overall operation of Premier League

2) operation of Premier League

3) analysis of operation mode of Premier League

4) revelations of business models of Premier League for China

4.3 comparative analysis of operation and management of domestic and foreign professional sports clubs

4.3.1 comparative analysis of management structure of domestic and foreign professional sports clubs

(1) analysis of management structure of foreign professional sports clubs

(2) analysis of management structure of China's professional sports clubs

4.3.2 comparative analysis of operation mode of domestic and foreign professional sports clubs

(1) analysis of operation mode of foreign professional sports clubs

(2) analysis of operation mode of China's professional sports clubs

4.3.3 comparative analysis of gains of domestic and foreign professional sports clubs

4.3.4 analysis of reasons for revenue gap between domestic and foreign professional sports clubs

Chapter 5: Analysis of China's professional sports club market

5.1 components and nature of professional sports clubs

5.1.1 components of professional sports clubs

5.1.2 purpose of professional sports clubs

5.1.3 organizational type of professional sports clubs

(1) main types of enterprise-type professional sports clubs

(2) main types of nonprofit-type professional sports clubs

5.2 analysis of operating effectiveness of China's professional sports clubs

5.2.1 analysis of operating effectiveness of professional sports clubs

5.2.2 analysis of operating cost of professional sports clubs

5.3 analysis of management model of China's professional sports clubs

5.3.1 overview of management model of China's professional sports clubs

5.3.2 management model of China's football clubs

5.3.3 management model of China's basketball clubs

5.3.4 management model of China's table tennis clubs

5.3.5 management model of China's volleyball clubs

5.4 analysis of management model of China's professional sports clubs

5.4.1 analysis of financing path of professional sports clubs

5.4.2 analysis of status quo of financing of China's professional sports clubs

5.4.3 analysis of influencing factors of financing of China's professional sports clubs

5.4.4 analysis of financing countermeasures and suggestions of China's professional sports clubs

5.4.5 analysis of opportunities and challenges of market listing of China's professional sports clubs

(1) analysis of opportunities of market listing of China's professional sports clubs

(2) analysis of challenges of market listing of China's professional sports clubs

(3) analysis of suggestions for listed on the Growth Enterprise Market of China's professional sports clubs

5.5 analysis of development of competition of China's professional sports clubs

5.5.1 overview of professional sports events

5.5.2 analysis of operational mode of sports events of professional sports clubs

(1) management system of sports events

1) management system of Super League tournament

2) management system of CBA League tournament

3) management system of Table Tennis Super League tournament

(2) market operation of sports events

(3) development trends of sports events of professional sports clubs and recommendations

5.6 problems of development of China's professional sports clubs and recommendations

5.6.1 analysis of problems of development of China's professional sports clubs

(1) analysis of problems of development of football clubs

(2) analysis of problems of development of volleyball clubs

(3) analysis of problems of development of basketball clubs

5.6.2 suggestions for development strategy of China's professional sports clubs

Chapter 6: Analysis of China's amateur sports club market

6.1 overview of development of China's amateur sports clubs

6.1.1 formation and development of amateur sports clubs

6.1.2 classification of amateur sports clubs

6.1.3 impact of amateur sports clubs on popular sports

(1) impact on life-long development of popular sports

(2) impact on moderate-intensity popular physical activities

(3) drive the growth of sports population and quality

(4) sports events to promote the popularization and development of mass sports

6.1.4 impact of amateur sports clubs on today's society

6.2 analysis of subdivided markets of China's amateur sports clubs

6.2.1 overview of development of university sports clubs

(1) definition of university sports clubs

(2) characteristics of university sports clubs

(3) classification and management of university sports clubs

(4) impact of university sports clubs on students

(5) unfavorable factors of development of university sports clubs

(6) analysis of suggestions for development of university sports clubs

6.2.2 overview of development of youth sports clubs

(1) overview of business model of youth sports clubs

(2) social positioning of youth sports clubs

6.2.3 overview of development of community sports clubs

(1) analysis of development stage of community sports clubs

(2) analysis of elements and variance of community sports clubs

(3) analysis of main influencing factors of development of community sports clubs

