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China Urban Landscaping Industry Indepth Research and Investment Strategy Planning Report, 2013-2017

China Urban Landscaping Industry Indepth Research and Investment Strategy Planning Report, 2013-2017

China Urban Landscaping Industry Indepth Research and Investment Strategy Planning Report, 2013-2017

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  • Table of Contents

  • Content Summary

China Urban Landscaping Industry Indepth Research and Investment Strategy Planning Report, 2013-2017

Chapter 1: Development Overview of China Urban Garden Landscaping Industry

1.1 Overviews Related to Urban Garden Landscaping Industry

1.1.1 Definition of Urban Garden Landscaping Industry

1.1.2 Coverage of Urban Garden Landscaping Industry

1.1.3 Benefit Analysis of Urban Garden Landscaping Industry

(1) Ecological Benefit Analysis of Urban Garden Landscaping

(2) Social Benefit Analysis of Urban Garden Landscaping

1.2 Development Background of Urban Garden Landscaping Industry

1.2.1 Development Stages of Urban Garden Landscaping Industry

1.2.2 Overall Characteristics of Urban Garden Landscaping Industry

1.2.3 Influencing Factors of Urban Garden Landscaping Industry

(1) Advantages of Promoting Industry Development

(2) Disadvantages of Affecting Industry Development

1.3 Operational Mode of Urban Garden Landscaping Industry

1.3.1 Business Scope of Urban Garden Landscaping

1.3.2 Organization Bid of Urban Garden Landscaping

1.3.3 Constructing Project Team and Implementation

1.3.4 Completion Acceptance and Project Settlement

1.4 Operational Characteristics of Urban Garden Landscaping Enterprises

1.4.1 Divided by Industrial Chain

(1) Special Operation of Urban Garden Landscaping

(2) Integrated Operation of Urban Garden Landscaping

1.4.2 Divided by Customer Groups

(1) Undertaking Landscaping Projects Invested by Government

(2) Undertaking Landscaping Projects Invested by Society

Chapter 2: Market Environment Analysis of China Urban Landscaping Industry

2.1 Policy Environment Analysis of Urban Garden Landscaping Industry

2.1.1 Analysis of Industry Management System

(1) Industry Competent Authorities and Self-Regulatory Organizations

(2) Landscape Construction Qualification Grades and Management

(3) Landscape Design Qualification Grades and Management

(4) Supervision System of Landscape Engineering Projects

2.1.2 Major Laws, Regulations and Policies in the Industry

(1) Explanation of Urban Greenery Regulations

(2) Explanation of Notice of State Council on Strengthening the Construction of Urban Greenery

(3) Explanation of Standards on Urban Residential Planning and Design

2.1.3 Analysis of Real Estate Control and Regulation Policy

(1) Explanation of f Real Estate Control and Regulation Policy, 2011-2012

(2) Analysis of f Real Estate Control and Regulation Policy’s Influence on the Industry

2.2 Economic Environment Analysis of Urban Garden Landscaping

2.2.1 Analysis of Domestic Macro-economic Operation

2.2.2 Trend Forecast for Domestic Price Index

2.2.3 Prospects Forecast for Domestic Macro-economy

2.3 Technological Environment Analysis of Urban Garden Landscaping Industry

2.3.1 Analysis of Nursery-grown Plant Planting Technologies for Urban Gardens

2.3.2 Analysis of Design Technologies for Urban Landscape

2.3.3 Analysis of Construction Technologies for Urban Landscape Engineering

2.3.4 Analysis of Conservation Technologies for Urban Garden Landscaping

Chapter 3: Industrial Chain Analysis of China Urban Garden Landscaping Industry

3.1 Correlation of Upstream and Downstream Industries of Urban Garden Landscaping

3.1.1 Correlation of Upstream/Downstream Industries and Landscaping Industry

3.1.2 Influence of Upstream/Downstream Industries on Landscaping Industry

3.2 Production and Marketing Demand Analysis of Nursery-grown Plants for Urban Garden Landscaping Industry

3.2.1 Characteristics Analysis of Nursery-grown Plants Production Industry of Urban Garden Landscaping

3.2.2 Nursery-grown Plants Planting Business Flow of Urban Garden Landscaping

3.2.3 Market Status of Nursery-grown Plants Planting of Urban Garden Landscaping

(1) Size of Urban Garden Landscaping Nursery-grown Plants Planting

(2) Sales Volume of Urban Garden Landscaping Nursery-grown Plants Planting

(3) Sales Price of Urban Garden Landscaping Nursery-grown Plants Planting

(4) Major Production Areas of Urban Garden Landscaping Nursery-grown Plants Planting

