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China Urban Landscaping Industry Indepth Research and Investment Strategy Planning Report, 2013-2017

China Urban Landscaping Industry Indepth Research and Investment Strategy Planning Report, 2013-2017

Last Update:2014-04-25

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Preface

Table of Content

The development of gardens is closely related to the human society civilization process. With the development of society and economy, as well as the civilization degree, the garden plays an increasing important role in human social life. Especially entering the 21st century, with the improvement of urbanization process and the acceleration of material standard of living, the garden construction has extended to recreational, entertainment and vacationing scenic spots, urban parks, public greenbelts, housing districts, etc. In China, with the prosperity and development of society and economy, the improvement of living standard, and the goals for every level of government to build “civilization cities”, “ecocities” and “garden cities”, the landscaping has become an important part in modern urban living environment, and in natural creational space.

At present, the external conditions for rapid development of domestic landscaping industry is basically matured, and the market space keeps expanding. In terms of government investing landscaping, the total fixed investment of China landscaping industry reached 91.486 billion Yuan in 2009, with an increase of 40.79% over the previous year. The compound average growth rate has been keeping at 21.11% since 2001. According to conservative estimation, the industry will grow by 10%-20% in the following years. It’s predicted China’s public landscaping market capacity will be between 121.768 billion Yuan and 158.088 billion Yuan. In terms of real estate landscaping, according to statistics from the National Bureau of Statistics, in 2010, the actual investment volume of China real estate industry was 4826.7 billion Yuan. While in 2011, the investment of the development of China real estate industry was 6174 billion Yuan, with a nominal growth of 27.9%. In addition, in terms of the year-on-year growth of national real estate development and investment from Jan. to Apr. in 2012, it’s predicted the growth of the development and investment of China real estate industry will maintain at 15% to 20%. Calculated by 2%-3% of the real estate investment putting into landscaping, it’s predicted the landscaping market size in the field of real estate will reach between 142.002 billion Yuan and 222.264 billion Yuan, the landscaping industry has huge space for follow-up development.

Although the market is huge, the competition of landscaping markets in nationwide is uneven. According to the statistics on regional competitive landscape of landscaping enterprises in 2011, a large majority of first-level high quality enterprises concentrate in relatively economic developed coastal areas. The quantities of first-level good quality enterprises in Zhejiang, Suzhou, Guangdong, Beijing and Shanghai are 88,64,57,43 and 27 respectively, while there is none first-level good quality landscaping enterprise in 7 provinces (regions), such as Gansu, Qinghai and Xinjiang. Although Orient Landscape Group and Palm Landscape Architecture Co., Ltd. rapidly occupy the market shares by depending on listing, they haven’t affected the whole country yet, and maintained a situation of governing north and south separately.

The total market capacity of current landscaping engineering is more than 240 billion Yuan. Orient Landscape, Palm Landscape Architecture Co., Ltd., Yunnan Greenland, Techland, PB-Landscape and other landscape corporations have listed in succession. Among the listing corporations, a pattern of “Palm in south, and Orient in north” has been formed. With the increasing number of listing corporations, there are financial channels, so the capital bottlenecks are no longer in existence. Therefore, great changes will take place in industry landscape. In addition, in terms of industry concentration, in 2009, the top 50 national urban landscape enterprises take up only 12% in the total industry size proportion, but the top 10 enterprises take up less than 1% of the market shares. The accomplished operation revenue of top 50 national urban landscape enterprises was 33.513 billion Yuan until 2011. Under the State putting continuing pressure in real estate industry, it’s foreseeable that large-sized enterprises will become strong and the backward small enterprises will be dumped out and it’s an inevitable trend for industry overall integration. In the future, the brand effect, human resource, design capability and capital strengths will decide whether a corporation can stand out from the industry integration tide or not.

The report mainly analyzes the development size, operational model and entry barriers of China urban landscaping industry; the market environment of urban landscaping industry; the industrial chain development of urban landscaping industry; the development status and prospects of market segmentation of urban landscaping industry; the leading corporations’ operational conditions in urban landscaping industry; as well as the investment/financing and prospects of urban landscaping industry. Meanwhile, with comprehensive and specific first-hand market data over the past 5 years, Forward helps you to grasp the market and development trends of urban landscaping industry, so as to win advantages from competition!

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current urban landscaping industry’s overall market capacity, market size, and competitive landscape. Furthermore, based on future development tracks and years’ practice experience of urban landscaping industry, we conduct prudent analysis and forecast for urban landscaping industry’s future development trend. This report helps urban landscaping seeding planting enterprises, construction enterprises and maintenance enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises’ development directions.

Here, we would like to express our sincere gratitude to Chinese Society of Landscape Society, State Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Urban Landscaping Industry


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