(4) analysis of dynamic mechanism of presence and development of community sports clubs

Chapter 7: Analysis of China's commercial sports club market

7.1 overview of development of China's commercial sports clubs

7.1.1 connotation and classification of commercial sports clubs

7.1.2 "hardware" situation of commercial sports clubs

7.1.3 "software" environment of commercial sports clubs

7.1.4 characteristics of operation of commercial sports clubs

7.1.5 analysis of subdivided markets of China's commercial sports clubs

(1) analysis of development of fitness club

(2) analysis of development of golf club

7.2 problems of development of China's commercial sports clubs and recommendations

7.2.1 problems of development of commercial sports clubs

7.2.2 operation countermeasures of commercial sports clubs and suggestions

7.3 analysis of survey of consumption in China's commercial sports clubs

7.3.1 analysis of consumer behavior of commercial sports clubs

(1) commercial sports clubs and consumers

(2) political and legal environment and consumer behavior of commercial sports clubs

(3) economic environment and consumer behavior of commercial sports clubs

(4) cultural environment and consumer behavior of commercial sports clubs

(5) population environment and consumer behavior of commercial sports clubs

(6) social group environment and consumer behavior of commercial sports clubs

7.3.2 research of consumer groups of commercial sports clubs in Beijing

(1) analysis of status quo of consumption of consumer groups of commercial sports clubs in Beijing

(2) analysis of factors to discourage consumers to participate in commercial sports club activities

(3) analysis of motivation of consumers to participate in commercial sports club activities

(4) impact of social factors on consumers to participate in commercial sports club activities

7.3.3 research of consumer groups of commercial sports clubs in Shanghai

(1) analysis of status quo of consumption of consumer groups of commercial sports clubs

(2) analysis of factors influencing consumers to participate in commercial sports club activities

(3) analysis of motivation of consumers to participate in commercial sports club activities

(4) analysis of consumer behavior of consumers to participate in commercial fitness clubs

7.3.4 research of status quo of operation of commercial sports clubs in Shenzhen

(1) status quo of operation of commercial sports club industry in Shenzhen

(2) main problems of sports fitness and entertainment industry in Shenzhen

(3) ideas to develop operation of sports club industry in Shenzhen

Chapter 8: Case study of operation of China's leading sports clubs

8.1 analysis of operation of China's leading professional sports clubs

8.1.1 Guangzhou Evergrande Football Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) echelon construction of the club

(6) operation principle of the club

(7) latest development trend of the club

8.1.2 Shandong Luneng Football Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) echelon construction of the club

(6) operation principle of the club

(7) latest development trend of the club

8.1.3 Dalian Aerbin Football Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) echelon construction of the club

(6) operation principle of the club

(7) latest development trend of the club

8.1.4 Shanghai Shenhua Football Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) echelon construction of the club

(6) latest development trend of the club

8.1.5 Beijing Guoan Football Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) echelon construction of the club

(6) operation principle of the club

(7) latest development trend of the club

8.1.6 Tianjin Teda Football Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) echelon construction of the club

(6) operation principle of the club

(7) latest development trend of the club

8.1.7 Changchun Yatai Football Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) echelon construction of the club

(6) operation principle of the club

(7) latest development trend of the club

8.1.8 Hangzhou Greentown Football Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) echelon construction of the club

(6) operation principle of the club

(7) latest development trend of the club

8.1.9 Liaoning Hongyun Football Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) echelon construction of the club

(6) operation principle of the club

(7) latest development trend of the club

8.1.10 Guizhou Renhe Football Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) echelon construction of the club

(6) operation principle of the club

8.1.11 Guangdong Hongyuan Basketball Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) operation principle of the club

(6) latest development trend of the club

8.1.12 Xinjiang Guanghui Basketball Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) operation principle of the club

(6) latest development trend of the club

8.1.13 Jiangsu Nangang Basketball Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) latest development trend of the club