(5) Major Production Enterprises of Urban Garden Landscaping Nursery-grown Plants Planting

3.3 Analysis of Landscape Design Industry of Urban Garden Landscaping

3.3.1 Business Flow of Landscape Design Industry of Urban Garden Landscaping

3.3.2 Profitability of Landscape Design Industry of Urban Garden Landscaping

3.3.3 Competition Analysis of Landscape Design Industry of Urban Garden Landscaping

3.3.4 Market Segmentation Analysis of Landscape Design Industry of Urban Garden Landscaping

3.3.5 Shortcomings of Landscape Design Industry of Urban Garden Landscaping

3.4 Construction Industry Analysis of Urban Garden Landscaping Industry

3.4.1 Construction Business Flow of Urban Garden Landscaping

3.4.2 Characteristics Analysis of Urban Landscape Engineering Fields

(1) Urban Landscape Engineering – A Comprehensive Product of Multi-disciplines

(2) Remarkable Regional Characteristics for Urban Landscape Engineering

(3) Urban Landscape Engineering Projects Affected by Seasonal Climate

3.4.3 Competition Analysis of Urban Landscaping Construction Fields

3.4.4 Regional Distribution of Urban Landscaping Engineering Construction Enterprises

3.5 Analysis of Urban Garden Landscaping Conservation Industry

3.5.1 Analysis of Urban Garden Conservation Business Flow

3.5.2 Analysis of Analysis of Urban Garden Conservation Industry Status

3.5.3 Existing Problems in Analysis of Urban Garden Conservation

3.5.4 Suggestions for Urban Garden Conservation Ways

(1) Tree Conservation Suggestions for Urban Gardens

(2) Lawn Conservation Suggestions for Urban Gardens

(3) Replace and Re-plant the Dead Plants and Lawns

3.5.5 Prospects and Direction for Urban Garden Conservation Industry

Chapter 4: Investment Attractiveness of China Urban Garden Landscaping Industry

4.1 Development Size Analysis of Urban Garden Landscaping Industry

4.1.1 Size of Urban Garden Greenland

4.1.2 Size of Urban Per Capital Public Greenland

4.1.3 Growth Situation of Urban Greenery Coverage

4.1.4 Growth Situation of Urban Greenland Percentage

4.2 Supply and Demand Situation Analysis of Urban Garden Landscaping Industry

4.2.1 Supply Analysis of Urban Garden Landscaping

(1) Fixed Asset Investment Size of Urban Garden Landscaping

(2) Fixed Asset Investment Distribution of Urban Garden Landscaping

4.2.2 Demand Analysis of Urban Garden Landscaping

(1) Demand of Garden Landscaping for Urbanization Progress

1) Correlation Analysis of Industry and Urbanization Progress

2) Analysis of National Urbanization Progress

3) Planning of National Urbanization Progress

(2) Demand Analysis of Other Infrastructure Construction

4.3 Investment Characteristics Analysis of Urban Garden Landscaping Industry

4.3.1 Seasonality of Urban Garden Landscaping Industry

4.3.2 Concentration Degree of Urban Garden Landscaping Industry

4.3.3 Entry Barriers of Urban Garden Landscaping Industry

(1) Business Qualification Barrier of Urban Garden Landscaping

(2) Capital Strength Barrier of Urban Garden Landscaping

(3) Human Resource Barrier of Urban Garden Landscaping

(4) Technology Capability Barrier of Urban Garden Landscaping

(5) Customer Resource Barrier of Urban Garden Landscaping

4.3.4 Competitive Landscape of Urban Garden Landscaping Industry

4.4 Operational Situation Analysis Urban Garden Landscaping Industry

4.4.1 Cost Structure of Urban Garden Landscaping

4.4.2 Profitability Level of Urban Garden Landscaping

(1) Overall Gross Margin of Urban Garden Landscaping Industry

(2) Gross Margin of Urban Garden Landscaping Market Segmentation

(3) Operation Profit of Urban Garden Landscaping Industrial Chain

4.5 Bidding Analysis of Urban Garden Landscaping Industry

4.5.1 Bidding Procedures of Urban Garden Landscaping

(1) Invitation for Bid of Urban Garden Landscape Engineering Construction

(2) Bid Submission of Urban Garden Landscape Engineering Construction

4.5.2 Bid Submission Strategies of Urban Garden Landscape Engineering Construction

(1) Features of Invitation for Bid of Landscaping Project Plan

(2) Bid Submission Price Quotation Strategies for Landscaping Projects

4.5.3 Exiting Problems in Bidding of Garden Landscaping Engineering

4.6 Cross-region Construction Analysis of Urban Garden Landscaping Enterprises

4.6.1 Market Entry Preparation for Enterprise Off-site Engineering Construction

4.6.2 Market Construction Organization of Enterprise Off-site Engineering Construction

Chapter 5: Market Segmentation Investment Potentials for China Urban Garden Landscaping Industry

5.1 Analysis of Urban Municipal Garden Engineering

5.1.1 Development Status of Municipal Garden Engineering

(1) Development Status of Municipal Garden Landscaping

(2) Market Capacity of Municipal Garden Engineering

(3) Key Projects of Municipal Garden Engineering

5.1.2 Market Segmentation Analysis of Municipal Garden Engineering

(1) Analysis of Urban Renewal Market

(2) Analysis of Urban Construction Market

(3) Analysis of Rivers of Both Sides Landscaping Market

(4) Analysis of Traffic Landscaping Market

5.1.3 Development Prospects of Municipal Garden Engineering

(1) Planning of Municipal Garden Engineering

(2) Prospects Forecast for Municipal Garden Engineering Market

5.2 Analysis of Urban Real Estate Landscaping Engineering Market

5.2.1 Development Status of Real Estate Landscaping Engineering

(1) Prosperity Analysis of Real Estate Market

(2) Development Size of Real Estate Market

1) Investment Size of National Real Estate

2) Construction Size of National Real Estate

3) Sales Volume of National Commercial Houses

(3) Market Size of Real Estate Engineering Market

(4) Key Projects of Real Estate Engineering

5.2.2 Development Prospects for Real Estate Landscaping Engineering

(1) Review and Forecast for Real Estate Policies

(2) Development Size Forecast for Real Estate

(3) Prospects Forecast for Real Estate Landscaping Engineering Market

5.3 Analysis of Urban Vacation Landscaping Engineering Market

5.3.1 Development Status of Urban Vacation Landscaping Engineering

(1) Development Status of Leisure Vacation Landscaping Industry

(2) Market Status of Vacation Landscaping Engineering

(3) Key Projects of Vacation Landscaping Engineering

5.3.2 Market Segmentation Analysis of Vacation Landscaping Engineering

(1) Analysis of Theme Park’s Garden Market

(2) Analysis of Golf Course Market

(3) Analysis of Vacation Hotel’s Landscaping Market

5.3.3 Development Prospects for Vacation Landscaping Engineering

(1) Development Prospects Forecast for Leisure Vacation Industry

(2) Development Prospects Forecast for Vacation Landscaping Engineering

5.4 Analysis of Urban Ecological Wetland Engineering Market

5.4.1 Development Status of Ecological Wetland Engineering

(1) Total Size of Ecological Wetland Areas

(2) Change Trend of Ecological Wetland Areas

(3) Key Projects of Ecological Wetland Engineering

(4) Analysis of Wetlands Restoration and Protection Market

(5) Analysis of Mine Restoration Market

(6) Analysis of Lake-Bottom Slit Treatment

5.4.2 Development Prospects for Ecological Wetlands

(1) Planning of Ecological Wetlands Protection Engineering

(2) Prospects Forecast for Ecological Wetlands Engineering Market

Chapter 6: Development Analysis of Garden Landscaping Industry in China’s Key Cities