8.1.14 Dongguan Leopards Basketball Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) operation principle of the club

(6) latest development trend of the club

8.1.15 Zhejiang Chouzhou Professional Basketball Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) operation principle of the club

(6) latest development trend of the club

8.1.16 81 Fubang Men's Basketball Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) operation principle of the club

(6) latest development trend of the club

8.1.17 Shanxi Zhongyu Basketball Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) operation principle of the club

(6) latest development trend of the club

8.1.18 Shandong Gold Basketball Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) operation principle of the club

(6) latest development trend of the club

8.1.19 Beijing Shougang Basketball Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) operation principle of the club

(6) latest development trend of the club

8.1.20 Liaoning Jiebao Basketball Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) operation principle of the club

(6) latest development trend of the club

8.1.21 Shandong Luneng Table Tennis Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) operation principle of the club

(6) latest development trend of the club

8.1.22 81 Rongsheng Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) operation principle of the club

(6) latest development trend of the club

8.1.23 Bank of Jinzhou - Shanghai Table Tennis Club

(1) brief introduction of the club

(2) human resources of the club

(3) received records of the club's team

8.1.24 Jiangsu Zhongchao Cable Table Tennis Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) operation principle of the club

(6) latest development trend of the club

8.1.25 Hebei Bazhou Hairun Club

(1) brief introduction of the club

(2) home court facilities of the club

(3) human resources of the club

(4) received records of the club's team

(5) operation principle of the club

8.2 analysis of operation of China's leading commercial sports clubs

8.2.1 AVIC Physical Club

(1) brief introduction of the club

(2) basic hardware facilities of the club

(3) related ancillary service facilities of the club

(4) service items of the club

(5) latest development trend of the club

8.2.2 CSI Bally Fitness Club

(1) brief introduction of the club

(2) basic hardware facilities of the club

(3) related ancillary service facilities of the club

(4) service items of the club

(5) latest development trend of the club

8.2.3 Star Gym Fitness Club

(1) brief introduction of the club

(2) basic hardware facilities of the club

(3) related ancillary service facilities of the club

(4) service items of the club

8.2.4 Hosa Fitness Club

(1) brief introduction of the club

(2) basic hardware facilities of the club

(3) related ancillary service facilities of the club

(4) service items of the club

(5) latest development trend of the club

8.2.5 Impulse Fitness Club

(1) brief introduction of the club

(2) basic hardware facilities of the club

(3) related ancillary service facilities of the club

(4) service items of the club

(5) latest development trend of the club

8.2.6 Beijing Golf Club

(1) brief introduction of the club

(2) basic hardware facilities of the club

(3) related ancillary service facilities of the club

(4) service items of the club

8.2.7 Beijing Jinghui Golf Club

(1) brief introduction of the club

(2) basic hardware facilities of the club

(3) related ancillary service facilities of the club

(4) service items of the club

(5) latest development trend of the club

8.2.8 Beijing Earls Golf Club

(1) brief introduction of the club

(2) basic hardware facilities of the club

(3) related ancillary service facilities of the club

(4) service items of the club

(5) latest development trend of the club

8.2.9 Shanghai Silport Golf Club

(1) brief introduction of the club

(2) basic hardware facilities of the club

(3) related ancillary service facilities of the club

(4) service items of the club

(5) latest development trend of the club

8.2.10 Sheshan International Golf Club

(1) brief introduction of the club

(2) basic hardware facilities of the club

(3) related ancillary service facilities of the club

(4) service items of the club

(5) latest development trend of the club

8.2.11 Qingdao International Golf Club

(1) brief introduction of the club

(2) basic hardware facilities of the club

(3) related ancillary service facilities of the club

(4) service items of the club

(5) latest development trend of the club

8.2.12 Dalian Jinshi Golf Club

(1) brief introduction of the club

(2) basic hardware facilities of the club

(3) related ancillary service facilities of the club

(4) service items of the club

(5) latest development trend of the club

8.2.13 Kunming Spring City Golf Club

(1) brief introduction of the club

(2) basic hardware facilities of the club

(3) related ancillary service facilities of the club

(4) service items of the club

(5) latest development trend of the club

8.2.14 Lijiang Yulong Snow Mountain Golf Club

(1) brief introduction of the club

(2) basic hardware facilities of the club

(3) related ancillary service facilities of the club

(4) service items of the club

(5) latest development trend of the club

8.2.15 Hainan Boao Golf & Country Club

(1) brief introduction of the club

(2) basic hardware facilities of the club

(3) related ancillary service facilities of the club

(4) service items of the club

Chapter 9: Analysis of investment of China's sports club industry and recommendations

9.1 analysis of characteristics of investment of China's sports club industry

9.1.1 analysis of entry barriers of China's sports club industry

(1) policy barrier

(2) barrier of management experience

(3) barrier of customer resources

(4) capital barrier

(5) barrier of technology and talent

9.1.2 analysis of profit model of China's sports club industry

9.1.3 analysis of profitability factor of China's sports club industry

(1) analysis of profitability factor of professional sports club industry

(2) analysis of profitability factor of commercial sports club industry

9.2 analysis of opportunities and risks of investment of China's sports club industry

9.2.1 analysis of opportunities of investment of China's sports club industry

(1) Chinese Football League

(2) CBA Professional League

(3) opportunities of investment of health club

9.2.2 analysis of risks of investment of China's sports club industry

9.3 suggestions for investment of China's sports club industry

9.3.1 investment value of China's sports club industry

(1) investment value in terms of macro perspective

(2) investment value in terms of development of the industry

9.3.2 investment direction of China's sports club industry

9.3.3 suggestions for investment method of China's sports club industry

Reporting core values

There is a fast development for public sports as well as competitive sports during the development progress of nationwide sports. Therefore, amateur sports clubs begin to appear, for example, youth sports clubs, university sports clubs and community sports clubs. In the meantime, high-quality commercial sports clubs--such as fitness sports clubs and golf sports clubs--also begin to appear with the increase of residents’ consumption level and improvement of life quality.

Main Contents of report

China sets off a nationwide sports upsurge due to the development of science and technology and improvement of life quality. Meanwhile, related supporting policies issued by government promote the development of national sports industry. The continuous upgrade of nationwide sports advances fast development of sports competition industry. Besides, number of professional sports clubs is increasing while the competitive sports are developing.

There is a fast development for public sports as well as competitive sports during the development progress of nationwide sports. Therefore, amateur sports clubs begin to appear, for example, youth sports clubs, university sports clubs and community sports clubs. In the meantime, high-quality commercial sports clubs--such as fitness sports clubs and golf sports clubs--also begin to appear with the increase of residents’ consumption level and improvement of life quality.

View from the consumption market of China sports clubs, consumption market for the business sports clubs and professional sports clubs are relatively fixed while the commercial sports clubs with a relatively great change. From the researches of commercial sports clubs’ consumer group in Beijing, Shanghai and Shenzhen, we can learn the following features: membership chain management is the most popular system for most commercial sports clubs; consumer group develops from male taking a larger part towards equality between the sexes; age level is mainly young and fashion while consumption level develops from high consumption from mass consumption. All the features and trends point out that sports clubs is about to enter the mass consumption era.

View from the operation of China sports clubs, financing is the key of long-term stable operation. Currently, amateur sports clubs are mainly supported by government or social institutes while commercial sports clubs are managed by the legal person or enterprise of a commercial nature and professional sports clubs are financed by IPO or issuing corporate bonds which financing channel is narrow. What’s more, the irrational financing structure leads to its financing limitations and great challenges for long-term business.

It is with more opportunity than challenge for China sports clubs due to policies supports, frequent holding international competitions in China, coming of sports events marketization operation and perfection of China sports industrial chain which promoted by citizen health heat. Moreover, improvement of life quality and increase of sport consumption expense also provide vast market space for the development of sports clubs. Therefore, development prospect for China sports clubs industry is relatively optimistic.

 

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Sports Clubs Industry

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