6.1 Development Analysis of Beijing Garden Landscaping Industry

6.1.1 Supporting Policies of Beijing Garden Landscaping Industry

6.1.2 Development Opportunities of Beijing Garden Landscaping Industry

6.1.3 Development Size of Beijing Garden Landscaping Industry

6.1.4 Market Segmentation Development Analysis of Beijing Garden Landscaping

(1) Analysis of Beijing Municipal Garden Engineering Construction

(2) Analysis of Beijing Real Estate Landscaping Engineering Construction

(3) Analysis of Beijing Vacation Landscaping Engineering Construction

(4) Analysis of Beijing Ecological Wetlands Engineering Construction

6.1.5 Development Prospects for Beijing Garden Landscaping Industry

6.2 Development Analysis of Shanghai Garden Landscaping Industry

6.2.1 Supporting Policies of Shanghai Garden Landscaping Industry

6.2.2 Development Opportunities of Shanghai Garden Landscaping Industry

6.2.3 Development Size of Shanghai Garden Landscaping Industry

6.2.4 Market Segmentation Development Analysis of Shanghai Garden Landscaping

(1) Analysis of Shanghai Municipal Garden Engineering Construction

(2) Analysis of Shanghai Real Estate Landscaping Engineering Construction

6.2.5 Development Prospects for Shanghai Garden Landscaping Industry

6.3 Development Analysis of Beijing Garden Landscaping Industry

6.3.1 Supporting Policies of Beijing Garden Landscaping Industry

6.3.2 Development Size of Beijing Garden Landscaping Industry

6.3.3 Market Segmentation Development Analysis of Beijing Garden Landscaping

(1) Analysis of Beijing Municipal Garden Engineering Construction

(2) Analysis of Beijing Real Estate Landscaping Engineering Construction

(3) Analysis of Beijing Vacation Landscaping Engineering Construction

(4) Analysis of Beijing Ecological Wetlands Engineering Construction

6.3.4 Development Prospects for Beijing Garden Landscaping Industry

6.4 Development Analysis of Beijing Garden Landscaping Industry

6.4.1 Supporting Policies of Beijing Garden Landscaping Industry

6.4.2 Development Size of Beijing Garden Landscaping Industry

6.4.3 Market Segmentation Development Analysis of Beijing Garden Landscaping

(1) Analysis of Beijing Municipal Garden Engineering Construction

(2) Analysis of Beijing Real Estate Landscaping Engineering Construction

(3) Analysis of Beijing Vacation Landscaping Engineering Construction

(4) Analysis of Beijing Ecological Wetlands Engineering Construction

6.4.4 Development Prospects for Beijing Garden Landscaping Industry

6.5 Development Analysis of Beijing Garden Landscaping Industry

6.5.1 Supporting Policies of Beijing Garden Landscaping Industry

6.5.2 Development Size of Beijing Garden Landscaping Industry

6.5.3 Market Segmentation Development Analysis of Beijing Garden Landscaping

(1) Analysis of Beijing Municipal Garden Engineering Construction

(2) Analysis of Beijing Real Estate Landscaping Engineering Construction

(3) Analysis of Beijing Vacation Landscaping Engineering Construction

(4) Analysis of Beijing Ecological Wetlands Engineering Construction

6.5.4 Development Prospects for Beijing Garden Landscaping Industry

Chapter 7: Leading Enterprises Operational Analysis of China Urban Garden Landscaping

7.1 Overall Operation Situation of Urban Garden Landscaping Enterprises

7.1.1 Operational Income Ranking List of Urban Garden Landscaping Enterprises

7.1.2 Operational Profit Ranking List of Urban Garden Landscaping Enterprises

7.2 Operational Cases Analysis of Urban Garden Landscaping Enterprises

7.2.1 Operational Analysis of Beijing Orient Landscape Co., Ltd.

(1) Analysis of Enterprise Development Size

(2) Analysis of Enterprise Main Business

(3) Enterprise Business Regional Distribution

(4) Introduction to Enterprise Qualification Level

(5) Introduction to Enterprise Engineering Performance

(6) Analysis of Enterprise Financial Indexes

1) Analysis of Enterprise Operational Income Situation

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(7) SWOT Analysis of Enterprise Competition

(8) Analysis of Enterprise Investment and Financing

(9) Enterprise Latest Development Trend

7.2.2 Operational Analysis of Palm Landscape Architecture Co., Ltd.

(1) Analysis of Enterprise Development Size

(2) Analysis of Enterprise Main Business

(3) Enterprise Business Regional Distribution

(4) Introduction to Enterprise Qualification Level

(5) Introduction to Enterprise Engineering Performance

Reporting core values

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current urban landscaping industry’s overall market capacity, market size, and competitive landscape. Furthermore, based on future development tracks and years’ practice experience of urban landscaping industry, we conduct prudent analysis and forecast for urban landscaping industry’s future development trend.

Main Contents of report

The development of gardens is closely related to the human society civilization process. With the development of society and economy, as well as the civilization degree, the garden plays an increasing important role in human social life. Especially entering the 21st century, with the improvement of urbanization process and the acceleration of material standard of living, the garden construction has extended to recreational, entertainment and vacationing scenic spots, urban parks, public greenbelts, housing districts, etc. In China, with the prosperity and development of society and economy, the improvement of living standard, and the goals for every level of government to build “civilization cities”, “ecocities” and “garden cities”, the landscaping has become an important part in modern urban living environment, and in natural creational space.

At present, the external conditions for rapid development of domestic landscaping industry is basically matured, and the market space keeps expanding. In terms of government investing landscaping, the total fixed investment of China landscaping industry reached 91.486 billion Yuan in 2009, with an increase of 40.79% over the previous year. The compound average growth rate has been keeping at 21.11% since 2001. According to conservative estimation, the industry will grow by 10%-20% in the following years. It’s predicted China’s public landscaping market capacity will be between 121.768 billion Yuan and 158.088 billion Yuan. In terms of real estate landscaping, according to statistics from the National Bureau of Statistics, in 2010, the actual investment volume of China real estate industry was 4826.7 billion Yuan. While in 2011, the investment of the development of China real estate industry was 6174 billion Yuan, with a nominal growth of 27.9%. In addition, in terms of the year-on-year growth of national real estate development and investment from Jan. to Apr. in 2012, it’s predicted the growth of the development and investment of China real estate industry will maintain at 15% to 20%. Calculated by 2%-3% of the real estate investment putting into landscaping, it’s predicted the landscaping market size in the field of real estate will reach between 142.002 billion Yuan and 222.264 billion Yuan, the landscaping industry has huge space for follow-up development.

Although the market is huge, the competition of landscaping markets in nationwide is uneven. According to the statistics on regional competitive landscape of landscaping enterprises in 2011, a large majority of first-level high quality enterprises concentrate in relatively economic developed coastal areas. The quantities of first-level good quality enterprises in Zhejiang, Suzhou, Guangdong, Beijing and Shanghai are 88,64,57,43 and 27 respectively, while there is none first-level good quality landscaping enterprise in 7 provinces (regions), such as Gansu, Qinghai and Xinjiang. Although Orient Landscape Group and Palm Landscape Architecture Co., Ltd. rapidly occupy the market shares by depending on listing, they haven’t affected the whole country yet, and maintained a situation of governing north and south separately.

The total market capacity of current landscaping engineering is more than 240 billion Yuan. Orient Landscape, Palm Landscape Architecture Co., Ltd., Yunnan Greenland, Techland, PB-Landscape and other landscape corporations have listed in succession. Among the listing corporations, a pattern of “Palm in south, and Orient in north” has been formed. With the increasing number of listing corporations, there are financial channels, so the capital bottlenecks are no longer in existence. Therefore, great changes will take place in industry landscape. In addition, in terms of industry concentration, in 2009, the top 50 national urban landscape enterprises take up only 12% in the total industry size proportion, but the top 10 enterprises take up less than 1% of the market shares. The accomplished operation revenue of top 50 national urban landscape enterprises was 33.513 billion Yuan until 2011. Under the State putting continuing pressure in real estate industry, it’s foreseeable that large-sized enterprises will become strong and the backward small enterprises will be dumped out and it’s an inevitable trend for industry overall integration. In the future, the brand effect, human resource, design capability and capital strengths will decide whether a corporation can stand out from the industry integration tide or not.

The report mainly analyzes the development size, operational model and entry barriers of China urban landscaping industry; the market environment of urban landscaping industry; the industrial chain development of urban landscaping industry; the development status and prospects of market segmentation of urban landscaping industry; the leading corporations’ operational conditions in urban landscaping industry; as well as the investment/financing and prospects of urban landscaping industry. Meanwhile, with comprehensive and specific first-hand market data over the past 5 years, Forward helps you to grasp the market and development trends of urban landscaping industry, so as to win advantages from competition!

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current urban landscaping industry’s overall market capacity, market size, and competitive landscape. Furthermore, based on future development tracks and years’ practice experience of urban landscaping industry, we conduct prudent analysis and forecast for urban landscaping industry’s future development trend. This report helps urban landscaping seeding planting enterprises, construction enterprises and maintenance enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises’ development directions.

Here, we would like to express our sincere gratitude to Chinese Society of Landscape Society, State Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Urban Landscaping Industry

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